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MarTech Interview with Darryl Praill, CMO, VanillaSoft

"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation and influence development." Tell us about your role and journey into technology. How did you arrive at VanillaSoft? I began my career as a computer programmer and actually coded for over 6 years. At the four-year mark of my career, I started getting bored, staring at my screen all day long. I loved the challenge and the satisfaction that coding brings but I needed variety and…

SITO Mobile Launches New Performance Guarantee

New Offering Empowers Marketers to Execute Media Buys Based on Business Results SITO Mobile, Ltd. the Consumer Behavior and Location Sciences company, announced the introduction of the SITO Performance Guarantee. This new assurance provides marketers with a risk-free offering to leverage SITO’s superior location data, ad serving technology and managed services to execute media buys based on quantifiable performance metrics that go beyond impression-based CPM. With the new assurance guarantee, SITO will develop, plan and…

Bentley Systems Introduces Mixed Reality App for Infrastructure Construction Projects Using Microsoft HoloLens 2 at Mobile World Congress…

Bentley's SYNCHRO XR Brings the Benefits of Mixed Reality to Users in the Architecture, Engineering, and Construction (AEC) Industry Bentley Systems, Incorporated, the leading global provider of comprehensive software solutions for advancing the design, construction, and operations of infrastructure, presented SYNCHRO XR, its app for immersively visualizing 4D construction digital twins with the new Microsoft HoloLens 2, which Microsoft announced during a press conference at Mobile World Congress in Barcelona.…

MiQ Announces Appointment of US CEO

Publicis Executive Sean Reardon Joins MiQ’s Leadership Team, Bringing Extensive Expertise and Deep Agency Experience to MiQ Us Operations MiQ announced that industry maven Sean Reardon will join the MiQ executive team serving as the CEO for the US effective in April. As CEO, Reardon will be tasked with expanding MiQ’s presence in the US, enabling more marketers to benefit from MiQ’s industry leading marketing intelligence solutions. Reardon brings considerable industry expertise and proven leadership to MiQ’s US…

Brainshark Named to Training Industry’s ‘Top 20 Authoring Tools Companies List’ for 2019

Company Recognized for Empowering Organizations to Easily Create Sales Training Content that Improves Reps’ Readiness and Drives Sales Results Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it has been named to Training Industry’s “2019 Top Training Companies” list for the authoring tools sector of the learning and development market. Brainshark was recognized for empowering businesses to easily create engaging training content that drives sales effectiveness and results.…

2019’s Content Strategy Primer

Revising the Basics of Content Designing & Marketing as 2019 Begins Love it. Hate it. But you can’t ignore it. Content is here to stay! Long forms, short forms or captions, the internet is impossible without content. As marketers notice dozens of blogs on the World Wide Web that present contrasting views about Content Marketing, the truth is content is (always) needed. Hence, here are a few simple pointers to keep handy while developing content — content of any kind. Step 1: Get a Reality Check Rome was not built in…

Marketers Not “Putting Their Money Where Their Mouth Is” When It Comes to Data Sharing

SEMrush Study Shows Data Heavily Siloed, Despite Claims to Prioritise Cross-Channel Strategies A September 2018 commissioned study conducted by Forrester Consulting on behalf of online visibility management platform SEMrush has revealed a serious gap between companies’ marketing data strategies and where their resources are actually being focused. Research among marketers from companies of varying sizes and sectors - including retail, finance and technology from across EMEA and the US - suggests that this gap is…

MAZ and JW Player Partner to Integrate Hosting with Distribution for Hundreds of Media Brands Across Mobile and OTT

New York City-based content logistics software company, MAZ Systems Inc, announced that they have partnered with JW Player, the world's leading independent video platform. The partnership will allow media companies and brands to host and distribute video content all from within one comprehensive dashboard. With brands, broadcasters, and media companies creating more video than ever before, MAZ and JW Player solve the issue of delivering content to an ever-growing list of social platforms, devices, and operating systems.…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Microsoft to Acquire XOXCO, Bringing Together Leading Bot Development Communities to Help Advance Conversational AI Brabble Integrates *Star Tags in Its Products in an Attempt to Revolutionize E-Commerce The Company Will Integrate *Star Tags and Re-launch Its…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source for the major MarTech developments of last week. SEMrush Tracks Online Growth in Popularity of Web Summit Conference Online Searches Highlight Web Summit Growth on Time for 2018 Conference Comscore Brings its Digital Audience Measurement to Include Snapchat Discover The New Integration Will Grant…

SalesFocus Delivers Advanced Sales & Marketing Visual Analytics Solution

SalesFocus Solutions, developer of the MARS product suite for the asset management industry, announced that its new MARS v9 platform is available for general release. “We are excited about the value that this new major release of MARS will provide to our asset management clients to assist them with increasing sales and retaining assets within their retail and institutional businesses,” said David Halligan, Director of Sales and Account Management. The MARS product suite is designed to accommodate the unique product…

