Engagement Labs Unveils TotalSocial Version 3.0 to Enhance Predictive Analytics for Consumer Sales

TotalSocial by Engagement Labs Now Provides Marketers with Faster, More Powerful Data and Predictive Analytics to Identify Social Media and Word of Mouth Strategies to Boost Consumer Sales A real-time social media data analytics company, Engagement Labs, has announced the release of TotalSocial version 3.0, which incorporates an AI and machine learning engine designed to accelerate the identification of opportunities and strategies for the marketers who seek to increase effectiveness and drive sales through social media…

Comscore Research Captures Evolving Consumer Mobile Behavior

As consumers around the world spend more time online, new research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, reveals increasing engagement levels on mobile devices as online categories affected by the COVID-19 pandemic begin to recover and digital video consumption rises. This research comes from Comscore's 2020 Global State of Mobile report, which uses Comscore's mobile and multi-platform data to explore mobile trends and behaviors and the impact of COVID-19 on…

Brands Must Rethink Channels of Engagement in New Normal

New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands Consumers across generations and geographies are flocking to digital self-service channels when engaging with brands, yet many get frustrated when their needs aren't met. This frustration has led to 73% of consumers questioning why they're doing business with the brand. A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical…

One in Three Consumers Are Only Willing to Wait 30 Seconds or Less Before Abandoning an Online Transaction

New research from Experian finds businesses need to invest in the customer journey to accommodate increasing consumer demand and expectations While businesses worldwide have started to see their operations stabilize, they will be tested once again as higher expectations of the digital experience are on the rise. According to the latest Experian’s Global Insights Report, 60 percent of consumers have higher expectations of their digital experience than before Covid-19. High expectations for security and convenience…

eGain Modernizes IVR Engagement with AI, Digital, and Analytics

eGain, a leading customer engagement platform provider, announced eGain Smart IVR, an all-in-one solution to modernize IVR-based customer engagement. The IVR“Headache” in the Smartphone Age According to a recent Accenture survey, 84% of consumers hate the IVR experience. Not surprising because most IVR systems are full of frustrating interaction loops, offer limited answers, and lack digital options. All this in a world where more than 80% of calls into IVR come from smartphones! Marketing Technology News: Adobe to…

Study: Consumers Expect Control, Omnichannel Experiences and Personalized Customer Service this Holiday Season

More than two-thirds of U.S. consumers expect to do their holiday shopping online this year, while 60% also anticipate hitting brick-and-mortar stores, reflecting a preference to use multiple retail channels, according to an SAP SE sponsored survey by online market research firm Dynata. Consumers Want the Freedom to Control Their Own Brand Experiences With the rise of digital channels and self-service options, shopping has become more complex, and consumers have increasingly taken charge of their experiences with brands.…

IQVIA’s Orchestrated Customer Engagement Platform Selected by Zentiva

IQVIA, a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry, announced that Zentiva, a leading player in branded generic and OTC medications in the European and CIS markets, is leveraging IQVIA’s Orchestrated Customer Engagement (OCE) platform across 12 major markets. The platform will be key to helping Zentiva address changes in the market and streamline their commercial operations while creating more impactful customer interactions. Marketing…

In Response to COVID-19 Consumer Shift, inPowered.ai Releases Content Intelligence

AI Platform Delivers Solution to Content Marketing's ROI Problem inPowered.ai, the AI platform built to deliver business outcomes with content, introduced today Content Intelligence: a SaaS offering created to solving content marketing's ROI problem. Developed in response to COVID-19, Content Intelligence is able to decipher what content is resonating most with consumers while driving them down the funnel to take action and deliver real ROI -- changing brand perception, increasing actions taken onsite, lead generation and…

ConsumerTrack Celebrates Growth with New Expansion in Hawaii

With so many companies and businesses shutting down and cutting staff due to Covid-19, ConsumerTrack has triumphed against the odds and continues to drive growth. In addition to offices in Chicago, Denver, Bethlehem, Charlotte, and their headquarters in Los Angeles, the leading digital media and marketing company has now expanded to Oahu, Hawaii. Since its formation in 2004 by President Jeff Bartlett and CEO Brett Rossman, ConsumerTrack has established itself as a leading financial information and customer acquisition…

DMS Launches New Digital Advertising Technology To Support Latest Consumer Shopping Trends

Digital Media Solutions (DMS) Inc., an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the "new normal" for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands that provide the products and services they need.…

