VAB Examines How Media Is Helping Americans Cope During Pandemic in New as Time Goes by Custom Study

With U.S. television viewership and other media usage increasing during the coronavirus pandemic, VAB is releasing findings from a new custom consumer study, As Time Goes By: How Media Consumption is Helping America Cope, evaluating current consumer media use behavior, social interactions and how these changing behaviors impact brands. Additionally, As Time Goes By answers a variety of marketers’ most frequently asked questions related to the pandemic. Marketing Technology News: Aarki Expands Presence in APAC With a New…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from YouTube (Video), JRNI (customer Experience), CallTower (Unified Communications), Floatthat (E-commerce), PitchHub (Sales Enablement), and Cognism (Email Marketing). YouTube Taps Caption Leader Rev.com as ‘Recommended Vendor’ YouTube and Rev.com have teamed up to make captions more readily available to YouTube creators. Rev — recently named a “recommended vendor” for human-generated…

Kaon Interactive Announces Video Conferencing Connection to Elevate Virtual Sales and Marketing Engagement

Used in Conjunction with Virtual Meetings, Interactive Applications Improve Customer Engagement and Knowledge Retention, While Working Remotely Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the ability for their Kaon High Velocity Marketing Platform® to ubiquitously connect with any video conferencing tool (WebEx, ON24, Zoom, Skype, etc.). This one-click connection provides a seamless way for Kaon's interactive applications to be immediately…

CallTower Announces Extended Response Program to Enable Businesses with No-Risk UCaaS

CallTower’s Extended Response Program empowers businesses with much needed risk-free access to UCaaS, Collaboration and an enhanced Cloud Contact Center solution, with fast-track implementation CallTower, a global leader in delivering cloud-based enterprise-class unified communications and collaboration solutions, announces an extension to its no-risk UCaaS and Collaboration Response Program, enhanced with Cloud Contact Center in an effort to confront potential economic downturn. Solutions include Microsoft® Teams Direct…

Making Google Meet Free: Google Cloud Envisions Secured, Disruption-Free Video Conferencing for Everyone

Google Cloud has announced Meet Video conferencing built with the scalability, privacy, and security required for businesses shall soon be made available to anyone and everyone with a valid email ID. It’s been a mixed month for Video conferencing Cloud software providers. And, then BlueJeans got acquired by Verizon Media, followed by Zoom’s decision to approach Oracle to meet its infrastructure needs. Even Facebook decided to double down on its video conferencing and virtual meeting platform by announcing Messenger Rooms.…

Singapore’s First Multi-Currency Mobile Wallet YouTrip Sees 20% Growth in Consumer Spending On Global E-Commerce Platforms

Popular overseas shopping sites have recorded month-on-month transaction volume growth, such as Taobao (111%), ASOS (60%), Alibaba (41%), Aliexpress (17%) Local e-commerce sites like EZbuy (65%) and Lazada (11%) are hot favourites among Singaporeans Food delivery services grew exponentially between February and March, with PizzaHut Delivery in the lead at 49%, Domino's Pizza (43%), and Foodpanda (35%) The biggest e-commerce spending growth came from the Gaming category, with Nintendo raking in 278% growth from…

Mass Luminosity Announces Its Next-Generation Video and Voice Conferencing Service, Beacon

Service Dedicated to Privacy and Security Begins Pre-Registration Friday, April 24 Mass Luminosity, a Dallas/Fort Worth based research, technology and experiential company, announces Beacon, a video and voice conference service dedicated to privacy and security. Pre-registration for the service begins Friday, April 24 at 1pm (CST) at www.prebeacon.com with the official launch set for early June, 2020. Beacon will be a free service with additional options to roll out later this year. Only the first 100,000 users that…

MultiVu Adapts to Changing Media Landscape with Virtual Tactics for Comms Pros

We acknowledge that many comms professionals are working extra hard to meet the needs of their clients (and employees) during this extraordinary time. To best serve the needs of our own community, MultiVu is offering a suite of virtual/remote communications tactics that we've adapted as a necessity, so they don't require travel or in-person contact. "As MultiVu turns 18 next week, I'm amazed to reflect on the innovations in our – and more importantly, our clients' – worlds in just a couple decades. As we all continue to…

Has COVID-19 Widened Everyone’s Digitized Existence?

