Interview with Eng Tan, CEO and Founder, Simplr

"We’ll start to see a bigger shift and need for experience management tools that help marketers better understand every aspect of how their customer is communicating to them, and at every step of the sales cycle."Tell us about your current role and about your background and how you came to found Simplr?  My role is to deliver a great customer experience for our partners and their consumers. What that looks like specifically ranges from day-to-day quality control to anticipating and understanding our partner needs, to…

A Penny For Your Thoughts: Can Consumers Become The Benefactors Of Our Own Data?

Have you ever heard someone say, “A penny for your thoughts”? I hear the expression regularly, but no one has ever actually given me a penny for my thoughts – or my data, for that matter. We live in a world where data is king; and yet, we have very little control over how our personal data is used for the financial gain of those that collect it. In light of data breaches, privacy concerns, and recent General Data Protection Regulations (GDPR) in Europe, perhaps it’s time we take the ownership and monetization back into our…

Mavenlink Expands to APAC With a New Office in Melbourne

Mavenlink is a Leading SaaS Platform for $3 Trillion Global Professional Services Industry Leverages Support from Victorian Government to Fuel International Expansion and Momentum Mavenlink, the leading global provider of cloud-based software for the modern services organization, is expanding its geographic presence with the opening of its first Asia-Pacific office in Melbourne, Australia. Read More: $150 Million Deal… Gannett Acquires PPC Giant WordStream The new Melbourne office will serve Mavenlink’s fast-growing…

Nextiva Launches New NextOS Platform to Unify Business Communications

Industry-disrupting NextOS to Provide Powerful Customer Experience Solutions Nextiva, a leading unified communications company, announced today the official launch of NextOS, an all-in-one communication software that harnesses the power of Artificial Intelligence and Machine Learning for its three new products. Read More: $150 Million Deal… Gannett Acquires PPC Giant WordStream Built on Nextiva’s strength in voice technology, the new platform provides businesses with a complete view of their customers across all…

Consensus Snap™ Launches With Instant Video for B2B Sales Communication

Consensus, the SaaS company at the forefront of Demo Automation,  announced their newest product Consensus Snap™. Snap enables sales reps to engage multiple stakeholders quickly by instantly recording, sending, and tracking screenshot video demos on the fly. "Customers are eight times more likely to respond to a personalized video, and more likely to share the video so that sales reps can quickly discover and engage the entire buying group," said Garin Hess, Founder and CEO. Record your video, then copy a custom…

The Art and Science of Retargeting for Marketers in 2018

This Article Is a Quick Fact-Check on Why Retargeting Is Just as Important and Valuable for Both B2B and B2C Marketer, as Initial Audience Targeting Methods Exigencies are aplenty. The customers visit your product page but do not purchase online. Sometimes, they may opt for email signups but leave the page halfway without filling the complete form. Such instances are a case in point where you, as a marketer, may have missed an opportunity to acquire customers. An efficient and cost-effective window for you to reacquire…

Plotaverse Makes Facebook’s Top 10 Apps List

Plotaverse Sped Past Advertising Giants to Secure a Spot on Facebook's Top 10 App List within a Year.  Plotaverse became one of ten answers in Facebook's advice for creating great ads without the dreaded and costly content creation process. Quickly bypassing established app giants, the young startup's iOS app made the list of Facebook's top 10 mobile apps. The photo app's outstanding animation features allow businesses of any caliber to create impactful ads fast and on a budget. But how did Plotaverse's 8 months old…

The “New” Path to Scale

In today’s media world the big keep getting bigger, Google/YouTube and Facebook/Instagram count their users in the billions while traditional media companies continue to consolidate into massive platforms – think Comcast/Universal/NBC. Scale is a prerequisite for any meaningful marketing discussion. As a basic ingredient in the proverbial marketing soup of any brand marketer, scale is no longer a point of differentiation, but rather a starting point. Also Read: Why the Tug-of-War Will Continue in 2018 Social Marketing…

Dreamforce TechBytes with Jason Jue, Chief Marketing Officer, Triblio

Jason Jue CMO, Triblio Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Jason Jue, CMO, Triblio, to find out his expectations of the event.MTS: What does your agenda for Dreamforce 2017 look like? Jason Jue: I’ll be joining a panel of CXOs on Wednesday morning. Our session will cover “What works and doesn’t in Account Based Marketing.” It’s a…

Interview with Andy Zimmerman, CMO – Evergage

"Those products that efficiently integrate into existing tech stacks and can capture, analyze, interpret and act on customer data will have the biggest advantage."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I oversee the marketing function at Evergage. I first learned about Evergage as a client at my previous company. Once I got to know the platform and the people behind it and came to appreciate the huge market potential for the company, I worked with the CEO to come on…