Banner Before Header

How to Translate Your Content for a B2B2C Approach

The internet has changed the way entire industries do business and engage with their customer bases. B2B companies are a prime example. Many companies are branching out from doing business exclusively with buyers and distributors, and at least 60% of manufacturers and wholesalers now leverage e-commerce platforms that let them sell directly to consumers, too. Adopting best practices from B2C helps B2B companies remain innovative and competitive. Engaging markets with “B2B2C” experiences online—such as transactional…

Bidstack Reaches New Checkpoint with Latest Senior Hires Nina Mackie and Charlotte Cook Join London HQ as Senior Director of Global Agency…

Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director of Global Agency Partnerships and Charlotte Cook, Account Director of Games. Nina has enjoyed a 22-year career in advertising; initially starting in print advertising in Scotland, before progressing into digital. Her breadth of knowledge spans from editorials in the Trinity Mirror to digital ad platforms across mobile, WIFI, DOOH and programmatic. Commenting on her appointment, Mackie said, “46% of all…

Madwire Acquires SpaceCraft to Bring Powerful Website Building Technology to Their SMB Platform

The Addition of Spacecraft’s Powerful Website Building Technology Will Further Enable SMBs to Easily Launch or Grow Their Business with Madwire’s #1 Marketing Platform for Small Business, Marketing 360. Madwire, LLC, a technology company focused on business management and marketing software for SMBs, announced the acquisition of SpaceCraft, a cloud-based website platform and software company located in Austin, Texas. The acquisition of SpaceCraft is Madwire’s second acquisition in the last fifteen months (following the…

SAP Empowers Intelligent Enterprises With New Data-driven Cloud Services

SAP SE announced enhancements to its business technology platform to enable intelligent enterprises to thrive in an Experience Economy. These updates help customers quickly turn data into business value. The announcements were made at the SAP TechEd conference being held October 8–10, 2019, in Barcelona, Spain. "Our business technology platform brings SAP HANA and analytics closer together with SAP Cloud Platform so users can make smarter, faster and more-confident business decisions," said Juergen Mueller, SAP chief…

MarTech Interview with Lynn Browne and Mollie Kehoe, Co-Founders at BrandVerge

How did you get into technology? What inspired you to start BrandVerge? Lynn: I think what really inspired us to do both, is personal frustration in our professional careers. I come from the buy-side, and Mollie from the sell-side, and we were both experiencing a lot of friction in the current RFP process -  the way that media partnerships are traditionally bought and sold. It drove us to see the need and the white space in the market to then figure out the technology required to solve that problem, fill that gap and make…

Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem

Content is nothing if it can't be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from publishers by helping them meet their audience with smart techniques. In an major announcement reported by The Times of Israel, two online content discovery and recommendation platforms are merging to take on the duopoly of Google and Facebook advertising. Adam Singolda-led company Taboola will merge Outbrain into their operations, allowing Outbrain's shareholders to get $250…

TechBytes with Jeff Meglio, VP of Agency Partnerships at Sovrn

Have you been to DMEXCO before? This was my 4th consecutive year attending the conference and it’s definitely changed over that period. As the industry is evolving, there was plenty to discuss and many of the conversations that took place were aimed at sourcing solutions to the obstacles companies will soon be facing. DMEXCO is always a great reminder that the ad tech space is a global community innovating together. How was DMEXCO 2019 different from all its previous editions? The crowd was certainly thinner, so the…

MarTech Interview with Sean King, EVP at Veritone One

"Podcasting and the digital audio advertising ecosystem has never been more popular than it is right now." Tell us about your role and journey into technology. What inspired you to be part of Veritone One? I’ve always loved how technology evolves, changes and sometimes disrupts how we do things – whether that is in my personal or professional life. Technology has the power to make the complex simpler, allowing people to spend more time in ideation and gain additional valuable insights, which ultimately provides the time…

MarTech Interview with Stephanie Bohn, CMO at Vidmob

"Diversity holds tremendous value, so own and share your truth." Tell us about your career journey. The first 15 years of my career were spent on the client side at American Express, Warner Bros. and Netflix. I loved my experiences at each of those companies, but always had an interest in starting a company or joining a start-up. I’ve kept a running list of inventions and company ideas in my nightstand drawer since 1998. In 2014, the founders of VidMob, who I’ve known and admired for years, told me about their amazing new…

How Better Mobile Onboarding Can Help Banks Target Millennials and Gen Z

In June 2019, JPMorgan scrapped Finn, its mobile banking app aimed at Millennials, after only a year in business. The move left other financial institutions questioning the fate of similar programs such as Wells Fargo’s Greenhouse and Goldman Sachs’ Marcus. Were these sleekly branded products actually effective at attracting Millennials? If not, what tactic would be? These are urgent questions. Banks today struggle to hold onto younger customers: Millennials are 2.5 times more likely than other generations to switch banks…

