Captello Gamification Experiences Integrate Natively With the Captello Lead Capture App, Taking Full Advantage of All of Captello’s Robust Lead Management Solutions for Trade Show Event Exhibitors. Development cost, integration, and the time it takes to customize and release custom games are major factors that exhibitors have had to face when considering gamification for their trade show exhibit experience. Captello addresses all these issues with instant, fully integrated, user configurable booth activations. Exhibitors…

Traditional advertising has long been a core part of the brand advertising arsenal, because it has been perceived as reaching the largest audience. But the landscape of advertising has shifted heavily toward digital, with mobile’s rapid growth changing the status quo faster than any medium had before.  To underscore this point, Digital Advertising increased by 19.1% in 2019 to $129.3 billion, while traditional advertising fell 19% to $109.5 billion, meaning that digital will account for 54.2% of total spending. While this…

New Capability Enables Advertisers to Measure Online Conversions From OTT/CTV Ads Shown on Televisions and Other Devices Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served…

You can have two types of traffic on social media. One which is highly engaged and converts easily and one which is ‘cold’ and needs a push to visit a site and convert. Well, you can make the best use of both these two types of traffic and generate sales only if you know the ways to go about it. Usually, the most common sources of cold traffic are those: Push ads Popup ads or Link exchanging networks. Actually, converting this cold traffic into warm or hot traffic is what a good Online Marketing campaign is…

Fastline, a leader in consumer marketing for the agriculture industry, unveiled its newest marketing product focused on identifying anonymous website visitors. Called Aggi, this new product identifies the visitors of the website and provides a set of data that includes the name, address, email and additional demographic information. By using Aggi, equipment dealers can leverage Fastline's integrated marketing solutions to target active shoppers and re-engage them with the dealership to discuss their equipment needs.…

In a charged political climate, purveyors of “fake” and “inflammatory” news thrive, combining clickbait headlines with social media to drive traffic. That was especially apparent this week, with Iowa’s first-in-the-nation caucuses on Monday. Fake news is a minefield for advertisers. A June 2019 study by DoubleVerify and Harris Poll found that nearly two-thirds (65%) of consumers would be likely to stop using a brand if they saw its advertising beside “fake news” or “inflammatory” content. In addition, nearly 90% reported…

Meet Globus: an advanced virtual agent developed by Topdanmark and Deloitte that is helping redefine customer service in the insurance sector. Nordic insurance customers are among some of the most tech-savvy in the world. According to a recent market survey, over 90 percent of consumers in Sweden, Denmark, Norway, and Finland revealed that they regularly use the internet to cover their insurance needs. Unsurprisingly, the insurance sector is, therefore, one of the biggest global spenders in the Artificial Intelligence…

Alipay and Nielsen have jointly released a new survey on the latest trends in Chinese outbound tourism and the consumption habits of Chinese travelers for the third consecutive year. This year’s survey also finds that overseas merchants are actively exploring digital operations via Chinese mobile payments to increase sales and customer traffic. This is demonstrated by nearly 8 out of 10 (78%) U.K. merchants surveyed saying they are likely to recommend Alipay to their peers, especially for utilizing digital operations to…

Stats on Site Performance, User Profiles and User Navigation Show Shoppers are Persistent about Taking Advantage of Deals During Black Friday and Cyber Monday, Among Other Findings Experience analytics leader Contentsquare released in-depth, global data on online holiday shopping with a focus on the retail fashion sector.  The data, which was collected from Nov. 15 through Dec. 24 across 314 million user sessions, looks at site performance, users profiles and user navigation, and how they change during Black Friday, Cyber…

There is no shying away from the fact that the high street has seen better days. UK shops are continuing to close – more than 1,200 last year, meaning more retailers are turning their focus to online. In the UK, e-commerce now accounts for more than a fifth of total retail sales, according to data from eMarketer, however nailing the experience is a major issue, with conversion rates 7x lower than brick and mortar counterparts. Getting digital rights requires focus and smart investments to be successful. A recent report on…

