Banner Before Header

CognitiveScale Expands Relationship with Microsoft through Deeper Product Integration

CognitiveScale Inc., an Enterprise AI software pioneer, has expanded its strategic relationship with Microsoft to further accelerate adoption of CognitiveScale’s Cortex software amongst businesses using Microsoft Azure. Today, enterprises spend weeks deploying AI platforms and building intelligent business processes in their cloud or data center environments. As a result, AI projects take a long time to get started and deliver value. Built on open and extensible specifications, Cortex simplifies the design, development,…

Terminus Announces Integration with Salesforce Platform to Provide Full Visibility into Customer Engagement across Marketing and Sales Teams

New Account and Opportunity Insights Now Natively Available in Salesforce Lightning Experience Enabling Marketing and Sales Teams to Prioritize Efforts on Their Best Accounts and Key Decision-Makers Terminus, a leading provider of an account-based marketing (ABM) platform, announced its new integration into Salesforce. The integration enables customers to bring account, contact and campaign data into the Terminus Account Hub where it can be unified with third-party intent and signal data and analyzed to identify and…

Kaltura Launches New Edition of Video Messaging Tool to Help Organizations Improve Overall Communication and Engagement

Kaltura Pitch Makes Email 300% More Effective for These Organizations – Both Internally and Externally Kaltura, the leading video technology provider, has announced the launch of a new edition of Kaltura Pitch, the company’s unprecedented video messaging tool that enables more effective communications for enterprises and educational institutions with their customers, colleagues, prospects, alumni, and students. Kaltura Pitch allows any organization to easily create and share personalized video messages through their…

PowerInbox Audience Engagement Experts to Reveal 5 Promising New Ad Channels at Affiliate Summit West 2019

Beyond Email & Social, Emerging Channels Will Give Advertisers New Options to Grow Brand Awareness & Sales PowerInbox, the trusted audience engagement and digital monetization partner for publishers and marketers, will reveal five new audience engagement channels that are ripe for monetization in 2019 at this week’s Affiliate Summit West in Las Vegas. Bolstered by new data that points to broader adoption of new channels beyond email and social media, PowerInbox engagement experts will demonstrate how these…

Sprinklr’s Social Media Management Platform, Experience Cloud, Acclaimed by Frost & Sullivan for Helping Brands Improve Customer…

Sprinklr's Platform Analyzes Data and Bridges Data Silos Across Resource Management Systems, Helping Brands Optimize Their Digital Experience Management Strategy in the Social Ecosystem Based on its recent analysis of the North America social suites market, Frost & Sullivan recognizes Sprinklr, with the 2018 North America Customer Value Leadership Award for its full-spectrum social customer experience management platform, Experience Cloud. This social media suite supports brands and marketers to enhance the customer…

Terminus Broadens Data Integration & Engagement Capabilities with New Account-Based Marketing Platform Release

New Integrations Make It Even Easier for B2B Marketing Teams to Identify Ideal Accounts Based on Intent and Engagement; Expanded Orchestration Features Cement Terminus’ Position as the Most Advanced ABM Platform on the Market Terminus, the #1 rated account-based marketing (ABM) execution platform, announces new features and integrations that extend the ability of B2B marketers to unify their account intelligence and better orchestrate multi-channel engagement. The Terminus platform is purpose-built to empower marketing…

6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

We Sat Down with Our ACTIVATE Studio Team to Review Trends and Insights We Have Seen Over the Last Quarter Work with New and Different Influencers While there is still a level of hesitation when it comes to working with smaller, up and coming influencers, we are seeing brands place more trust in working with influencers beyond the top 1%. Beyond just looking for newbies, we also encourage marketers to think beyond their traditional vertical —  whether it be a beauty brand working with pet influencers, or fashion brand…

IQVIA’s Orchestrated Customer Engagement Selected by Novo Nordisk International Operations

Leading Diabetes Company Plans Deployment of IQVIA’s OCE Technology Solution to Transform Engagement with Healthcare Professionals and to Improve the Value of Every Client Interaction IQVIA announced that Novo Nordisk, a global healthcare company with nearly a century of innovation and leadership in diabetes care, has selected IQVIA’s market-leading Orchestrated Customer Engagement platform for deployment across Novo Nordisk International Operations. IQVIA Technologies’ OCE for next-generation customer engagement…

Online Medical Records Company WebPT Enhances Customer Experience and Agent Engagement with NewVoiceMedia

NVM Platform Supports Improved Coaching and Performance Management; Interaction Assistance; And Personalized Customer Service NewVoiceMedia, a leading global provider of cloud contact centre and inside sales solutions, announced that web-based medical records company WebPT is reporting an improved experience for its customers and sales and service agents using the NVM Platform. Based in Phoenix and founded in 2008, WebPT provides a web-based medical record system for physical therapists. The organization aims to offer…

IDG Adds Six New Solutions to Leading-Edge Engagement & Thought Leadership Portfolio

