Brand Reputation at Risk from Consumers’ Data Distrust

Consumers Seek Regulatory Solutions, Are Taking Action to Protect Themselves Consumer concerns about the security and privacy of personal data are driving behavioral change and putting brand reputation at risk, according to a study released today. Fifty-five percent of Americans report feeling worse about data breaches in the last 12 months, and 49% say they feel worse about the privacy of their personal data. The 2019 Social Permission and Technology study, conducted by global communications consultancy Ketchum, found…

Infutor Acquires Dunn Data Company to Enhance Consumer Intelligence Trifecta of Identities, Attributes and Insights

Latest Strategic Acquisition Expands Infutor’s TruthSet™ Identity Graph; Increasing Authoritative Identities and Affinity Intelligence Consumer identity management expert Infutor announced that it has acquired Dunn Data Company, a New York-based marketing intelligence provider specializing in consumer identity, demographic, lifestyle, and affinity attribute solutions. With a sterling reputation of working with consumer marketing data for more than 40 years, Dunn’s vast and high-quality consumer transactional data sets…

Consumer 5G Monetized by Data-Centric Plans, Speed-Based Pricing and More4More Content Strategies, Says GlobalData

More than 40 telecom operators around the world have already launched commercial 5G services and many are in the starting blocks to go live with their 5G deployments by the end of 2019. Next year will also witness several launches in Europe and other parts of the world. With the growing popularity of 5G, telcos need to craft carefully their 5G go-to-market strategies in order to monetize the technology, says GlobalData, a leading data and analytics company. GlobalData’s report, ‘5G Commercial Use Cases Update & Telco…

Businesses See Costly Decline of Consumer Trust as a Result of Large-Scale Data Breaches According to Annual IDology Fraud Report

Companies Are Unprepared to Deal with Synthetic Identity Fraud, Mobile Attacks and CCPA Compliance IDology, a GBG company, released its Seventh Annual Fraud Report, revealing the growing impact of large-scale data breaches and fraud on consumer trust and the critical need for businesses to balance the digital consumer experience with strong identity verification processes. The report also found that senior executives believe their companies are still not prepared to combat synthetic identity fraud and mobile attacks.…

Why It’s Time to Open up to Consumers About Where Their Data Goes

Many companies collect data from their customers without giving away much about what they want to use it for, or why. But new research suggests such secrecy comes at a cost In today’s digital world, consumers don’t get very far without giving up some personal information. We tell our smartphones, laptops, and wearables more and more about who we are, where we are and what we’re doing. This data “footprint” is the lifeblood of many digital services that we have come to rely on, underpinning everything from social media…

81% of Consumers Would Stop Engaging with a Brand Online After a Data Breach, Reports Ping Identity

According to Annual Survey, Consumers Hold Companies Responsible for Data Protection Ping Identity, a pioneer in Intelligent Identity, released results from its 2019 Consumer Survey: Trust and Accountability in the Era of Breaches and Data Misuse. The results expose how today’s environment—ripe with data misuse and large-scale security breaches—is impacting consumer behavior and relationships with service providers around the world. “There’s no question, businesses risk losing customers and damaging their brands if they…

Brands Relying on Digital Tools to Simplify Shopping Needs of Young APAC Consumers, Says GlobalData

Today's consumers live in a rapidly digitizing world that is becoming seamlessly integrated into everyday life. In line with this, brands are embracing latest digital technologies and online platforms to create more engaging experiences for young consumers in Asia-Pacific (APAC), says GlobalData, a leading data and analytics company. GlobalData’s report, ‘TrendSights Overview: Smart & Connected - Engaging with consumers in a hyper-connected, technology-enabled society’, reveals that ‘Millennials’ and ‘Generation Z’…

Ripples Launches Revolutionary Media Platform Leveraging Big-Data Capabilities to Increase Beverage Sales and Consumer Engagement

Ripples introduces a new set of big-data analytics to its platform creating a new category for food and beverage marketers, called Beverage-Top Media. The new big-data analytics allow brands to gauge the social media impact of different content delivered on top of beverages, as well as provide businesses with content-based recommendations to increase sales at the point of consumption. Customers including Chandon, Cupcake Vineyards and Coffee Cartel have already leveraged Ripples’ technology to engage with consumers,…

Data Ownership: Why Big Tech Is Spying on Your Wallet and Why a Data Driven Approach Has Benefits for Both Brands and Consumers

Privacy issues are front and centre in our major economies. Talk of regulation is in the air everywhere; not just in California, where the California Consumer Privacy Act (CCPA) becomes effective on January 1, 2020, or the European Union, where the General Data Protection Regulation (GDPR) went into effect on May 25, 2018. After repeated high-profile consumer data breaches from top-tier companies, consumers on every continent are fed up with so many apparent abuses of their privacy, and something must give. However, big…

Acxiom, Dun & Bradstreet Partner to Enable Marketers to Better Understand Where Consumers’ Business and Personal Data Intersect

State-of-the-Art Work-Life Audiences provides unprecedented customer insights and expanded data points across accounts and devices Acxiom, the data and technology foundation for the world’s best marketers, and Dun & Bradstreet (D&B), the global leader in commercial data and analytics, announced Work-Life Audiences, an innovative, omnichannel solution that addresses marketers’ desire to reach and engage people in more personalized ways. Unveiled at Advertising Week New York, this innovative offering provides…

