Actifio GO Expands to Copy Data Management-as-a-Service Offering Now Available on Google Cloud Platform Marketplace

One of the First SaaS Offerings to Perform Backup, DR, Database Cloning for Both On-Premises & Multi-Cloud Workloads on Google Cloud Platform Actifio, a pioneer of multi-cloud copy data management software, announced the expansion of its Actifio GO offering to full Copy Data Management-as-a-Service on Google Cloud Platform (GCP) Marketplace. Actifio GO for GCP is a Software-a-a-Service (SaaS) offering, first announced in April as a backup-as-a-service offering. Now, it enables enterprises to consume backup, disaster…

IBM Infuses Db2 with AI to Bring Data Science and Database Management Under One Platform

Db2Version 11.5 Adds Drivers for Leading AI Languages to Help Ease AI App Dev with Db2 IBM announced a major upgrade to the Db2 database that is designed to enable enterprises to infuse AI and data science into their database management processes to more easily build AI into applications and gain greater insights from their data. Among the many enhancements in Db2 version 11.5, is built-in support for data science development. Through a series of newly-available drivers for multiple open source programming languages…

SRAX Unveils Enhanced BIGtoken Platform, Simplifying Data Management So Consumers Can Own, Verify, and Sell Access to Their Data

SRAX Announces Contest Winners Who Will be Awarded with Bitcoin in Recognition for Their Dedicated Time Spent Earning Points with Their Data During the Beta Period - Concluded January 31, 2019 Social Reality, Inc., a digital marketing and consumer data management technology company, announces the general availability of its platform, BIGtoken, the first digital exchange of transparent and verified consumer data. Consumers participate in BIG by entering through BIGtoken, a gamified and simplified app enabling consumers to…

Pimcore Closes $3.5 Million in Series A to Expand Open-Source Data and Experience Management Platform Into the US

Austrian-Based Startup Will Leverage Funding to Disrupt Traditional Licensing Business Models with a Powerful Open-Source Alternative to Legacy Vendors Pimcore, the leading open-source platform for data and customer experience management, has closed $3.5 million in Series A funding. Led by German Auctus Capital, the investment will support the Austrian tech startup’s US expansion and continued development of disruptive content and commerce capabilities for product and service enterprises. Pimcore is an open-source software…

Kasten Launches K10 on Google Cloud Platform Marketplace for Data Management of Stateful Applications on Kubernetes

Kasten, a cloud-native data management company,announced its K10 platform is now available to all users of the Google Cloud Platform Marketplace. The K10 platform provides customers with the ability to operationalize at scale data protection, disaster recovery, cloud migration, and copy management of stateful Kubernetes applications. For the first time ever, K10 is now available to deploy with one click to Google Kubernetes Engine with a usage-based pricing model. Commercial Kubernetes applications can be deployed on-premise…

LeanData Routing Platform Adds New Territory Management Capability

The Territory Management Capability Adds Depth and Breadth to the LeanData Routing Platform, Empowering Sales and Marketing Ops Teams to Effectively Manage Sophisticated Lead Routing Strategies LeanData, a leader in Lead-to-Account Matching, Routing and Marketing Attribution, announced a new capability that adds depth and breadth to its industry-leading Routing Platform. LeanData’s Territory Management capability empowers sales and marketing teams to execute go-to-market strategies that seamlessly automate complex…

RedPoint Global Launches Data Management 8.0, A Platform For Optimizing Customer Engagement

Extended Open Garden Connectivity and Universal Cloud Support Provides Brands with the Most Flexible and Scalable Solution for Operationalizing Data RedPoint Global, a leading provider of data management and customer engagement technology, today announced the availability of RedPoint Data Management 8.0 within the RedPoint Customer Data Platform. With RedPoint Data Management 8.0, organizations can harness massive amounts of data from an ever-growing number of touchpoints to create a truly unified customer profile – all…

Customer Profile Management and Customer Data Platform Key to Cross-Channel Business Success

The Celebrus Study Offers Insights Into Why Firms Struggle To Harness Data For Enhanced Customer Experiences Celebrus, the leading provider of real-time enterprise Customer Data Platform (CDP) technology, has revealed the findings of its research into cross-channel customer tracking in the US and Europe. Forrester Consulting conducted The October 2017-commissioned study, titled “Accelerate Business Success by Tracking Customers Across Channels”, on behalf of Celebrus. The study identifies that despite 90% of surveyed…

LiveVox, a Leading Cloud-Based Contact Center Platform, to Merge with Crescent Acquisition Corp

LiveVox will be only the second publicly-traded pure-play CCaaS company Transaction includes $75 million PIPE anchored by top-tier mutual fund and institutional investors Current LiveVox owners, led by majority shareholder Golden Gate Capital, expect to hold approximately 59% of the newly public company LiveVox, a leading cloud-based provider of customer service and digital engagement tools, announced it has entered into a merger agreement with Crescent Acquisition Corp, a publicly-traded special purpose acquisition…

