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4 Ways E-Commerce Product Content Drives Sales Growth

To provide context on the importance of e-commerce product content, a survey by Namagoo found that out of the ten top reasons consumers listed for what makes a great online shopping experience, six of these top reasons were all product content related or influenced by product content. Additionally, consumers have repeatedly shared that other important factors that influence their decision to buy when shopping online include: Clear, high-quality and ample product images that answer their questions and elevate the…

TechBytes with Ya-Bing Chu, VP of Product at Formation

Tell us about your role and the team/technology you handle at Formation. I’m the Head of Product at Formation. We’re building technology that is making offers and promotions more engaging, personalized, and effective. What makes Formation’s AI-based Marketing Platform distinctly different from other platforms? At the end of the day, we’re about building journeys. Most AI-based marketing platforms are about next-best-actions. But these tools only incentivize one-off purchases. We want to build life-long behaviors. The…

Algorithmic-Guided Selling to Have Significant Impact on Sales Productivity, According to Gartner

Gartner Research Reveals Current and Emerging Sales Execution Technologies According to a recent survey by Gartner, Inc., nearly 51% of sales organizations have already deployed or plan to deploy algorithmic-guided selling in the next five years. Intended to augment more traditional sales tools, such as sales playbooks, algorithmic-guided selling uses sales data to boost the seller’s ability to engage with prospects, manage the buying process and generate quotes. In the survey of more than 250 sales leaders across 11…

Chorus.ai Launches AI-Based Recommendations that Highlight Key Coaching Moments and Deal Risks

The Conversation Intelligence Leader Delivers Role-Based Suggestions, Users Automatically See Important Moments from Hundreds of Meetings Chorus.ai, the leading Conversation Intelligence Platform for high-growth sales teams, announced a new  AI-based feature to its arsenal, Recommendations, for deals, meetings, reviews and coaching. Recommendations uses Chorus’s AI technology to provide role-based suggestions that help users automatically see important moments from hundreds of meetings. Highlighted moments can include…

TechBytes with Alex Griffis, SVP of Product at 250ok

Tell us about your role and the team/technology you handle at 250ok. My role is primarily focused on defining the Product vision, its roadmap, and the strategic requirements to align our Product strategy with customers’ goals. From conception through launch, I work closely with engineers, marketers, and stakeholders to define what we’re building and why we’re building it. It’s an incredibly rewarding mix of interfacing with customers, planning development sprints, coordinating pilot programs, and working with Business…

TechBytes with Chris Comstock, Chief Product Officer at Claravine

Tell us about your role and the team/technology you handle at Claravine. I am responsible for the Product strategy of our Digital Experience Data Management Platform and working very closely with our customers and partners to ensure we are helping them get the most value out of our partnership. In terms of Marketing software, we are very focused on the customer experience as our most successful customers roll this out to anyone responsible for customer experience and their agencies. What runs the Claravine data engine?…

Vitagene Intends to Acquire In-Video Impressions, to Accelerate the Delivery of Personalized Health and Wellness Products

A leader in curating recent and relevant audiences in the health space, In-Video Impressions will help Vitagene accelerate growth Vitagene, the leading platform for personalized health products, announced its intention to acquire In-Video Impressions, an audience targeting, digital advertising, and customer acquisition company. In-Video's CEO, Nikhil Arun, will join Vitagene as the Head of Growth. With this acquisition, Vitagene will be able to accelerate its efforts to help as many people as possible build the ultimate…

HubSpot Earns Acclaim from Frost & Sullivan for Its Product Innovation-based Growth Strategy

Hubspot's Flywheel Methodology Helps Attract Visitors to Clients' Websites as Well as Organize, Track, and Nurture Relationships to Transform Customers Into Promoters Based on its recent analysis of the global marketing automation solutions market, Frost & Sullivan recognizes HubSpot with the 2019 Global Growth Excellence Leadership Award for its 'flywheel' strategy. This strategy creates new ways in which customers access HubSpot's open platform, data, and tools for sales enablement, lead optimization, and campaign…

Informatica Unveils AI-Powered Product Innovations and Strengthens Industry Partnerships at Informatica World 2019

The Industry's Premier Datacentric Conference Celebrates Its 20th Year, Unites Thousands of Customers, Partners, and Industry Luminaries To Advance AI-Driven Data Management At the 20th annual Informatica World global user conference held in Las Vegas from May 20-23, 2019, Informatica announced multiple updates to its product portfolio and go-to-market strategy, including expanded partnerships with AWS, Google Cloud, Microsoft, Tableau, and more. These developments reinforce Informatica's ability to help the world's…

Influenster Solution Demonstrates Impact of Peer-to-Peer Recommendations in Driving Sales Conversion

In Study Conducted by IRI, Sales Lift Beats Benchmarks for Digital Campaigns Influenster, the leading product discovery and reviews platform, featuring 35 million+ reviews written by 5 million+ members, shared the results of third-party research fielded by IRI, demonstrating the value of peer-to-peer recommendations in driving conversion. The research, conducted on behalf of a well-known global color cosmetics brand, reveals how ratings, reviews and user-generated content can drive an increase in incremental sales and…

