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Recent Survey Points to Increased Marketing Investments in Social Shopping Platforms Within the Next Twelve Months

Slickdeals Announces New Retail Insights Report - "Embracing Social Commerce: Strategies, Successes, and Future Investments Among Retailers"  Slickdeals, the leading crowdsourced social shopping platform, announced its co-sponsored report Embracing Social Commerce: Strategies, Successes, and Future Investments among Retailers. Researched by WBR Insights, the report examines how social commerce, or the alliance of social media and ecommerce, is creating a new online shopping dynamic. According to the report, 75% of…

IRI and Influential Team Up for First-to-Market Launch of Social Campaign Conversion Feed

IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence firm and IBM Watson Developer Partner, announced an upfront to launch a first-to-market product for influencer marketing, utilizing IRI Campaign Conversion Feed (CCF) on social platforms. Influential will be able to run in-flight optimizations on social branded content campaigns, linking weekly purchase data and offline conversions to ad exposures.…

LiveXLive Media to Present at the Needham Growth Conference

LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced that senior management will present to the investment community at the following conference: Needham Growth ConferenceDate and Time: Wednesday, January 15, 2020 at 11:50am PT *Format: Presentation and 1x1 MeetingsLocation: Lotte New York Palace Hotel, New York, NY Marketing Technology News: Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply * A webcast of the…

The Monitor Report 2019 – Children’s Media Use and Purchasing

The "CHILDWISE The Monitor Report 2019 - Children's Media Use and Purchasing" report has been added to ResearchAndMarkets.com's offering. A comprehensive annual report focused on children and young people's media consumption, purchasing habits and social issues. Marketing Technology News: Whatfix Identifies Digital Adoption Solutions (DAS) as Key to CRM Adoption, Increased Sales Productivity, and Total Cost Savings Around 2000 children aged 5-16 in schools across the UK complete the survey, on topics as varied as their…

4 Million Downloads of “AROUND” Social Network Application in One Month

"Around" social network application is bridging the blurred line separating the digital and physical world Around is a fast growing social network committed to connecting people and bridging the blurred line separating the digital and physical world. Around application has made an impressive growth, and has almost 4 million installs within the first month of its launch. The fast growth of this application has occurred in countries like Spain, Sweden, Russia and some Middle Eastern countries. It aims to make life easier…

Intrado Digital Media Introduces Podcast Monitoring and Reporting Through its Notified Platform

Newest Notified Feature Lets PR and Marketing Professionals Effectively Search, Monitor and Measure Podcasts for Brand Mentions and Media Exposure Intrado, a global leader in technology-enabled services, announced the addition of podcast monitoring to Notified, the first end-to-end communications workflow automation platform. Together with print, online news and social media, Notified’s listening, measurement and alert capabilities now include the ability to monitor podcasts from around the world. Public relations and…

European Mylivn Raises 5.5 Million €, Launches Social Network for Next-Gen Content Creators

MYLIVN, a Munich-based social network, announces the launch of their app, now available for iOS users globally. Mylivn has an endlessly scalable model that allows users to create multiple micro-networks and tailor the platform to their various passions. The company has received a total of 5.5 million euro across three seed rounds and is now entering its Series A financing tour. According to a 2017 YPulse research, 72% of Millennials and Gen Z express a strong preference for personalized products and services. At the same…

Rise Digital Media Now Offering Digital Marketing Services in Melbourne and throughout Victoria

Rise Digital Media a Full-Service Digital Marketing Company Announced That They Are Now Expanding Their Digital Marketing Services in Melbourne and throughout Victoria Rise Digital Media, a full-service digital marketing company serving Adelaide since 2016, announced that they are now expanding their digital marketing services in Melbourne and throughout Victoria. Currently, Rise Digital Media specializes in web design, Google AdWords, Search Engine Optimization,…

Mediafly Boasts Record Year With Remarkable Customer Growth, Appoints Three New Advisory Board Members

Sales enablement technology provider doubles employee count, revenue and partnerships  Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announces significant company growth in 2019, additions to its newly formed Advisory Board and plans for additional expansion in 2020. In 2019, Mediafly made its second acquisition in company history by acquiring UK-based sales enablement pioneer, iPresent. With iPresent’s capabilities,…

EU-based Social AdTech Firm Smartly.io Scoops $222 Million in Latest Funding Led by Providence Equity Partners

Today, Scandinavian social media advertising company Smartly.io announced that it has raised $222 million in a major funding round led by Providence Equity Partners (“Providence”), a leading American private equity firm. Providence currently specializes in media, communications, education and information industries. In an official blog, Smartly.io's Founder and CEO, Kristo Ovaska stated that the new funding will be channelized to fuel strategic growth in new markets through acquisitions and organic investments in Europe.…

