MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

Questback Embraces Oracle Cloud to Widen Access to Leading Experience Management Platform

Questback, the enterprise experience management technology company, announced the availability of its solution on the Oracle Cloud. Questback is a powerful, yet easy-to-use solution that allows organizations to run decentralized feedback initiatives over the course of the employee, customer, and product journey. It is used by over 1,700 top brands in 27 countries, in 133 languages. As part of Questback's strategic move to the public cloud and focus on expanding its reach, Questback has been listed on the Oracle Cloud…

Ping Identity Named a Leader for the Fourth Consecutive Year in the 2020 Gartner Magic Quadrant for Access Management

Company recognized highest in Ability to Execute Ping Identity, the intelligent identity solution for the enterprise, announced that it has been named a Leader by Gartner, Inc. in the 2020 Magic Quadrant for Access Management for the fourth consecutive year. The Magic Quadrant is designed to help companies evaluate technology providers’ completeness of vision and ability to execute. The news follows a strong year of growth and innovation for Ping Identity, including the company’s acquisition of personal identity leader,…

Jifflenow Revolutionizes Marketing and Sales with Intelligent “Inbound Meetings” Capabilities

Last year, thousands of in-person trade shows and corporate events drove millions of customer meetings—a key driver of sales pipelines. With many of those in-person events now taking place virtually, attendee engagement at virtual events has become a major challenge for marketers. In particular, enterprises need a mechanism to generate the B2B meetings that are so crucial for advancing prospects through the sales funnel. Jifflenow has just announced a solution to help convert interested prospects to opportunities.…

Doceree Launches First “Text-Based Programmatic Ads” in Rx Drug Marketing

With the innovative feature, the company aims to create an environment that is conducive for digital ways of working for Rx dug brands Text-based programmatic ads to facilitate ease of approval and ease of optimization, resulting in better efficiency of digital campaigns Doceree Inc, the first global network of endemic platforms for programmatic marketing, launched on Wednesday first Text-based Programmatic Ads for Pharmaceutical brands with a view to making Rx drug marketing effective and efficient. The company is on a…

The Eternal Marketing Dilemma: In-House versus Outsourced Advertising

With the overall U.S. ad spend expected to reach $246 billion by the end of this year and The total US advertising agency revenue projected to be $53.5 billion by the end of 2024, it’s no surprise that companies are hyper-focused on how and where to allocate their marketing resources. Like many other essential business functions, marketers struggle to quantify the benefits of developing and leveraging talent within their organization, versus outsourcing marketing services. The strategy an advertiser employs is highly…

Pega Introduces First RPA Auto-balancing Feature for Hands-Free Bot Workload Management

New capability enables organizations to significantly reduce RPA licensing, management, and infrastructure costs Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises,  introduced Pega RPA Auto-balancing – the industry's first Robotic Process Automation feature that automatically provisions workloads between an organization's available bots. This new Pega Robot Manager™ capability uses artificial intelligence (AI) to intelligently optimize the capacity and efficiency of…

isolved Hires James Norwood as Chief Marketing and Strategy Officer

Enterprise software veteran joins executive leadership to help accelerate next phase of growth through a focus on transformational employee experience isolved, a Fall 2020 G2 Leader in Workforce Management, has named James Norwood as its chief marketing and strategy officer. Norwood, a veteran with more than 30 years of enterprise software experience joins isolved fresh on the heels of its recent rebrand and launch of isolved People Cloud, an intelligently connected human capital management (HCM) platform designed to manage…

Delivering Better Customer Experience Using Customer Data Management

If there is one thing that has strengthened during the COVID-19 pandemic is our reliance on technology. Even more so, smart technology, also referred to as SmartTech in the modern business parlance. In the business world, the pandemic brought limitations in the form of a reduced workforce and resources. The year 2020 also tightened the corporate world’s take on smart decision-making in relevance to objectives and functionality. Right from the front, the decisions have been well calculated, well carried out, and in the…

Dispel the Myths in Integrated Marketing: Mission Possible in 2020

The article has been co-authored by Stephanie Geiger, Co-Founder of Government Marketing University. Integrated marketing is long heralded as a unifying marketing communications approach that ties together advertising, public relations, and social media to deliver a seamless and consistent brand and customer-centric experience. Today's marketers find themselves in an increasingly complex and competitive environment. With a dizzying number of markets, channels, tactics, and technologies, creating and excelling in that…

SimilarWeb Launches the Next Generation of Its Digital Marketing and Research Solutions

