Vonage Partners with Wall Street English to Power Digital Classrooms

Vonage’s Video API powers Wall Street English’s online educational solutions Digital communications a critical means of providing educational services in response to COVID-19 Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has been chosen by English language education company Wall Street English to power its digital classroom platform for customers worldwide. With social distancing and safety measures in place around the globe, the education industry had to…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

COVID-19 Accelerates Workplace Wellness Trends, Drawing Focus to Mental Health and Emotional Well-Being, New Wellable Report Finds

88% of employers are increasing investment in mental health programs and 94% expecting to expand virtual wellness services in 2021, according to Wellable's fourth annual report For many aspects of work, COVID-19 accelerated trends that were already in place while also highlighting important areas of health that were being ignored for too long, such as mental and emotional well-being. To better understand the future of employee well-being in a post-COVID world, Wellable's 2021 Employee Wellness Industry Trends report…

MarTech Interview with Stan Pavlovsky, CEO at Shutterstock

"Brands don’t just need imagery that delivers continuity in a scene for existing projects that need to be completed, they also need content that fits the current mood of the globe, including people social-distancing, wearing masks, waving from indoors and cars, speaking from far distances or communicating through technology." What’s the feeling of having such an important job in such a different moment in the industry? What are the main challenges? I transitioned into my role as CEO of Shutterstock on April 1st, after…

Audio Ads to help Brands Cut Through the Noise for Christmas

AudioMob’s audio ads to push brands to the top of the Christmas shopping battlezone The Holiday Season is notorious for crowding the digital airwaves with colourful, loud and repetitive adverts, determined to make an impact with consumers. With over $1 trillion generated in Christmas sales in the US alone last year, the scope for brand-reach rockets compared to a normal day, and brands repeatedly take advantage of this trend. The rise of audio advertising is relatively new in the industry outside of radio, but is already…

Inuvo’s IntentKey Uncovers Insights that Help Nonprofits Connect with the Right Donors

Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies,  announces how the IntentKey artificial intelligence (AI) technology has enabled nonprofit client to efficiently market to donors while continuing to raise funds despite COVID-19. During the COVID-19 pandemic the adoption of social distancing guidelines has made it difficult for nonprofits, who rely more on traditional fundraisers. The impacts on in person events, charity runs, and direct mail…

7-Eleven Introduces In-App Wallet to Enable Contactless Payment Option

The coronavirus pandemic has transformed the way people shop and conduct their purchases. Customers have opted for digital contactless payments given the lockdowns and social distancing norms set in place. As per a study by the payment firm FIS, around 45 percent of banking partners have changed the way of interacting with financial institutions. While 31 percent of participants prefer mobile and contactless payment methods instead of cash due to the COVID-19 pandemic. As such, 7-Eleven has become one of the latest…

Holler Launches Holler Kit 5

Messaging technology company Holler announced the launch of its newest SDK, Holler Kit 5, which will allow for new and updated types of content to be served to users through its sophisticated Suggestions AI. With this launch, Holler is expanding its content library to include popular, in-demand GIF content and creating new opportunities for developers, brands and marketers. Messaging is the most popular way to communicate, and became even more essential in the age of social distancing. Holler focuses on providing the…

Enreach Named European Leader by Frost & Sullivan in Unified Communications as a Services

Enreach, the fast-growing European unified communications group, has been named as one of the market leaders in a new Frost Radar focused on European hosted IP Telephony and Unified Communications as a Service (UCaaS). Enreach scores high on both its innovation and growth dimensions. “With its comprehensive solutions portfolio and considerable growth in the past few years, Enreach has earned a spot among the growth and innovation leaders in the European hosted IP telephony and UCaaS market”, said Elka Popova, Vice President…

“Corona-proofing” Your Content in Easy Steps

How good is your 'corona-proofing" content strategy? Companies that started 2020 without digital content as part of their overall awareness and marketing strategy were already behind the curve in our digitized world. Thanks to the Coronavirus, companies without a digital strategy now, are struggling to catch up. In a sea of “unprecedented times,” one thing is clear for creatives operating across all industries: there has never been a more important time than now to be able to communicate to your target audience in a…

Holiday Spending Grows 81% on Kibo Platform as Consumers Turn to Ecommerce

Retailers saw ecommerce sales surge on mobile and desktop during the Cyber 5 weekend, with store pickup and curbside accounting for nearly 18% of all orders Kibo, the leader in unified commerce, announced ecommerce sales results from the 2020 Thanksgiving holiday shopping weekend, which showed immense growth. Kibo’s retail personalization clients saw their ecommerce revenue increase 81% from $473 million year over year compared to $261 million in 2019. Additionally, total purchases surged 86% globally from 2019 compared to…

