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The Relevancy Group Releases Their Email Marketing Buyer’s Guide and Issue 17 of the Marketer Quarterly

The Relevancy Group, a leading market research and advisory firm released "The Relevancy Ring – ESP Buyer's Guide, 2018 – Enterprise Edition." The research evaluates six enterprise EPSs (Email/Everychannel Service Providers) including Adobe, Cheetah Digital, Epsilon Agility Harmony, MessageGears, Salesforce Marketing Cloud and Zeta Global. Vendors are evaluated on customer satisfaction, product functionality, services capabilities, innovation, and breadth. Also Read: Fractal Analytics Humanizes AI: Acquires Behavioral…

How Rich Real-Time Data is Accelerating Partner Marketing 

Years ago, partner marketers cared primarily about a couple of metrics – how many sales were driven and who was the responsible for the click that brought the customer to the website. Oh, how times have changed. Today’s leading merchants are taking a more comprehensive approach to collecting and using data -- to understand users, track and optimize buyer flows, and determine the specific role that partnerships play in the marketing mix. My company tracks and analyzes partner marketing programs, and from this unique…

Rakuten Marketing Survey: Global Organizations Anticipate 26 Percent Marketing Budget Loss in 2018

Rakuten Marketing Survey's Report, Identifies Marketers' Fear of Budget Waste as E-commerce Continues to Expand Globally Rakuten Marketing, the leading technology company that enables brands to increase sales through data-driven performance marketing, announced results from its newest global report. The Rakuten Marketing "What Marketers Want in 2018: Five Strategic Opportunities for 2018" survey polled over 1,000 marketers across the US United Kingdom, France, Germany, and Asia-Pacific (APAC) and found a common fear of…

The Death Of Cash Back And Loyalty Programs – The Burgeoning Impact Of Influencer Marketers  

More Merchants Leaving Traditional Affiliate Channels As Influencers Prove Their Worth A tectonic shift is occurring in performance marketing, traditional traffic is under a microscope as advertisers grow to understand the value influencers bring to their brand. As building brand advocacy through content gains momentum, influencer marketing is quickly becoming the predominant channel for merchants, from both a sponsorship and pay for performance perspective. Social media increased its contribution to e-commerce…

State of Digital Marketing Analytics in Top 1000 U.S. Retailers Report Shows Multi-Platform Adoption, Continued Growth

Cardinal Path has published its annual State of Digital Marketing Analytics in the Top 1000 Internet Retailers report for 2018, uncovering analytics maturity and marketing technology adoption across the top 1000 U.S. online retailers. This year's report finds that many -and a growing number- of organizations have deployed multiple parallel solutions across analytics, tag management, testing, optimization & personalization, and data management platforms as they continue to optimize and streamline their marketing…

Patron Raises 10 Million USD, Launches Pre-TGE to Capture the Global Influencer Market

Patron, a Japan-based blockchain platform for influencer marketing, officially launched its pre-TGE on February 14, 2018, after successfully raising $10 million (USD) in its private round. The pre-TGE will include a 50 % bonus on all contributions and will run through February 28, 2018. The pre-TGE will be capped at $20 million and lead to a public TGE on March 1, 2018. As one of the most successful projects out of Japan, Patron has gained an international community of fans and followers that support its vision to create…

Webinar World TechBytes with Matt Heinz, President, Heinz Marketing

Matt Heinz President, Heinz Marketing Webinar World'18 is almost upon us. On the agenda is the question that is foremost on every marketer's mind -'How to put the personal back in marketing,' - with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Matt Heinz, President, Heinz Marketing is one of them! And, Matt spoke to us…

Julius Adds Twitch Data To Vetted Influencer Profile Across Social Media Platforms

Julius Subscribers Will Be Able to View the Influencer's Twitch Channel Performance Julius, a vetted Influencer Marketing Platform for end-to-end solutions, has announced the addition of Twitch Data to their influencer profiles. With Twitch Data, users now have the ability to filter on an influencer's reach and engagement on Twitch Broadcasts along with metrics from Facebook, Twitter, Instagram, YouTube, Pinterest, and Blogs. Recommended Read: “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer…

YouTube’s Top Kids’ Influencers Announce Participation in SuperAwesome’s SafeFam Program

At Kidscreen Summit 2018, over thirty YouTubers and five agencies announced participation in SuperAwesome’s SafeFam initiative. SafeFam’s content certification is designed for young YouTubers and their parents to better understand and navigate the digital safety and privacy requirements of the under-13 audience on YouTube. Creators who have already signed up include DenisDaily and the rest of The Pals, SuperHeroKids, Gabe and Garrett, Grace’s World, Annie Rose, Hope Marie, The Daya Daily, The Fizz Family, The Crafty…