Pure Silver clients can maximize revenue for each of their locations Uberall, Inc., the digital platform delivering 'Near Me' Brand Experiences for brick-and-mortar customers, announced that Pure Silver Creative -- a marketing solution for small businesses and franchises -- has signed on with Uberall's channel partners program. With the partnership, Pure Silver will now leverage Uberall's platform, unlocking even greater location marketing opportunities for its clients. "We're excited to extend our capabilities in…

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced that it has integrated its online Audio Ad Server with the MediaSales Traffic solution from Wedel Software, a leading supplier of media information systems for the global broadcast and advertising industries. @TritonDigital Integrates #WedelSoftware’s MediaSales Traffic Solution with its Industry-Leading Audio Ad Server This integration streamlines ad operations for users of the Triton Ad Platform and Wedel…

Company Debuts ‘Picket’ Initiative to Help Nonprofits Use Location Data for Good X-Mode, the privacy-conscious location data company, announced it is partnering with the Anti-Human Trafficking Intelligence Initiative (ATII) to combat and raise awareness around human trafficking at the 2020 Superbowl in Miami. X-Mode will be providing ATII with location data to raise awareness around trafficking in Miami for this global event. X-Mode is excited to continue working with ATII moving forward and to continue helping in the fight…

In today’s digital age, being online (in some way or another) is the best way to reach your customers. Yes, print ads and listings in the Yellow Pages can still be useful for some ventures, but people are getting online to research new brands and products more often than ever before. Building a strong online presence is a great way to find the customers you want. However, this also means your competition is right there with you. If every business is online, how do you stand out? Here are my best tips for boosting your…

Brands Are Implementing Yext's Revolutionary New Search Product to Turn Their Websites into Powerful Search Experiences Yext, Inc., the Search Experience Cloud company, announced its early work with brands across industries that are implementing its revolutionary new search product, Yext Answers. "Search engines have gotten far more intelligent over the last twenty years, but search on business websites doesn't work nearly as well," said Howard Lerman, Founder and CEO of Yext. "With Answers, we're giving brands the…

Peak Traffic on the Akamai Intelligent Edge Platform Exceeds 100 Tbps for First Time  Akamai, the intelligent edge platform for securing and delivering digital experiences, announced that traffic on its global content delivery network (CDN) reached a new peak last week of 106 Tbps (terabits per second). It was the first time in the company's 20-year history that the peak volume of data it delivered exceeded the 100 Tbps threshold. "Delivering 106 terabits per second is roughly the same as downloading 3,300 two-hour HD…

Metatron AI to Launch at PRSA 2019 International Conference  and will Revolutionize PR and Marketing Publishing & Sharing iPR Software, the leader in Online Newsrooms, Digital Publishing, Digital Asset Management (DAM) solutions, and customized integrated solutions, announced its largest technology rollout to date at Public Relations Society of America’s International Conference in San Diego, California. With the launch of “Metatron,” iPR Software’s new application empowers Artificial Intelligence (AI) cloud…

Nowadays, Video Marketing has become the most powerful way to reach audiences. It has quickly transformed the demand of customers. The increased use of Video Marketing has also affected how businesses reach their consumers and pitch their products. Research has shown that Video Marketing is much more convincing than any other Marketing type. It can target approx 81% of the customers reach once. From a business point of view, Video Marketing is more comfortable to create and work on. And seeing today's tremendous increase in…

Mobile to Dominate Digital Holiday Sales, Accounting for 70 Percent of Ecommerce Traffic and 52 Percent of Orders Placed Salesforce, the global leader in CRM, released its new consumer insights and predictions for the 2019 holiday shopping season. "With six fewer days between Thanksgiving and Christmas, retailers will feel the pressure to create and fulfill demand before and after Cyber Week," said Rob Garf, VP of Strategy and Insights for Retail and Consumer Goods, Salesforce. "That said, our data indicates a very…

Award-winning e→d films is in high demand. The Montreal-based producer of high-quality cultural and educational films complements its successful animation business with an online store selling digital assets and tools to creators worldwide, letting them plug these assets into their next film, game or video to speed up the project. Unfortunately, those visiting the studio’s website and online store weren’t getting the customer experience they needed, facing slow loading times, nonintuitive navigation, and limited product…