SOPHOLA Inc Officially Launched the Japan Market Entry Support Service for Global Brands in Japan – It Drove +193.7% YoY Sales…

SOPHOLA Inc, the Japanese company which provides consulting / outsourcing service with state-of-the-art marketing technology, today announced the launch of a new service called Japan Market Entry (JME) which supports global brands of any sizes entering a Japanese market SOPHOLA Inc, the Japanese company which provides consulting / outsourcing service with state-of-the-art marketing technology, announced the launch of a new service called Japan Market Entry (JME) which supports global brands of any sizes entering a…

Snowflake Unveils the Data Cloud So Organizations Can Connect, Collaborate, and Deliver Value With Data

Snowflake also announces new product features for Snowflake Cloud Data Platform – the technology that enables the Data Cloud Snowflake, the cloud data platform, unveiled the Data Cloud – an ecosystem where thousands of Snowflake customers, partners, data providers, and data service providers can break down data silos, derive insights, and deliver value from rapidly growing data sets in secure, governed, compliant, and seamless ways. Snowflake also announced new product features for Snowflake Cloud Data platform – the…

Price Conscious Consumers Tap Into Coupons and Vouchers During COVID-19

Brands can acquire new customers during the pandemic by offering value and rewarding loyalty According to data from Rakuten Advertising’s UK affiliate network, orders from coupon and voucher publishers increased by 52% from early February to early April 2020. Deal sites have also been thriving with a significant spike as the UK entered lockdown; orders increased by 173% between February and April. The research shows consumers are turning to online and cost-conscious shopping due to the coronavirus pandemic.…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

Two Thirds of Advertising Campaigns Lack Personalised Experiences as Marketers Struggle With Multi-National Challenge

Rakuten Marketing data highlights the importance of smarter marketing investment as new media opportunities and international sales peaks dominate 2020 aspirations New research by Rakuten Marketing finds UK marketers estimate just one in three campaigns (33%) are personalised ad campaigns, meaning many are still relying on content that cannot be changed to suit the needs of specific consumers. This is all the more pertinent as the continued migration away from cookie-based advertising in 2020 is pushing marketers…

Fetch Robotics Expands TagSurveyor to Provide Customers with Real-Time Inventory Visualization

Powerful new RFID visualization capabilities allow 3PLs, manufacturers and retailers to autonomously capture, and then analyze and visualize inventory data in the cloud Fetch Robotics, the leader in cloud robotics, announced new unique capabilities for TagSurveyor, the robotic RFID solution that allows customers to gain complete visibility of assets in their fulfillment centers, distribution centers or warehouses via visualization of inventory data on a facility map. With the ability to autonomously and continuously capture…

Atento Celebrates the First Graduation of RPA Technology Consultants

The CET Is a Role Model for the Transformation from a Traditional Customer Relations Business to a Next Generation Customer Experience Business Atento S.A., the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of the top five providers worldwide, held the graduation of its first 46 RPA (robotic process automation) technology consultants. These consultants are part of the company’s customer experience agents in Seville, and they graduated…

HubSpot Announces First-Ever Chief Customer Officer, Yamini Rangan

HubSpot, a leading growth platform, announced that Yamini Rangan will become the company's first-ever Chief Customer Officer, effective January 8, 2020. Rangan joins HubSpot from Dropbox, where she served as Chief Customer Officer. In this new role, she will unite the marketing, sales, and services teams around the customer, creating a cohesive experience to help fulfill HubSpot's mission of helping millions of companies grow better. Marketing Technology News: SCORR Marketing Releases 7th Annual Report on Life…

Veridium Application Joins the AWS Partner Network and Is Now Available in AWS Marketplace

Veridium is pleased to announce its solution is now available in the AWS Marketplace, an engagement that provides complete cloud services and a management portfolio to Veridium’s enterprise customers and prospects. This expanded relationship with Amazon Web Services (AWS) can help businesses redefine strong authentication by increasing security, without the additional complexity and friction associated with legacy solutions. Veridium also joined the AWS Partner Network (APN) as a Select Technology Partner. Veridium’s APN…

Influential Hires WME Agent Cody Irizarry as Executive Vice President of Strategic Partnerships

Influential, the AI-powered social data and conversion platform that connects brands and influencers via transparent data and machine learning, has just announced the hiring of WME agent, Cody Irizarry. Working out of Influential's Los Angeles headquarters, he will primarily focus his efforts on furthering the partnership between Influential and Endeavor, which began in May of 2018, with an investment into Influential's Series B round of funding. Marketing Technology News: Rakuten Marketing Data Reveals Cyber Weekend…

