Firework Announces Cutting-Edge Media Partnership with Jukin Media

Firework, the world's fastest-growing short-video Stories platform on the open web, announces its first pure-entertainment media partner: Jukin Media. Firework also launches a bold new update to their business site, Firework.tv, aimed at helping the world's leading publishers, businesses, and professional creators, build their very own short video Stories platform. Marketing Technology News: ViacomCBS Appoints Raffaele Annecchino President and CEO, ViacomCBS Networks International "Firework is pushing the boundaries of…

Nativo Partners with LiveRamp to Deliver End-to-End Addressability Across the Open Web

Integration enables enhanced targeting, attribution and monetization for brands, agencies and publishers Nativo, the most advanced content technology platform for advertising, announced a partnership with LiveRamp, the leading data connectivity platform, to deliver people-based addressability across the open web. Nativo offers advertisers the ability to reach specific audiences with unique content marketing opportunities and native formats. Through Nativo's integration with LiveRamp, advertisers and publishers will be able…

MediaMath Fulfills Its Promise To Deliver Fully Accountable, Addressable And Aligned Digital Media Supply Chain

MediaMath SOURCE Digital Media Ecosystem Now Available Globally MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced global availability of the SOURCE digital media ecosystem, delivering upon the promise it made one year ago to develop a 100 percent accountable, addressable and aligned digital media supply chain by the end of 2020. Working with industry-leading partners to align the interests of brands, agencies, publishers and technology providers, MediaMath has created…

Zito Media Selects CSG to Optimize Customer Engagement Efforts

CSG continues its strong forward momentum in deploying industry-leading customer engagement solutions across multiple verticals this year announcing it has been selected by Zito Media Group to support its efforts to deliver an exceptional experience for their customers. “From our products to our people, Zito Media is committed to delivering the best possible experience to our customers,” said James Rigas, president, Zito Media. “Finding the right partner to support our customer engagement transformation efforts is a…

BBTV Provides Content Management Solutions to the Canada Media Fund

BBTV Holdings Inc., a media tech company using technology-enabled solutions to help content owners become more successful, announced that it will extend its Content Management solutions to the Encore+ YouTube channel, presented by the Canada Media Fund (CMF), in partnership with Bell Media, Deluxe Distribution Canada Ltd., Google Canada, Telefilm Canada and Canada’s film and television producers, distributors, broadcasters, unions, guilds and other industry associations. CMF is a not-for-profit corporation that delivers…

Cross-Media Currency Becomes Reality With Nielsen ONE

Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen's transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video advertising ecosystem using a phased approach. The company plans to launch its single measurement solution beginning in Q4 2022 with the intention to fully transition the industry to cross-media metrics by the Fall 2024 season. More so than…

Kinetiq Announces First-Of-Its-Kind Video Monitoring Solution For Digital Platforms

New solution leverages Kinetiq's proprietary Teletrax watermarking and fingerprinting technology Kinetiq, a leading TV intelligence platform, announced the launch of a new video monitoring solution to monitor where, when and how video content is displayed across digital platforms. Leveraging Kinetiq's market-leading Teletrax watermarking and fingerprinting technology, the new capability now enables content producers to monitor and measure video content across digital platforms, in addition to broadcast, in near real time.…

Comscore and MediaMath Announce Partnership

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced they have partnered to launch a connected TV (CTV) and video contextual targeting solution for the open exchange programmatic landscape available now globally in MediaMath's demand-side platform. This first-ever capability uses frame-by-frame visual recognition and second-by-second audio processing to provide…

Mediaocean Launches New Audience Reach Capabilities to Enhance Omnichannel Advertising

 Mediaocean, the mission-critical platform for omnichannel advertising, announced enhanced capabilities in its Scope product for TV Reach Extension (TVRE). With TVRE, Mediaocean becomes the only buying platform that connects linear TV audience intelligence with connected television (CTV) and closed ecosystems like Facebook. The new audience intelligence tools provide advertisers the ability to deduplicate audiences, manage reach and frequency, eliminate waste, and focus on incrementality across multiple channels.…

Viant Expands Data Lake To Media Owners, Powering Deeper Customer Engagement

Viant, a people-based advertising software company, added Firefly, a street-level digital media network, as its first media owner for its cloud-based Data Lake, which provides brands, agencies, and now media owners a holistic view into all of their structured and unstructured data, within one single platform, to power intelligent action for deeper customer engagement. Viant’s Data Lake, established in 2014, is for the first time partnering with media owners – adding to its existing relationships with brands and agencies.…

