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Experian Takes the Next Step Forward in Identity Resolution

To Help Marketers More Easily Connect Offline and Online Identities, Experian's MarketingConnectSM Eliminates the Need for Disparate Solutions and Lets Marketers Access and Manage Customer Identity Attributes Through a Single Unified Platform  With hundreds of offline and online touchpoints across multiple channels, marketers face a series of complex challenges when deciding on the best approach to customer identity resolution and management. To better assist with tackling these multifaceted issues, Experian has unveiled a…

Flying Blind: The Struggle for People-Based Digital Identity Resolution

Consumers are spending more time on digital devices than they spend time on all traditional media channels combined. Marketers who are trying to stay in front of these consumers are increasing spend in digital media channels such as display, mobile, video, and social media.  While budgets are increasing, the core issue of people-based identity resolution is not being solved as it continues to evolve.  This core problem leaves marketers flying blind on who (and how many) they are actually reaching. The world of digital…

Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico

Last month, Acxiom expanded their global footprint with the launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico. The new launch would enable Acxiom clients and partners to improve reach and engagement among the rapidly growing LATAM audiences. The expansion involved collaboration with 4INFO to meet the increased global demands for safe and ethical people-based marketing solutions. Acxiom will tap 4INFO’s proprietary, patented device matching technology to deterministically map people to their…

iQIYI Partners with MediaTek to Provide AV1-powered Ultra HD Streaming Experience in 5G Era

iQIYI Inc., an innovative market-leading online entertainment service in China, announced that it has forged a partnership (the "Partnership") with the global fabless semiconductor company MediaTek to support the AOMedia Video Codec 1.0 ("AV1") video coding technology on Android devices through MediaTek Dimensity 1000 5G SoC series, becoming the first company in China to deliver the AV1 stream. The partnership will enable both sides to jointly promote the application of AV1 technology. In the future, iQIYI users will be able…

Pega Customer Service™ Unified Messaging Edition Solves Complex Problems for Agents and Customers

New fast-deploying SaaS solution centralizes messaging channels to help agents better handle today's increasing volumes of customer service inquiries Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced the launch of Pega Customer Service™ Unified Messaging Edition – a new SaaS-based application that helps customer service teams respond faster and more efficiently to customer inquiries flooding in across disparate messaging channels. Deployable…

Listrak Accelerates Revenue Growth for Retailers with Launch of New Integrated Identity-Based GXP Platform

Retailers can now identify anonymous visitors to maximize marketing spend and boost revenue Listrak, the leading digital marketing cloud technology provider for retailers, announced the launch of Growth Xcelerator Platform (GXP). GXP integrates identity resolution capabilities within Listrak’s suite of cross-channel marketing tools to deeply personalize customer interactions. Marketers can leverage GXP to respond to customer signals in order to drive stronger engagement and produce dramatically higher levels of revenue.…

Samsung Brings In Auto-Fit Flex Mode for YouTube Viewers

Branded “All in the Flex” Galaxy Z Flip Gets the Unique Auto-fit Viewing Optimization: Partnership a Step Forward to Continue Delivering Fresh User Experience  According to Statista, every second person you meet is likely to own a smartphone. There are over 3.5 billion active cell phone users in the world, and it is most likely that they are using some form of online video service, including the ones offered by YouTube. Samsung is a leading smartphone vendor, which also includes other manufacturers such as Huawei, Apple,…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from BIGO Ads, Colling Media, SRAX, Jivox, Pixalate, and Tapad. BIGO Ads Partners With Go Mobile and Fistashki to Launch Its Advertising Business in Russia BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global…

CSG Introduces Conversational Artificial Intelligence to Enable a Next Generation Customer Experience

Messaging apps; speech-based assistants such as Apple’s Siri and Amazon’s Alexa; and chatbots are entering the marketplace in large scale, all with a goal of enhancing everyday life. Businesses are taking notice; leveraging the technology to analyze peoples’ behavior in order to create a more personalized and efficient customer experience. “Their experience in solving complex business challenges and delivering value through the innovative use of technology makes them the perfect partner to bring CSG Conversational AI to…

Zeotap launches Customer Intelligence Platform and Welcomes Salesforce Veteran as New Global CRO

The platform enables brands to connect and transform their first-party data into actionable customer intelligence zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries. According to a BCG report on the Dividends of Digital Marketing Maturity, conducted with senior marketers of more than 200 global brands last year,…

Neustar Introduces Services Aimed at Fulfilling Stringent Consumer Privacy Compliance Standards

