SendtoNews Selected as the Primary Online Video Platform Provider of the Las Vegas Review-Journal

SendtoNews’ OVP to provide the Review-Journal’s LVRJ.com with digital video content, technology, and monetization solutions including complete video coverage of the Las Vegas Raiders’ inaugural season SendtoNews’ (STN) Online Video Platform (OVP) has been selected as a video coverage partner of the Las Vegas Review-Journal (LVRJ). For more than five years, STN has delivered premium, contextually relevant video content to engaged local readers of LVRJ and its partner sites. Thanks to this exciting partnership, LVRJ…

Hyland Announces New Platform Enhancements

Hyland's latest releases improve user experience, empower mobile workforces and unlock additional value Hyland, a leading content services provider, released OnBase Foundation Enhancement Pack 4 (EP4) and Content Composer Foundation EP2, delivering on its ongoing strategy to provide the most modern, feature-rich and secure content services platform. The latest set of releases improve user experience, empower mobile and remote workforces and help customers unlock additional value from the platform. "Driven largely by…

AerialSphere Launches XP360 Platform to Change how Consumers Experience Maps

Next-Gen Mapping Technology is the First Fully-Immersive, 360-Degree Aerial Mapping Solution Available AerialSphere, the industry leader in delivering immersive aerial experiences, announced the launch of the XP360 platform, which enables users to create their own immersive experiences through the powerful XP360 web application, or integrate the impactful technology into their own platform through the flexible and intuitive XP360 API. XP360 features a simple, user-friendly interface that empowers users to add a new level…

Mediavine Integrates with Centro’s Basis Programmatic Advertising Platform

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is a global provider of advertising technology. To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers capture higher value in the marketplace.…

BrandGraph Reveals 34% Rebound In Influencer Marketing Industry Travel & Tourism Content

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, published a brief today which provides its first public analysis of the influencer marketing industry within the travel and tourism industry since the outbreak of COVID-19. The industry brief is based on data surfaced by BrandGraph, IZEA’s proprietary social intelligence platform focused on the influencer marketing space. The platform is used to identify, compare, and contrast momentum across…

Comscore Finds Consumers Shifting Focus to Sports and Outdoor Activities as Travel and Events Remain Largely Paused

Top Sports & Outdoor category websites saw an 86 percent year-over-year growth in May 2020 Consumer retail focus continues to shift significantly during the COVID-19 pandemic Spending and engagement across the retail sector continues to fluctuate across categories as millions of Americans remain at home during the COVID-19 pandemic. That's according to new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, which shows consumers are shifting discretionary…

Sabre and Mindsay Partner to Create Chatbot to Automate and Enhance Customer Service for Travel Brands

Mindsay's conversational automation platform combined with Sabre's industry-leading GDS technology allows travel brands to automate and enhance customer service Mindsay, the leader in conversational AI for the travel industry, and Sabre Corporation, a leading software and technology provider that powers the global travel industry, announced the official launch of a customer service automation solution for airlines, online travel agencies (OTAs) and travel management companies (TMCs). As the only conversational AI…

Tal Zohar Joins Travelperk as Chief Marketing Officer

Zohar joins after decade leading Wix.com marketing and data analytics functions through period of hyper-growth Will help drive TravelPerk efforts to scale and build a category leading travel management solution Hire follows TravelPerk’s acquisition of Albatross and expansion of risk management offering TravelPerk, the fastest growing global travel management platform, has appointed Tal Zohar to the position of Chief Marketing Officer to help the company become the leading brand in the business travel management space.…

Lemnisk Unveils Significant Platform Enhancements

Lemnisk releases several significant platform enhancements including probabilistic user data stitching, AI-based recommendations for new business verticals and deeper app and multi-channel personalization capabilities Lemnisk, the world's first real-time cross-channel marketing automation system built on an intelligent and secure Customer Data Platform (CDP), announced the general availability of key features and enhancements to its product offering. Lemnisk's platform has been further upgraded this year with various…

Attendify Launches Attendify For Virtual Events Platform; Boosts Industry Resiliency

Platform Combines the Power of Advanced Networking and Planning Tools for Event Organizers, Speakers and Attendees Attendify, the leading provider of self-service event applications and event data management tools, announced the launch of its newest platform, Attendify for Virtual Events. Combined with its industry-leading mobile app, Attendify’s goal is to transform the in-person, virtual and hybrid event experience. “The first lesson we learned was that a virtual event is different,” said Michael Balyasny, CEO of…

Travel Tech Powerhouses Partner With Pruvo to Increase Hotel Booking Profitability by 36%