Valassis Research: Consumers Will Share Data to Receive Personalized Offers

Shoppers Are Receptive to Location-based Advertising Valassis, the leader in marketing technology and consumer engagement, today released new research highlighting consumer sentiment about today’s advertising landscape, as well as how advertising impacts purchases. Stemming from a survey of more than 1,000 U.S. consumers, the findings help marketers better understand consumers’ thoughts regarding data privacy in terms of personalization, location-based targeting, how promotions and offers are impacting their deal-seeking…

Blis Launches New Research Series on Global Consumer Behaviour, Drawing on Data from More Than 2.5 Million Consumers in 133,000 Locations

Report is first in research series that will form the cornerstone of Blis’ evolution to delivering  real-world intelligence that provides real, actionable insights for businesses to deeply understand their customers Blis, the global leader in real-world intelligence, launched the first of its quarterly insights series, ‘Real-world intelligence: how the world eats’. The series, powered by the Blis Smart Platform, examines the patterns of behaviour from over 2.5 million consumers in 133,000 locations globally. The ‘How the…

SRAX Continues its Global Expansion of BIGtoken, Enabling Consumers in the EU to Own and Earn from their Digital Data

Global data payment features have been released enabling all users to earn from their data SRAX, Inc., a digital marketing and consumer data management technology company, announces the launch of its BIGtoken platform within the 28 member countries of the European Union (EU). SRAX's entry into the EU's €40.5 billion ($44.7 billion) ad spending market enables European consumers to extract value for the use of their data by being paid for their data through the BIGtoken application. With BIGtoken, European consumers can…

Windfall Raises $9 Million to Build the World’s Most Complete and Accurate Source of Consumer Financial Data

Bullpen Capital leads the round with Bonfire Ventures, Industry Ventures, TenOneTen Ventures, ValueStream Ventures participating Windfall Data Inc ("Windfall"), a company that determines the net worth of global households, announced that it raised $9 million in venture funding. The round was led by Bullpen Capital with Bonfire Ventures, Industry Ventures, TenOneTen Ventures, and ValueStream Ventures participating. Windfall will use the funding to continue building a global source of consumer financial data that aspires to…

Data: A Quarter of Brands Sent Black Friday Emails in the First Half of November 2018 as Consumers Begin Holiday Shopping Earlier

Yes Marketing study finds holiday-themed emails sent in November 2018 drove double the conversion rates of those sent in December 2018 as Black Friday's popularity grew In Q4 2018, twenty-six percent of marketers sent Black Friday emails before November 19 and some started as early as November 1, according to a new report by Yes Marketing. This represents a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday shopping earlier in the season. In its 2019 Holiday…

65% of Consumers Question How Brands Are Using Their Data

Acquia Survey Underscores Need for Digital Brands to Educate Consumers on Data Use in Order to Earn Their Trust  Acquia announced the results of a new survey, polling more than 1,000 U.S.-based consumers on their data privacy opinions and preferences. The findings reveal that despite the past year’s global focus on General Data Protection Regulation (GDPR) and other data privacy regulations designed to give consumers more power over their data, more than half (55 percent) of respondents still don’t know how brands are…

OOH Advertising Solution Provider Quorum Leverages Quadrant’s Filtered, Authenticated Location Data to Reach Consumer in Motion with…

Quadrant’s High Volume Location Data Sets Stamped with Blockchain-Enabled Authentication Technology Giving Quorum Unprecedented ‘Hyperlocal’ Targeting Ability Throughout Entire Consumer Journey Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic data feeds, announced that it is providing out-of-home (OOH) advertising solution provider Quorum with authenticated, filtered location data to accurately target the consumer in motion. Quadrant supplies Quorum with location…

Amperity Secures $50 Million Round to Help Consumer Brands Use Data to Serve Their Customers

Company's third and largest financing round in three years reinforces impact the platform has on world leading brands including Starbucks, Gap Inc., TGI Fridays, and Planet Fitness Amperity, the first AI-powered Customer Data Management platform, announced it has raised a $50 Million Series C financing round from Tiger Global Management, Goldman Sachs, Declaration Partners (an investment firm backed by David Rubenstein), Madera Technology Partners, Madrona Venture Group, and investor Lee Fixel. This represents a significant…

Parks Associates: 79% of Consumers are Concerned About Data Security or Privacy Issues

New Consumer and Industry Research Addresses Data Privacy, Smart Lighting, Video Doorbells, and the Impact of AI on the Smart Home Parks Associates recently released new research focused on consumer privacy concerns, AI technologies in the smart home, and the smart lighting and video doorbell markets. The firm's consumer research finds safety and security are the leading value propositions for the smart home and 79% of US broadband households are concerned about data security or privacy issues. Thirty-five percent of US…

Data: Consumers First Hear About New Retailers Through Friends and Family

Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the first time they hear about a retailer they've never purchased from is through friends and family, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty," Yes Marketing surveyed over 1,000 retail shoppers and found that word-of-mouth recommendations significantly outweighed other sources, including product review sites (8%), influencer recommendations…