Improve Your Customer Engagement With the Help of Social Listening

Quantzig, a leading analytics advisory firm, has announced the completion of their new article on social listening and its benefits for businesses across industries. Social listening helps businesses to monitor their brand's social media channels for any customer feedback and direct mentions of their brand. Also it helps to monitor discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities. A detailed analysis of online reputation is…

Comscore, ListenFirst Media Announce Partnership to Deliver Cross-Platform Branded Content Measurement

Partnership matches ListenFirst’s social analytics with Comscore’s Branded Content measurement offering Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that ListenFirst, the most comprehensive social media analytics solution for big brands, will provide measurement for Comscore’s Branded Content service. The partnership further enhances Comscore’s science-based approach to measuring brands in content and creates an unmatched ability to understand content performance…

ACTIVATE Partners with Pinterest to Provide Deeper Influencer Analytics to Brands, Agencies & Media Companies

ACTIVATE, the leading end-to-end influencer marketing marketplace, has become an official Pinterest Partner. The partnership will allow for ACTIVATE's marketplace of influencer and marketer partners, ranging from agencies, brands and media companies, to access deeper influencer performance analytics -- from views and impressions to actions taken on Pinterest including saves, clicks and close-ups. Marketing Technology News: TA Digital Welcomes Brian Meade as the Sr. Director Digital Commerce Channels…

Maoyan’s Media Matrix Attracts Enormous Followers and Traffic

Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, has developed an influential entertainment media matrix with more than 190 million followers in China, which has become a powerful and valuable marketing resource for the entertainment industry. Maoyan's entertainment media matrix covers major media, short video and social platforms in China, including Weibo, WeChat, TikTok, Kuaishou and Toutiao. Its official self-media accounts, including Maoyan Movie, Maoyan…

ICX Media Names Serge Matta President & CEO

Company Raises Additional $6.6 Million to Accelerate Growth ICX Media, a leading video intelligence provider offering data-driven content and analytics solutions, announced digital media industry veteran, Serge Matta, former President, GroundTruth, and former CEO and President, Comscore, has joined as President and Chief Executive Officer. Michael Avon, the founder of ICX Media, will remain actively involved with the company as Executive Chairman. The company also closed an additional $6.6 million financing led by…

IgnitionOne Launches First Ever Customer Data and Media Consultancy

The consultancy guarantees results for global marketers with expert support in customer data management, media execution, and omnichannel personalization IgnitionOne, a global marketing technology and services leader, announced the launch of its media consultancy. IgnitionOne’s team of award-winning digital marketing experts will work with marketers navigating the complexities of advertising and marketing technologies to help them reach their business goals. Offerings include data integration, audience management, paid…

Kubient Appoints Media and Advertising Veteran Peter Bordes as Chief Executive Officer and Former Ogilvy Executive Chris Andrews as Chief…

Kubient, an end-to-end, programmatic, audience advertising platform, announced today that the Company has appointed Peter Bordes as Chief Executive Officer and Chris Andrews as Chief Digital Officer, effective immediately. Both Mr. Bordes and Mr. Andrews join Kubient with a mission to transform the digital advertising sector by creating the first, full-stack programmatic audience advertising platform, aimed to establish a new standard for fraud prevention and transparency. "Kubient's end-to-end platform was created to…

Unmetric Accelerates Time-to-Insight with ‘Outlier’ Detection for Branded Social Content

New Feature Boosts Social Signal-To-Noise Ratio by Isolating Content That Receives Unusually High Engagement and Curates Posts in a Single Visual Feed Unmetric, an enterprise solution for branded content analysis and discovery, announced new outlier detection capabilities that enable digital marketers to easily identify and mine insights from social content that generates significantly higher than average audience interactions across Facebook, Instagram and Twitter. Outlier detection allows brands to quickly find the…

Data Reveals Facebook’s Power in Localized Social Marketing

Facebook is the dominant platform for social media marketing for multi-location businesses, and the platform continues to add to its list of localized social marketing features. Data from SOCi’s social media and reputation management platform — in addition to third-party research reports — can help marketers understand why Facebook is the platform to focus on moving forward. Among multi-location brands, Facebook has 3x the number of profiles and pages under management within the SOCi platform than are on Google My…

Structured Social Named Facebook Preferred Agency Partner

Structured Social is proud to announce it has been named one of the first recipients of the Preferred Agency Partners Badge under social media giant Facebook's newly revamped partner program. The Facebook Preferred Marketing Developer program, or PMD, was created to help a business scale its marketing efforts on the Facebook platform. It involves a community of more than 45 countries designed to help marketers and advertisers establish and grow lasting connections with customers. The partnership affords Structured Social…

Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation

CMG Radio Joins Major Broadcasters Using Veritone to Better Compete for Ad Dollars and Streamline Resource-Intensive Workflows Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced that Cox Media Group (CMG) has selected the aiWARE-powered Veritone Essentials suite of applications to use across its 60+ radio stations in 11 markets. CMG Radio is the latest major broadcast group to join leading broadcasters and thousands of stations in deploying Veritone’s…

:betr Announces Positive Media Platform to Unlock Development and Wellness for GenZ

Building a positive community for young people, driven by them  :betr, an emerging media content platform with a mission to unlock the development and wellness of GenZ, launches this September. :betr is today’s first media company prepared to harness and create a positive content community. The platform will serve as connective tissue between young people and the content that helps their lives. Nearly 90% of teens in the US have said that anxiety and depression is the number one problem among people their age in their…

The Latest Local Social Features Brands Need to Know

For social media marketers, every new platform feature is an opportunity. New reporting tools let marketers fine-tune campaigns. New targeting features help marketers reach the ideal customer. New social platforms give marketers the chance to connect with audiences before competitors catch on. New social features from Facebook, Instagram and Google are empowering marketers to realize the power of localized content, reach customers earlier in the consumer journey and analyze campaigns in more detail. Here are four of the…

DMA United and Nelson Mandela Family Partner To Create New Media Business

DMA United has formed a joint venture with Nelson Mandela's family to create a new entity, "Mandela Media". Mandela Media's mission is to raise substantive discourse and action surrounding important social topics, including racism, gender equality, mental health, food security, and social justice. This global initiative will be realized through several mediums: scripted and unscripted video content, audio/podcasts, live events, and publishing. It is anticipated that Mandela Media's platform shall intersect with quite a…

Putting Paid Social to Work for Amazon Prime Day and Beyond

There’s no question about it. Amazon Prime Day has become one of the biggest shopping days of the year, with no signs of slowing down. On this day in 2018, the e-commerce giant sold $4.19 Billion worth of goods, up from $2.41 billion in 2017. If this trend continues - and experts at Digital Trends believe it will - 2019 Amazon Prime Day sales will be even bigger. Amazon Prime Day is entirely focused on selling exclusive deals on Amazon during what used to be a one-day event. But every year, the day has grown longer,…

Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board

Appointment follows the company's $227 million funding announcement last month Adjust, the global leader in mobile measurement, fraud prevention and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust's leadership in the strategic direction of the company as it continues to unify brands' marketing efforts, making marketing simpler, smarter and more secure.…

Why B2B Brands Are Ramping up Investments in Social, Video and Short-Form Content?

For a while now, consumer brands have used Social Media to connect with customers in unique and valuable ways. At the same time, B2B marketers have struggled to master the social channel. Yet, this year, B2B brands are doubling down on their investments in social, video and other short-form content categories. So, what’s behind the sudden push for short-form in B2B? Are brands simply caving to the zeitgeist and feeding audiences’ appetite for social and video content? Or is something more tangible driving B2B brands’…

GetResponse Expands Turnkey Marketing Platform with Powerful Webinar, eCommerce, Online Payments, and Social Ad Integration Capabilities

Integrates with Facebook, PrestaShop, Square, and WooCommerce to Strengthen Inbound/Outbound Marketing Platform GetResponse, the global innovator in digital and email marketing, announced that its all-in-one marketing platform now features enhanced webinar and e-commerce capabilities, a new online payments gateway, and direct integration with social ads. Since GetResponse is a complete inbound and outbound marketing platform, customers can centralize, manage and analyze integrated campaigns using advertising, email,…

Conversocial Promotes Ido Bornstein-HaCohen to Chief Executive Officer

Conversocial, the leading digital customer care platform, announced that Ido Bornstein-HaCohen was promoted to CEO to further the company's promise to completely revolutionize the 60-year-old customer service industry. Founder and former CEO Joshua March will remain on the company's board. Bornstein-HaCohen joined Conversocial as COO in 2017 to oversee all commercial operations. Before coming on board, he achieved significant success growing and scaling companies with more than 15 years of experience in executive…

Local Media Consortium and Centro Deliver Media Automation for Digital Publishers

Local Media Organizations Centrally Manage In-House Agencies Through Centro’s Basis; Connects Back Office Functions with Planning, Buying, Campaign Analytics and Business Intelligence Centro, a global provider of advertising technology, announced an agreement with the Local Media Consortium to offer its members media automation solutions. The LMC, which delivers economic value to local media companies through strategic partnerships, is made up of more than 80 media companies that include more than 3,300 different outlets.…