Mapp Digital, the cloud-based digital marketing provider, has been appointed by The Entertainer to help it to enhance its online engagement strategy following its acquisition of Early Learning Centre. The new partnership will allow The Entertainer to realign its online strategy and combine customer data from all touchpoints to develop a richer, more holistic view of its customers, and easily action insight-led engagement at scale. The new strategy will aim to reduce abandonment and churn, acquire more customers, and extract…

Vision Critical, a continuous customer insights solution provider, today introduced its latest innovations to improve customer experience. Touchpoint is a new cloud-based application that enables brands to create quick and engaging interactions with broader customer bases while also extending the already deep functionality within the Sparq communities platform to collect actionable customer insights. Additionally, the company’s customer-led Sparq Spring ‘20 release enhances member engagement and increases administrative…

Comm100, a global provider of digital customer engagement solutions, announced the launch of Comm100 X, its second-generation omnichannel platform. Comm100 X centralizes customer conversations across live chat, email, SMS, and social media, empowering customer service agents to track and respond to queries across digital channels through a single, unified interface. At the core is Comm100 X's contact-oriented architecture that enables native contact management as well as integration with CRM systems for deeper enterprise…

Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences Popular beverage company The Coca-Cola Company will use Microsoft’s Cloud platform to fully-transform its digital operations and deliver world-class customer experiences. Microsoft Corp. will provide its Azure, Dynamics 365, and Microsoft 365 to modernize how the company engages with employees and customers. In the official announcement, The Coca-Cola Company divulged its vision to utilize Microsoft’s enterprise…

LogMeIn to host live, global virtual event on May 12th LogMeIn announced that CXNext: Engagement Redefined has been transformed into a live, global virtual event taking place on May 12, 2020. CXNext will bring together industry leaders and experts across customer experience (CX), IT and digital experience to share inspiration, strategy frameworks, and real-time insights to reimagine the customer experience from start to finish. “CX is a journey, not a single moment in time. And if there is anything the past few months have…

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that it would offer qualifying small and midsize businesses (SMBs) a free 60-day license to its Mobile Engagement software development kits (SDKs) at no cost if they complete the Phunware Phenom Certified Developer Program within the next 60 days. Marketing Technology News: Cohesity Appoints Mike Houghton as Vice President of Americas Channels According to the …

Conversocial Launches New All-In-One Messaging Suite Combining AI, Bot and Human-Agent Engagement Conversocial, the leader in conversational customer experience, today announced new platform and pricing offerings. By combining AI and human agents in a single platform, Conversocial is empowering brands to deliver unique experiences, at scale, across the customer lifecycle. The all-new Conversational Customer Experience Platform by Conversocial brings together four key capabilities into a single customer engagement suite…

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees Organizations around the globe are embracing online video as a more personal and compelling way to engage their audiences in an increasingly digital business world. Global organizations, including Ceridian, HubSpot, and Zycus, have turned to video to power marketing campaigns, accelerate sales deals, support customer…

NICE inContact, a NICE business and the leader in cloud contact center solutions, today announced that its CXone@home offering has been expanded to include the complete suite of workforce engagement and optimization (WFO) capabilities to ensure agents are productive while working from home. CXone@home is Expanded to Include Workforce Engagement Suite to Ensure Agent Productivity While Working at Home. Many organizations that have shifted to work from home now face challenges of engaging and ensuring performance of…

SAS Customer Intelligence 360 and Syniverse Mobile Engagement Services to Provide Integrated Solution for Tracking and Analyzing Customizable Mobile Campaigns Syniverse, the world’s most connected company, today announced it has signed a new global collaboration agreement with SAS to offer SAS’s global customer base Syniverse’s Mobile Engagement suite of services. The partnership adds mobile channels natively to the SAS® marketing platform and enhances companies’ ability to plan, execute and analyze mobile channels and…

