The Eternal Marketing Dilemma: In-House versus Outsourced Advertising

With the overall U.S. ad spend expected to reach $246 billion by the end of this year and The total US advertising agency revenue projected to be $53.5 billion by the end of 2024, it’s no surprise that companies are hyper-focused on how and where to allocate their marketing resources. Like many other essential business functions, marketers struggle to quantify the benefits of developing and leveraging talent within their organization, versus outsourcing marketing services. The strategy an advertiser employs is highly…

Kameleoon Expands Partner Ecosystem Through Seamless New Integrations With Mixpanel, Heap and Segment

Enables brands to improve digital experience through better data-driven decisions Kameleoon launched new integrations with a range of leading product analytics and CDP solutions, helping brands to seamlessly share and analyze experimentation and personalization data across their martech stack, and to engage with users in a more targeted way based on their in-product behavior. This deeper insight enables brands to easily use their chosen product analytics tools and make optimization decisions that improve the customer…

The 3 Best Practices for Customer Data Management

The COVID-19 crisis is creating a new kind of consumer—one with ever-changing preferences and new shopping behaviors. For marketers to continue engaging consumers in an efficient and effective manner, it’s vital to have a real-time view of every single prospect and customer. Obtaining this view means adhering to the best practices for customer data management...but what exactly are those best practices? That’s the question we’ll answer in this article. #1 — Don’t settle for siloed data Almost every enterprise brand…

AdDaptive Intelligence Announces B2B Connected TV (CTV) and Audio Solutions

AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, is now offering Connected TV (CTV) and Programmatic Audio solutions to the B2B advertising market. AdDaptive's proprietary solutions promote brand awareness and push prospects through the funnel by leveraging online and offline data to reach clients' key accounts with superior accuracy. Combining groundbreaking advertising capabilities with the industry's most comprehensive B2B analytics offering enables AdDaptive to provide…

Adverty Appoints Johanna Nymberg as Global Director of Business Development

Adverty AB (publ), the leading in-game platform for advertisers, agencies, and game publishers, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC and a raft of senior hires earlier this year. Adverty's mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology built for gaming. Nymberg will be…

Business Growth and Improved Operations Linked to Customer-Centric Leadership and Mature CX in Asia Pacific, Zendesk-ESG Study Reveals

New CX Maturity Scale finds companies using service and support best practices drive dramatically better success and agility in the midst of the COVID-19 pandemic Zendesk, Inc. released new research in partnership with Enterprise Strategy Group (ESG) that shows how companies in Asia Pacific (APAC) investing in customer experience (CX) are reaping the benefits. The study found a clear link between organisations with more mature CX capabilities and improved business success in areas such as market share, increased customer…

Fabric Launches Headless Commerce Platform with $9.5 Million in Seed Funding

Fabric, a headless commerce platform purpose-built for growth, launched its cloud-native experience and commerce product suite and announced $9.5 million in seed funding led by Redpoint Ventures, with participation from Sierra Ventures and Expa. In addition, e-commerce executive Faisal Masud, who led multi-billion-dollar commerce businesses at Amazon, eBay, Groupon, and Staples, has joined the company as CEO. Alex Bard, partner and managing director at Redpoint Ventures, and Tim Guleri, managing partner at Sierra Ventures,…

Deloitte’s Global Marketing Trends Report Highlights the Need to Leverage Social CRM with New Human-Centered Approach   

C-suite executives are leading the Digital Economy revolution, moving forward with some really remarkable marketing and advertising ideas that have permanently altered the way of doing business. To identify and guide global marketing teams in their perennial pursuit of engaging and acquiring customers with authentic messaging, Deloitte has highlighted key global marketing trends in its second annual report. Deloitte surveyed thousands of consumers and executives around the world, gathering of-the-moment data and anecdotes…

Metadata.io Sweeps as Leader in G2’s Account-Based Advertising Category

Metadata.io, the autonomous demand generation platform, announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based advertising reports. This surpasses…

Study: Customer-Centric Leadership Is The New Growth Indicator

New customer experience maturity Scale finds companies using service and support best practices drive dramatically better success and agility in the midst of the COVID-19 pandemic Zendesk, Inc. released new research in partnership with Enterprise Strategy Group (ESG) that shows how companies investing in customer experience (CX) are reaping the benefits. The global study found there is a clear link between organizations with more mature customer experience capabilities, and improved business success in areas such as market…

BlackBerry Unveils Industry’s First Unified Endpoint Security (UES) Solution for AI-powered Cybersecurity

Integrates powerful AI machine learning across EPP, EDR, MTD, UEBA in a single offering BlackBerry Limited announced BlackBerry Cyber Suite, the industry's first, comprehensive, AI-powered unified endpoint security (UES) solution that furthers BlackBerry's leadership in AI. While other solutions on the market only address parts of the cybersecurity challenge, BlackBerry Cyber Suite delivers security and Zero Trust with a zero touch end-user experience through a single console and offers the end-to-end solution with the…