Kibo Named a Strong Performer in Experience Optimization Platforms

Kibo, the leader in unified commerce, announced that global analyst firm Forrester Research has named Kibo a Strong Performer in The Forrester Wave: Experience Optimization Platforms, Q4 2020. Powered by AI-driven personalization from Monetate and Certona, Kibo Personalization delivers best-in-class experience optimization capabilities for online and omnichannel retailers. The report describes Kibo’s vision “to enable commerce professionals to design and launch hyper-personalized experiences, tests, and recommendations in…

Verizon Media Launches Unified ID Solution “Verizon Media ConnectID”

Built for the cookie-less future of digital advertising, powered by nearly 900 million direct consumer relationships, a diverse ID graph, and a full-stack DSP & SSP ad platform Verizon Media announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies…

Laserfiche Named a Challenger in 2020 Gartner Magic Quadrant for Content Services Platforms

Laserfiche — a leading global provider of intelligent content management and business process automation — was named a Challenger in the Gartner Magic Quadrant for Content Services Platforms. Laserfiche was evaluated as one of 18 vendors in the market and was recognized based on its completeness of vision and ability to execute. "We are seeing a paradigm shift in the way that organizations view their content and processes in the wake of COVID-19. This shift has accelerated digital transformation initiatives," said Chris…

LoopMe Welcomes MediaLink’s Wenda Harris Millard and GroupM’s John Montgomery to Data Advisory Board

LoopMe, the outcomes-based advertising platform, announced the addition of Wenda Harris Millard, Vice Chairman of MediaLink, and John Montgomery, Executive Vice President of Brand Safety at WPP’s GroupM, to its Data Advisory Board. Both advertising industry leaders will offer insights and knowledge on the challenges brands face across the media landscape, expanding LoopMe’s expertise and offerings in brand-safe, cross-platform marketing solutions that drive business outcomes. “We are honored to have Wenda and John join…

Box Named a Leader in the Gartner Magic Quadrant for Content Services Platforms

Box, a leader in cloud content management, announced that it has once again been named a Leader in the 2020 Gartner Magic Quadrant for Content Services Platforms. As part of a highly competitive market, Box was one of 18 vendors considered for this achievement. Marketing Technology News: Sycamore Entertainment Group To Launch SEGI TV Network Across Roku, Amazon Fire TV, Apple TV, Samsung Smart TV, and More For Gartner Magic Quadrants, vendors within a specific market segment are measured on their completeness of vision…

AIM Media Improves Customer Service and Efficiency With TCN IVR and Agent Gateway

TCN, Inc., a leading provider of cloud-based call center technology for enterprises, contact centers, BPOs, and collection agencies worldwide, celebrates the success of serving the AIM Media companies. AIM MEDIA companies include AIM Media Texas, LLC, AIM Media Indiana, LLC, and AIM Media Midwest, LLC. Collectively they publish 28 daily newspapers, several weeklies, and other media-related businesses in four states. The organization has selected TCN to provide Interactive Voice Response (IVR) and Agent Gateway solutions to…

Sycamore Entertainment Group To Launch SEGI TV Network Across Roku, Amazon Fire TV, Apple TV, Samsung Smart TV, and More

Sycamore Entertainment Group, Inc. (SEGI) is pleased to announce the launch of SEGI TV, a new streaming network that will reach more than 100M U.S household televisions and 200M users via OTT (Over The Top) and mobile devices. SEGI TV will offer its viewers premium, mainstream and exclusive content via Advertising Video On Demand (AVOD). Including diversity, equality, sports, climate change and other multicultural subject matter. Content acquisition will be aided by partnerships with Vuulr and Rights Trade, both leading…

Leading International B2B Technology Intelligence Now Available on Marketing Automation and CRM Platforms

NetFinder+ integrations now enable B2B technology marketers to access decision-makers across Europe from their existing desktop interface Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that…

PlaySight Announces Updated Product Portfolio With GO and PRO Sports Video Platforms

PlaySight Interactive, the leading global sports AI video technology platform, is pleased to announce its new product portfolio and innovations for the global sports market. The company offers both fixed and portable connected multi-angle camera systems for over 30 sports in close to 40 different countries. Its updated product suite includes the PlaySight PRO, a fixed and permanent connected camera platform validated by the top teams in sports, and PlaySight GO, a fully-portable sports video platform that is powering the…

iHeartMedia and Podimo Partner to Translate and Adapt Widely Popular Podcasts For Listeners Globally

First project is to translate and adapt the true crime podcast “Forgotten: Women of Juárez” (Olvidadas: Muertes de Juárez) for Latin America Listeners iHeartMedia, the No. 1 audio company in America and the No. 1 podcast publisher globally, and European podcast platform Podimo announced a strategic partnership to translate and adapt popular podcasts across the globe in different languages, introducing these podcasts to hundreds of millions of new listeners. The partnership will kick off with the widely popular true crime…