Tableau 2020.4 Simplifies Data Preparation with Browser-Based Tableau Prep

Prep Builder in the browser simplifies enterprise and cloud deployments; other features include Resource Monitoring Tool for Linux, enhanced spatial analytics capabilities Tableau Software, the leading analytics platform, today announced the general availability of Tableau 2020.4, which simplifies enterprise-wide data preparation and analysis by bringing the full suite of Tableau Prep capabilities to the browser on Tableau Server and Tableau Online. This new addition lowers deployment costs across the organization, while…

Data For Good: Nurturing The New Relationship Between Consumers And Their Online Privacy

How serious are you about online privacy management? As digital citizens, we leave an ever-growing breadcrumb trail of personal data behind us every minute of every day. And through recent years – and recent scandals – this has increasingly troubled us. In 2013, 56% of internet users were concerned about the internet eroding their personal online privacy. By 2019, this online privacy crisis had climbed to 61%. Fast-forward to 2020, however, and the pattern has muddied. Some privacy concerns have actually declined in…

ADARA Releases Privacy Token, a Decentralized Implementation for Data Sharing Using a Privacy-First Approach

Privacy Token Securely Unifies and Pseudonymizes Disparate Digital Identities, Safely Enabling Robust Enterprise Data Ecosystems and Consortiums ADARA, the market leader in permissioned data and verified identity solutions, announced the release of Privacy Token, enabling Adara’s solutions to connect and resolve data between clients and Adara’s platform in a decentralized manner, so client data never leaves their firewall. Privacy Token unifies and masks siloed data, securely replacing sensitive data elements with obscured…

Privacy Bee Introduces One-Click Privacy Management to Help Consumers More Easily Protect Their Data and Prevent Identity Theft

New privacy dashboard and browser extensions empower consumers to declare their privacy preferences with individual companies Privacy Bee, the proactive privacy platform, makes one-click privacy management a reality with its latest release. The new dashboard tool and Chrome extension simplify privacy management by allowing users to manage privacy preferences across many companies, all in one place. Marketing Technology News: Sparks Announces Acquisition of Group Delphi’s Trade Show and Events Business Users declare their…

Verint Unveils Engagement Data Management, the Latest Addition to its Open Cloud Platform

Industry’s First Offering Specifically Designed to Help Create an Enterprise-wide Interaction Data Hub Open Cloud Architecture and Usage-based Pricing Model Make the Solution Ideal for Enterprise IT Organizations and System Integrators Verint Systems Inc., The Customer Engagement Company, launched its Engagement Data Management (EDM) solution, part of the Verint Cloud Platform. Verint EDM™ is the first solution to enable organizations to gain a uniform and cohesive view of interaction data across the organization’s many…

Upstream Works Enhances Assist Knowledge Management Solution for Optimized CX

Upstream Works Software Ltd., a provider of Omnichannel Contact Center solutions, announces feature enhancements to their Upstream Works Assist knowledge management solution for enterprises, enabling richer customer engagements, greater efficiency and more consistent service. Marketing Technology News: GetAccept Secures $20 Million in Series B Funding Upstream Works delivers enhanced omnichannel customer experience solutions with an intuitive desktop, seamless integrations, and rich data insights. Upstream Works Assist…

Adelphic Partners with Killi Ltd., First DSP to Integrate Fair-Trade Audience Taxonomy That Compensates Consumers For The Use of Their Data

Adelphic Becomes First Demand Side Platform To Integrate Always-On Killi Audiences Adelphic, a Viant people-based DSP for omnichannel advertising, announced its integration with Killi Ltd., a consumer-facing privacy ecosystem that pays consumers directly for their use of their data. As part of this integration, Adelphic becomes the first demand-side platform (DSP) to integrate Killi’s ethical Fair-Trade™ audience taxonomy into their platform. In doing so, anytime a Killi audience is used, 50 percent of the data costs is…

BBTV Provides Content Management Solutions to the Canada Media Fund

BBTV Holdings Inc., a media tech company using technology-enabled solutions to help content owners become more successful, announced that it will extend its Content Management solutions to the Encore+ YouTube channel, presented by the Canada Media Fund (CMF), in partnership with Bell Media, Deluxe Distribution Canada Ltd., Google Canada, Telefilm Canada and Canada’s film and television producers, distributors, broadcasters, unions, guilds and other industry associations. CMF is a not-for-profit corporation that delivers…

Intent IQ and HUS Digital Partner to Help Retailers Tap into First-Party Data

Intent IQ, a next-generation identity resolution leader, has partnered with HUS Digital, a leading data management provider, enabling retailers to tap into their first-party data. This unique partnership better positions retailers for a cookieless future by seamlessly integrating website data into digital campaigns. Marketing Technology News: Cisco To Acquire IMImobile HUS Digital provides value to its clients by empowering them with their own first-party data. Its technology converts anonymous site visitors into paying…

Vibes Announces Record Mobile Engagement Data As Consumers Shop Throughout Thanksgiving Weekend

Mobile messaging from brands increased 14% compared to 2019; response rates jumped throughout the holiday weekend making Cyber Monday less crucial Vibes, the technology leader powering direct-to-consumer mobile engagement, delivered a record number of mobile messages on behalf of its customers during the Thanksgiving holiday weekend, including Cyber Monday. However, unlike recent years, brands found shoppers receptive to mobile marketing throughout the long weekend--including Thanksgiving Day--while engagement rates…