Survey Identifies Digital Innovation Gap Between Leaders and Laggards; Findings Reveal Increased Drive Toward “Digital First, Digital Fast”

In the largest survey in the CMS industry, two-thirds of digital leaders admit they may be falling behind competitors Contentful released results of the industry’s largest-ever survey of digital leaders and content creators. While 90% of respondents believe delivering digital experiences is important to business success, the survey found major differences in the digital capabilities of leaders and laggards. The survey of more than 750 business and digital leaders, developers, and content creators reveals that brands…

Ideoclick Names Benjamin Winters to New Role as Chief Innovation Officer

Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, announces the promotion of Benjamin Winters to Chief Innovation Officer. Winters will lead the company's expansion into new e-commerce channel and solution offerings. Prior to this assignment, Winters served as General Manager, Client Success for the company's large portfolio of consumer product brand manufacturing clients. Marketing Technology News: Game-Changing NetSuite Integration Application Debuts "For 12 years, Ideoclick…

Auth0 Marketplace Launches and Provides Even Greater Extensibility for Building Identity Solutions

Trusted integrations from industry-leading third-party solutions extend Auth0's functionality to solve increasingly complex identity needs Auth0, the identity platform for application teams, announced the launch of Auth0 Marketplace, a trusted partner integrations catalog that enables customers to quickly extend the core functionality of the Auth0 platform and use it as an identity solutions hub for their specific needs. Auth0 Marketplace, with its ever-growing breadth of verified partner integrations, provides customers…

Trick or Treat: Pin Your High Hopes on Email Marketing Strategies during COVID-19 Pandemic

The life of an email marketer has changed enormously during the COVID-19 pandemic. When most parts of the world is either closed for business or slowed down due to the lockdown crisis, we would expect the number of emails sent to customers and prospects to dry up as sales take the hit. However, things are not slowing down for an email marketing team. In fact, there is so much done in the rapidly changing world around growing demands to stay “socially connected” via online conversation and messaging channels, including…

BoostUp.ai Raises $6.25 Million to Accelerate Predictable Revenue for B2B Companies

Company Has Tripled Revenue, Doubled Headcount in 2020 BoostUp.ai announced $6.25 million in new funding to unify data from sales, marketing and customer success in a single platform to better predict revenue and optimize customer lifetime value for B2B companies. The round was led by Canaan Partners, with participation from Emergent Ventures, BGV, MFV Partners and Correlation Ventures, as well as executives from Okta, Marketo, New Relic, Google and Palo Alto Networks. Having already tripled revenue and doubled headcount in…

inboxAds Extends Automizy’s Portfolio with Email Monetization in New Integration

inboxAds, a rising programmatic email monetization SaaS, announces its integration with Automizy, the email marketing platform designed to increase open rates. This move enables Automizy's customers to monetize their email campaigns with programmatic native ads on the email marketing platform itself. Automizy Co-Founder and Head of Product, Viktor Egri, said, "Expanding our portfolio with a complete email monetization solution is a step further in our strategy to provide our customers with a comprehensive selection of…

Dailymotion and Xiaomi Partner for a Global Content Distribution Deal

Dailymotion, a Vivendi-owned video platform, combining premium content and effective advertising solutions in a trustworthy environment, has partnered with Mi Video, Xiaomi’s global video app, to provide the latter with video technology and premium content. The partnership will help Mi Video increase its audience engagement and continue its growth momentum. Mi Video users will be given access to Dailymotion’s global and regional catalogues of music, entertainment, sports and news. Marketing Technology News: Merkle B2B…

Salesforce Customer 360 Platform, Resilient Business Model, and Customer-First Approach Driving Strong Performance

Salesforce Records One of the Best Quarters in its History Despite Multiple Crises, Powered by the Cloud-based Salesforce Customer 360 Platform Businesses are extensively leveraging Cloud, AI and Customer Success Management platforms to amplify their digital transformation paths, creating innovative tactics and approaches to align their business goals in a heavily crowded ecosystem. Today, almost every business group is using at least one Cloud product, and the number increases as the size and revenue of the companies…

MarTech Interview with Kalpit Jain, Group CEO at Netcore Solutions

"Both Martech and Adtech are rapidly growing fields. AI & Personalization are certainly the hot trends in the Martech space.." Tell us about your journey into tech. How did you start at Netcore? I’m an engineer and so I’ve always had close relations with the Tech side of things. I completed my graduation in BE from Mumbai University and started off as an HTML Programmer in Netcore which was then a part of IndiaWorld Communications, India’s largest portal of websites. In 1998, IndiaWorld Communications was acquired…