Global Cision Innovation Lab Unveiled To Transform Communications Industry

The Cision Innovation Lab Is an Important Component to Achieving Our Vision for the Future of Comms Cision, announced the opening of a new global innovation and research center to fuel the ongoing development of groundbreaking technology for the communications industry. The Cision Innovation Lab, with locations in New York City and Berlin, is designed to build, test, and launch cutting-edge technology that helps communicators unify data, processes, and analysis to transform the comms function. The Lab will serve as a…

TechBytes with Jay Wells, Senior Director, Strategy and Planning, Merkle

Jay Wells Sr. Director, Strategy & Planning, Merkle The explosion of OTT publishers in the last 2 years and the acceleration of cord-cutting behavior is beginning to shift the dynamic between large national advertisers and media agencies. We spoke to Jay Wells, Senior Director, Strategy & Planning, Merkle, to learn about the key events in OTT and Programmatic Advertising industry that have made the biggest impact on the business.Tell us about your role at Merkle and the team/technology you handle. I help…

MERIDIUN and Sitch Ai Partner to Bring Intelligent Omnichannel Platforms to Mobile World Congress Americas

Leading Augmented Reality (AR+) and IoT Platforms Present New Tech Collaborations MERIDIUN, an intelligent augmented reality (AR+) platform, and Sitch Ai, developer of geospatial and situational awareness technologies, are pleased to announce that the companies will attend and exhibit in partnership at Mobile World Congress Americas (MWCA), the world’s premier event where business leaders come to evolve and advance in the sphere of mobile technology. Held Sept. 12 to 14, 2018, at the Los Angeles Convention Center in Los…

Fastbase Becomes #1 Business Analytics Software, Analyzing an Incredible 1.33 Billion Website Visitors Weekly

Fastbase, the prominent web analytics leader, has surpassed Hubspot and Clearbit in the number of website visitors being analyzed. In just two years, Fastbase has achieved massive success with almost one million top brands using its software to identify important website visitor data. Fastbase's success has been propelled by its popular add-on to Google Analytics that can identify website visitors in real-time providing businesses with powerful insights into their website users' behavior. The Fastbase Webleads software…

Skyword Traces Exciting Journey in Content Marketing with New Features and Updates

Skyword Rolls out Additional Strategy and Social Features to Its Content-Centric Enterprise Marketing Platform During the Content Marketing Industry's Largest Conference Skyword, the leading content marketing software, and services company, will showcase updates to Skyword360. Skyword36o is the next generation of its content marketing platform. The new updates would be demonstrated at the Content Marketing World (CMWorld) 2018 in booth #730 at the Huntington Convention Center of Cleveland. Among other updates, the…

Amazon Era: When People Shop Online, They’re Most Likely to Start on Amazon

State of the Amazon Era Data Report: Amazon Owns Over 80 Percent Market Share Across Product Categories Amazon is the most competitive battleground for brands to showcase their legitimacy and increase customer reach. The leading ecommerce platform continues to eat into market share and offer the highest product label conversions. To stay on top of the Amazon Era, marketing teams must know the pulse of present ecommerce trends. To help marketing teams and brands understand the marketing on Amazon, Jumpshot recently…

Interview with Michael Ni, CMO, RichRelevance

"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global personalization provider for more than 200 B2B and B2C leaders, from brands like L’Oreal, Burberry, and HP through retailers like Tesco, Office Depot, and Barney’s New York. I’m responsible for all things marketing: strategy, brand, demand gen, community, and new markets, as well as partner and…

Searches for GDPR Increase 700% in Run up to the Implementation Date

Social Media Sentiment Surrounding GDPR Was Optimistic, with 83.8% of #GDPR Tweets Being Positive in Tone, Finds SEMrush The EU’s General Data Protection Regulation (GDPR) would be officially live from tomorrow, 25 May. As GDPR comes into force this week, searches on the subject increased by 700% globally in the last year. Around the world, Google searches for GDPR increased from 250,000 to more than 2 million, according to new data from online marketing platform, SEMrush. GDPR is a new European Union legislation…

Consensus Snap™ Launches With Instant Video for B2B Sales Communication

Consensus, the SaaS company at the forefront of Demo Automation,  announced their newest product Consensus Snap™. Snap enables sales reps to engage multiple stakeholders quickly by instantly recording, sending, and tracking screenshot video demos on the fly. "Customers are eight times more likely to respond to a personalized video, and more likely to share the video so that sales reps can quickly discover and engage the entire buying group," said Garin Hess, Founder and CEO. Record your video, then copy a custom…