TAPTAP Digital Teams With Broadsign To Extend Programmatic Omnichannel Offering To DOOH

TAPTAP Digital and Broadsign rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. The move combines the Broadsign Reach Supply Side Platform (SSP) with TAPTAP’s Sonata Demand-Side-Platform (DSP) and Data Management Platform (DMP), delivering a full suite of solutions that connects DOOH to other digital channels and uses data to…

CyberLink Launches PowerDirector 365 Business & AdDirector App to Easily Create Professional Video Ads in a Few Clicks

With PowerDirector 365 Business and the AdDirector mobile app, business owners can have unlimited access to professional-grade stock content and hundreds of optimized templates to create professional social media ads and marketing videos within minutes CyberLink Corp. (5203.TW), a market-leading multimedia software company, introduces a new product line-up for business, PowerDirector 365 Business (Windows) and AdDirector (Android & iOS). More than ever, businesses turn to digital marketing to reach new customers and…

inboxAds Extends Automizy’s Portfolio with Email Monetization in New Integration

inboxAds, a rising programmatic email monetization SaaS, announces its integration with Automizy, the email marketing platform designed to increase open rates. This move enables Automizy's customers to monetize their email campaigns with programmatic native ads on the email marketing platform itself. Automizy Co-Founder and Head of Product, Viktor Egri, said, "Expanding our portfolio with a complete email monetization solution is a step further in our strategy to provide our customers with a comprehensive selection of…

Verizon Media Teams With Broadsign to Extend Programmatic Omnichannel Offering

Verizon Media and Broadsign announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step in Verizon Media’s continued expansion into DOOH, as more advertisers recognize the value of the medium in…

Spirable Joins the Twitter Official Partner Program to Drive Increased Advertising Performance Through Data-Driven Dynamic Video

Spirable Joins the Twitter Official Partner Program to Drive Increased Advertising Performance Through Data-Driven Dynamic Video Spirable, a leader in dynamic data-driven video advertising, announced it has become one of the carefully selected companies to join the Twitter Official Partner Program. Official partners are invited on their ability to deliver cutting edge solutions that have a proven track record of delivering value and performance for marketers. Spirable is used by world leading brands such as Vodafone,…

Dealers United Leverages Facebook Click to Marketplace Ads to Boost Automotive Dealer Sales

Digital automotive agency, Dealers United, continues to guide their dealer customers to success by utilizing Facebook's newest feature for automotive, Click to Marketplace, or C2MP, Ads Facebook Click to Marketplace Ads were created to help reduce friction in the auto shopper journey, and keep users shopping without ever having to leave Facebook's platform. The new feature gives dealerships the power to connect with auto shoppers more frequently and drive leads for less money than other ad types. At the beginning of…

Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania

World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed by Ubisoft Nadeo. This is a truly innovative game with major potential for brand collaboration. Ads that enhance the gaming experience Anzu, the first programmatic in-game advertising platform for PC & console, will bring dynamic, blended banner and video brand ads directly…

Pypestream Introduces Conversational Ads, Delivering Engaging and Personalized Experiences

Upending traditional display ads, Conversational Ads move customers through sales and marketing funnels more effectively, creating dynamic, feature-rich interactions Pypestream, the leading conversational AI platform with all-in-one cloud messaging, announces Conversational Ads, an immersive brand experience driven by in-ad engagements. Conversational Ads transform present-day display ads by incorporating conversational AI alongside rich features like video, carousels, and surveys, creating authentic two-way messaging…

AcuityAds & Overactive Media Formalize Unique Esports Partnership

Deal will bring first-of-its-kind esports audience access to digital marketers AcuityAds Holdings Inc. a technology leader that provides targeted digital media solutions and OverActive Media (OAM),  announced a multi-faceted partnership to bring esports audience access to digital marketers. AcuityAds, which enables advertisers to connect intelligently with audiences across all digital advertising channels, has agreed to help OAM and its partners in creating solutions uniquely tailored for reaching the rapidly growing…

As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Innovid, the only independent advertising and analytics platform built for television, announced the findings of a commissioned study on consumer preferences for personalized advertising amid COVID-19. More than 1,000 US adults were polled online for the study in July 2020. Innovid’s research study, 2020 Consumer Attitudes on Personalized…

Anzu Inks Exclusivity Deal With Axis Games, Bringing In-Game Ads to Their Games on PC & Console

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Anzu, the world-leading provider of in-game advertising, recently announced that it is expanding its cooperation with independent game developer Axis Games. After successfully integrating the ad platform solution into Axis Game’s mobile version of Axis Football League, the expansion will bring Anzu’s blended in-game ads to a growing set of…

