Veeva Introduces New Digital Asset Management Capability to Speed Publishing to Any Digital Channel

Brand Marketing Teams Can Now Easily Distribute, Update, and Withdraw Content Across Digital Channels with Vault Promomats and Vault MedComms Veeva Systems  introduced Veeva Vault Digital Publishing, a new digital asset management (DAM) capability in Vault PromoMats and Vault MedComms. For the first time, brand marketing teams can publish and withdraw approved assets from a central location to any digital channel for faster and easier publishing. Organizations now have greater agility in publishing regulated content and a…

‘Native Ad Platform of the Year’ my6sense Is the First Native Ad Platform to Offer Real-Time Malvertising Protection in OpenRTB

This Award from the Native Advertising Institute (NAI) Validates my6sense’s Innovating Strategy Through Internally Developed and 3rd Party Technology, like Being the First Native Ad Platform to Offer GeoEdge’s Malvertising Solution in OpenRTB as Part of the Company’s Proprietary Native Marketplace Platform Technology With native advertising 58.3% of digital display advertising in 2018 and expected to pass 60% in 2019, the industry is demanding more robust cross-platform native ad innovations which optimize performance and…

Sublime Expands Mobile High Impact Ad Units, Offers Market-Leading Suite of Mobile Solutions to US Clients

Expanded Mobile Capabilities Now Reach Tailored Marketing Objectives on Mobile and Desktop Sublime, the leading solution for high-impact, non-intrusive digital advertising, recently announced the expansion of its suite of mobile advertising solutions to better meet the needs of both advertisers and publishers. Building on an established base of scalable, non-intrusive advertising solutions, and with the addition of the new mobile ad units, Sublime now offers full-funnel marketing capabilities across both desktop and…

Applift Rebrands With First Combined UA and Retargeting Offering for Mobile Advertisers

Introduces Mobile Journey Advertising Solution Applift, a leading mobile ad tech company, announced its rebrand under the tagline “True Mobile Performance” in support of its new solution, Mobile Journey Advertising, focused on performance-centric outcomes through cost per action (CPA). The rebrand includes a new logo, website design, and brand messaging in support of the company’s approach that delivers performance along the whole customer journey combining user acquisition and retargeting to deliver maximized ROAS for…

Bond Advances Digital Personalization with Launch of XO Lab

Bond Brand Loyalty, a leading customer engagement agency, announced that it has launched the XO Lab, a new division designed to drive dependable digital innovation and deliver breakthrough personalized experiences for Bond’s clients and their customers. Based in Toronto at Bond’s Canadian headquarters, XO Lab brings together a multi-disciplinary team of data scientists, automation specialists and strategy, creative, and campaign management experts. Working in concert with Bond’s proprietary platforms and strategic…

Narvar Raises $30 Million Series C Funding Round as Global Brands Increase Investment in Customer Loyalty and Engagement

More Than 500 Global Retailers Rely on Narvar to Deliver World-Class Customer Engagement to 300 Million Consumers Worldwide Narvar, the premium post-purchase customer engagement platform, announced a $30 million Series C financing round led by Accel, who also led Narvar's Series A round. Existing investors including Battery Ventures participated in the round, as well as new investors Salesforce Ventures and Scale Venture Partners. In conjunction with the financing, Ryan Sweeney, partner at Accel, will join Narvar's board.…

CGS Survey Finds Optimal Customer Service Requires a Blended Bot and Human Experience

Consumer Expectations Are High for Personalized Interactions and Secure Management of Data CGS, a global provider of business applications, enterprise learning and outsourcing services, announced the findings from its 2018 Global Consumer Customer Service Report of more than 500 US and UK individuals, ages ranging from 18 to over 65. The survey looked at consumer preferences for customer service engagements, specifically chatbot usage. Despite today’s technology-dependent environment, the results showed that many consumers…

Adobe Breaks Down Wage Gap, Achieves Pay Parity in US

Adobe announced that the company has achieved equal pay between men and women in the US, an important milestone in Adobe’s ongoing efforts to create an innovative and productive work environment for all employees. “It means a lot to our US employees, and we’re excited to extend that same commitment to our global employee base in the upcoming year.” Women are now making $1.00 for every dollar earned by male employees in the US, up from 99 cents a year ago. As previously announced, non-white employees are earning as much…

How to Attract Online Shoppers During The Holidays

Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays PebblePost - Celeste Giampetro, VP of Marketing Promotional windows must open up beyond single shopping days, e.g., Black Friday and Cyber Monday, in response to consumer behavior as always-on shoppers. The data point I’ll be very interested in seeing post-holidays is how millennials spend their money. Are they in fact spending more on experiences and less on tangible “owned” goods? Rent the Runway’s…