VIOOH and Ubimo Announce Partnership to Offer Data-Driven Digital Out-of-Home (DOOH) Advertising on JCDecaux Inventory

Available through Ubimo’s programmatic media platform, advertisers can reach targeted audiences across JCDecaux’s 655 digital screens in the U.S. Ubimo, a Quotient brand powering Out-of-Home (OOH) sales, planning, measurement and programmatic buying, announced its partnership with VIOOH, a leading marketplace for the programmatic selling of OOH advertising. This partnership provides agencies and advertisers access to inventory on the VIOOH marketplace, such as inventory from JCDecaux North America and enables them to…

Jellyfish Raises $31.5 Million Series B Funding to Expand Reach of Engineering Management Platform

Led by Insight Partners, The New Investment Will Accelerate Jellyfish's Mission to Help Engineering Leaders Align Engineering Work with Strategic Business Objectives Jellyfish, the pioneer Engineering Management Platform that helps engineering leaders align engineering work with strategic business objectives, has raised $31.5 million in a Series B round of funding led by Insight Partners and joined by previous investors Accel and Wing Venture Capital. Jellyfish plans to leverage this latest investment to accelerate its…

NGDATA Launches ‘NGDATA Inside’ Partner Program

CDP company accelerates growth with business and marketing partnerships NGDATA announces its new partner program today, NGDATA Inside. The program enables Independent Software Vendors (ISVs) to scale their own digital analytics and customer experience (CX) capabilities for their customers. By using the NGDATA Intelligent Engagement Platform (IEP) as a plug-in inside their existing solutions, ISVs will be enabled with artificial intelligence and machine learning capabilities for advanced real-time orchestration and…

Post-Cookie “Re-Think” of Digital Marketing Driving Surge of Innovation in Collaborative Data Solutions, According to New Winterberry Group…

Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, released new research: “Collaborative Data Solutions: Data and Identity in the Era of Permission.” The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a post-cookie world. Brands and media owners are turning to both familiar and evolving data collaboration frameworks to make the…

Toshiba Launches ELERA Unified Commerce Platform to Accelerate Path to Frictionless

Announced today at NRF 2021, Toshiba’s new platform frees global retailers from constraints of legacy retail systems and enables agile operations that anticipate and adapt to change faster Toshiba Global Commerce Solutions at the National Retail Federation Conference (NRF 2021), introduced ELERA, a comprehensive, unified commerce platform that will free retailers to reimagine their businesses without the constraints of traditional retail IT systems. Retailers have no shortage of innovative new ideas to reimagine their…

Blue C Introduces Signature BrandPWR Platform

Branding Agency Catapults National BrandPWR Launch with Aggressive Television Campaign Blue C, a leading Southern California-based branding and marketing agency, is proud to announce the public launch of its tested and proven BrandPWR platform. After a highly successful pre-launch period resulting in accelerated growth, brand clarity and improved audience resonance for the early client adopters, Blue C has rolled out its proprietary BrandPWR platform to help brands identify value propositions and more effectively connect…

Neutronian and Eyeota Launch Data Quality Certification Initiative

Provides marketers with data quality transparency. Bombora, ShareThis, and Affinity Answers first to be certified in respective categories Neutronian, a pioneer of independent data quality certification, and Eyeota, a leading global data platform, announced the launch of a data quality certification initiative within the Eyeota Data Marketplace designed to give marketers transparency into the data quality powering ad campaigns. Along with the launch, the companies announced the first group of data suppliers to have…

Straight To View: Nielsen Begins Tracking Premium Theatrical Films Being Distributed On Streaming Platforms

New service gives industry a wide array of consumer data and actionable insights for this new form of distribution accelerated and influenced by COVID-19 Nielsen announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms. Often offered at premium pricing, this rapidly expanding distribution model of film releases was accelerated by COVID-19…

Merkle 2021 Customer Engagement Report Focuses on Data-Driven Conversations in the Cookieless World

Comprehensive survey explores how businesses are preparing for industry changes ahead Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its 2021 Customer Engagement Report (CER) of 2021. The report explores data-driven conversations that focus on how businesses are responding to changes in key aspects of customer engagement, including the death of third-party cookies, new strategies required for data and identity, and digital and offline experiences. Merkle surveyed…

ChannelAdvisor Announces Platform Enhancements Designed to Optimize Retail Product Content and Improve Operational Efficiency

New features also include fulfillment monitoring capabilities, support for new sales channels and Managed Services for Amazon DSP ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced new platform capabilities and an expansion of services to help brands efficiently manage product data for retailers, monitor fulfillment performance, expand to new channels, and leverage Amazon's demand side platform (DSP) for advertising. "The…

Salesforce Introduces Loyalty Management to Help Drive More Meaningful Customer Loyalty Experiences

New Loyalty Management product gives companies a 360-degree view of every member to increase customer satisfaction and create revenue-generating loyalty programs Salesforce, the global leader in CRM, announced Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel and hospitality, to increase customer trust and engagement. Built on the Salesforce Customer 360 Platform, Loyalty Management allows companies to build intelligent loyalty programs for both B2B…