Mediafly Launches Content Hub to Dynamically Personalize Sales Content Experience Across Entire Buyer’s Journey

New product offering empowers marketing and sales teams to improve content engagement and accelerate path to purchase Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, announced Mediafly Content Hub, a solution providing marketers the ability to manage public-facing website sales content, customer-facing sales content and internal-only sales content all in one place, allowing teams to share relevant, engaging and…

Visiqua And LeadsPedia Partner To Create The Most Powerful Call Ping Tree

Companies combine tech, innovation, and access to develop revolutionary offering Visiqua, an industry-leading performance marketing agency, and LeadsPedia, a lead distribution and call tracking and routing platform, have partnered to launch the market’s most powerful call ping tree. While recognized as an effective, reliable tactic for lead generation, pay-per-call has not typically been an area of innovation. That changes with the introduction of a call ping tree solution that combines the most advanced technology…

C3.ai Selects Microsoft Dynamics 365 and Teams to Power the Next Phase of Growth

C3.ai, a leading innovator in enterprise AI software for accelerating digital transformation, announced plans to collaborate with Microsoft Corp. to enhance C3.ai’s global customer experience and elevate sales performance using intelligent cloud technology. As demand for enterprise-grade, AI applications continues to grow, so does the need for modern CRM tools to help businesses identify new leads, manage existing relationships, and deliver customized experiences with real-time insights. As a result, C3.ai adopted and…

InsideView Launches Data Integrity for Microsoft Dynamics 365

Customer Data Management Solution Cleans and Enriches Dynamics Data and Provides Actionable Insights InsideView, the leader in B2B data and intelligence, today announced InsideView Data Integrity for Microsoft to help customers drive revenue and improve operational effectiveness. Dynamics 365 customers can now leverage the industry-leading data that fuels InsideView Insights to clean and enrich their CRM data automatically and at scale. InsideView Data Integrity for Microsoft delivers accurate data and maintains data…

Optmyzr Launches Rule Engine for Microsoft Ads Management

New advanced tool helps pay-per-click (PPC) professionals implement their strategies for Microsoft Ads accounts with the same efficiency as Google Ads Dynamics of Internet search are shifting dramatically in the face of pressures from the COVID-19 pandemic and economic turmoil. More people are turning to Bing and Google to gather information and engage in commerce. Bing now accounts for approximately 34 percent of all web searches, requiring pay-per-click (PPC) pros to expand their use of the platform as a mainstream way…

Jivox Extends Dynamic Creative Optimization to the Connected TV Advertising Market

New Partnership With Tremor Video Brings CTV Viewer Insights to Global Brands Through Jivox’s Enhanced Omni-Channel Personalization Platform Jivox, the personalized digital marketing technology leader, announced the industry’s first personalized dynamic creative optimization (DCO) for connected TV (CTV). The new solution will offer personalization at scale, eliminating days or weeks from the creative production process and increasing the effectiveness of TV campaigns. Jivox’s DCO for CTV allows brands to optimize messages…

Top 10 Methods to Convert Your Leads into Customers with SEO

Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be at odds with our CRO (Conversion Rate Optimization) strategy.  Fortunately, most modern SEO methods are fully compatible with CRO, in fact, some SEO methods can actually make it easier to convert your leads into customers. This article will cover some of the SEO methods that will make your website convert like crazy.  Page Load Time Page load time is a very…

CleverTap and Dun & Bradstreet Lead Mobile Marketing Discussions at Engage to Grow Summit in the Middle East

Engage to Grow Summit United Marketing Thought Leaders to Discuss Customer Retention as a Game Changer for Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, joined with Dun & Bradstreet to host a thought leadership event in Dubai in early March. The Engage to Grow Summit brought Middle East founders, chief product officers, and VPs and SVPs of marketing together to discuss the theme of "User Retention: The New Growth Accelerator," having open and honest discussions about how to…

Uberflip Launches Demandbase App to Dynamically Personalize Content Destinations for ABM Programs at Scale

The Demandbase app within Uberflip’s CEP will enable marketers to dynamically personalize content destinations for ABM programs at scale Uberflip, the leading cloud-based content experience platform (CEP), and Demandbase, the leader in Account-Based Marketing (ABM), announced a Demandbase app within Uberflip’s CEP that will enable marketers to dynamically personalize content destinations for ABM programs at scale. As successful ABM efforts rely on delivering a single, unified message to one account at a time, adopting…