How can travel companies increase profitability in the midst of a pandemic? The solution was provided by Pruvo, announcing multiple new partnerships with travel technology companies, TravelgateX, DCS Plus, Parsec and IT4T Solutions. These partnerships will allow the connected customers of these platforms, such as OTAs, travel agencies and hotel wholesalers to access Pruvo's hotel "Repricing" service directly from these platforms and increase hotel booking profits by 36% after they already sold the reservation. Marketing…

Journey Unveils Award-Winning Trusted Identity Platform, Fundamentally Transforming Customer Experience

Journey has designed a completely new approach to solving the digital identity challenge throughout every customer interaction using an innovative network and platform Journey is announcing a new way to verify customer identity and secure digital customer interactions using an award-winning and patent-pending "Zero Knowledge" network-based approach. It is the first and only platform that solves for privacy, security, and customer experience simultaneously, which unlocks huge improvements in customer satisfaction, fraud…

MagellanTV, Documentary Streaming Service, Announces “Travel the World from Home”

Special programming initiative engages viewers without the need for an airline ticket MagellanTV, a global ad-free streaming video subscription service, is bringing the world to your living room with a new series of over 50 premium documentaries to delight, excite and satisfy the inner travel bug that has been suppressed for too long. Just as the U.S. starts to open back up, it's time to spread your wings with engaging playlists that include: Destination North America, Destination Europe, Destination Asia, Wildest…

SAP’s Business Technology Platform: A Trifecta of Data Excellence, Integration and Extension for the Intelligent Enterprise

SAP SE announced new capabilities, enhancements and further unification of the Business Technology Platform portfolio to help companies transform data into business value. SAP's Business Technology Platform enables developers and business users to access integrated, end-to-end services and tools to realize value along three critical areas of IT: data excellence, process integration and extensions. The announcement was made at the SAPPHIRE NOW Converge conference, being held online June 15–19, 2020. "Many customers I have…

Travel Mindset Partners With BLACK GIRL DIGITAL, INC. for Equal Representation of Black and POC Voices in Influencer Marketing

Travel Mindset, the leading tourism and lifestyle brand influencer marketing agency, announced that it has partnered with BLACK GIRL DIGITAL, INC. to expand its global presence, focus on creating more diverse brand partnerships, and amplify messaging that authentically speaks to people of color (POC). Through this strategic partnership, Travel Mindset and BLACK GIRL DIGITAL, INC. will provide the most comprehensive influencer marketing strategies, with a dedication to making sure Black voices and POC are not only…

Brightcove, NAGRA, Akamai, and BuyDRM Deliver New Security Feature for Oscars Screening Platform

Online screeners are now more secure with forensic watermarking technology enabled by cloud services providers Brightcove Inc., the world’s leading video technology platform, today announced its coordination with NAGRA, the digital TV division of the Kudelski Group, Akamai, the intelligent edge platform for securing and delivering digital experiences, and BuyDRM, a global provider of Digital Rights Management and Content Security Services. The Brightcove platform, NAGRA NexGuard Streaming forensic watermarking, Akamai …

Programmatic Mobile Bidding Platform Appreciate Rolls Out Creative Wizard to Improve Ad Performance

Appreciate’s Creative Wizard technology enables generating new and dynamic high-impact ad creative in seconds to fit a broad range of ad units which are then A/B tested to improve campaign conversions and other KPIs Programmatic mobile bidding platform Appreciate, introduces its newly developed technology, Creative Wizard, which enables app developers to optimize performance by running more impactful creative across multiple ad units. Marketing Technology News: Slack Announces Integration with Amazon Chime Voice…

Comscore Sees Signs of Recovery in Travel Industry

Visitation to Online Travel Agencies and Airline sites rose in May 2020 The latest insights from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, show an increase in consumer interest across several travel categories, signaling the industry may be showing signs of recovery. According to data from Comscore Media Metrix, visits to travel sites during the five-week period between March 23, 2020 and April 26, 2020 were down as much as 70 percent versus early February 2020, as the…

Travel World VR Launches Virtual Reality App

Travel World VR is a new platform for viewing 360° virtual reality travel videos. Company founders, John Graham and Steve Perillo ask, "Can you imagine of a better time to launch a virtual reality travel app?" The company started as a promotional service for destinations, resorts, cruise lines, tour operators and attractions. But the fully-immersive 360° experience has now captured the homebound audience of armchair travelers. "Actually," comments Mr. Graham, "It's best to sit in a swivel chair to take full advantage…

STUDY: Branded Search Highest in Travel (62%), Lowest in B2B Vertical (12%)

New Uberall report involving 22 global brands, SMBs and nearly 500,000 total locations examines key consumer search trends Uberall, Inc., the platform managing digital experiences for local businesses, released two new reports examining branded and unbranded search trends. A branded search is when a consumer looks directly for information about a particular company or product; unbranded search doesn’t feature brand-specific terms (e.g., “car insurance” vs. “Geico”). Google data reflects that 90% of consumers typically…