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Consumer Shopping Cultures and How to Adapt Digital Practices

One of the many benefits of e-commerce is that it provides retailers with access to a global market. But, despite being accessible to customers in seemingly the same way no matter where in the world they are based, consumption patterns and shopping habits differ across countries. As a result, businesses simply cannot adopt a ‘one size fits all’ approach, when targeting international customer bases. Rather, careful consideration of the markets and countries in which you operate is key for success on a global scale.…

Vungle Acquires AlgoLift, a Leading Marketing Intelligence Platform for Mobile Advertising

Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV  Vungle, the leading mobile ad network and in-app monetization platform, announced the acquisition of AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers. The acquisition adds AlgoLift’s industry-leading algorithms and optimization technology to Vungle’s global, creative-centric advertising network to give advertisers actionable intelligence to…

Cyara Appoints New Head of Customer Experience Amidst 41% YoY Growth

Cyara, provider of the leading Automated Customer Experience (CX) Assurance Platform, proved the success of its innovative approach to contact center test automation strategies and CX assurance by closing its 2020 fiscal year with 41% year-over-year SaaS bookings growth, an 40% increase in year-over-year renewal bookings, and with 95% customer retention. This is a testament to Cyara’s innovative approach to contact center strategies and CX assurance, which led to significant new customer acquisitions across healthcare,…

Genesys Unveils Industry’s First True Multicloud Architecture for Contact Centers

Broad multivendor ecosystem of leading cloud platforms, technology providers and system integrator resellers gives enterprises greater control and flexibility Genesys, a global leader in cloud customer experience and contact center solutions, has announced the industry's first native multicloud architecture. With new levels of flexibility, agility and choice, it's now simpler for organizations to build a rich multivendor ecosystem and tailor their infrastructure, deployment and management models to fit their business.…

MarTech Interview with Tim Brown, CEO at Magnolia

"“Omnichannel is an inescapable requirement of a modern Digital Experience (DX). It follows that the key underlying platform requirement for our customers is an ability to seamlessly assemble content, data and transactional services across a range of applications and platforms far broader than just marketing”." Hi Tim, please tell us about your current Marketing and sales goals? We’re focused on maintaining our exciting revenue growth as we add to our existing 400+ global customer base. Of course, in the common…

LiveXLive’s React Presents Announces Spring Awakening Music Festival Virtual Experience

Event Marks Huge Moment for React Presents to Pilot a Virtual-Meets-IRL Festival Business Model, Including Ticket Bundles and Perks for LiveXLive Subscribers React Presents, LLC, a subsidiary of LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that the Midwest's largest all-electronic music festival, Spring Awakening Music Festival, is going digital with a new virtual experience on July 4th and 5th, 2020 streaming on…

FotoWare Has Been Acquired By Viking Venture

FotoWare, a global pioneer and innovator in Digital Asset Management (“DAM”), has been acquired by Viking Venture, the leading software investor in the Nordics. For FotoWare, this is a great opportunity to take the next step in their journey towards greater market share, a more innovative product, and improved customer experience. “Since its launch in 1997, it is amazing to see how the company has evolved to become a market leader within Digital Asset Management. This is the right time to take FotoWare to the next level…

Dialpad Announces Appointment of Jen Grant to Board of Directors

CEO and Marketing pro joins tech leaders Marc Andreessen, Rich Miner and others as company experiences rapid growth in "Work from Anywhere" era Dialpad, the only cloud-native business communications platform powered by Voice Intelligence (Vi), recently announced that Jen Grant has joined the company's Board of Directors. The announcement comes as Dialpad continues to see rapid growth as the demand for remote work tools rises with changing business needs worldwide. "We are seeing remote work on the rise everywhere, and…

GreyOrange Announces Strategic Partnership With E-Commerce Company Rex Brown

AI and Automation Leader GreyOrange to Provide Warehouse Automation to UK-Based E-Commerce Expert GreyOrange, a global software and mobile robotics provider that leverages artificial intelligence and machine learning to optimise fulfillment operations for companies worldwide, announced that Ranger Mobile Sort, the new GreyOrange fleet of modular sortation robots, will bring the latest automation to Rex Brown’s warehouses in a simple and scalable way. Rex Brown, a fast-growing e-commerce expert in sourcing, branding and…

Genesys Helps Organizations Manage Increased Customer Service Demands and Establish Remote Workforces During COVID-19 Pandemic

Rapid Response offer gives organizations free cloud contact center solution deployed in 48 hours, plus no premiums for volume spikes and comprehensive training and support As the world adapts to the COVID-19 pandemic, organisations of all sizes are struggling to manage increased demand while working to keep employees safe. To help navigate these challenges, Genesys, the global leader in cloud customer experience and contact center solutions, has launched a new Rapid Response offer to give any organisation free access to…

DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations

Drive Capital leads investment in DisruptOps to scale go-to-market efforts of the market-leading cloud security operations platform DisruptOps Inc., the leader in Cloud Security Operations, has raised $9 million in Series A funding from Drive Capital and existing investor Rally Ventures to scale go-to-market capabilities and accelerate product development to meet growing market demands. Global organizations are rapidly expanding into the cloud and while the cloud can lead to amazing business outcomes of increased…

Ricoh Spins out Vecnos to Focus on Consumer 360-Degree Camera Segment

First product aims to reinvent the selfie for social media natives Vecnos Inc., the visual revolution company, unveiled its vision to be a leader in the consumer 360-degree camera market and announced its first product, an ultra-compact camera that aims to reinvent the selfie for social media natives. Vecnos is a new startup venture spun out of and funded by Ricoh Company, Ltd. Vecnos was founded by the core team that designed and launched the pioneering Ricoh Theta 360 camera in 2013. At Vecnos, the team—led by CEO…

Arym Diamond Joins CalAmp As Chief Revenue Officer Bringing SaaS Expertise

Sales Leader Arym Diamond brings Software as a Service (SaaS) Experience from Salesforce.com and Oracle CalAmp, a global technology solutions pioneer transforming the mobile connected economy, announced Arym Diamond joined the company as senior vice president and chief revenue officer, bringing over 20 years of SaaS experience in the enterprise software and consultancy industry. Diamond joins the executive team at a key juncture in CalAmp's history to help drive its ongoing transformation into high-value subscription…

Loop Media, Inc. Partners With Pac-12 as Its First Sports Content Partner, to Continue to Bring the Best Programming to Its Premium Business…

Loop Media, Inc., an innovative streaming media company focused on premium short-form video for businesses and a wholly-owned subsidiary of Interlink Plus, Inc., announced a partnership with Pac-12 Networks as a key new partner and its first sports content provider. The partnership gives viewers across Loop’s business content platform access to the Pac-12 Networks’ premium short-form content offerings as they become available, including game previews, highlights, recaps, postgame reports, interviews with student-athletes and…

Evia, a Provider of Virtual Solutions, Doesn’t Want You to Cancel Your Events

“The Human Spirit Holds Strength Beyond Measure, the Kind That Will Break Down the Walls of All the Blocks That Come Our Way.” ― Nikki Rowe Evia, an event technology company specializing in virtual solutions, supports this spirit and doesn’t want you to give up in these uncertain times. CEO, Hilary Laney acknowledges that: “Although, today’s circumstances are not what we had in mind for our solutions, yet, we are committed to offering them so that we can remain resilient during such unstable times.” Marketing…

8×8 Launches Cloud Communications and Contact Center Solutions in Canada

8x8 Cloud Voice, Chat, Video and Contact Center Solutions Now Available Allowing Leading Canadian Channel Partners to Accelerate Business Opportunities 8x8, Inc., a leading integrated cloud communications platform, today announced that 8x8 X Series and 8x8 Contact Center are now generally available in Canada through direct sales and channel partners. Canadian businesses can now fully benefit from 8x8’s integrated voice, video, chat, contact center and enterprise APIs solutions that are built on an open, modern cloud…

Veritone Expands Content Classification Capabilities to Power Contextual Advertising at Scale for Podcasts

Veritone aiWARE Now Produces IAB Tech Lab Content Taxonomy-Compliant Metadata Output Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the expansion of its content classification capabilities to support IAB Tech Lab Content Taxonomy-compliant metadata output via aiWARE APIs. The new offering will enable podcast distribution platforms to programmatically transcribe and tag audio streams with topical, descriptive, and time-correlated keyword metadata prior to…

SailPoint Extends the SailPoint Predictive Identity Platform with New Cloud Governance Solutions

New services provide governance for IaaS cloud platforms and workloads SailPoint Technologies Holdings, Inc., the leader in identity management, introduced identity governance for IaaS platforms, resources and workloads. As enterprises adopt a multi-cloud platform strategy across AWS, Azure and the Google Cloud Platform to keep pace with digital transformation, there is a heightened need to be able to govern access to these platforms with a single identity solution. With two new cloud governance services available as part…

Signifyd Launches Its Commerce Protection Platform to Optimize Revenue Throughout the Shopping Journey

Signifyd announced the launch of its Commerce Protection Platform, an innovative retail solution that leverages its vast Commerce Network to maximize ecommerce conversion, automate customer experience and eliminate fraud and customer abuse. The enterprise-ready platform gives retailers “found money” to overcome the twin challenges of modern retail — rapidly increasing costs for top-of-funnel customer acquisition and bottom-of-funnel fulfillment. As platforms like Google, Facebook and Amazon drive up digital ad prices and…

Gong Launches Deal Intelligence to Transform Revenue Pipeline Management

New AI capabilities provide sales teams with instant visibility into deal health Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced the launch of Deal Intelligence, redefining how revenue teams manage their pipeline to identify and reduce deal risk and win more business.  With the launch of Deal Intelligence, Gong continues its mission to help revenue teams operate based on reality instead of opinions.…