Nuxeo Recognized as the Winner of the Aragon Research Innovation Award for Content Management for Third Time in Four Years

Vendors are selected for Innovation Awards based on the core innovation of their product or service Nuxeo, developer of a leading cloud-native Content Services Platform, today announced it has been named the winner of the 2020 Aragon Research Innovation Award for Content Management, marking the third time in four years it has been the recipient of this honor. The Aragon award recognizes providers leveraging visionary use of technology to not only adapt as markets change, but to actively disrupt and inform how their…

Insellerate Launches DATA IE Solution

Insellerate, the leading mortgage Customer Experience Platform featuring Lead Management, CRM & Engagement that helps lenders close more loans by increasing efficiency gains across sales, marketing, operations management, announces the release of its DATA IE solution. Marketing Technology News: Seismic Acquires Grapevine6 to Enable Digital Sales Engagement Across Multiple Customer-Facing Social Media and Digital Platforms This innovative solution allows lenders to better serve their customers by quickly turning…

Kibo Named a Strong Performer in Experience Optimization Platforms

Kibo, the leader in unified commerce, announced that global analyst firm Forrester Research has named Kibo a Strong Performer in The Forrester Wave: Experience Optimization Platforms, Q4 2020. Powered by AI-driven personalization from Monetate and Certona, Kibo Personalization delivers best-in-class experience optimization capabilities for online and omnichannel retailers. The report describes Kibo’s vision “to enable commerce professionals to design and launch hyper-personalized experiences, tests, and recommendations in…

Laserfiche Named a Challenger in 2020 Gartner Magic Quadrant for Content Services Platforms

Laserfiche — a leading global provider of intelligent content management and business process automation — was named a Challenger in the Gartner Magic Quadrant for Content Services Platforms. Laserfiche was evaluated as one of 18 vendors in the market and was recognized based on its completeness of vision and ability to execute. "We are seeing a paradigm shift in the way that organizations view their content and processes in the wake of COVID-19. This shift has accelerated digital transformation initiatives," said Chris…

Noosh and Tealbook Partner to Bring Enhanced Supplier Data to World’s Leading Brands

Partnership provides supplier discovery, diversity and data enrichment from Tealbook to Noosh customers Noosh, the world's leading independent marketing execution company, and Tealbook Inc., the 'Trusted Source of Supplier Data' announced a new partnership to provide an enhanced user experience for Noosh's customers. Through this unique partnership, Noosh's customers will have access to autonomously enriched marketing supplier data  tagged with diversity status and linked to suppliers' profiles within Tealbook's Supplier…

Seismic Acquires Grapevine6 to Enable Digital Sales Engagement Across Multiple Customer-Facing Social Media and Digital Platforms

Combined offering to provide sellers the ability to discover, curate and deliver personalized, compliant content with buyers engaging on social media, thereby deepening relationships and driving revenue Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, announced the acquisition of Grapevine6, a patented social and digital sales engagement platform. With this acquisition, Seismic strengthens its ability to provide sales professionals with relevant content sourced…

Rockers Technology Partners up With Sumsub to Safeguard Crowdfunding Platforms With Instant KYC Checks

Sumsub, an identity verification platform that covers KYC/KYB/AML needs, today announces their partnership with Rockers Technology, a web & mobile development company, offering a full suite of technical services. Sumsub has taken up the task of installing powerful KYC processes for one of Rockers Technology’s projects— software for custom crowdfunding platforms.  Rockers Technology offers a wide range of technologically driven custom solutions, taking on the whole process of product development, from UX/UI design to…

M-Files Named a Visionary in 2020 Gartner Magic Quadrant for Content Services Platforms

M-Files Corporation, the intelligent information management company, announced that the company has been recognized as a Visionary in Gartner, Inc.’s 2020 Magic Quadrant for Content Services Platforms. In this year's evaluation of 18 vendors, Gartner named M-Files as a Visionary based on its completeness of vision and ability to execute. Facing a new business reality brought on by the 2020 COVID-19 pandemic, today's leading enterprises are driving the demand for content services platforms that ensure the productivity of…

ZW Data Action Technologies Completes Its Blockchain Infrastructure Platform

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics and other value-added services company serving enterprise clients, announced the completion of its Blockchain Integrated Framework for Retail Business, or BIF. Marketing Technology News: Intuiface-Sightcorp Partnership Brings No Code Audience Analytics to Digital Signage With its strategic move to expand to blockchain industry in early 2018, ZW Data has been devoting its efforts to research and development of blockchain…

Confirmit Named A Leader in the Omdia Market Radar Report on Experience Management Platforms

Confirmit achieves a top rating for supporting CX teams with insights across the customer journey Confirmit has been named a Leader in the Omdia Market Radar Report on AI-enabled Experience Management Platforms. The market radar report provides a comparative analysis of nine leading enterprise experience management platforms (EXMs), their evolution from enterprise feedback management systems into EXMs through advanced AI, and how to use them to improve the customer experience. Marketing Technology News: Intuiface-Sightcorp…