New Survey: US Cloud And Online Gaming Market Stands To Generate Nearly $3 Billion

Consumer research explores consumer interest in cloud gaming and online gaming services New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours per week, a number skewed towards heavy gamers,…

US Cloud Gaming Market Stands to Generate Nearly $3 Billion in Annual Subscription Revenue

Consumer research explores consumer interest in cloud gaming and online gaming services New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours per week, a number skewed towards heavy gamers,…

Vonage To Safeguard Gaming Firm PUBG Corporation’s Global Gamers

The Vonage Verify API uses two-factor authentication to validate PUBG users, build trust, and increase conversions across SMS and voice channels Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is helping Korea-based online game developer PUBG Corporation to safeguard its worldwide gamers with its Verify API. With multiple operational offices globally across North America, Europe, Japan and China, PUBG Corporation is the publisher and developer of the 2017…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Fiksu, Viamedia, AudioMob, Adwerx, and Baidu. Fiksu DSP Launches BidMind, a CTV Advertising Platform Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry’s largest proprietary datasets with powerful optimization and segmentation tools helping…

Caesars Entertainment and Scientific Games Extend Sports Betting and iGaming Partnership

Partners Extend Agreement as They Launch Digital Sports Betting and iGaming in Pennsylvania and the Launch of Sports Betting in Indiana Scientific Games Corporation and world-class gaming operator Caesars Entertainment, have extended their existing digital sports betting partnership in preparation for the relaunch of the 2020/21 major league sports seasons. The move comes following recent mobile sports wagering launches in Pennsylvania and Indiana and the launch of online casino gaming in Pennsylvania. "We're delighted…

IGN Installs the Yappa Video Commenting Tool Ahead of its Digital “Summer of Gaming” Event

Marking the First Time Attendees of a Major Global Gaming Event Have Been Able to Connect by Leaving Audio and Video Comments Yappa World Inc. is proud to announce that IGN, a world leader in games and entertainment media, installed the Yappa commenting tool across all English-language editions of IGN.com globally ahead of its first-ever global "Summer of Gaming" digital event, which kicks off today. IGN's content-rich "Summer of Gaming" experience safely brings the games community together throughout June 2020 as this…

How to Use Marketing Technology to Drive Remote Sales

Even in the age of Amazon, a lot of business sales processes still rely on in-person visits, consultations, and demos. Or at least, they did up until a worldwide pandemic brought business travel to a screeching halt last month and left most sales teams working from home. So what does this mean for brands whose customers still want and need their products? It’s time to embrace technology that enables remote sales and the kind of work-from-anywhere collaboration that makes remote selling possible. Here, we’ll highlight…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Magellan AI, ViacomCBS, Mintegral, MediaCrossing, and Intentwise. Magellan AI: How Coronavirus Has Impacted Podcast Advertising Magellan AI, the podcast industry’s leading provider of ad level data, has released a whitepaper outlining the impact coronavirus is having on the podcast industry’s advertising landscape. While many analytics companies have addressed the change in podcast…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from YouTube (Video), JRNI (customer Experience), CallTower (Unified Communications), Floatthat (E-commerce), PitchHub (Sales Enablement), and Cognism (Email Marketing). YouTube Taps Caption Leader Rev.com as ‘Recommended Vendor’ YouTube and Rev.com have teamed up to make captions more readily available to YouTube creators. Rev — recently named a “recommended vendor” for human-generated…

Comscore Sees Notable Rise in Desktop and Console Gaming

Minutes spent on PC gaming surged 19%, while mobile engagement stayed flat As Americans continue to seek entertainment while complying with pandemic public health safety measures, new research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, shows gaming audiences are engaging more through desktop and console platforms than other platforms. Marketing Technology News: Modus Create Named a Top Ten Digital Transformation Solution Company…

Increased Gaming Helps Reduce Lockdown Anxiety but Results in Personal Hygiene Slips, BullGuard Survey Reveals

New BullGuard survey reveals that gamers are reducing stress, improving mental health, upping their game and staying at home to help to save lives While much of the UK is in lockdown, a new survey commissioned by cybersecurity expert, BullGuard, has revealed that gamers are taking advantage of the social isolation to up their game time, and by doing so, 49% are alleviating lockdown anxiety, 84% are understandably relieving their boredom, while 60% are battling it out online to help block out the current situation.…

