Eventible, a unique platform for ranking events, conferences, summits, expos across the world, launched with over 1,500 reviews across over 75 events for B2B professionals in the IT, HR, Finance and Marketing & Sales functions. …
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LeadsRx, a marketing analytics company, announced the availability of LeadsRx Ecosystem Attribution(TM) - the first comprehensive platform that maps the customer journey and performs attribution analysis across the websites of network…
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Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce the launch of its self-serve SaaS version of its platform, with Tangelo Games,…
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New SSP provides access to premium array of national linear inventory, enabling buyers to build media plans using accurate and real-time marketplace data Interoperability of APIs adds workflow automation to planning and buying by…
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Adform, the only independent global enterprise technology covering all aspects of the digital campaign lifecycle, receives PwC validation that its independent and integrated advertising platform, supplies modern marketers with transparent…
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New Jersey-based Doceree launches AI-enabled dashboard to bring transparency in Pharmaceutical Marketing  90% Pharmaceutical marketers are of the view that non-transparency of ‘doctor reach and results’ is a major bottleneck in adoption…
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Scorecard empowers advertisers to make better-informed decisions about their supply path MediaMath, acclaimed independent advertising technology company for brands and agencies, continues to deliver upon the SOURCE vision to co-create an…
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DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the industry’s first Connected TV (CTV) brand safety solution – advancing the company’s complete video solution for advertisers,…
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Following recent allegations raised about the ad data collected by the Mintegral SDK, Mintegral has announced its SDK will officially become open-source. While Mintegral denies recent allegations, the move to open-source the SDK is seen as…
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Eyeota, the leading audience technology platform enabling the intelligent use of data, announced it achieved certification from the IAB Tech Lab for its Data Transparency Standard Compliance Program. Eyeota is one of the first companies…
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Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe's Transparency and Consent Framework, designed to help all parties in the digital advertising chain to ensure they comply with data protection…
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Rise Interactive, recognized as one of one of the top performance marketing agencies in the world, released a significant update to its cross-channel media optimization platform, Connex®. The newly-launched Account Overview Dashboard shows…
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When it comes to true transparency in digital advertising, it appears that the industry can’t afford its own morals. All parties, from brands and agencies to tech and platform vendors themselves say that transparency into brand suitable…
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94% of Executives Scrutinize How Digital Media Spend Is Performing MediaMath, acclaimed independent advertising technology company for brands and agencies, released the findings of a custom Forrester Opportunity Snapshot study called…
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Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object; Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity Centro, a global provider of advertising technology,…
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As CTV investments grow, DV is powering media quality and performance with a suite of CTV measurement solutions DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the industry’s…
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White Ops’ Advertising Integrity and Marketing Integrity solutions will ensure greater campaign transparency and fraud protection for Aqilliz’s global network of clients Aqilliz, a technology company that specialises in blockchain-powered…
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Only 23% of CTV auctions have app names that adhere to new IAB conventions DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of a new transparency and reporting…
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Advertisers will now have end-to-end visibility into media quality and financial transaction data Integral Ad Science (IAS) today announced Total Visibility, an industry-leading partnership with Amino Payments to offer the first solution…
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signNow, a Boston-based leader in the e-signature market, works to increase transparency in customer satisfaction and success in the industry Choosing the right e-signature provider can be difficult, especially when timelines are tight and…
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