SimilarWeb, the world's leading digital intelligence company, announced the next generation of SimilarWeb's Digital Marketing Intelligence and Research Intelligence solutions, built to empower decision-makers to improve digital strategy and execution at every level of the organization. SimilarWeb introduced dedicated solutions for marketers and researchers early last year, and with today's product updates, is transforming the entire process of surfacing digital insights with a use-case-first model. Marketing Technology…

MarTech Interview with Mark Bornstein, VP of Content Marketing at ON24

"Buyer-led journeys are on the rise. Increasingly we see prospects conducting their own research prior to engaging with a sales representative." Hi Mark, please tell us about your experience as a Martech leader through the COVID-19 crisis. This year, we’ve seen businesses fully embrace digital for the first time. And while that certainly had its challenges, it also unlocked tremendous opportunities, especially for marketers. Companies got creative to stay connected to prospects and customers through new technologies,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Selligent (Marketing Cloud), Twilio (Customer data platform), Ping Identity (Identity Management), Cincom (CRM), and IQVIA (Customer Experience). CM Group Acquires Selligent Marketing Cloud CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s…

Varada Named a ‘Cool Vendor in Data Management’ by Gartner

According to Gartner, "Data and analytics leaders must continually modernize their data infrastructure to reduce cost, improve performance and innovate faster. Vendors are delivering new data management technologies and new ways to exploit data in disparate data stores that add more value." Varada, the zero data-ops data lake query acceleration innovator, announced it has been recognized in the Cool Vendors in Data Management report by Gartner, Inc. "We see this recognition among the Cool Vendors in Data Management as a…

Thesis Accelerates Growth with Acquisition of Bonfire Marketing Assets

Thesis, an award-winning digital agency, accelerates its growth with the strategic acquisition of the assets of Bonfire Marketing, a digital content marketing agency specializing in account-based marketing (ABM) for technology clients. The deal includes the client acquisition of a Silicon Valley-based, Fortune 100 information technology company that has been leveraging Bonfire Marketing’s ABM services for several years, thus expanding Thesis’s client portfolio and full-service digital capabilities. "We’re excited about what…

Sharecare Launches New Digital Marketing Solutions

Sharecare, the digital health company that helps people manage all their health in one place, announced enhancements to its suite of solutions to increase engagement among U.S. consumers. Designed in response to Sharecare’s research on health and well-being needs across condition-specific populations, the latest additions to the digital health company’s portfolio support patients by fostering awareness and education to improve their health. “At Sharecare, we understand every person’s health and condition journey is…

Branded Content Project Releases Research on State of Content Marketing in 2020

The Branded Content Project, an initiative by the Local Media Consortium, Local Media Association, and Facebook Journalism Project, released the results of a report on content marketing in collaboration with Borrell Associates Inc., which found that, despite the effect Covid-19 had on businesses, content marketing remained relatively steady and is projected to be more of a priority in 2021. With expenditures on advertising falling by double-digit percentages in 2020, the report, "Sizing the Content Marketing Opportunity,"…

Content Pilot Releases New Version of Experience Management Software for Law Firms

Content Pilot LLC launches a revised version of its experience management platform, called “CP Deals and Cases KM.” The updated system expands its precedent-setting experience management system into the areas of knowledge management and matter pricing – offering a 360-degree view of every matter; lawyer; and client, practice, and industry team. Legal marketing and technology agency Content Pilot LLC announces the release of CP Deals and Cases KM. This new Knowledge Management edition expands its precedent-setting…

Performance-Based Marketing Leader AdAction Debuts New Website and Branding

AdAction, a leader in performance-based marketing, recently debuted new branding and launched a website refresh. The company, which is now in its seventh year, has seen substantial growth in the field, working to deliver over 300+ million installs since 2013 for clients like RetailMeNot, Zynga, PerBlue, and Jam City. With such substantial growth, the company was ready to reimagine its branding, including logos and colors, and create a new website that was a representation of the brand’s product offerings and industry…

Moore Names Andrew Olsen as President of ResourceOne Fundraising Group

Moore, a leading provider of performance-driven marketing solutions, announces the hiring of Andrew Olsen, CFRE as president of ResourceOne Fundraising Group. Olsen joins the company as current president Bryan Lank transitions to a new position as chief business development officer at Moore. Bringing more than 20 years of fundraising experience to the role, Olsen is known for his energetic style as a driving force behind growing brand awareness and increasing market share for his clients. He has helped more than 500…