Account-based marketing (ABM) is a combined effort of the marketing team and sales team to target individual high-value accounts and turn them into customers. This marketing technique is used when a company targets only high-value clients.…
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Advertising platform and analysts prove that the evolution of ABM is a buying group focused strategy Influ2, the first Person-Based Advertising (PBA) platform, announced that independent research firm, Forrester, cited it as an early stage…
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An evaluation of the 10 most significant account-based marketing (ABM) platforms recognized Jabmo’s comprehensive integrated solution focused on the manufacturing, life sciences and healthcare verticals Jabmo, a leading provider of …
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Marketers, picture this—you’ve adopted a new Account-Based Marketing (ABM) strategy. You’re identifying target accounts and contacts in hopes of nurturing them with personalized, relevant content to usher them towards conversion and someday…
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Global research and advisory firm gives Terminus differentiated scores in engagement channels, personalization, and advertising criteria Terminus, the only account-based engagement platform built to deliver more pipeline…
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Independent research firm report states that 6sense "leads with a robust solution that enables full-lifecycle marketing" 6sense, the leading platform for B2B organizations generating predictable revenue, today announced that independent…
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Analyst report: MRP leads with broad engagement capabilities and global reach -- and best suits large enterprises supporting independent business units or regions MRP, the only enterprise-class predictive Account-Based Sales and Marketing…
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Creates RevOS, a Comprehensive Operating System for Revenue Teams, to Help Businesses Achieve Greater Growth ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, announced the launch of MarketingOS, a new…
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Terminus recognized for completeness of vision and ability to execute in report by independent research firm Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel…
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Madison Logic Recognized Based on Ability to Validate Revenue Impact and Accelerate All Stages of the Buyer's Journey Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that Quadrant Knowledge…
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 Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’…
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Quadrant Knowledge Solutions announced that it has named Demandbase as a 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. The Quadrant Knowledge Solutions SPARK Matrix™ includes a…
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While 87% of marketers and salespeople believe in ABM’s efficacy, only 43% of marketers and 49% of salespeople are using intent data to personalize account outreach as both departments operate in silos Conversica, Inc., a leader in…
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Influ2 platform's precise targeting helps One Door reach key buying groups, boosting its marketing performance and influence on revenue pipeline by 70% Influ2, a Person-Based Advertising platform, announced that it helped the leading…
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Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today released its first-ever ‘State of ABM in Europe’ report. The 2021 study uncovered…
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Verint®, The Customer Engagement Company™, announced its schedule of September events and the range of topics that will be discussed. Speakers will address how organizations can improve customer experience by leveraging technology to adapt…
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The Companies’ combined point-of-care-engine creates an unmatched network of direct-to-physician digital interaction OptimizeRx Corp., a leading provider of digital health solutions for life science companies, physicians and patients, and…
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Leading ABM Executives Latane Conant of 6sense and Jon Miller of Demandbase to lead keynote session at ChatFunnels’ Account-Based Engagement Summit on August 11th. ChatFunnels, the leading conversation optimization and account engagement…
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The deal creates a world-class growth consultancy offer, bringing together a decade of Momentum's experience increasing market share for leading companies and 25 years of ITSMA's role as a source of thought leadership, community, and…
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The white paper intends to help B2B marketers in the global manufacturing and life sciences industries grow key account engagement and revenue with a whole new approach to marketing Jabmo, the leading provider of Account-Based Marketing to…
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