Why RCS Could Sound the Death Toll for Mobile Apps

In the age of the 24/7 consumer, the smartphone has become an essential tool, enabling us to achieve an ever-expanding range of tasks while on the go; from banking to shopping to booking a holiday. Therefore, as consumers our never-ending quest for convenience means we naturally gravitate towards apps or services that make our lives more efficient and convenient. This trend is changing the way we use smartphones. Mobile app use is in decline and the types of app we most frequently use is evolving. We’re now spending…

Lithium Messaging Launches for Brands to Seamlessly and Securely Communicate with Customers across Social, Web and Mobile Apps

- Lithium Messaging allows for 1:1 asynchronous messaging across social, web and mobile, empowering brands to deliver great digital customer service in their customers' preferred channel. - With Secure Verification, brands can authenticate the identity of consumers who engage with them, enabling collection of customer information in a secure and brand-owned environment. - Lithium platform gives brands one standard interface to engage with customers across all digital touchpoints, with common workflows and access to…

Mobile CDN: What Is It and Why Is It Essential for Mobile Apps?

Mobile apps are turning out to be more popular among users than websites. In 2016, usage of mobile apps exceeded the usage of desktop and mobile web combined. Technically speaking, mobile apps are completely different than websites, but unfortunately, many mobile apps are still using the same content delivery infrastructure that was designed for websites over 30 years ago, thereby diminishing the user experience. Traditional Web CDNs mostly focus on the first mile (the distance between the origin server and closest CDN…

Consumers Expect Mobile Apps to Launch in Three Seconds or Less, says PacketZoom

Study Reveals That Forty-Four Percent of Users Abandon a Poor Performing App and Thirty-Two Percent Uninstall It Altogether PacketZoom, the company re-defining mobile application performance via in-app mobile networking technology, announced today its consumer study results showing the importance of mobile app network performance and its effect on mobile app users. 66% of consumers reported that reliable mobile app performance is “very important”  - second only to mobile app security. “Based on these findings it…

Comscore Shows Top Music Apps Account for Almost All Time Spent with Music on Mobile

Three Percent of US Music Apps Capture Nearly 90 Percent of Total Time Spent in Mobile Music Category In continued research beyond its recent 2019 "Global State of Mobile" report, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, uncovered additional critical insights around mobile music streaming. Comscore mobile audience insights show that: Mobile apps monopolize the time spent on music platforms Top music apps capture almost the entirety of total minutes for all…

Mobile Banking Apps Score Highest User Loyalty Level, New Report from Adjust and App Annie Reveals

Data shows Payment apps are gaining traction globally Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, released today The Mobile Finance Report 2019 with App Annie, the leader in mobile market data and analytics. It highlights the high-growth markets for banking apps and details the benchmarks and metrics marketers must aim for, to acquire and retain high-value audiences. The global report — which draws from Adjust and App Annie internal data from January 1, 2019 to June 30, 2019…

Mobile Banking Apps Score Highest User Loyalty Level, New Report From Adjust and App Annie Reveals

Data shows Payment apps are gaining traction globally Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, released today The Mobile Finance Report 2019 with App Annie, the leader in mobile market data and analytics. It highlights the high-growth markets for banking apps and details the benchmarks and metrics marketers must aim for, to acquire and retain high-value audiences. The global report — which draws from Adjust and App Annie internal data from January 1, 2019 to June 30, 2019 —…

It Takes Two to Make a Thing Go Right: GoPro and Quik Apps Combine for One Awesome Mobile Editing Experience

GoPro App Update Unlocks New Features and Tools for Photo and Video Editing; Lays the Groundwork for Future Innovation Got content? GoPro is here to help you view, edit and share it faster and fresher with its new GoPro app update, released. The update integrates the best of the Quik video editing app into the GoPro app, and introduces a fresh visual design, improved storytelling tools and enhanced filter capabilities, all powered by a revving new software engine. This is the first in a series of GoPro app updates…

GoodFirms Conducts Research on Ecommerce Marketing Strategies, Ecommerce Apps, App Development Cost and Mobile App Usage

At GoodFirms.co you can come across several surveys conducted to help the entrepreneurs to explore and boost their businesses. GoodFirms highlights the research done on ecommerce marketing strategies, ecommerce apps, mobile apps cost and mobile app usage report. So that the organizations optimize, follow new trends and strategies to flourish their online business globally. Here is a summary of the surveys above conducted by the research team of GoodFirms:  4 Ecommerce Marketing Strategies for Small Businesses:…

ServiceNow to Acquire Appsee’s In-App Mobile Analytics Platform and R&D Talent

The Deal Will Support and Strengthen ServiceNow’s Focus on Delivering Consumer Grade Mobile Experiences at Work ServiceNow, Forbes’ No. 1 World’s Most Innovative Company in 2018, announced it has signed an agreement to acquire the in-app mobile analytics platform and R&D talent of Appsee, an Israel-based application analytics platform company. With the acquisition of Appsee’s intellectual property and key Appsee talent, ServiceNow will further its mobile application and web browser strategy by adding deep user…

AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising

Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile attribution company, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 billion app opens. While Facebook and Google continue to dominate the rankings…

AppsFlyer’s People-Based Attribution Provides New Insights Connecting the Consumer Journey Across Mobile and Beyond

People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, the world leader in mobile attribution and marketing analytics, has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. Leveraging insights at scale from 8.4 billion of the world’s connected devices, AppsFlyer’s advances in…

Webpals Mobile Survey: Growing Trust in Finance Apps – 72% of Consumers Trust Syncing their Personal Finances on their Mobile Phones

Mobile Finance Apps Continue to Grow in Strength – Over 70% of Respondents Used One in the Last Week Webpals Mobile, the mobile division of Webpals Group, a leading performance-driven user acquisition company, revealed that over 72% of respondents trust syncing their personal finances on their mobile phones. This is according to a recent survey conducted with Google Consumer Surveys. According to Webpals’ findings, over 60% of consumers use financial apps for everyday banking, such as viewing account balances, budgeting…

Hole in the eWallet: Mobile Payment Apps Face Significant Challenges Engaging, Retaining Users, Shows CleverTap Benchmark Report

With 77 Percent Average Churn, Immediate Value and Superior Customer Experience Become Critical Competitive Differentiators Mobile marketing engagement and analytics platform CleverTap released its latest Industry Benchmarks for Mobile Payment Apps report. Based on the analysis of billions of data points aggregated from over 583 million unique users across 700+ million devices, the results reveal a highly-competitive landscape in which app publishers struggle to move users along the customer journey starting from user…

PlugXR Announces Augmented Reality Creator (Beta) to Create Fastest Mobile AR Apps for Free

Expands AR Market for Everyone with NO Coding Skills PlugXR, Inc., an Augmented Reality (AR) /Virtual Reality (VR) /Mixed Reality (MR) Silicon Valley startup based in San Jose, California (USA), Sweden (Europe) and Hyderabad (India), announced its flagship AR Authoring Platform, PlugXR Creator (Beta), the Fastest and First-of-its-kind AR App Creator for Android/iOS mobiles to develop powerful AR apps in Minutes. PlugXR announces Augmented Reality Creator (Beta) to create fastest Mobile AR Apps for Free “We…

SpotMe Named a Leader in G2 Crowd Summer 2018 Mobile Event Apps Grid

SpotMe, a leading enterprise engagement platform for live event, virtual meeting and engagement apps, announced that it has been named a Leader in G2 Crowd's Summer 2018 Grid for Mobile Event Apps. The company earned high marks for implementation, relationship and usability. "At SpotMe, we pride ourselves on providing our customers with a battle-tested, flexible software platform and adaptable service levels delivered by our world-class team," says Pierre Metrailler, CEO of SpotMe. "We are honored to have been named a…

Apps Ahead in the Race as Mobile Advertising Continue to Grow Worldwide

PubMatic’s Q1 2018 QMI Report Highlights 84% Y-o-Y Increase in Mobile App Monetized Impression Volumes Globally PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.…

TechBytes with Shani Rosenfelder, Head of Content and Mobile Insights, AppsFlyer

Shani Rosenfelder Head of Content and Mobile Insights, AppsFlyer How do you make sure that only real people see your ads? According to a leading source of ad tech reporting, ad fraud costs the industry $8.2 billion a year in the US alone. As advertisers move to digital channels, how should you protect your brand and seek better efficiency and ROI for your ad dollars? We sat down with Shani Rosenfelder, Head of Content and Mobile Insights at AppsFlyer, to discuss the state of ad fraud and the major challenges faced by…

Liftoff’s Data Shows Mobile Users Increasingly Engaged with Finance Apps

Ahead of Regulatory Changes, Liftoff Data Reveals Now is the Time for Finance App Makers to Capture Market Share in EMEA  Despite having considerably lower registration and activation rates compared to APAC, financial apps in Europe have a chance to seed usage by capitalizing on a low cost-per-install before the Payment Service Directive (PSD2) increases competition. Read More: Five DIY Activities to Become a B2B Content Rockstar Liftoff, a leader in mobile app marketing and retargeting, has released a new report…

Men versus Female Mobile App Users: Liftoff Study Reveals the Disparaging Stats in How Users Install Apps

Liftoff’s Annual Mobile App Engagement Index Analyzed 30 Million App Installs Across Six App Categories To Unearth Surprising Key App Trends From This Past Year Liftoff, the leader in mobile app marketing and retargeting, today released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report reveals that reservation bookings on mobile have finally hit critical mass adoption, and highlights clear differences in how men and women use…