SiriusXM and 88rising Launch 88rising Radio, An All-Asian Artist Music Channel

First 24/7 radio channel in North America dedicated to showcasing Asian artists from around the world Daily programming will include interviews, performances, and music from the biggest Asian stars and emerging artists across Asia Full-time channel hosted by 88rising talent and founder Pandora to launch complementary 88rising Radio station SiriusXM and 88rising, the pioneering Asian-focused music and media company, announced the launch of 88rising Radio, the first all-Asian, multi-genre music radio channel available…

Wrapify, Kiwibot and Gong Partner for First Autonomous Bot Delivery OOH Campaign

New category creation of OOH enables brands to reach consumers at street-level with key metrics Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, announced a first-of-its-kind autonomous bot delivery campaign alongside partners Kiwibot, the robotics company providing affordable and accessible delivery service and Gong, the revenue intelligence platform leveraging artificial intelligence to transform revenue teams, kicking off in San Jose and coming soon to Denver…

Alchemer Partners with Voxpopme to Enrich Customer Feedback with Video

Alchemer, one of the world’s leading customer experience (CX) and voice-of-the-customer (VoC) platforms, today announced a partnership with video survey software specialists, Voxpopme. The partnership enables Alchemer’s customers to capture customer-recorded video feedback to help transform their businesses into customer-centric organizations. Marketing Technology News: FMG Suite Announces Strategic Acquisition of Twenty Over Ten Video has become a critical component in world-class VoC systems and integrating Voxpopme…

MarTech Interview with Nick Boyle, Vice President Asia at Sitecore

"Today, customers demand a CX that shows them that the brand knows them well and understands their preferences. In order to meet this demand, businesses will need to be able to create personalised experiences." Hi Nick, please tell us about your role at Sitecore and how your role changed in the last 6-8 months at the onset of the COVID-19 crisis? I’m currently the Regional Vice President, Asia at Sitecore. I lead our presence in the region with the goal of helping businesses and government agencies elevate the digital…

Vonage Partners with QU-in to Power Virtual Queuing Capabilities

Vonage APIs provide consumers with a safe way to socially distance and limit the risk of exposure in the COVID era Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has partnered with virtual queuing platform QU-in to enable a safe and healthy way for consumers to navigate social distancing guidelines and limit the risk of exposure in the COVID era. As businesses, retail and educational institutions reopen, the QU-in platform leverages the Vonage SMS API to allow…

Vonage and Yameo Announce Strategic Partnership

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has announced a strategic partnership with Yameo, a software company based in the Netherlands. With over 15 years of experience in IT development, support, and maintenance for clients around the world, Yameo creates extended IT systems tailored to a business’s individual needs from back- and front-end solutions to mobile applications. With this partnership, Yameo will offer customers reliable and customizable video…

What Will Happen to E-commerce After the Pandemic Is Over?

By now, the market trends are clear — industries that are conducive to social distancing are thriving, and others aren’t. E-commerce is a major beneficiary of the pandemic, with e-commerce growth said to have accelerated the equivalent of 4 to 6 years under non-pandemic projections. However, now that a coronavirus vaccine emerges, there’s an end in sight to the pandemic — and to “the new normal.” So, what’s going to happen to the e-commerce industry after the pandemic is over? Will consumers go back to their old ways, or…

Amava Launches “The Gift of Connection” to Promote Meaningful Interactions

Amava, the first-of-its-kind platform connecting a new generation of empty nesters and active retirees with opportunities to remain mentally active and socially connected, announces the launch of Amava Gifting, allowing everyone to now give The Gift of Connection to friends and loved ones. With COVID-19 cases once again spiking across the country, millions of Americans face a heightened sense of isolation and social disconnect, with many people opting out of traditional family gatherings and reducing holiday travel.…

More Than a Third of Shoppers Have Been Let Down by an Online Order Since COVID Crisis, According to a New Brightpearl Survey

36% have been let down by an online order since the crisis started  45% of buyers say online deliveries are taking longer to arrive  42% of consumers claim unreliable delivery has lessened their trust in online shopping since the start of the pandemic Brightpearl CEO Derek O’Carroll said: “There has been a big shift to online post-Covid but delivery reliability has created a crisis of confidence in some consumers and brands could still suffer if they don’t improve their end-to-end service.” More than a third of shoppers…