Peak Traffic on the Akamai Intelligent Edge Platform Exceeds 100 Tbps for First Time  Akamai, the intelligent edge platform for securing and delivering digital experiences, announced that traffic on its global content delivery network (CDN) reached a new peak last week of 106 Tbps (terabits per second). It was the first time in the company's 20-year history that the peak volume of data it delivered exceeded the 100 Tbps threshold. "Delivering 106 terabits per second is roughly the same as downloading 3,300 two-hour HD…

Metatron AI to Launch at PRSA 2019 International Conference  and will Revolutionize PR and Marketing Publishing & Sharing iPR Software, the leader in Online Newsrooms, Digital Publishing, Digital Asset Management (DAM) solutions, and customized integrated solutions, announced its largest technology rollout to date at Public Relations Society of America’s International Conference in San Diego, California. With the launch of “Metatron,” iPR Software’s new application empowers Artificial Intelligence (AI) cloud…

Nowadays, Video Marketing has become the most powerful way to reach audiences. It has quickly transformed the demand of customers. The increased use of Video Marketing has also affected how businesses reach their consumers and pitch their products. Research has shown that Video Marketing is much more convincing than any other Marketing type. It can target approx 81% of the customers reach once. From a business point of view, Video Marketing is more comfortable to create and work on. And seeing today's tremendous increase in…

New Findings Reveal How DTC Darlings Are Breaking Into Brick-and-Mortar, says Blis author Direct-to-consumer (DTC) brands have been steadily picking up steam, with a particular appeal to a digitally native generation of buyers accustomed to fast, easy-to-use and personalized experiences. Between clothing, accessories, or even luggage and mattresses, DTC brands are hitting the market hard, utilizing marketing strategies that excite consumers and make shopping experiences new and convenient. These digital-first brands…

Mobile to Dominate Digital Holiday Sales, Accounting for 70 Percent of Ecommerce Traffic and 52 Percent of Orders Placed Salesforce, the global leader in CRM, released its new consumer insights and predictions for the 2019 holiday shopping season. "With six fewer days between Thanksgiving and Christmas, retailers will feel the pressure to create and fulfill demand before and after Cyber Week," said Rob Garf, VP of Strategy and Insights for Retail and Consumer Goods, Salesforce. "That said, our data indicates a very…

Award-winning e→d films is in high demand. The Montreal-based producer of high-quality cultural and educational films complements its successful animation business with an online store selling digital assets and tools to creators worldwide, letting them plug these assets into their next film, game or video to speed up the project. Unfortunately, those visiting the studio’s website and online store weren’t getting the customer experience they needed, facing slow loading times, nonintuitive navigation, and limited product…

Companies Collaborate to Integrate Live Chat Data into TapClicks Marketing Operations Platform TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, and ApexChat, a leading provider of live chat software and services, announced a partnership to integrate data from ApexChat's solutions into TapAnalytics, TapClicks' marketing analytics dashboard. Marketers who use TapAnalytics in conjunction with ApexChat can conduct deep performance analysis and deliver actionable…

Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, has developed an influential entertainment media matrix with more than 190 million followers in China, which has become a powerful and valuable marketing resource for the entertainment industry. Maoyan's entertainment media matrix covers major media, short video and social platforms in China, including Weibo, WeChat, TikTok, Kuaishou and Toutiao. Its official self-media accounts, including Maoyan Movie, Maoyan…

Learning is by far the number one reason that people watch online videos. According to a recent Pew Research Center study, 51 percent of YouTube users say that the site is very important to figuring out how to do things they haven't done before. By contrast, only 28 percent of respondents said that the site was important for just passing the time for entertainment. And according to YouTube's own data, 86% of viewers regularly tune in to learn something new. Yet, as important as video-based learning has become…

The global retail industry is enduring a ground-breaking evolution. The Prime Day predictions, trends, and statistics show how Online Shoppers Amazon behave with e-commerce technology. It gives all retailers to review their e-commerce technology stack and understand how they can match Amazon's unparalleled delivery models, both online and offline. Despite the increased use of smartphone and online shopping platforms, retailers are suffering from stagnant growth, coupled with reduced foot traffic in physical stores. If we…