MarTech Interview with Jay Baum, Chief Commercial Officer at Tremor Video

"With each campaign mandating nuanced KPIs and demonstrating different traffic behaviors, its only natural to strive for a personalized buying approach based on the unique needs of each campaign." Tell us about your role and journey into Technology. What inspired you to be part of Tremor Video? I am the Chief Commercial Officer at Tremor Video. I oversee Data Partnerships, Data Operations, Corporate Partnerships, Supply Operations, Ad Operations, and Creative. A little over five years ago, I was working on the agency side…

Smaato’s New “NextGen SDK” Built From the Ground Up by App Developers

Modular SDK Offers Open Measurement Support and In-App Header Bidding Smaato, the global in-app advertising platform, has officially announced a new software development kit (SDK) for Android and iOS that includes key features to help today’s mobile publishers and app developers maximize their revenue. The Smaato NextGen SDK was built by a team of former app developers, who have a deep understanding of the problems many publishers face when integrating an advertising SDK. With support for Open Measurement and an in-app…

Three More Years: Sports Interactive Extends Partnership with Bidstack Until 2022

Bidstack, the in-game advertising platform, and Sports Interactive, Sega’s world leading developer of football management simulations, have extended their multi-year partnership by a further three years; giving Bidstack exclusive rights to serve native in-game ads to the advertising inventory within Football Manager. The extension follows the success of serving relevant native in-game ads in Sports Interactive’s Football Manager 2018 and Football Manager 2019 titles, in a non intrusive, fully immersive way that does not…

MarTech Interview with Saurabh Bhatia, CEO at Chocolate Platform

"With real-time reporting and optimizations, the performance of digital advertising has improved significantly." Tell us about your role and journey into technology. What galvanized you to start Chocolate Platform? I am a Co-Founder at Chocolate and currently serving as the CEO. I oversee the complete company strategy, operations, and short-term and long-term objectives. Chocolate originated from the need to offer a technologically sound and robust advertising solution that transcends traditional advertising. We started…

MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data

"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for personal data." Tell us how technology became your career. What inspired you to join Treasure Data*? I like to joke that I’m either “the oldest millennial” or “the youngest Gen X” because I was born in 1980, but got my first computer when I was 6 and grew up as a “digital native” back when we were just called “nerds.” From there I’ve always been an “early adopter” of technology and paid my way…

Cloudian Launches EDGEMATRIX Subsidiary for Artificial Intelligence Processing at the Edge

New Company Will Build on Cloudian’s Innovation With $9 Million in Series A Funding Cloudian announced the creation of EDGEMATRIX, a majority-owned subsidiary led by Hiroshi Ohta, Cloudian co-founder. The new company will provide solutions for Artificial Intelligence (AI) processing of large-scale data sets at the edge, building on the innovation and momentum Cloudian has demonstrated in the Japanese AI market. EDGEMATRIX has raised $9 million in Series A funding from strategic investors NTT DOCOMO, INC., SHIMIZU…

Reflect AdLogic Delivers More Than One Billion Ads in 2019 and Powers One of the Largest Digital Signage Networks in the US

Platform Enables PatientPoint and Cedar Fair to Seamlessly Incorporate Measurable Advertising into Specialized Brand Content Reflect, a leader in award-winning digital signage, announced that its AdLogic platform has served more than one billion ads this year. This momentum is the result of multiple enhancements to the platform and the expansion of its digital signage activations. Reflect customers include Cedar Fair Entertainment Company, one of the world’s largest operators of amusement parks, water parks and park…

CMOs are Overlooking Key Opportunities to Drive Growth Through Search Engine Marketing

Adthena’s 2019 Survey of CMOs Uncovered Marketing Executives’ Perceptions Towards Search Engine Marketing (SEM) and the Opportunities They May Be Overlooking Today’s CMOs are spending millions of dollars a year on SEM. In fact, this channel now makes up the largest Digital Marketing budget line for CMOs and accounts for nearly half of Digital Advertising spend globally. Yet despite the continued investment in SEM, CMOs have conflicting views on how this channel should be used and its value as a Digital Marketing function.…

TechBytes with Erik Rind, CEO at ImagineBC

How would you best describe your journey through technology? A long and winding road. As a Graduate from The George Washington University with a B.A. in History you would not think that I would end up following the path of a technology entrepreneur. After a very brief stint working for the Urban Institute, I was lucky enough to land a job working as a technology consultant inside the Office of Government Services at Price Waterhouse. Yes, Price Waterhouse not PWC. When I started with Price Waterhouse, there were still 8…

Coil, Mozilla and Creative Commons Launch $100 Million Grant for the Web to Advance Web Monetization for Creators

Coil, Mozilla and Creative Commons Empower Individual Creators and Monetization Service Providers While Allowing Users to Directly Support Content They Value Coil, Mozilla and Creative Commons tannounced an ambitious $100 million fund that will empower individual creators and monetization service providers while allowing users to directly support content they value. Over the last ten years, the internet has gone from a place rewarding creativity, invention and substance, to one dominated by a few advertising…