AdColony Opens Data Science Office in Poland, Led By Technology Veteran Hires

Mobile advertising company brings on app UA industry experts Pawel Pawlak and Pawel Godula, brilliant data science and artificial intelligence leaders, to power innovation for AI-powered advertising and monetization solutions AdColony, the mobile performance marketplace, today announced the addition of two user-acquisition technology veterans to the team-- Pawel Pawlak as the Director of User Acquisition (UA) Intelligence and Pawel Godula as the Director of Data Science. The new hires’ primary focus is to lead and develop…

Jumio and Playtech Partner to Enable Remote Onboarding and eKYC for Gaming Operators

The gambling industry’s leading technology company now offers Jumio’s ID and Document Verification solutions to streamline onboarding and eKYC for online operators Jumio, the leading provider of AI-powered end-to-end identity verification and authentication solutions, today announced a new partnership with Playtech, the gambling industry's leading technology company. Jumio joins Playtech’s SAAS programme, whereby Playtech’s operators and suppliers across the industry’s most popular product categories, including casino,…

MongoDB Named 2019 Google Cloud Technology Partner of the Year for Marketplace

As customer adoption continues to increase, MongoDB Atlas adds availability in new Google Cloud regions including Seoul and free tier in Mumbai. MongoDB, Inc., the leading modern, general purpose database platform, announced that it has been named "2019 Google Cloud Technology Partner of the Year Award for Marketplace" by Google Cloud. MongoDB is also announcing new Google Cloud availability and support for its global cloud database, MongoDB Atlas. The fully managed service is now available in Google Cloud's new Seoul …

Oracle Cloud Powers New Video, Gaming, and Sports Streaming Services

Leading content streaming companies turn to Oracle Cloud Infrastructure to enable fast digital storage, retrieval, and delivery to meet growing global demand As live streaming continues to represent a huge portion of all internet traffic, leading content providers – Phenix, Net Insight, and Mynet Inc. – have selected Oracle Cloud Infrastructure to support growing global demand for streaming content. According to Go-Globe, live streaming is expected to account for 82 percent of all internet traffic this year, and the…

Comscore and Twitch Partner to Deliver Livestreaming Audience Measurement for Esports and Gaming

New collaboration highlights Comscore's dedication to innovating esports, gaming and livestreaming measurement across platforms Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced today a new partnership with Twitch, the leading service and community for multiplayer entertainment. The deal adds tagless audience reporting of Twitch livestreaming, including gaming and esports insights, to Comscore digital audience solutions, providing a complete, unduplicated view into…

AU10TIX enables Aspire Global to Balance Evolving Gaming Regulation with Accelerated Expansion

AU10TIX, a global cloud-based, machine learning, ID verification and authentication platform, recently signed with the leading iGaming Supplier Aspire Global to provide real-time automated verification.  AU10TIX’s proprietary technology provides results in less than 8 seconds, allowing Aspire Global to validate age requirements faster, prevent fraud, and establish trusted brands within a burgeoning multi-billion-dollar gaming industry. “To serve the needs of our gaming partners across the globe, we are continuously…

Gillette and Twitch Announce the Return of the Gillette Gaming Alliance

Top streamers unite to let fans earn virtual goods in return of “Bits For Blades” Gillette, the world’s leading expert in men’s grooming, and Twitch, the leading service and community for multiplayer entertainment, announced the return of the “Gillette Gaming Alliance,” a team of five Twitch streamers from around the world that will collaborate with Gillette to create content for their fans. This is a continuation of a partnership that began in 2017. Each of the Alliance members was selected to represent the brand and…

Leading Technology Trends in Virtual Reality, Revealed by GlobalData

Virtual reality (VR) technology has evolved significantly over the past five years, with improvements on both the hardware and software side, according to GlobalData, a leading data and analytics company. The company’s latest report, ‘Virtual Reality – Thematic Research’, details how VR companies are increasingly using artificial intelligence (AI) and cloud technologies to develop stronger ecosystems. Listed below are the leading virtual reality technology trends, as identified by GlobalData. Custom silicon The…

Elo Showcases Unified Architecture for Points of Sale and Interactive Retail Technology Solutions at NRF 2020

Elo will feature the latest Retail Technology, along with its wide selection of interactive solutions for creating experiential shopper journeys in-store, at NRF 2020. Elo, a leading global provider of interactive retail solutions, announced exciting additions to its lineup of point-of-sale, self-service, BOPIS and in-store fulfillment solutions, including the new Windows-based EloPOS™ Pack compute platform and two additional display options for EloPOS systems. These additions provide Windows/Intel customers the same…