New Innovations Position Tech Marketers for Success IDG Communications Inc. – the world’s leading tech media, data, and marketing services company – announced six new solutions enabling marketers to connect with IT leaders on a global scale. The innovative solutions integrate impactful visual content, social strategies, and events, helping tech marketers bring engagement and thought leadership strategies to life. These new solutions build on IDG’s May 2018 launch of new tools for marketers to strengthen brand awareness and…

Leanplum Acquires Connecto to Penetrate Deeper into AI-Powered Conversational Marketing

New Acquisition Deepens Investment in AI and Conversational Marketing to Transform the Way Brands Engage with Customers Today, Leanplum announced the acquisition of Connecto. Connecto is a provider of AI-powered conversational marketing. With this acquisition, Leanplum is taking the next step forward in transforming the relationship between brands and their customers. By bringing together Connecto's AI-driven automation with Leanplum's mobile engagement platform, brands will be able to engage their customers in real-time…

Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud

Persado Platform’s AI-Generated Emotional Language Increased Engagement by 24 Percent and Delivered Deep Customer Insights Persado, the leading provider of AI-generated marketing language, announced that fifty customers, including Caesars Entertainment, are leveraging its AI platform through a one-of-a-kind integration with Salesforce. The seamless integration with Salesforce Marketing Cloud allows customers to create personalized, emotionally targeted language and content that increases customer engagement and…

Insightly Releases Dynamic Customization Features for Better Context-Based Customer Engagement 

Insightly’s Metadata-driven Architecture Allows For Rapid Innovation on Its Customer Relationship Platform, Outpacing That of Legacy CRMs Insightly, the CRM for building lifelong customer relationships, announced its latest product release designed for modern enterprises whose unique business dynamics require greater flexibility in how they structure and access their customer data. Insightly offers a new breed of CRM that helps modern businesses of all sizes build lifelong customer relationships and grow faster than ever…

Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018

The Booth Features Innovations from the STRATACACHE Family and Top Scala Partners Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. Also featured in the booth are some of Scala's top partners from Latin America, the US and Canada, giving…

Dynamic Signal Raises $36.5 Million to Transform Employee Communication and Engagement

Dams Street Partners, Cisco Investments, and Microsoft Ventures Invest in the Employee Communication and Engagement Category, as They Recognize the Urgent Business Need to Modernize, Streamline and Measure Employee Communication Dynamic Signal, a leading Employee Communication and Engagement platform, has announced that it has raised $36.5 million in growth financing. The latest funding brings the company’s total funding to $88 million. Participants in this round include Adams Street Partners, Akkadian Ventures, Cisco…

Urban Airship AI Marketing Orchestration Unveiled for Optimized Customer Engagement

Urban Airship's New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs Leading digital growth company for brands, Urban Airship has announced the extension of its open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications. Urban Airship AI Marketing Orchestration Allows Brands to Grow Beyond Contemporary Personalization Standards in an…

TimeTrade, Mad Mobile Partner to Offer An Integrated Solution For Customer Engagement

New Integration Gives Sales Reps Omni-Channel Appointments with Concierge Solution TimeTrade, the leader in omni-channel intelligent appointment scheduling, and Mad Mobile, a recognized leader in Unified Commerce, announced an integrated solution for optimized customer engagement through the Mad Mobile Concierge Solution and TimeTrade's industry-leading Appointments-as-a-Service platform. Retail store associates can now use Mad Mobile's leading Concierge Solution to access TimeTrade appointments with a calendar view of…

Create Deeper Connections to Drive Conversion, Close Deals with End-to-End Personalization

A recent EConsultancy Conversion Rate Optimization Report found that 96% of organizations rated marketing personalization as a “highly” or “quite” valuable method for improving conversion rates. The shift from simply discussing the possibilities of personalization to real-world deployments has been especially pronounced in the B2B marketing world, given the increased investments and emphasis on areas such as account-based marketing (ABM) and persona-based marketing. B2B marketers are using new tools, data and tactics…

Influencers Who Work Harder Deserve Deeper Rewards

As we enter 2018, influencer marketing is going through a bit of a renaissance as marketers form stronger ties with influencer partners than ever before in a bid to create the most engaging, authentic content for their target audiences. But as budgets rise, the number of influencers vying for revenue continues to grow. I met one company recently that claimed connections with a staggering 12 million influencers worldwide. No wonder then that ROI is such a hot topic. A 2017 report by Linqia into the state of influencer…

How Marketing Analytics and Data Science can Solve Civic Engagement for Cities

Its been a while since I was at Stanford, but it always feels great to be back on campus. We were recently invited to the Digital Cities Summit at Stanford University for a panel titled "Disruptors: Sensors, Real-time Data Analytics, Planning, and Optimization." The panel was a great place to talk about the role of data analytics with respect to citizen participation and civic engagement. The Digital Cities Summit at Stanford University brought together an elite group of ~200 global CEOs, SVPs, entrepreneurs, and policy…