Parks Associates: Traditional and Mobile PERS Revenue to Be Approximately $1.1 Billion in US by 2024

New Industry Report Highlights Sensor-Based Solutions and Emerging Alternative Devices With Emergency Response Capabilities New research from Parks Associates estimates more than 5 million consumers in the US will own PERS devices by 2024. Enabling Independence: Connected Solutions for seniors and Caregivers forecasts traditional and mobile PERS revenue will reach $1.1 billion in the same year. The report Enabling Independence: Connected Solutions for Seniors and Caregivers assesses the…

Parks Associates: Piracy and Account Sharing Cost US Pay-TV and OTT Operators More Than $9 Billion in 2019 and Forecasted to Reach $66…

Industry Report Examines Trends, Business Models, and Best Practices to Identify and Fight Piracy A new Parks Associates report finds that the value of pirate video services accessed by pay-TV and non-pay-TV consumers will exceed $67 billion worldwide by 2023.  Video Piracy: Ecosystem, Risks, and Impact estimates that if just 10% of pay-TV subscribers discontinued pay-TV services in favor of video delivered by pirates, the 2023 loss to those operators could approach $6 billion. Video Piracy: Ecosystem, Risks, and…

Parks Associates’ 2nd Annual Future of Video Addresses New Content Strategies With Executives From Akamai

20% of OTT subscribers say they would have reconsidered cancelling if they could have put hold on subscription Parks Associates research finds, among the US broadband households that cancelled an OTT service in the past year, 20% say they would have reconsidered if they'd had the ability to put the subscription on hold to use later. Parks Associates will host the second annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11, in Marina del Rey, California, featuring industry leaders perspectives on viewer…

Parks Associates: Quality of User Interface (UI) More Important Than Content Recommendations in Video Service Satisfaction

New Study Examines Consumer Preferences Related to New UI Options New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it "very good," and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service. UI Preferences and Content Discovery …

Parks Associates: Free Trials Influence Over Half of OTT Video Service Subscriptions

Future of Video features AT&T VP as Keynote New Parks Associates research finds that over 50% of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription decision. Parks Associates will host its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California, to examine the factors influencing consumer decisions in their video…

Parks Associates: 79% of Consumers are Concerned About Data Security or Privacy Issues

New Consumer and Industry Research Addresses Data Privacy, Smart Lighting, Video Doorbells, and the Impact of AI on the Smart Home Parks Associates recently released new research focused on consumer privacy concerns, AI technologies in the smart home, and the smart lighting and video doorbell markets. The firm's consumer research finds safety and security are the leading value propositions for the smart home and 79% of US broadband households are concerned about data security or privacy issues. Thirty-five percent of US…

Parks Associates: Potential Broadband Cord-Cutters Watch More Than Six Hours of Mobile Video per Week

Research examines use of data-intensive entertainment services among potential broadband cord cutters New research from Parks Associates shows US broadband households highly likely to cut the cord in the next 12 months watch more than six hours of video content on their mobile phone a week, compared to 2.5 hours among all US broadband households. Examining Broadband Cord Cutters notes that fixed broadband providers that do not offer mobile services are particularly susceptible to cord-cutting among their current…

Parks Associates: More Than 20% Of US Broadband Households Use An Antenna To Access Local Over-The-Air Broadcasts

Parks Associates Addresses the Future of Video Distribution at the Pay TV Show in Analyst Roundtable and Session Featuring Executives from Starry, T-Mobile, Verizon, and Viacom New research from Parks Associates shows that approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts. Households with both antennas and pay TV subscribe to multiple OTT video services and are more likely to own connected entertainment devices than are average broadband households or pay-TV-only households.…

Parks Associates: 8% of US Broadband Households own a VR Headset, While 25% are Familiar With VR Headsets

