Twitter Acquits Itself of Shadow Ban Antics

Twitter Clarified on This Week's Issues and Has Officially Acknowledged the Technical Issues Leading Users to Believe It Was Deploying Shadow Ban Tactics This week, there is a certain meltdown in the social media ecosystem. Yes, these are hard times for social media platforms, with issues like the purge, data portability, Facebook shares' debacle, and Scroll-Free September making big news during the week. Some say this is an Apocalypse Week for social media, especially Facebook and Twitter. Well, we believe in facts and…

Malicious Bots And Bad Apps: Why The Twitter Purge Matters?

Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content Marketers Earlier this week, Twitter posted a blog announcing new requirements for developers who develop apps using Twitter’s API. The social media platform announced the new norms stating that they are “recognizing the challenges facing Twitter and the public — from spam and malicious automation to surveillance and invasions of privacy — we’re taking additional steps to…

Twitter Appoints Ngozi Okonjo-Iweala and Robert Zoellick to Board of Directors

Twitter, Inc.  announced the appointments of Ngozi Okonjo-Iweala and Robert Zoellick to Twitter's Board of Directors (the "Board") as new independent directors, effective immediately. Marjorie Scardino will be stepping down from the Board for personal reasons at the end of the year. "Ngozi and Bob are distinguished leaders with unparalleled global perspective and policy expertise," said Omid Kordestani, Executive Chairman of Twitter. "We are confident they will be incredible assets to Twitter as we continue to focus…

Twitter Announces Over 30 Premium Video Content Deals at Digital Content NewFronts, Expands Depth and Breadth of Programming Slate

In line with surging video viewership, presentation outlined opportunities with partners including NBCUniversal, ESPN, and Will Packer Productions Twitter also introduces new turnkey content solutions with Creator Originals and Live Brand Studio Twitter, the first place to see what's happening, returned to the Digital Content NewFronts with an expanded slate of new live and original video programming, presenting advertisers with powerful opportunities to connect with content tied to relevant and engaging…

Highspot Debuts New Solution for Social Selling on Twitter, LinkedIn and Facebook

Sales Teams Now Able to Track Engagement, Effectiveness & Revenue from Social Selling Through Highspot Everywhere Technical Integration Program Highspot, powering modern businesses with the industry's highest-rated sales enablement platform, announced today its new solution focused on social selling and engagement. With this capability, sellers can easily deliver the most effective sales assets directly within any online channel, driving social activity and engagement, and measuring the effectiveness of social selling…

Brands Can Now Track Twitter Buzz with Talkwalker Alerts

Talkwalker Alerts is an Essential Tool for Hundreds of Thousands of Communication Professionals Worldwide, Which Alerts Them to Mentions of Their Brand across the Internet Talkwalker, a leading social listening, and analytics company announced the launch of its Alerts product. Talkwalker Alerts delivers mentions of any keyword (i.e. brand name, hashtag, competitor) across the internet straight to your inbox. The revamped product also features brand mentions from Twitter, making it the only free alerts service that…

Twitter Debuts First-Ever #HolidayIsHappening Insights Campaign

Weekly, Digestible Twitter Insights to Be Powered by Brandwatch, Starting With #HolidayIsHappening Twitter is partnering with leading social intelligence company, Brandwatch and Cheddar live news network, to keep holiday enthusiasts up to date on what's hot and what's not this season, with #HolidayIsHappening. Brandwatch will be analyzing the real-time, holiday purchasing conversations across various industries like consumer tech, auto, and retail - among others, as well as the general holiday mentions on Twitter.…

How to Use Twitter to Find Sales Prospects and Generate New Leads for B2B Companies

By truly harnessing the power of Twitter and other social networks, B2B companies can identify new sales prospects, nurture them through direct communication, and convert them into qualified leads that have a higher chance of becoming customers. But, how can you turn Twitter followers into leads? In this article, I’ll discuss how B2B companies can use an approach of proactive social outreach to transform Twitter into a reliable source of quality leads. Demand Generation and Social Prospecting Before delving into lead…

A Ready Reckoner to #ZendeskRelate 2020 [Infographic Inside]

Keep this Infographic handy as a ready reckoner to the #ZendeskRelate 2020. Zendesk's annual user conference #ZendeskRelate 2020, will kick-off on 3 March. The three-day event will showcase a totally new theme in the Customer Service industry. It's called “Agency Experience Management” for Agent Workspace collaboration. To feature your startup story and experience with Zendesk tools, please write to us at sghosh@martechseries.com. To schedule a meeting at #ZendeskRelate, please fill the form here.