Advice Media Announces The Acquisition Of Page 1 Solutions

Advice Media, a leading provider of software-based marketing solutions for medical and dental practices, announced that is has acquired Page 1 Solutions, LLC ("Page 1"). Page 1 has been a pioneer in digital marketing for attorneys, plastic surgeons, ophthalmologists, and dentists. Recognized as one of the fastest-growing private companies in the U.S. four years in a row by Inc. magazine, Advice Media continues its strategic growth initiative with the addition of Page 1 Solutions. The Page 1 acquisition joins previous…

Reuters Partners with Facebook Journalism Project to Help Newsrooms around the World Spot Deepfakes and Manipulated Media

Reuters, the world's largest multimedia news provider, announced the launch of an e-learning course to help newsrooms around the world spot deepfakes and manipulated media, produced in partnership with the Facebook Journalism Project. 'Identifying and Tackling Manipulated Media,' available, aims to help newsrooms fully equip themselves to identify and reject manipulated video, pictures and audio to help fight the spread of misinformation. The 'Identifying and Tackling Manipulated Media' course encompasses real world…

Draper Media Partners with Comscore in Salisbury, MD

Draper Media's CBS, NBC & FOX affiliates will utilize Comscore's local market TV measurement as transactional currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Draper Media with measurement services for its CBS, NBC & FOX television stations in Salisbury, MD. "Comscore's local television measurement solution, which delivers a massive and passive database of return path devices, provides the stable and reliable measurement we…

Founder of SmartBug Media®, Ryan Malone, Named a ‘Best CEO’ by Comparably

Leader of Top Marketing Agency Focuses on Company Culture and Work-Life Balance to Boost Employee Wellness and Productivity  SmartBug Media—a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced that it's founder, Ryan Malone, has been named a "Best CEO" by Comparably. The recognition underscores the fact that SmartBug's® unique…

Audigent Releases SmartPMP Product, Delivering Critical New Tool to Media Buyers Worldwide

Will Enable Packaging of Exclusive Audience Data and Premium Publisher Inventory, with a New Level of Supply-Path Optimization Next-gen data management platform (DMP) Audigent is announcing the release of Smart PMPs™, a first-to-market data + inventory product that will transform the way that advertisers buy programmatic inventory and data. PubMatic, a premium digital advertising technology company, will be the first supply partner to support the product. In combining PubMatic's premium publisher inventory and Audigent's…

Louisville-Based Media and Marketing Holding Company, Ovaregroup, Acquires California and Canadian Firms, Adds Executive Leadership,…

The OvareGroup, a Louisville-based media and marketing communications company, tannounced several strategic business moves designed to strengthen its portfolio of services, expand its geographic footprint, and propel its growth as a marketing services company. The OvareGroup is a holding company created in May 2019 and is led by executive chairman Jerry Preyss. With today's announcements, the OvareGroup operates six subsidiary media and marketing agencies, including Scoppechio,…

Turning Influencer Marketing into a Major Media Channel

Influencer Marketing is on track to hit $15B in investment by 2022, according to Business Insider. The premise of Influencer Marketing is easy to buy in to - collaborate with individuals that create authentic, aesthetically-pleasing content that people on Instagram “like”. There has been a lot of hype around Influencer Marketing since its inception, and for good reason; Influencer Marketing is working. According to a survey done by Mediakix, 89% of marketers find that Influencer Marketing delivers ROI that’s equal to or…

Courageous and Do Not Disturb Selected by Caesars Palace For New Social Campaign

Leading San Diego Marketing Companies Launch Second Iteration of #LikeACaesar If you're into Minotaurs, levitation, white horses and drones, you're going to like the new creative work for the Caesars Palace brand. The freshly crafted advertising campaign was developed in partnership by two San Diego-based companies: brand consultancy Courageous and advertising agency Do Not Disturb. "The Like A Caesar campaign highlights the escapism, joy and amenities that come with staying at Caesars Palace, and it does so in a uniquely…

Hootsuite Reveals the Trends Savvy Marketers and Social Leaders Need to Know in 2020

TikTok shakes up the status quo, employers take center stage in a divided world, and brands strike a balance between public and private engagement among the most important social trends Hootsuite, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, released its Social Media Trends 2020 report. The company’s fourth annual report on global trends in social media reveals the biggest opportunities for brands to deliver winning social marketing…

4C Surpasses $2 Billion in Annualized Media Spend Fueled by Cross-Channel Product Innovation

Growing demand from new and existing customers propels Scope by 4C self-serve platform into market-leading position 4C, a global data science and marketing technology company, announced that it had recently surpassed the milestone of $2 billion in annualized advertising spend running through the Scope by 4C™ platform. Budgets directed through Scope increased by 650 percent year-over-year in Q3 2019 across the growing channels of over-the-top (OTT), connected television (CTV), and e-commerce advertising. This growth follows…