PrestoSports' website and streaming solutions integrate with From Now On's FANX™ application to deliver FrontRowX PrestoSports, the leading all-in-one sports technology platform in college athletics, and From Now On, a leading provider of mobile apps in college athletics, today announced a strategic partnership to advance fan and student engagement through mobile communication. Today's college athletics departments are looking for new ways to deepen engagement with their mobile-first fans and students. FrontRowX will…

Revenue Grid helps leading enterprise companies fully gear modern sales teams towards actionable revenue intelligence and consistent selling Invisible.io announced its corporate rebrand to Revenue Grid™. Under the new name, the company embodies how its decade in leading Sales Productivity evolved into Salesforce-native customer engagement toolset that helps sales leaders achieve repeatable revenue. From getting the first touch to closing and upselling, Revenue Grid equips revenue-generating teams with everything they need…

The company is providing a current view into the changing consumer search trends across industries around the world due to the global pandemic Yext, Inc., the Search Experience Cloud company, today announced the release of its COVID-19 Global Search and Engagement Report to help illuminate the impact the COVID-19 epidemic has had on consumer search behavior across industries around the world. The report follows an 84% increase* in the number of updates clients have made in the Yext platform. The uptick indicates…

Silicon Valley Firm Shifts Entire Staff to Remote Work Using 8x8 Cloud Communications and Video Collaboration Solution 8x8, Inc., a leading integrated cloud communications platform, today announced Black & White Design, Inc, a marketing communications and graphic design firm in Silicon Valley, deployed the 8x8 cloud communications and video conferencing solution to enable team members to safely and productively collaborate and engage with clients while working remotely. Marketing Technology News: Screen-Free…

Mapp, the international provider of insight-led customer engagement, today released a comprehensive range of product updates for its digital marketing platform Mapp Cloud. The Spring Update package includes 13 innovations, integrations, and add-ons that further expand Mapp's leadership in customer intelligence, marketing analytics, and cross-channel marketing. The new applications will help marketers to work smarter and more efficiently, and are available immediately to customers. Michael Diestelberg, VP Product…

New Data Proves the Power of e-Newsletter Advertising for Engaging Target Audiences PowerInbox, the trusted audience engagement and digital monetization partner for publishers, announced it has partnered with The Motley Fool to host a special April Fool's Day webinar demonstrating the power of email newsletter advertising to drive audience engagement. The webinar, "No Foolin' - How Motley Fool Successfully Uses Email to Meet Their Marketing Goals" is set for 1 p.m. ET on Wednesday, April 1. Registration is now open for…

Leading Home Security and Automation Company Shifts Contact Center Agents to Work From Home Using 8x8 8x8, Inc., a leading integrated cloud communications platform, announced NorthStar Home, one of the most trusted names in home security and automation in North America, deployed the 8x8 X Series cloud communications and contact center solution to enable its contact center agents and employees to work remote in support of more than 60,000 customers nationwide. NorthStar Home, founded in 2000, is consistently reviewed as…

Grapevine6, a mobile-first enterprise content engagement platform for digital selling has been named “2020’s Most Outstanding Content Engagement Platform - USA”   The company is featured here in the March issue of Corporate Visions (CV) Magazine, published by AI Global Media. Grapevine6 was selected “2020’s Top Content Engagement Provider” based on their consistent proven track record as an innovator in content driven sales enablement.  This award is part of the 2020 Corporate Excellence Awards, a merit-based awards program…

Early Q1 data shows global news stories driving a surge in streaming news Brightcove Inc., the leading provider of cloud services for video, published the Q4 2019 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent data points from Brightcove’s global platform to provide insights into how viewers are watching video content, which devices they use, and the types of content they consume across various devices. The Q4 Index found consumers increasingly turn to streaming services for…

Of all business videos in 2018, 73% were less than two minutes long, reflecting a 33% drop in length compared to 2017. Countless Digital Marketing studies urged marketers and advertisers to hold their videos to a two-minute maximum because attention spans are shrinking. Studies even showed that two minutes was the magic number—the length of time most likely to evoke the highest engagement. But the pendulum is swinging, and, frankly, those studies were overhyped. The content should dictate the length, not some arbitrary…