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Social Engagement Scales Fundraising Efforts During Pandemic

Toronto-based nonprofit first to leverage Grapevine6 content engagement technology COVID-19 is seriously impeding fundraising efforts for many nonprofit organizations. Grapveine6 is supporting these organizations in their social engagement efforts by donating training and access to the Grapevine6 enterprise content engagement platform and social publishing app at no charge during this period. Providence Healthcare Foundation is the first organization to benefit from this donation program. Marketing Technology News: Adam…

Dynamic Yield Introduces Audience Export Manager to Help Enterprise Brands Enrich the Entire Marketing Stack

Capability unlocks the personalization company’s robust engagement data, making it available for use in any enterprise system Dynamic Yield, the AI-Powered Personalization Anywhere platform, announced the release of its Audience Export Manager – a new feature allowing companies to utilize the rich customer data captured by Dynamic Yield across enterprise systems like email service providers (ESPs), ad networks, call center solutions, and more. Marketing Technology News: RPA Leaders Kryon and Everest Group Meet Online to…

Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences

Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences Popular beverage company The Coca-Cola Company will use Microsoft’s Cloud platform to fully-transform its digital operations and deliver world-class customer experiences. Microsoft Corp. will provide its Azure, Dynamics 365, and Microsoft 365 to modernize how the company engages with employees and customers. In the official announcement, The Coca-Cola Company divulged its vision to utilize Microsoft’s enterprise…

Phunware Offers Free Mobile Engagement Software Development Kit to Small and Midsize Businesses to Address COVID-19 Challenges

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that it would offer qualifying small and midsize businesses (SMBs) a free 60-day license to its Mobile Engagement software development kits (SDKs) at no cost if they complete the Phunware Phenom Certified Developer Program within the next 60 days. Marketing Technology News: Cohesity Appoints Mike Houghton as Vice President of Americas Channels According to the …

Drift Launches Audiences to Instantly Turn Your Digital Marketing Efforts into a Revenue Machine

New product unifies sales and marketing data so you can engage in real-time conversations now, not later Drift, the leading conversational marketing platform, announced the launch of Drift Audiences. This is the first solution that unifies your sales and marketing data silos to reveal who is on your website and where, so you can engage in real-time conversations and unlock new revenue. “There are a lot of tools that can tell you who is on your website, and a lot of others that can give you a report that you can act on…

Global Organizations Turn to Video to Drive Marketing, Sales, and Employee Engagement in the Digital Age

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees Organizations around the globe are embracing online video as a more personal and compelling way to engage their audiences in an increasingly digital business world. Global organizations, including Ceridian, HubSpot, and Zycus, have turned to video to power marketing campaigns, accelerate sales deals, support customer…

PrestoSports and FROM NOW ON Announce Strategic Partnership to Improve Mobile Fan Engagement in College Sports

PrestoSports' website and streaming solutions integrate with From Now On's FANX™ application to deliver FrontRowX PrestoSports, the leading all-in-one sports technology platform in college athletics, and From Now On, a leading provider of mobile apps in college athletics, today announced a strategic partnership to advance fan and student engagement through mobile communication. Today's college athletics departments are looking for new ways to deepen engagement with their mobile-first fans and students. FrontRowX will…

Invisible.Io Rebrands as Revenue Grid, the Most Complete Mobile-first Customer Engagement Toolset That Aligns Teams Around One Goal of…

Revenue Grid helps leading enterprise companies fully gear modern sales teams towards actionable revenue intelligence and consistent selling Invisible.io announced its corporate rebrand to Revenue Grid™. Under the new name, the company embodies how its decade in leading Sales Productivity evolved into Salesforce-native customer engagement toolset that helps sales leaders achieve repeatable revenue. From getting the first touch to closing and upselling, Revenue Grid equips revenue-generating teams with everything they need…

Comscore Figures Reveal Surging Levels of Coronavirus TV Coverage Driven by Diverse Audience

Pandemic viewing cuts across all demographic categories The latest information from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, shows that television viewing continues to rise as millions of Americans enter a new month remaining mostly indoors to comply with public health measures. Comscore's insights show that the much higher ratings for local stations during the pandemic are being driven by a much broader demographic representation of viewers than is typically…

Email Advertising is No Joke! PowerInbox & The Motley Fool Host April Fool’s Day Webinar to Show How e-Newsletter Ads Drive Brand…

New Data Proves the Power of e-Newsletter Advertising for Engaging Target Audiences PowerInbox, the trusted audience engagement and digital monetization partner for publishers, announced it has partnered with The Motley Fool to host a special April Fool's Day webinar demonstrating the power of email newsletter advertising to drive audience engagement. The webinar, "No Foolin' - How Motley Fool Successfully Uses Email to Meet Their Marketing Goals" is set for 1 p.m. ET on Wednesday, April 1. Registration is now open for…