Neustar Identity Verification for CCPA, Neustar Identity Resolution for CCPA services support California legislation, extend protections broadly Neustar Inc., a global information services and technology company and leader in identity resolution, unveiled two new service solutions for entities seeking effective and efficient compliance with the California Consumer Privacy Act, which took effect January 1 this year. The Neustar Identity Verification for CCPA and Neustar Identity Resolution for CCPA services enable…

Jivox Extends Dynamic Creative Optimization to the Connected TV Advertising Market

New Partnership With Tremor Video Brings CTV Viewer Insights to Global Brands Through Jivox’s Enhanced Omni-Channel Personalization Platform Jivox, the personalized digital marketing technology leader, announced the industry’s first personalized dynamic creative optimization (DCO) for connected TV (CTV). The new solution will offer personalization at scale, eliminating days or weeks from the creative production process and increasing the effectiveness of TV campaigns. Jivox’s DCO for CTV allows brands to optimize messages…

Neustar Launches Free Call Registry for Emergency Service Providers to Eliminate Incorrect Spam Tagging of COVID-19 Calls

 Neustar’s Caller Name Optimization Emergency Call Registry ensures the public receives critical COVID-19 calls otherwise blocked or mislabeled as spam Neustar, Inc., a global information services and technology company and leader in identity resolution, is offering its Caller Name Optimization (CNO) Emergency Call Registry solution, free of charge, to hospitals, health care providers, state and local health officials, and other government officials to ensure emergency COVID-19 calls reach the public and are not blocked…

Cloudinary Launches Enhanced WordPress Plugin, Named a WordPress VIP Technology Partner

With Cloudinary, WordPress Users Cut Their Content Publishing Times in Half and Greatly Improve Site Performance Cloudinary, the dynamic media management platform for many of the world’s top companies, today unveiled its enhanced WordPress Plugin for seamless image and video management, and announced its certification as a WordPress VIP Technology Partner, a select set of partners vetted for performance, security, ease of use and scale. Available today, the Cloudinary for WordPress Plugin enables the millions of companies…

Amperity Releases COVID-19 Retail Monitor

Interactive Online Dashboard Dynamically Tracks Retail Industry Changes Amperity, the first AI-powered Customer Data Platform (CDP), debuted the COVID-19 Retail Monitor, an interactive tracking and benchmarking tool covering the impact of the pandemic on the retail industry. The COVID-19 Retail Monitor is an online tool for business leaders, journalists, and analysts, and will be regularly updated with current data on an ongoing basis. The COVID-19 Retail Monitor allows users to assess the North American retail…

TechBytes with Natalya Pollard, Country Manager at LiveRamp ANZ

Hi Natalya, tell us about your role at LiveRamp and how you started in the industry. Most of my time within the industry has been dealing in data, however, data was used in very different ways when I first began. I could not have imagined then the sheer quantities and applications of data that have emerged with the rise of technology. I have however always believed that data – and in particular customer data – has the power to change businesses. If you want to be competitive in business, you need to understand data,…

Neustar Significantly Multiplies IP Geolocation Data Accuracy for Compliance, Risk, and Security Use Cases

UltraGeoPoint expands the global data collection network and advanced machine learning algorithms to provide geolocation data on over 99.99% of all routable IPv4 and IPv6 addresses Neustar, Inc., a global information services and technology company and leader in identity resolution, announced significant enhancements to its market-leading IP address geolocation service, UltraGeoPoint, (formerly known as IP GeoPoint) to help customers meet regulatory compliance requirements, strengthen network security and reduce risk…

Neustar Makes Significant Investment in Next-Generation UltraDNS Infrastructure

Leading DNS provider now boasts greater capacity, expanded global reach and increased security Neustar, Inc., a global information services and technology company and leader in identity resolution, has announced it has completed the major upgrade and enhancement of its UltraDNS capabilities, ensuring it remains one of the fastest and most robust always-available DNS providers in the industry. This significant financial investment has occurred over the last two years and is already bearing dividends for Neustar’s customers…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Tapad, CuriosityStream, Rakuten, Yelp, and AdQuick.com. Tapad Partners With Gimbal To Enhance Cross-Device Capabilities Within Gimbal’s Advertising Platform Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad’s global, privacy-safe digital…

KMS Lighthouse Announces Its Launch on the Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Salesforce customers can now benefit from fast, accurate answers and enhanced user experience KMS Lighthouse announced its launch on Salesforce AppExchange, delivering one central knowledge source for immediate, precise information the moment users need it. KMS Lighthouse is a next-generation knowledge management system that enhances every business interaction. KMS Lighthouse presents businesses with a measurable differentiator as it improves overall user experience with faster response rates, step by step agent…