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Chorus.ai Announces Only Native Zoom Integration Delivering Most-Secure Recording Compliance for Enterprise

Chorus.ai, the leading Conversation Intelligence Platform for high-growth sales teams, today announced the most secure and compliant meeting recording experience on the market. Chorus.ai is the only solution available that ensures Zoom's native visual and audio recording notification is activated for any Chorus-recorded meeting, eliminating the need for a sales rep to provide notice to every meeting participant. In addition to full compliance, the integration delivers a best-in-class user experience with the highest…

Mphasis Launches New AI Solutions on the AWS Marketplace for Machine Learning

Mphasis, an Information Technology (IT) solutions provider specializing in cloud and cognitive services, announced the availability of new Deep Learning algorithms on Amazon Web Services (AWS) Marketplace for Machine Learning. The on-demand solutions target practical enterprise use cases such as influence analytics, insurance claims analysis, payment card fraud, and image analytics for supply chain and logistics. They are available for download and free trial on the AWS Marketplace for Machine Learning website. Marketing…

Edge Computing Market to Grow Ten-fold by 2024

MEC Infrastructure Investment to Grow from $240 Million in 2018 to $2 Billion in 2024 Cloud Computing and Mobile Connectivity are both converging on enterprise applications, and many participants in the market are confused about how these two big ecosystems will come together. Mobile Experts has just released a new report that examines five different business models for Edge Computing for enterprise applications, and makes predictions for the likely outcome. According to Mobile Experts, Edge Computing infrastructure…

Alithya Achieves the 2019/2020 Inner Circle for Microsoft Business Applications

Alithya Is Honored by Microsoft for Achieving Outstanding Sales and Innovation Alithya Group ("Alithya") – and its Fullscope division, a leading provider of Microsoft Dynamics 365 (formerly Dynamics AX and CRM) – has achieved the prestigious 2019/2020 Inner Circle for Microsoft Business Applications. Membership in this elite group is based on sales achievements that rank Alithya in the top echelon of the Microsoft's Business Applications global network of partners. Inner Circle members have performed to a high standard of…

ActivEngage Delivers on Enhanced Lead Generation Solutions with ActivSEO

ActivEngage, N. America's leading provider of guided retailing solutions, announced the launch of its latest performance-driven solution, ActivSEO. The comprehensive search engine optimization service is powered by MXS Solutions. "After listening to our customers, we took a calculated approach to the solutions we offer. Our most successful dealers told us SEO isn't just about increasing website traffic — it's about driving motivated buyers to the showroom. So, we worked with MXS Solutions to develop a more advanced…

AdRoll Group Posts Double Digit Growth, Fueled by New PaaS, Data and Licensing Revenue

Slate of Senior-Level Hires and Expanded US Presence Positions Company to Drive Further Growth in Its Data-Driven Marketing and Advertising Business AdRoll Group, a leading marketing technology as a service company, announced the company achieved 16 percent revenue growth in the second quarter of 2019, and that it expects growth to continue to accelerate in the second half of this year. The company’s profit has grown by 300 percent year-over-year, and headcount is forecasted to grow 35 percent over the next twelve months…

Nielsen And Quotient Technology Enter Strategic Partnership To Create New Industry Omni-Channel Data Set

New Agreement Delivers the Next Frontier of Seamless Measurement and Activation for Data-Driven Marketing Nielsen announced it has entered into a strategic partnership with Quotient Technology, a leading digital-first provider of data, media, and promotions platforms powered by purchase data. Through this new strategic partnership, Nielsen will bring Quotient's omni-channel purchase intelligence into its audience and performance measurement to allow clients to deliver on the next frontier of data-driven marketing. As…

Marin Software Research Reveals Rapid Growth of eCommerce Ad Spend

Marketers Also Embracing New Social Ad Formats to Grow Customer Base Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today released research findings from its global Q2 2019 Digital Advertising Benchmark Report. These findings underscore the continuing growth of eCommerce advertising, while Instagram Stories are ripe for new customer acquisition opportunities. Marketing Technology News: Alibaba.com Opens Platform to Empower US Small Businesses to Sell to…

Teads Offers 100% Viewability On VCPM And CPCV Buys In Collaboration With Oracle Moat

Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys. This empowers advertisers to seamlessly transact on any custom duration as well as obtain KPI insights on billed impressions. The integration is in collaboration with Oracle Data Cloud's Moat services. The new integration coupled with Teads'…

