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Where Netflix Meets Black Twitter

Black Entrepreneur Launches Social Streaming Platform First teased last fall – X On Demand (xod.tv) has finally gone live. The Netflix-style site, with a social twist, boasts a growing library of works by Black filmmakers, with at least one person of Black American/African decent in a leading role both in front of and behind the lens – prerequistes for a project to be considered for the site. While billing itself as a platform "dedicated to showcasing works by Black filmmakers and content creators", XOD steps up the…

HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms

HG Data Partnership with LiveRamp Enables B2B Advertisers to Use HG Data Audience Segments to Precisely Target Digital Ad Campaigns HG Data, the global leader in company intelligence for B2B technology marketers, announced the release of its new HG Data Audience segments for digital advertisers using Facebook, Adobe Marketing Cloud, Twitter, Salesforce DMP, and dozens of other leading marketing platforms. This is the result of its longstanding partnership with LiveRamp , the identity platform powering exceptional…

20 CMOs to Follow on Twitter

MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, of Course, Promote Their Brand Being a CMO is a tough job! As business atmosphere rapidly changes all over the world, its the CMO who needs to be on the toes, all the time and adapt continuously. This compels the CMO to develop certain qualities that help deliver on business expectations. So, what are these qualities? We recently did a piece on must-have qualities for the twenty-first century CMO.…

ListenFirst Launches Competitive Twitter Video Analytics

First Social Analytics Solution to Provide Competitive Video Metrics for Entire Twitter Universe ListenFirst, the most comprehensive enterprise social analytics solution, announced the launch of competitive tracking and industry benchmarks for Twitter video. Through its enterprise level data licensing agreement with Twitter, ListenFirst becomes the first social analytics solution to provide data from every video tweet collected directly through Twitter's API. Twitter video data is the latest addition to ListenFirst's…

Top Twelve Women CMOs to Follow on Twitter

As Influencers, Women Have Garnered Appreciation on Multiple Platforms, Thus Increasing the Scope of Productivity and Broadening Horizons News of women progressing within tech has gained more attention than ever before. The importance of women in fields such as science, technology, engineering, and math (STEM) has been growing steadily because of the progressive education delivered in the past 10-15 years. Apart from the STEM fields, other professional roles have come up in Artificial Intelligence, IoT (Internet of…

DoubleVerify Partners with Twitter to Authenticate the Quality of Video Ads

DoubleVerify , the leading independent provider of marketing measurement software and analytics, announced that it has partnered with Twitter, one of the world's most influential social media platforms, to authenticate the quality of video ads on the Twitter platform for many of the world's largest brands. The initial launch will provide advertisers with transparency into video ad fraud and viewability on Twitter – including mobile in-app, mobile web and desktop. With DV measurement of display advertising launching later…

The Overwatch League and Twitter Announce Multiyear Content Deal

Collaboration Includes Overwatch League 2019 Season Highlight Clips The Overwatch League and Twitter announced a new multiyear deal to bring highlights and livestream content to the platform, continuing with the Overwatch League All-Star Weekend, happening Aug. 25–26 at Blizzard Arena Los Angeles. The collaboration breaks new ground in creative programming and video-on-demand content. Overwatch League All-Star Weekend With the Overwatch League All-Star Weekend taking place this Saturday and Sunday, Twitter is making it…

Wall Street Warns Clients against Twitter Shares after Q2 Earnings Report

Twitter Loses One-Quarter of Their Share Value Within Two Days as Wall Street Worries About the User Growth of the Social Media Company Recently, Twitter posted lower-than-expected second quarter monthly-active-user (MAU) numbers. Despite the numbers, the bigger downfall was Twitter’s report for the third quarter, which showcased a decline of “mid-single-digit-millions” in the monthly users from the second quarter. Several Wall Street firms are warning clients about the decline in numbers by advising them to steer…

Twitter Acquits Itself of Shadow Ban Antics

Twitter Clarified on This Week's Issues and Has Officially Acknowledged the Technical Issues Leading Users to Believe It Was Deploying Shadow Ban Tactics This week, there is a certain meltdown in the social media ecosystem. Yes, these are hard times for social media platforms, with issues like the purge, data portability, Facebook shares' debacle, and Scroll-Free September making big news during the week. Some say this is an Apocalypse Week for social media, especially Facebook and Twitter. Well, we believe in facts and…

Malicious Bots And Bad Apps: Why The Twitter Purge Matters?

Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content Marketers Earlier this week, Twitter posted a blog announcing new requirements for developers who develop apps using Twitter’s API. The social media platform announced the new norms stating that they are “recognizing the challenges facing Twitter and the public — from spam and malicious automation to surveillance and invasions of privacy — we’re taking additional steps to…

Twitter Appoints Ngozi Okonjo-Iweala and Robert Zoellick to Board of Directors

Twitter, Inc.  announced the appointments of Ngozi Okonjo-Iweala and Robert Zoellick to Twitter's Board of Directors (the "Board") as new independent directors, effective immediately. Marjorie Scardino will be stepping down from the Board for personal reasons at the end of the year. "Ngozi and Bob are distinguished leaders with unparalleled global perspective and policy expertise," said Omid Kordestani, Executive Chairman of Twitter. "We are confident they will be incredible assets to Twitter as we continue to focus…

Twitter Announces Over 30 Premium Video Content Deals at Digital Content NewFronts, Expands Depth and Breadth of Programming Slate

In line with surging video viewership, presentation outlined opportunities with partners including NBCUniversal, ESPN, and Will Packer Productions Twitter also introduces new turnkey content solutions with Creator Originals and Live Brand Studio Twitter, the first place to see what's happening, returned to the Digital Content NewFronts with an expanded slate of new live and original video programming, presenting advertisers with powerful opportunities to connect with content tied to relevant and engaging…

Highspot Debuts New Solution for Social Selling on Twitter, LinkedIn and Facebook

Sales Teams Now Able to Track Engagement, Effectiveness & Revenue from Social Selling Through Highspot Everywhere Technical Integration Program Highspot, powering modern businesses with the industry's highest-rated sales enablement platform, announced today its new solution focused on social selling and engagement. With this capability, sellers can easily deliver the most effective sales assets directly within any online channel, driving social activity and engagement, and measuring the effectiveness of social selling…

Brands Can Now Track Twitter Buzz with Talkwalker Alerts

Talkwalker Alerts is an Essential Tool for Hundreds of Thousands of Communication Professionals Worldwide, Which Alerts Them to Mentions of Their Brand across the Internet Talkwalker, a leading social listening, and analytics company announced the launch of its Alerts product. Talkwalker Alerts delivers mentions of any keyword (i.e. brand name, hashtag, competitor) across the internet straight to your inbox. The revamped product also features brand mentions from Twitter, making it the only free alerts service that…

Twitter Debuts First-Ever #HolidayIsHappening Insights Campaign

Weekly, Digestible Twitter Insights to Be Powered by Brandwatch, Starting With #HolidayIsHappening Twitter is partnering with leading social intelligence company, Brandwatch and Cheddar live news network, to keep holiday enthusiasts up to date on what's hot and what's not this season, with #HolidayIsHappening. Brandwatch will be analyzing the real-time, holiday purchasing conversations across various industries like consumer tech, auto, and retail - among others, as well as the general holiday mentions on Twitter.…

How to Use Twitter to Find Sales Prospects and Generate New Leads for B2B Companies

By truly harnessing the power of Twitter and other social networks, B2B companies can identify new sales prospects, nurture them through direct communication, and convert them into qualified leads that have a higher chance of becoming customers. But, how can you turn Twitter followers into leads? In this article, I’ll discuss how B2B companies can use an approach of proactive social outreach to transform Twitter into a reliable source of quality leads. Demand Generation and Social Prospecting Before delving into lead…

Synamedia Unveils First Global Research to Define Fans by Attitudes to Sports Piracy

89% of sports fans subscribe to a pay-TV or OTT service yet 51% watch pirate sports services at least once a month Synamedia, the world's largest independent video software provider, unveiled the first in a series of trailblazing reports designed to broaden understanding of global sports piracy in order to protect the value of sports rights. The Charting Global Sports Piracy report, draws on results from a 10-country study of over 6,000 sports fans conducted by Ampere Analysis. It finds that, while 89% of sports…

Adapex Selected As Drum Award Finalist

Adapex is excited to announce that it has been selected as a finalist for a Drum Award in two categories: Best AdOps Team and Best Overall Technology for Programmatic Trading. The Drum Digital Advertising Awards recognize the very best in adtech and programmatic. Marketing Technology News: Qello Concerts by Stingray and Stingray Karaoke Now Available on Rogers Ignite TV “We are pleased to have our team recognized for our work and to be included among the best in the industry,” said Debra…

Brand Safety Institute Announces First Graduating Class of Certified Brand Safety Officers

Inaugural Class Includes Execs From Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms The Brand Safety Institute (BSI), a nonprofit advertising industry initiative to strengthen the brand safety profession, announced its inaugural graduating class of Certified Brand Safety Officers. The group includes dozens of executives who manage brand safety and related issues at the world’s largest advertising agency holding companies, Fortune Global 500 brands, and major technology platforms. All of the…

Parks Associates: 15% of US Broadband Households Report Increase in Telehealth Service Usage as a Result of COVID-19 Pandemic

Annual event shifts to virtual and highlights new challenges in delivering telehealth and independent living solutions, as well as integration opportunities with smart home markets New research from Parks Associates, fielded nationwide between March 8th and April 3rd, finds 15% of US broadband households report their usage of telehealth/remote doctor services has increased as a result of the COVID-19 pandemic. The research firm will feature new consumer and trending data at its 7th annual Connected Health Summit: Consumer…