Semperis Joins Google Cloud Partner Program

Extends Microsoft Active Directory Recovery and Threat Protection to the Google Cloud Semperis, the leader in identity-driven cyber resilience, announced that it has joined the Google Cloud Partner Advantage Program as a technology partner to help Google Cloud customers protect their Microsoft Active Directory (AD) infrastructure from ransomware and cyberattacks. Marketing Technology News: Ameriprise Financial’s New Customer Relationship Management System Helps Advisors Deliver Best-in-Class Service As a Google…

Resulticks Receives Accreditation from Privacy Shield Framework

Real-time omnichannel marketing automation leader deepens commitment to data privacy with certification from International Trade Administration within the U.S. Department of Commerce Resulticks, the world's fastest growing real-time conversation marketing solutions provider, announced that it has received certification from the United States government under the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks. This program certifies a company's compliance with the 23 principles concerning the use and treatment of personal…

Smart Devices Try To Avoid A Festive Failure

56% planning to purchase a device over the Christmas Period, despite 69% confirming their device doesn’t always understand them There’s going to be a lot of domestic smart tech unwrapped amid the tinsel this Christmas, according to the latest research on the hottest Christmas gifts.  Despite 56% of the population already owning a smart device and 56% planning on purchasing a smart device for either themselves or a loved one, many are only using limited functionality on their devices, according to latest research by…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

FINN Partners Reports Record YOY Midwest Growth, Bolsters Detroit Team

Senior Partner, New Digital Talent Tapped for Regional and National Clients Global marketing and communications firm FINN Partners announced that its Midwest region (Chicago and Detroit) achieved 40% YOY organic growth in 2019 and has hired Andy Schueneman as senior partner and general manager of its Detroit office. Schueneman will be responsible for Detroit business, client and staff development. He joins FINN from Weber Shandwick, where he led a team of 90 people and oversaw 240% growth in his time as general manager.…

New CardLinx Data Study Shows Strong Growth and Innovation in Card-linking

Data Forums Launched in the United States, Canada and United Kingdom for 2019 The CardLinx Association released new data from the 2019 Card-Linking and O2O Industry Annual Survey and announced new commerce data forums in the USA, Canada and The United Kingdom. The 2019 CardLinx study reveals the rapid growth of card-linking and online-to-offline commerce with 44% of participants reporting over 100% annual growth in card-linked transactions. “Card-linked marketing has the ability to reach most consumers in the US and we…

MarTech Interview with Marcel Hollerbach, CMO at Productsup

"Personalization is a great way for marketeers to still capture the attention of consumers and actually deliver them a valuable experience and service." Tell us about your role and journey into Technology. What inspired you to start at Productsup? At heart, I’ve always been a nerd. I started to teach myself coding in Pascal and Delphi and later PHP and HTML when I was 14. After studying IT Business the regular career path for me would have been to start working as an SAP consultant. However, I was lucky to meet my college…

SAP Sets Course for the Future With Next Generation Leadership Team

McDermott to depart following successful decade as CEO SAP SE announced that Bill McDermott has decided not to renew his contract and is stepping down from his position as Chief Executive Officer. In activating the company's long-term succession plan, Executive Board members Jennifer Morgan and Christian Klein have been appointed Co-Chief Executive Officers, effective immediately, with the approval of the Supervisory Board. McDermott will remain in an advisory capacity until the end of the year to ensure a smooth…

U.S. Small and Midsize Businesses Have Identified New Avenue for Growth Through Corporate Contracts

THE 2019 SURVEY OF SMALL AND MIDSIZE BUSINESS SUPPLIERS, DEVELOPED AND CONDUCTED BY AMERICAN EXPRESS, FOUND THAT BUSINESSES WITH CORPORATE CONTRACTS EXPECT REVENUES TO INCREASE BY 50% OVER THE NEXT FIVE YEARS U.S. small and midsize businesses are often referenced as the backbone of the country’s economy thanks to their drive and ambition to grow and scale but finding new opportunities to expand a business is often challenging. To explore the perspectives of small and midsize businesses on ways to grow, American Express…

M-Files Back Office Solution Brings Enterprise-Grade Information Management to Small and Medium-Sized Businesses Across Global Regions

Intelligent information management for back office operations streamlines processes, improves transparency and lowers costs for SMBs M-Files Corporation, the intelligent information management company, announced that its Back Office solution for small and medium-sized businesses (SMBs) is now available across its global regions. The solution manages all back-office functions for SMBs – such as information access, process automation and document control – while helping them meet compliance requirements. When resources are…