85% of People Are Familiar With Amazon’s Echo, Indicating Amazon’s Dominance in the Rapidly Growing Digital Voice Assistant…

People use digital assistants to help with basic tasks and questions, but some don't use the devices frequently, indicating lost opportunities for improved efficiency. While some people raise concerns about recent privacy scandals, they are still willing to invest in digital assistants like Amazon Echo Nearly half of people (48%) currently own a digital assistant, and the most popular brand is Amazon's Echo, according to a new survey by Clutch, a B2B ratings and reviews platform. Eighty-five percent of people (85%) are…

Signet Research Upgrades Its Customer Experience Platform With Enhanced Analytics

Signet Research Inc., a leading market research firm, introduced Sibyl in January of 2017. An Enterprise Survey Software and Customer Experience (CX) platform, Sibyl offers highly sophisticated functionality allowing businesses to collect feedback across all their various customer touchpoints and track customer sentiment on an individual and aggregate basis. Since its launch, Sibyl has regularly introduced new features that maximize the usefulness of the data collected, setting it apart from other Survey Software and CX…

Data Shows Influencer Marketing is on the up –Tools Are Needed to Empower Micro-Influencers

Micro-Influencers Need a Means to Start Monetizing Traffic with Tools That Allow Them to See All Websites That Have Affiliate Offers Available The number of influencers connected to affiliate marketing networks is rising every year, according to recent data from affiliate marketing network Admitad. Sales through new traffic channels such as blogs exceeded $5.5 million in their affiliate network over the first half of 2019 a 40 percent increase from 2018. Micro-influencers are rising in popularity throughout the world…

Gartner Reveals New B2B Sales Approach to Win in Today’s Information Age

Sales Reps Must Help Customers Make Sense of the Buying Journey Providing prospects with high-quality information and “thought leadership” is no longer a differentiator for sales organizations — to succeed today, according to Gartner, Inc. Sales leaders must help customers make sense of the massive amount of quality information they encounter as part of a purchase and proactively guide them through the buying journe. Gartner expert Brent Adamson explains how #B2B buyers have reached an information saturation point,…

MarTech Interview with Brad Agens, Founder at Glocally

"As visual recognition improves and offers more relevant results, AI will be able to identify better content creators for brands to partner with." How exciting is the current Social Content ecosystem today? Exciting is an understatement. There are literally changes and enhancements happening on a daily basis. These changes are not only happening within the big platforms like Facebook, Snap, WhatsApp, and Pinterest, they are happening on the consumer front as well. I can’t think of a better time to be in space. That said,…

Rich Messaging Will Transform the Customer Journey

New technologies like 5G and Rich Messaging are turning 2019 into a pivotal year for mobile marketing. Arguably, the industry has not seen such innovation and change since the launch of the smartphone. 5G promises to make the smartphone faster and more powerful, while Rich Messaging will bring both enhanced and totally new features to messaging. Messaging apps are already one of the most frequently used mobile apps and the introduction of Rich Messaging will make it the undisputed killer app. So, what is Rich Messaging? If…

MarTech Interview with Henry Schuck, Founder and CEO, DiscoverOrg

"With a surge in data, the customer is faced with making intelligent, data-driven decisions on a minute-by-minute basis." Tell us about your journey in Marketing and Sales Technology. I guess you can say my journey dates back to my college days. In 2001, after my freshman year, I landed a job with iProfile, a company which focused on sales intelligence and profiling for technology organizations. Initially, the business took in around $300K in revenue; we grew this figure to over $5 million in the next five years. At the…

How Managed Execution Services Help Marketers Yield Better Results

With the ever-changing digital landscape, marketing teams today are increasingly relying on technology to help them achieve their goals. In fact, a recent report by Conductor reveals that 43 percent of marketers use between six and 10 MarTech solutions at any given time to support marketing initiatives. While Marketing Technology, specifically Marketing Automation, provides many important benefits to marketing teams, technology alone can’t solve the needs of modern marketers. Too often, the technology isn’t utilized to…

The Next Evolution of Cross-Device Shopping

Our industry is witnessing a massive shift in consumer behavior — one that’s going to entirely reshape how marketers connect and enable shoppers going forward. Just as programmatic advertising has become table stakes and marketers have started to get their arms around their cross-device strategies, it’s time to prepare for the next upheaval. Welcome to the Age of Voice Today’s consumers are increasingly embracing audio assistants. While such assistants aren’t new, consumer comfort with them has never been higher. And as…