Coronavirus has opened up cans of worms when it comes to adequately bridge the digital divide between brands and netizens, and how they affect Digitized Existence. Times have changed drastically since the last time we hit a recession. We are staring at a slowdown in 2020. Between 2008 and 2019, we have statistically outdone our own expectations, digitally speaking. Apple iPhone was introduced in 2007 and Android in 2008. Today, more than 50% of global residents use smartphone embedded with these OS. The number is a…

Coronavirus Lockdown: Massive Surge in the Use of Fintech Apps

Coronavirus-triggered social distancing, isolation and lockdowns have driven-up the use of financial apps in Europe by 72 per cent in a week, reveals deVere Group, one of the world’s largest independent financial advisory organisations. The sharp increase in the use of financial technology comes as the world readjusts to life fighting against the global health crisis and economic downturn caused by the Covid-19 pandemic. James Green, deVere Group’s Divisional Manager of Europe, notes: “The world has changed in the last…

Enghouse Integrates with Microsoft Teams for Contact Center

Enghouse Cloud and Communications Center support advanced integration with MS Teams Enghouse Systems Limited is participating in the Microsoft Teams Connected Contact Center certification program and now offers cloud and on-premise contact center options for Microsoft Teams. For customers deploying Teams, Enghouse Interactive offers Enghouse Cloud, which provides Contact Center as a Service (CCaaS), and Enghouse Interactive Communications Center (CC) V11.0, which supports on-premise or private cloud deployment options.…

MarTech Interview with Doug Bewsher, CEO at Leadspace

"Having MarTech stack doesn’t necessarily mean that business have got everything they need in place to be data-driven, targeted, and effective.Targeting is key as the digital noise goes up." Hi Doug, Covid is a wrecker. How has it impacted your business? First and foremost, it has impacted our employees - we are very focused on keeping everyone and their families healthy, and luckily most of the team -- whether in the US or Israel - can work remotely, but it has definitely been a stressful time for most. From a…

Echoworx Expands European Footprint With Nordic Language Support

Nordic CEOs See Cybersecurity as #1 Risk to Growth Echoworx, the industry leader in message encryption, introduced full support for Nordic languages, further facilitating adoption of its world-class email security solutions in one of the world’s most dynamic centres of technology innovation. “The Nordic countries have long been leaders for tech innovation, giving us household names like Philips, Nokia, Skype, and Spotify,” said Echoworx Senior Director Market Intelligence Jacob Ginsberg. “With a population of less than…

Mediasite Showcases Unified Communications Solutions at ISE 2020

Mediasite Join & Mediasite for Zoom App Help Organizations Extend Value of Their Video and Web Conferences Mediasite will showcase its unified communications (UC) solutions at Integrated Systems Europe 2020 this week in Amsterdam. Building on the market-leading Mediasite video capture and management platform, Mediasite Join and the Mediasite for Zoom app extend the value of meetings, trainings and classes that occur in huddle rooms, Zoom Rooms and other collaborative spaces. “It is an exciting time, because the…

MarTech Interview with Amnon Siev, CEO at GeoEdge

"When a user visits a publisher, they’re expressing a level of trust in the publisher, and each publisher must repay that trust by providing a safe and clean user experience." Tell us about your role and journey into technology. What galvanized you to join GeoEdge? I always found the tech industry very interesting. Growing up in Israel, I watched the Israeli tech companies as they made a huge impact on the Israeli economy and built the start-up nation ecosystem. I knew this is the place I want to be. After completing my…

Crystal Gazing AI Trends: 20 Reasons Why 2020 Will Herald the Age of Intelligent Conversations

A Reflection on My Two Years of Journey Working in the Area of Conversational AI A spate of recent developments promises to drive great changes in the global economy. Technologies such as Robotics, Artificial Intelligence (AI), and Machine Learning (ML) have advanced to the extent that the world is ripe for a great leap into the age of intelligent automation. What does this intelligent automation portend, and why is this different from the earlier eras? For one, robots and computers of today can perform most routine…

MarTech Interview with Rachel Conforti, VP of Marketing at LoopMe

"When you marry brand awareness efforts and scale via automation tools you can discover insights that will drive even more success in the future." Could you tell us about your role and journey into Technology? I’ve been in B2B Marketing for the past 20 years, making the pivot from out-of-home advertising to ad technology in the late 2000s. I was fortunate to work alongside some of the best AdTech leaders out there including Brian Lesser, Nicolle Pangis and Paul Dolan while I was at 24/7 Real Media. That is where I began…

Anywhere365 Announces Strategic Growth Investment From Bregal Milestone

Major Investment to Accelerate anywhere365's Next Phase of Growth and Solidify Its Leading Position in the Rapidly Expanding Enterprise Dialogue Management Market Anywhere365, a leading Contact Center and Enterprise Dialogue Management solution provider, announced that it has received a strategic investment of €40 million from Bregal Milestone, a pan-European growth capital firm. Anywhere365 will leverage Bregal Milestone's strategic support and capital to accelerate its expansion through both organic growth and…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…