Industry Report Addresses Evolving Ecosystem for VR, Current Gaming Use Cases, and Challenges to Expand Beyond Gaming A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets. Virtual Reality: The Evolving Ecosystem finds consumer-reported familiarity with VR technology has stayed at approximately one-fourth of US broadband households between 2017 and 2018, with gamers most likely to be familiar with this technology. Among consumers who own or are familiar with VR, 54% use…

Parks Associates: 52% of Broadband Households Report Watching Internet Video on a Connected TV

Consumer Study Addresses Content Consumption Among Today's Connected Consumers Parks Associates research finds OTT video services have transitioned back into the home's living room, with a majority (52%) of US broadband households now watching online video on a TV that is connected to the internet. 360 View: Digital Media and Connected Consumers also finds that watching TV or movies at home is the most popular leisure activity among US broadband households, with 55% selecting this among their top two favorite leisure…

Parks Associates: Consumers Watch More Than Two Hours of Alternative Video on a Computer Each Week

New video research from Parks Associates reveals US broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion. 360 Deep Dive: Alternative Content Consumption examines alternative content such as livestreaming, user-generated content, short-form videos, and web video series that are available via social networking, video sharing, or similar apps or sites. Nearly one-half of US broadband households watch…

Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service

Parks Associates' OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth New video research from Parks Associates finds more than 85% of Millennials in US broadband households subscribe to at least one OTT video service. This research comes from Parks Associates' OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US and Canada, such as Netflix, HBO, YouTube, and Amazon. The Tracker…

Over One-Third Of Households Live-Stream TV Shows Or Sports: Parks Associates

New Industry Report Examines Emerging Trends In Streaming Video Habits And Content-Pirating Consumers Parks Associates announced that as of Q3 2017, 12% of US broadband households use a live streaming platform like Facebook Live or Periscope. The profile for live streamers is generally younger, with 19% of consumers ages 18-24 engaging in live streaming activity, but live streaming of TV shows and sports skews older, indicating older viewers might be using these solutions to access illegal streams of content.…

Study: 61% of US Broadband Households Subscribe to Two or More OTT Services

New industry report evaluates potential impact of new SVOD services in OTT market New research in Parks Associates' The Next 'Big 3' in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next 'Big 3' in OTT evaluates this rise in service stacking and the impact of new SVOD services, including Disney+, HBO Max, Peacock, and Apple TV+, plus an…

Mobile Viewing Now Accounts for Over 40% of All Video Consumption Hours

Parks Associates released the new market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households, compared to just 20% among all heads of US broadband households. The market snapshot, developed in cooperation with Penthera, a global software development company that works with video providers globally to improve the mobile video experience, investigates the changing role of mobile…

Research: 52% of US Broadband Households are Willing to Share Smartphone Data

Parks Associates' new research, COVID-19: Impact on Telehealth Use and Perspectives, finds over 50% of US broadband households are willing to share smartphone data to aid in COVID-19 contact tracing, while another 20% could be convinced provided privacy protections are in place. The research tracks changes in consumer attitudes and adoption of telehealth services as a result of COVID-19 and measures future interest in telehealth services beyond the pandemic. Marketing Technology News: IAB Reveals Podcast Upfront 2020…

New Survey: US Cloud And Online Gaming Market Stands To Generate Nearly $3 Billion

Consumer research explores consumer interest in cloud gaming and online gaming services New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours per week, a number skewed towards heavy gamers,…

US Cloud Gaming Market Stands to Generate Nearly $3 Billion in Annual Subscription Revenue

Consumer research explores consumer interest in cloud gaming and online gaming services New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours per week, a number skewed towards heavy gamers,…

Survey: Households with Children Dominate Consumer Tech Purchases, Especially Through OTT

Ninety percent of households with children at home subscribe to at least one OTT service New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of households without children. Ninety percent of…

Consumers Spend Nearly Seven Hours Per Week Watching Online Video, and Almost Half Subscribe to Two or More OTT Services

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services Parks Associates announced new research showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband households between Q1 2017 and Q1 2020, which led a…