Fast-growing Irish online video distribution company VideoElephant has closed a €5.5 Milion funding round led by blue chip Irish investor Act Venture Capital. The Dublin-headquartered company, founded in 2012, will use the new equity to expand its global workforce across its offices in Dublin, New York, Los Angeles, Berlin and Sydney. VideoElephant plans to almost double its workforce, as well as investing heavily in their IP and AI technology to support its growing library of over 2 million videos. Working with global…

With the Addition of Foot Traffic Attribution, Reveal Mobile Creates a New Standard for Location-Based Marketing and Foot Traffic Reporting. It’s Suite of Powerful Reporting and Audience Building Makes It a Powerful Tool for Agencies and Brands of All Sizes We’re thrilled to announce the launch of foot traffic attribution reporting within our VISIT Local platform. As digital advertising continues to mature, brands and advertisers are looking for more than click-through rates as the sole measure of campaign success. They…

Online advertisements are becoming increasingly hyper-targeted with the rise of social media. Social media platforms such as Facebook, Twitter, Youtube and others are gaining traction and targeting the users by implementing latest technology AI. For instance, Facebook being the leading social media platform has started working with advertisers with the ideology of quality content and targeting to reach the right users and this has been driving the market. AI can analyze huge sets of data about how consumers interact with…

AI technology and suite of resources empowers small and independent businesses, makes password-free, online checkouts more secure for cardholders Mastercard launched the Mastercard Digital Wellness program, a host of technologies and resources that enable all businesses, especially small and independent merchants, to better serve today’s digital-first consumer. As part of this program, Mastercard will deploy EMVCo’s specification for fast, click-to-pay check-out for digital commerce. The specification replaces…

LiveRamp®, the leading identity platform for exceptional experiences, announced its Authenticated Traffic Solution (ATS) for publishers and supply-side platforms (SSPs) to expand the company’s commitment to creating an open, independent, and collaborative ecosystem to drive the future of digital marketing. Evolving industry trends like increased regulation and third-party cookie restrictions are making it more difficult to reach consumers online than ever before. LiveRamp’s solution provides every marketer, platform, and…

Healthy Living Brands Eat This Not That! and Best Life Attract 8.79 Million UMV's Galvanized Media, which owns and operates Eat This Not That!and Best Life, announced that it has hit record audience numbers across its network of healthy living brands, attracting 8.78 million unique visitors in the month of April. The performance represents a 20.44 percent growth in all traffic, year-over-year. Engagement for both brands is also at an all-time high. The average session per user is 3:32 minutes for Best Life, and it's 2:57…

PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with digital marketing agency PMG, which sought to better understand the real-time impact of media campaigns on in-store foot traffic during the 2018 holiday shopping season, as tested on PMG client Old Navy. PlaceIQ’s Place Visit Stream was accessed by PMG through its valued DSP partner, The Trade Desk, in order to measure true foot traffic impact and return on ad spend for all holiday campaign…

Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their campaigns on Instagram, but for small businesses, the effectiveness of Instagram advertising is not always obvious. Will it work out if the budget is small? Can you compete with other brands? Can multiple advertisements have a…

​​​There have been rising arguments about the best form of strategic campaign for online marketing – if it is SEO or SEM. Amidst these arguments of SEO vs. SEM, Fairleigh Dickinson University lends out its voice to educate people about the importance of both marketing strategies and the differences. In a published infographic on the institution’s website, Search Engine Marketing (SEM) is said to be a form of paid search that aims to increase revenue, while Search Engine Optimization (SEO) is more inclined to attract …

Learn Which Brands Own Share-Of-Visit, Were Most Efficient, & Have The Biggest Opportunities For Growth PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced the release of its annual Year In Location Foot Traffic Guides, revealing in-depth location-based trends and insights that shaped the Travel, Retail and Dining industries in 2018. This research was conducted using PlaceIQ's proprietary data, comprised of 200MM+ unique, anonymous devices across the US Each of…