NICE Workforce Management AI Based Strategic Planner Receives CUSTOMER Magazine Product of the Year Award

Nice Recognized for Innovation in Customer Experience Technology and for Dedication to Quality While Driving ROI NICE announced that its Enhanced Strategic Planner (ESP) solution has been presented with a 2019 CUSTOMER Product of the Year Award by the global, integrated media company TMC. ESP is NICE’s cutting-edge offering for intelligent, accurate long-term workforce planning that helps contact centers develop better staffing strategies, manage outlays and improve customer service. NICE Workforce Management AI Based…

J.D. Power and Uptake Create New Benchmarking Products that Leverage Artificial Intelligence

J.D. Power, the leading global provider of customer satisfaction research, has signed an agreement with Uptake Technologies, an industrial AI and IoT software leader, to develop new analytics products for the automotive industry, as well as for the utilities and telecommunications sector. The alliance between J.D. Power and Uptake will allow original equipment manufacturers (OEMs) and operators in these three industries to gain actionable intelligence from millions of newly connected devices, including manufacturing…

TechBytes with Dana Hamerschlag, Chief Product Officer, Miller Heiman Group

Tell us about your role with Miller Heiman Group. What attracted you to the company? I joined Miller Heiman Group as Chief Product Officer about two years ago. I was attracted to the company’s comprehensive portfolio of sales and service training programs, which continue to be unmatched in the sales performance industry. There is no other company in our category offering research-based programming — like Professional Selling Skills, SPIN, and Strategic Selling with Perspective — that is changing the game as powerfully as…

Enable Contextual Recommendations in Minutes with CleverTap’s New Recommendation Engine

New Feature Leverages Proprietary Data Science Models to Provide Actionable Suggestions Based on Evolving Consumption Patterns Mobile marketing automation platform CleverTap announced the release of their new product, Recommendation Engine, giving marketers a data science-driven way to reach customers with timely and relevant content, proven to drive conversions by up to 70 percent. The feature is the latest in a rapidly-expanding list of CleverTap's customer lifecycle management capabilities. With the new feature,…

The Power of Product Recommendation Engines

According to a Forbes Survey from last year, 70 percent of buying decisions are influenced by how clients feel they are being treated; therefore, a superior personalized customer experience can go a long way towards increasing sales. Personalization requires the right product or service to be offered to the customer at the right moment and at the right price. With a plethora of product and service suites available, customers often defer to the expertise of the business to recommend the right solution for them. Businesses…

SugarCRM Acquires Collabspot Email Integration Products

SugarCRM Inc., the company that helps organizations build better business relationships, announced that it has acquired the Collabspot email integration products from Collabspot Pte Ltd. These tools provide improved integration with email, taking another step towards SugarCRM’s vision to deliver the most intuitive and collaborative user experience whilst eliminating all data entry. Collabspot, which launched in Singapore in 2012, integrates CRM systems with well-known email providers like Google and Microsoft,…

Qualtrics Adds More Power, Intelligence and Automation to Its Market Leading Insights Product

New Capabilities Help Experience Management Professionals and Researchers Modernize Their Workflows to Increase the Speed and Quality of Breakthrough Insights Qualtrics, the leader in market research and experience management, announced a series of new product enhancements to Qualtrics Research Core, the world's leading insights technology built on the Qualtrics XM Platform. With these innovations, Qualtrics continues to modernize experience management and market research with powerful analytics, built-in predictive…

Qubit Announces New Product Portfolio Designed to Accelerate Personalization for Retail Brands

World-Leading Brands Committed to Leveraging Qubit's Start, Grow and Pro for Successful Personalization Initiatives Qubit, a leader in marketing personalization technology, announced at Shoptalk the availability of a new tiered product portfolio that's designed to take brands, regardless of current stage, on the path towards integrated personalization. Tailored for enterprise and high-growth retail brands, the Qubit products work in concert to jump-start personalization initiatives, drive growth, and enable advanced…

Salsify First to Offer Automated Content Submission Across All Amazon Sales Channels, Product Categories

Vendors and Sellers Can Harness Salsify PXM for Amazon to Gain Actionable Insights and Syndicate Content Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announces that it is the first and only solution to offer automated content submission to Amazon across all categories and all selling partners in the US. This includes products sold though both Vendor Central or Seller Central, and products on Amazon Fresh, Amazon Business, and Amazon Pantry. This latest improvement…

Segment Launches New Program to Help Early Stage Startups Achieve Product Market Fit and Maximize Growth

Startups Will Receive Up to Two Years’ Free Access to Segment’s CDI, Alongside Great Deals for Leading Applications from Google Cloud for Startups, Amplitude, Intercom, Mode Analytics and More Segment, the customer data infrastructure company, launched the Segment Startup Program, a new initiative that will provide early-stage companies with the financial, educational and business support they need to reach key product milestones and effectively grow their business. “Having seen thousands of small startups grow into…