Viamedia, the largest independent local ad management company, announced it has received a patent (U.S. Patent No. 10,757,462) for its QTT platform, a cloud-based television advertising solution bridging the gap between linear TV and…
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Only 23% of CTV auctions have app names that adhere to new IAB conventions DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of a new transparency and reporting…
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As programmatic advertising spent keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to strike a delicate balance between earning ad revenue and maintaining a positive user experience.…
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Spotx's Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory SpotX, the leading global video advertising and monetization platform, announced a new partnership with virtual multichannel video programming…
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Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its…
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Dentsu's Cyber Communications Inc. (CCI) (Head office: Chuo-ku, Tokyo, Representative Director and President: Akio Niizawa) and SpotX, Inc. (Headquarters: Denver, Colorado, USA, CEO, President: Mike Shehan), have announced their partnership…
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Videa Announces New Developments to Address the Evolving Needs of Advertisers and Broadcasters Videa, an online marketplace for automated television advertising, announced new developments for its cloud-based platform, that will further…
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Representing 4x Growth Inside 18 Months, Publishers like VICE and CNN International Are Using Sharethrough For Publishers to Empower Their Sales Teams to Increase Native Ad Investments and Boost Ad Revenue Sharethrough, the industry's…
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Deliver Next-Generation Mediation Capabilities And Offer High Impact Mobile Video, At Scale, While Providing The Greatest Level Of Transparency & Control InMobi, the world's largest independent mobile advertising platform, today…
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Online advertisement publishers can now compare how their ad campaigns fare across channels with respect to Facebook. Facebook has announced a series of updates on ad performance analytics available as part of its measurement partnership…
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JCDecaux SA, the number one outdoor advertising company worldwide, in partnership with VIOOH, the leading premium global digital out-of-home supply-side platform, announced today the launch of their programmatic DOOH offering for the…
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Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP Magnite, the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ads Solutions, the…
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Yahoo becomes the exclusive omnichannel DSP for accessing DIRECTV Advertising addressable TV inventory DIRECTV Advertising and Yahoo announced a strategic partnership to unlock new value for advertisers across linear TV and digital.…
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JCDecaux UK launches programmatic digital-Out-of-Home at London’s Heathrow airport Paris, 16 June 2022. JCDecaux SA, the number one outdoor advertising company worldwide, announced today that its UK subsidiary JCDecaux UK has added…
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TransUnion  announced a partnership to make data from Epsilon, a global advertising and marketing technology company, available via the TruAudience Data Marketplace. The relationship marks one of the largest audience targeting partnerships…
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The next-generation ad company gears up to help even more agencies, brands and publishers enhance performance standards in online advertising Exit Bee, the leader in micro-moment advertising, has further strengthened its team with the…
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New Tech Supports Increased GSTV Programmatic Demand Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), and GSTV, the national video network engaging and entertaining targeted audiences at…
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Helping publishers take direct control of their ad monetization Adtech supply-side company VRTCAL announced the integration of its bidding platform with Amazon Publisher Services (APS) Transparent Ad Marketplace (TAM). This step…
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