Comscore Finds Continuing Digital Audience Growth for Key Categories

New week-over-week growth for retail, education, government and news sites builds on earlier spikes in audience engagement amid COVID-19 pandemic The latest information from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, shows that U.S. demand for digital news and entertainment continues to increase across several key categories amid the ongoing COVID-19 pandemic. The rising levels of consumption, observed during the week of March 16-22, 2020, follow the major…

Forget the “Two Minute Rule” for Video – a Good Story Will Drive Engagement

Of all business videos in 2018, 73% were less than two minutes long, reflecting a 33% drop in length compared to 2017. Countless Digital Marketing studies urged marketers and advertisers to hold their videos to a two-minute maximum because attention spans are shrinking. Studies even showed that two minutes was the magic number—the length of time most likely to evoke the highest engagement. But the pendulum is swinging, and, frankly, those studies were overhyped. The content should dictate the length, not some arbitrary…

Blueshift Expands AI Predictive Studio with New Channel Engagement Scores

AI-powered Channel Engagement Scores help marketers identify channels with high engagement and deliver meaningful messages throughout the customer journey Blueshift, the leading Customer Data Activation Platform, announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations and engage time optimization. The new feature aims to provide marketers with an in-depth and holistic look at engagement rates across the customer lifecycle…

Omnichannel Communication vs. Multichannel: How to Delight Your Audience

Not so long ago, most customers communicated with brands using one of two channels: phone or mail. There was nothing close to the digital landscape that we have today, which meant that customers didn't even consider using a combination of channels to connect with companies, like email, SMS, and social media. However, the world as we know it has changed drastically over the years. 87% of consumers today say that they wish organizations would work harder at delivering consistent customer experience across channels. Another 35%…

Comscore and Twitch Partner to Deliver Livestreaming Audience Measurement for Esports and Gaming

New collaboration highlights Comscore's dedication to innovating esports, gaming and livestreaming measurement across platforms Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced today a new partnership with Twitch, the leading service and community for multiplayer entertainment. The deal adds tagless audience reporting of Twitch livestreaming, including gaming and esports insights, to Comscore digital audience solutions, providing a complete, unduplicated view into…

Criteo Announces New Traffic Generation Solution to Increase Engagement in Clients’ Upper-Funnel Campaigns

Marketers can now engage with over 300 in-market commerce audiences higher in the customer journey Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users…

mParticle Raises $45 Million Series D and Debuts New Audience Reach Extension Capabilities

mParticle announces new funding and the launch of new capabilities, featuring a LiveRamp partnership to help brands deliver privacy-friendly personalization at an unprecedented scale mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, announced it raised $45 million in Series D funding led by Arrowroot Capital with participation from existing investors to accelerate the growth of its platform. With the round, Matthew Safaii, Managing Partner at Arrowroot Capital, will also join the…

Thunderhead Announces Thunderbay – The First Comprehensive AI for Journey-Driven Engagement

Thunderhead, the global leader in enterprise technology for customer engagement and journey orchestration, announced , at the Constellation Ambient Experience Summit (#AXS2020), the impending launch of a new suite of journey-based AI capabilities named ThunderBay. Speaking at the event, Thunderhead’s Chief Product Officer, Ray Gerber, revealed that over the past three years the company has been investing heavily in its AI strategy and has developed a new set of ground-breaking journey and customer behavior analytics for…

Three Ways Brands Can Build an Engaged Social Audience in 2020

Social Media has transformed the relationship between brand and customer. It has bought shoppers closer to the brands they love and allowed for faster, more frequent interactions. On Instagram, 90 percent of the platform’s billion users follow a business. That’s a huge number, welcoming branded content into their social feed. It’s a remarkable shift in a short amount of time. Consider fashion brands, who ten years ago would have communicated with their customers seasonally. Executing a big brand campaign to set the tone…

LiveXLive Sees Substantial Growth In Viewership And Cross-platform Engagement In Early 2020

Livestreamed Performances by Superstar Artists Selena Gomez, Billie Eilish, Blink 182, Coldplay, French Montana, Green Day, Kesha, Lumineers, Sting, YBN Cordae and Anderson. Paak Drive January and February 2020 Growth LiveXLive Media, Inc., a global digital media company focused on live entertainment, has entered the new decade with substantial growth in viewership, up 54% for the first six weeks of calendar year 2020 versus the same six-week period in 2019, and a surge in cross-platform social media engagement of over…