HYPR Launches Designated Market Areas (DMA) Tool For Influencer Audiences

Proprietary Tool Allows Marketers to Identify Influencers with a Sizable Audience in a Specific Area HYPR, the market leader in influencer analytics, announced it has launched a Designated Market Areas (DMA) search functionality for Influencer discovery. The advanced feature allows marketers to identify the precise location of influencer audiences. As the influencer marketing industry’s first tool of its kind, DMA based discovery helps marketers connect with the appropriate influencers by recognizing ones with a high…

SOCi Achieves 100% Revenue Growth as Location-Based Social Marketing Business Excels

Lands Senior Exec Hire and Multiple Industry Awards and Accolades SOCi, the global leader in social media and reputation management for multi-location brands, announced several growth milestones, including YOY double-digit growth and numerous awards and accolades, further cementing the company as the go-to social media SaaS platform in the rapidly growing location-based social media marketing landscape. Most recently SOCi received the prestigious Local Visionary Award for "Best Solution for Multi-Location…

Snappy Kraken Announces New Marketing Program for Financial Advisors at the 2018 T3 Advisor Conference

Advisors Get 300 Percent More Exposure for 31 Percent of the Cost of Live Seminars with Online Advertising + Video + Marketing Automation Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, has created an automated marketing machine called Seminar Freedom that will allow advisors to deliver a seminar once and then show it to a fresh audience of qualified viewers each month. Snappy Kraken will present the idea to advisors attending the 2018 T3 Advisor…

8 Proven Strategies to Make Video Marketing Successful for Your Small Business

Every day, people watch billions of videos. TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion videos are viewed on Snapchat every day, and videos on Instagram and Twitter are climbing rapidly in popularity. Twitter even started to show view counts on their videos as businesses look for more detailed metrics. We saw the increasing popularity of video more than a year ago, when we wrote: For SMBs and entrepreneurs, video content will be especially…

TechBytes with Kaila Garrison, VP Marketing Strategy and Operations, Cision

Kaila Garrison VP Marketing Strategy and Operations, Cision Leading media intelligence and PR service provider, Cision, revolutionized the paid media measurement ecosystem by unveiling Cision Impact in November 2017. The Cision Intelligence Analysis and Cision Audience are two major components of Cision Impact that makes it possible for brands to measure the impact of earned media and marketing communications programs, including PR, for the first time ever. To understand how Cision Impact offers a unique technological…

How AI Will Make Marketing More Personalized In 2018

What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? It starts with marketing data – and it continues with artificial intelligence (AI). AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored to what customers want right now. This is going to…

AdMaster 2018 Digital Marketing Trends Report: 70% of Advertisers Continue to Increase Digital Marketing Budget

The Marketing Industry Is Undergoing an Evolution. In the Next Few Years, Data and Intelligent Technology Will Be Key, Reports AdMaster As new focal points emerge daily in the ever-changing world of digital marketing, advertisers are constantly searching for new ways to excite and engage customers. From short videos to branded mid-roll ads, from marketing cloud to news feed advertising and audio marketing, the industry in 2017 has been keeping up with changes in the environment and the consumers by constantly reshaping…

3 Data Hacks That Will Increase Marketing Effectiveness

Marketers Continue To Invest In Data-Driven Marketing. And Although They Know It Is Important  To Collect That Data, Analyzing It Is Another Story Nine out of 10 marketers use data, however, 57 percent of US and UK marketers don’t use data to form more accurate views of their target audiences, according to a recent report. If you want to gain a competitive edge, you must do a better job of using the data at your disposal. Take a tactic like lookalike targeting. Whereas in the past applying behavioral and demographic data…

Dentsu Aegis Network Acquires Promotions and Loyalty Solutions Provider HelloWorld, Bolstering Merkle’s People-Based Marketing Capabilities

Dentsu Aegis Network today announces that it has acquired Detroit, Michigan-based HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions. The business will be rebranded “HelloWorld, a Merkle Company.” “The acquisition of HelloWorld increases our collective scale in providing loyalty strategy, technology, and engagement services that support the life cycle of our clients’ programs, across industries” With 370 people and a proprietary technology platform, this acquisition will…

Social Media Marketing Moves from Megaphone to Targeted Conversations

The emergence of social media in marketing has drastically revolutionized the ways marketers and brands engage with consumers. Moving away from more traditional digital tactics, brands have started leveraging influencers to amplify their messaging, assist with reaching out to new and existing audiences, and, ultimately, to aid in driving increased sales. A recent study conducted by Demand Gen Report suggests that 87% of B2B buyers give more credence to content with influencers. Yet, many brands are not fully embracing…

The Influencer Crowd

Learning How To Use Influencer Marketing in Your Business From The Best in The Business. An MTS Guide ‘Take Control Of How People Feel About You’ Steve Ellis - Founder and CEO, WHOSAY:  In today’s mobile-first world, every single connection and transaction is one-to-one – whether you’re a dating service, selling to consumers, or selling to businesses. You need to take control of how people feel about you and your services via your communication and marketing. Influencer content will continue to play an important role…