"With ride-sharing and gaming companies entering the financial industry, we will see an adoption of technology coming from various other industries, making for an exciting space to watch. Journey into Tech Hi Liam, tell us about your…
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People love to hate ad blocking users. The conventional understanding of the psychology of ad blocking users goes a little bit like this: People that block ads don’t care about the balance that upholds the free web—they just hate ads and…
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To no one’s surprise, cookies dominated conversations. Google announced it would phase out third-party cookies in Chrome over the next two years. And, this week, Google’s SameSite update will go into effect, though on a small scale to…
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Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is…
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"Brands need to be more proactive about providing value to consumers and ensuring they can exceed their needs rapidly at every stage of the buying journey." Journey into Tech Hi Abhay, tell us about your journey in technology. You are…
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"Making interactions with technology intuitive and simple is absolutely essential to driving user adoption" You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Talon and what…
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Yesterday, you were OK with putting your money into the pockets of ad agencies. You didn’t know how programmatic works, so this seemed to be the only viable way to survive in the terra incognita. Today, you’ve cleared things up, wormed…
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Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing could be referred to as "simple," making internal systems transparent to your customers and…
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How did you get into technology? What inspired you to start BrandVerge? Lynn: I think what really inspired us to do both, is personal frustration in our professional careers. I come from the buy-side, and Mollie from the sell-side, and…
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If you run a digital agency, you’re likely acutely aware of the challenges that come with managing your largest and most complex campaigns. There are so many potential IT pain points that can have an impact on delivery, agility and…
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"With each campaign mandating nuanced KPIs and demonstrating different traffic behaviors, its only natural to strive for a personalized buying approach based on the unique needs of each campaign." Tell us about your role and journey into…
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To enable brands and advertisers with targeted advertising opportunities, AccuWeather announced the launch of AccuWeatherIQ™. What happens to the shopping experience when it rains or snows in the US? Would a flood-like situation impact…
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In February, Apple released ITP2.1, the latest iteration of its intelligent tracking prevention technology integrated into the widely used Safari browser. First released in 2017, the technology aims to reduce the ability of ad tech…
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"Machine Learning takes the heavy lifting out of optimization, increasing effectiveness and reducing manual labor costs." Tell us about your role and journey into Technology. What inspired you to start at Quorum? My entire career has…
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Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from walled-garden platforms Today, global AdTech player - Teads unveiled Teads for…
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It’s tempting to write off malvertisers as simply an annoyance or unsophisticated criminals, but nothing could be further from the truth. Far from being crude spammers, malvertisers are sophisticated, smart, persuasive, and often more…
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Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced the launch of Lotame PDX to respond to persistent demands from the market for "increased data trust,…
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