Brandify and Rakuten Ready Partner to Streamline Consumer Transactions

Partnership will help to provide seamless consumer experiences for brick-and-mortar brands Brandify, the leader in local presence for multi-location brands, has announced a strategic partnership with Rakuten Ready, whose order-ahead technology powers more efficient Order for Pickup for brick-and-mortar businesses. The partnership allows the two companies to showcase each other’s offerings to retailers and enterprise brands, and creates synergies that connect Brandify’s location technology with Rakuten Ready’s commerce and…

How to Make Consumers’ “Nice List” This Holiday Season

During the holiday season, shoppers often find themselves overwhelmed with brand marketing messages. The retail industry is undergoing transformational change in 2020. An increasingly digital-first customer journey became accelerated when retail outlets were forced to close their doors – at least temporarily, and several iconic retail brands filed for bankruptcy protection, with J. Crew, Brooks Brothers, Neiman Marcus, JC Penney and Pier 1 Imports among them. Approaching the tail end of 2020, many retailers are pinning…

Braze Reveals Multi-Cloud Support with Microsoft Azure to Help Brands Build Resilience into Customer Engagement Strategies

Additional Updates Include Enhanced Reporting Features, Unreal Engine SDK, and a New Integration with Tealium Braze, the comprehensive customer engagement platform, announced several product and partnership updates that enable brands to build resilience into customer engagement strategies. Brands' short and long-term growth are being defined by the ability to proactively respond to today's challenging environment. Braze's new offerings empower marketers with added flexibility, faster insights, and an expanded integration…

CINC Goes All In on Lead Engagement and Conversion with the Introduction of CINC AI

CINC, the number one lead generation and conversion platform for elite agents and teams, announced the release of the industry's most innovative communication tool: CINC AI. Built with homebuyers and sellers in mind, it dynamically responds to consumers' actions and behaviors and immediately communicates via automated text messages, all within the CINC platform. Machine learning, powered by Structurely, combined with insights from the CINC CRM, allows CINC clients to send relevant, timely communications and continuously…

SAP To Acquire Omnichannel Customer Engagement Leader Emarsys

SAP SE announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider. Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the SAP Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will deliver hyper-personalized, omnichannel engagements in real-time, helping organizations ensure every engagement is relevant and impactful. "Adding the Emarsys…

ON24 Empowers Businesses to Turn Digital Engagement Into Revenue with Launch of ON24 Conversion Tools

According to McKinsey, 96% of B2B sales teams have shifted to remote selling, and 79% of companies are likely to sustain these shifts for the next 12 or more months. To succeed, businesses must innovate their marketing to drive digital engagement that's meaningful enough for sales to take action. That's why ON24, an engagement platform that enables businesses to turn digital experiences into revenue, launched ON24 Conversion Tools. This new category of interactions joins the 20+ ON24 Engagement Tools already available on…

KERV’s Connect TV Product Boosts Engagement With Leading Brand

KERV Interactive, the multi-award-winning interactive content and data company revolutionizing the performance of digital advertising with its patented technology, recently used its Connected TV product, “KERV TV”, to boost consumer engagement with a prominent golf brand. Marketing Technology News: Centro Positioned as a Challenger in the Gartner 2020 Magic Quadrant for Ad Tech KERV’s custom, dynamic setup generated both interactions and earned time spent with CTV ads, utilizing QR scans as the call to action. KERV was…

Airship’s Data Study of Nearly 750 Million Individual App Users Finds Mobile App Engagement Rates Have Soared Under Lockdown

Airship’s State of Global Mobile Engagement 2020 report provides key year-over-year mobile trends and clarifies the impact of the coronavirus pandemic on mobile apps Customer engagement company Airship revealed top-level results of its global benchmark study, examining the state of mobile app behaviors across nearly 750 million people worldwide. To distinguish between the impact of the pandemic and longer-term changes due to growing data regulations, more stringent app review policies by Apple and Google and ongoing…

Forrester Gives XANT The Highest Scores In AI And Automation In Recent Sales Engagement Wave

XANT, the leading Enterprise Sales Engagement Platform, was recognized in the recent Forrester Wave™: Sales Engagement, Q3 2020 report with the highest scores in the AI and automation criteria. XANT also received the highest possible score in the category vision criteria which reflects XANT's strong point of view on revenue generation and differentiated approach. The report gave XANT the highest possible score in eleven other criteria, including CRM integration, email/calendaring integration, dialer integration,…

3radical and Blueberry Wave Partner to Bring Engagement Innovations to Clients

3radical, the leader in audience engagement and earned data solutions, today announced a new partnership with Blueberry Wave, an award winning, data-powered, customer engagement business. Blueberry Wave, an HH Global company, has teamed up with 3radical to answer the need for providing alternative and innovative ways for their brand customers to connect with consumers – engaging with them and earning their data as brands put directly and transparently earned data at the centre of their data strategy. The 3radical Voco…