Sales CRM Pipedrive to Strengthen Its Position in South Korea

Pipedrive, the #1 user-rated CRM software, aims to significantly expand its customer base among South Korean small and medium-sized enterprises in the coming months. As part of its growth strategy, Pipedrive has been included in the South Korean government-run 2020 Cloud Acceleration Program, which enhances Pipedrive's competitiveness in the country. Marketing Technology News: Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook” According to Arho Anttila, Pipedrive's General…

ClearTax Drives Strong Customer Engagement by Deploying Salesforce Service Cloud

ClearTax, India’s leading fintech SaaS company, which offers GST compliance and tax & investing related products, today announced that they have implemented Salesforce Service Cloud, to help cater to their growing customer base and bolster sales efforts. This implementation will help improve inside sales team collaboration and efforts, customer onboarding and streamline customer service cycle. Marketing Technology News: Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook”…

Buy Now, Pay Later Options Drive Increase in E-commerce Sales of Travel Services and Event Tickets as Some States Begin to Lift Stay-At-Home…

Data Also Reveal Household Appliances Up 45% and Women's Accessories Up 12% in Terms of Average Daily Sales Volumes Klarna, a leading global payments and shopping provider, today released new data from its app in the US, indicating that travel services and event ticket sales are beginning to recover. While still significantly lower compared to an average pre-COVID week, the Airlines category saw a 26% week-over-week rise in average daily transactions, while one event ticket seller saw Klarna-enabled transactions increase…

Sales Leaders Turn to Artificial Intelligence to Drive Resiliency Amid Volatility

The outbreak of the novel coronavirus has left businesses scrambling to manage cashflows and drive continuity amid rapid and radical disruption. With liquidity top of mind, finance leaders are re-evaluating cash positions and making real-time adjustments to revenue and profit models in order to mitigate their organization’s exposure. This landscape has put added pressure on sales leaders who must steer business forward by delivering revenue commitments in the face of evolving market conditions and customer needs. Reinvent…

Affectv Appoints Daniel Harrison to Drive Commercial Operations as GM US Sales

Affectv announces the appointment of Daniel Harrison to the role of General Manager of US Sales. Daniel begins the role with immediate effect to drive forward the North American business. In a newly created role, Harrison will be responsible for all commercial operations for Affectv in the region. His role will have a significant impact on revenue and culture, bringing senior sales leadership to the US team. Harrison is responsible for the long-term development of business relationships with senior executives at media and…

Global Organizations Turn to Video to Drive Marketing, Sales, and Employee Engagement in the Digital Age

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees Organizations around the globe are embracing online video as a more personal and compelling way to engage their audiences in an increasingly digital business world. Global organizations, including Ceridian, HubSpot, and Zycus, have turned to video to power marketing campaigns, accelerate sales deals, support customer…

Creatio Partners With Tata Consultancy Services to Drive Customer Experience Across Marketing, Sales and Services

Creatio (formerly bpm’online), a global software company providing a leading low-code platform for process management and CRM, is announcing its partnership with Tata Consultancy Services (TCS), a global IT services, consulting, and business solutions organization. The partnership will help global enterprises automate marketing, sales and services teams so they can operate with greater efficiencies and agility and deliver optimal customer experience. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W…

AppsFlyer Taps Performance Driven Executive, Mar Brandt, to Lead North America Sales

Marketing Industry Veteran to Scale AppsFlyer’s Sales Organization with a Focus on Enterprise Brands Off the heels of its $210 million Series D funding round, AppsFlyer welcomes Mar Brandt as Senior Vice President and Head of Sales to strengthen the global attribution leader’s enterprise sales organization in North America. With 20 years of strategic sales experience, Brandt brings her enterprise sales expertise in building and transforming teams to drive growth. Throughout her career, marked by numerous accolades and…

Sales CRM Pipedrive Acquires Mailigen, Provider of Email Marketing Automation

CRM company Pipedrive announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company's history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. "Our vision has always been to make sales success inevitable," said Timo Rein, CEO and co-founder of Pipedrive. "To us, that means providing a complete toolkit to…

Sojern and Xola Partner to Drive Online Sales For Attractions

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Advertising Campaigns That Drive Customers to Book Online Sojern, a leading provider of digital travel marketing solutions, and Xola, a leading online booking and marketing platform for tour operators and attractions, announced an initiative to bring digital marketing solutions to global attractions customers. The collaboration offers a seamless way for the owners and operators of tours and activities already using the Xola platform to promote…

Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs

Leader in Revenue Intelligence and Leader in B2B Sales Come Together to Help Customers Succeed Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the largest sales, management, and leadership training organization in the world in order to help revenue teams learn and implement data-driven practices. As a global award-winning leader, Sandler is focused on helping its…

Brainshark and TopOPPS Form Partnership to Combine Sales Readiness with AI-Driven Sales Pipeline and Forecast Management

The Integrated Solutions Will Provide Deep Insights into Pipeline Activity and Forecasting – Enabling Targeted Learning that Elevates Sales Performance Brainshark, Inc., the industry’s only data-driven sales readiness platform, and TopOPPS, a leading provider of artificial intelligence (AI)-based sales pipeline management and forecast predictability solutions, announced they have formed a strategic partnership. The partnership – which includes an integration of Brainshark and TopOPPS solutions – will empower sales…

True Influence Launches InsightBase 4.2, Providing Robust Single User Interface for Consolidated, Intent-Driven Marketing and Sales…

InsightBase 4.2 is an integrated solution that seamlessly leverages the full spectrum of buying group intent intelligence across an entire ecosystem of demand generation and sales enablement technologies True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase® 4.2, a single user interface for consolidated, intent-driven demand generation and sales. InsightBase 4.2 is a powerful integrated solution that allows B2B marketers to monitor the results of demand…

Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform

Sales Scorecards Combine with Brainshark's Best-Of-Breed Readiness and Enablement Solutions to Radically Improve Sales Performance Brainshark, Inc., the industry's only data-driven sales readiness platform, announced that it has acquired Rekener, a leading sales scorecard provider. The acquisition extends Brainshark's position as an innovative force and leader in the sales readiness and enablement software market, with the most effective and comprehensive solutions for preparing client-facing teams to perform at the…

New Shoppers and Nuanced Category Sales Will Drive Holiday Shopping

This holiday season is one of extremes—featuring both amplified challenges and opportunities for every retailer and brand. The challenges are plain to see: A later-than-usual Thanksgiving means fewer post-feast shopper moments, and a heightened omnichannel chess match around an array of expedited, reduced-cost and free delivery models raises the stakes across the board. But the omnichannel landscape is far from settled, no matter which lens you view it through. With consumers demonstrating disloyalty at historic…

From Cost Center to Revenue Center: How AdTech Drives Sales

Marketers have long viewed Advertising Technology as a cost center—as necessary tools required to conduct business, but ultimately not contributors to the company bottom line and, thus, little more than necessary evils. This perception of AdTech, however, is deeply flawed and can lead to lost revenue opportunities. At its core, AdTech is not a cost center but rather a revenue center. It’s ability to improve decision-making, and the sales that can result from those improved decisions, cannot be overstated. Here’s why…

Act-On Releases Customer-Driven Product Innovations, Enhances Ease-Of-Use For Marketing and Sales

Act-On Software, the leading customer-driven marketing automation platform, announces its Fall 2019 Release of key product innovations dedicated to customer success. These new deliverables include: A reimagined UX that unifies and simplifies finding and visualizing contact engagement data Multiple updates to Act-On’s industry-leading native CRM integrations Automated and free SSL certification Act-On’s user experience enhancements include a 360-degree view of contact activities, which is the most used feature…

4 Ways E-Commerce Product Content Drives Sales Growth

To provide context on the importance of e-commerce product content, a survey by Namagoo found that out of the ten top reasons consumers listed for what makes a great online shopping experience, six of these top reasons were all product content related or influenced by product content. Additionally, consumers have repeatedly shared that other important factors that influence their decision to buy when shopping online include: Clear, high-quality and ample product images that answer their questions and elevate the…

Salesforce Introduces Sustainability Cloud, Empowering Every Business to Drive Impactful Climate Action

Built on the World's #1 CRM, The New Carbon Accounting Product Accelerates Global Efforts to Address the Climate Emergency Salesforce, the global leader in CRM, announced Salesforce Sustainability Cloud, a carbon accounting product for businesses to drive climate action that will accelerate the world's efforts towards carbon neutrality. With Salesforce Sustainability Cloud, businesses now have a trusted sustainability platform that gives them a 360-degree view of their environmental impact and provides data-driven…

Clearbit Unveils X, the First Data-Driven Platform for B2B Marketing and Sales Teams

Thousands of Clearbit customers can now leverage their customer data together with Clearbit’s to improve online advertising, deliver de-anonymized leads to sales, and personalize their entire lead lifecycle -- from website to messaging to renewal Clearbit, a data-tools provider for thousands of business-to-business (B2B) companies, announced Clearbit X, the first data-enabled growth engine, purpose-built for both marketing and sales teams within B2B companies. X lets companies improve their customer communications with…