MarTech Interview with Cindy Zhou, CMO at LogRhythm

"We can get to personalization at scale through AI and ML, which can lead to better engagement with our customers and partners." Hi Cindy, tell us about your journey into Marketing and Sales technology. I’ve been in Marketing for longer than I want to admit and have held every role in Marketing — from Product Marketing to Corporate Marketing, and later Sales operations. I can genuinely say, “I’ve done that job!” The evolution of Marketing to a data-driven, revenue engine fueled the need to be a technologist. I love…

MarTech Interview with Matt Gilbert, CEO at Pepperjam

"The demise of the third-party cookie will lead to brands increasingly focusing on methods to acquire and leverage first-party data." Journey into Tech  Hi Matt, as the greater industry has continued to evolve, and you think about your particular journey with Technology, any new reflections on the role you have played? What inspires you most in your role at Pepperjam? 20+ years into my love affair with Digital Marketing, and yes it is still a love affair, whatever small role I may have played in its evolution is…

The Silver Telegram Launches The PR Playbook Podcast, The First Agency Podcast That Gives Brands DIY Instructions on Public Relations

Founder and CEO of The Silver Telegram, Ronjini Joshua, Launches The PR Playbook, A Business Podcast To Give Brands Communications Insights and Actionable Tips The Silver Telegram, A media-focused PR agency for technology brands, launches The PR Playbook Podcast, a show about the business of communications and DIY instructions educating brands on modern public relations. The PR Playbook Podcast is a spinoff of The PR Playbook, a book published as an essential PR guide for startups, entrepreneurs and lean organizations.…

MarTech Interview with Jeff Titterton, CMO at Zendesk

“The biggest challenge for any CMO today is that our role has fundamentally changed and evolved. We're no longer brand storytellers devoted solely to Outbound Marketing. We’re now stewards of the entire customer experience from awareness and acquisition to engagement and retention.” From majoring in English to leading some of the most prolific Marketing and Sales teams in the Subscription economy, could you walk us through your journey to becoming Zendesk CMO? I started my career as a Writer and Editor working in…

TechBytes with Vanya Cohen, Machine Learning Engineer at Luminoso

Hi Vanya, from spending your time in Seattle to joining an NLP and AI technology company - what inspired you to make this journey? Growing up in Seattle, I was exposed to tech at a pretty young age. Most of my friends’ parents worked for Microsoft. I spent a lot of my free time working on little coding projects, and even started my own business developing Video game mods in high school. Movies like 2001: A Space Odyssey captured my imagination, and gave me a sense that AI was going to be an important part of the…

iQIYI Maximizes IP Value of Original Reality Show “FOURTRY”

By Optimizing Online and Offline IP Value Chain and Creating Diversified Consumption Experience iQIYI, Inc., an innovative market-leading online entertainment service in China, recently finished airing its original trend experience reality show FOURTRY (the "Show"). Having achieved domestic success by reaching a content popularity index of 7,106, the Show has also performed well in overseas markets as it made No.1 of the Top 10 Weekly Broadcast Lists of the iQIYI App in Malaysia, Thailand, Indonesia, Singapore, and the…

Cats Is a Perfect Example of Why Studios Should Plan Media Strategies Post-Trailer Drop

Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s themes and its stars, who the likely fans are and the best channels to reach and engage them? But I think that strategy misses the boat. Studios have a major event - the trailer drop - that can provide them with a ton of insight into who the actual audiences for their movies will be. If they take the time to listen to that data, they’ll have what they need to create…

Augmented Reality From Every USA Wine in 2020

Accessibility the key to adoption of new technologies, says Winerytale Augmented reality is moving rapidly into the mainstream, with tech start up Winerytale announcing en-masse rollout of its smartphone AR App to the entire American wine industry. Winerytale, described as the AR App for the wine industry, encourages consumers to scan wine labels to discover the authentic story behind the wine – essentially presenting a range of multimedia content in virtual space adjacent to and within the bottle.…

MarTech Interview with Amy Barzdukas, CMO at Poly

"Voice and Video technology have reached the point where it’s no longer mandatory to require everyone to be in the same office." Journey into Tech Hi Amy, please tell us about your role and journey into Technology. What inspired you to take up the role at Poly? It was an interesting route. For about 16 years I held various Marketing positions at Microsoft, eventually becoming a General Manager in their Server and Tools Marketing Group. I spent a couple of years as a Vice President at HP. Then in 2015, I began a…

CommentSold And Lightspeed Partner To Offer Brick And Mortar Boutique Retailers Access To A New Selling Channel

CommentSold, social commerce platform, and Lightspeed, cloud-based point-of-sale system, announced a strategic partnership to fuel boutique retailers' growth. This partnership involves integration between the two platforms that provides brick and mortar retailers the opportunity to add social media as a selling channel. Lightspeed users can now take advantage of CommentSold's integrations with Facebook and Instagram, tapping into a huge market. Marketing Technology News: YRC Worldwide Launches New Industry-centric…

Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences

Compared with Millennials, Gen X, and Baby Boomers, Gen Z prefers content that includes audio, video, polls, quizzes, and a means to comment and receive recommended stories Connatix, the next-generation video technology company for publishers, announced the findings of a study it conducted about the media consumption habits and preferences of Gen Z, that indicates members of this generation (aged up to 22 years) gravitate toward a "multifaceted content experience," rooted in user recommendations from a diverse set of…