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Sprinklr and Nextdoor Announce Partnership to Power Memorable Customer Experiences

First-Of-Its-Kind Integration Makes It Easy for Global Brands to Manage Nextdoor Alongside Other Social Channels All in Sprinklr Sprinklr, the world’s #1 social media management platform, announced its integration with Nextdoor, the private social network for neighborhoods. Now, the world’s largest brands can engage with customers on Nextdoor alongside their other social channels all in Sprinklr, resulting in a personalized customer experience. Sprinklr is the first social media management platform to integrate with…

TechBytes with Mark Ballard, VP, Research, Merkle

Mark Ballard VP, Research, Merkle Social media advertising has been the vanguard of growth for firms and brands that are looking to grow their presence online. Pushing past the initial rush of vanity metrics, firms are now seeking more from their paid social media engagements. We spoke to Mark Ballard, VP, Research, Merkle, to understand how the social media advertising landscape is evolving.Tell us about your role at Merkle and the team/technology you handle. As Vice President of Research at Merkle, I oversee our…

IMVU: The Leading Avatar-Based 3D Social Network Acquires StayUp, Inc.

Stayup Technology Will Accelerate the Development of IMVU's Next-Generation Social VR Platform IMVU, the leading avatar-based social network, announces the acquisition of StayUp, Inc., a social VR company headed by Founder & CEO Gary Chevsky.  Previous to StayUp, Gary was the President at Tango, a mobile messaging company with over 400 million users and a pioneer in mobile video-chat. The acquisition extends the capabilities of the IMVU platform in avatar design, shared experiences, and user-generated content with…

XUMO, a Leading Disruptor in Free Streaming TV, Releases Growth Metrics for its Popular OTT Service; Adds an Additional 6 Premium Channels…

Viewership Increases by 325 Percent and User Consumption is up 90 Percent; XUMO Signs ELEVEN SPORTS, ATTN:, Endemol Shine Group, and Genius Brands to Join Existing Roster of Over 140 Channels, Available in 30 Million U.S. Households and Beyond XUMO, the premier live video-on-demand (VOD) over-the-top (OTT) service, today released growth metrics for its popular, free streaming TV service, reporting a rise in viewership of 325 percent and a 90 percent increase in user consumption over the past year.  Underscored by this…

TikTok Brings Its Global Talent Program One Million Audition to Russia

TikTok's global talent campaign One Million Audition is in Russia for the first time;   Previously held globally and helped creators in 10 countries/regions to gain fame in a short period;  7 renowned industry stalwarts to mentor and inspire the contestants TikTok, the world's fastest growing short-form video app, announced to bring its global talent program One Million Audition to Russia. The cultural contest will be held between August 18 and August 30 and will seek the best creators of the internet era.…

Interview with Zohar Dayan, Co-Founder and CEO, Wibbitz

"Every content creator understands that video is the most efficient way to connect with their audiences, and is actively seeking out tools like Wibbitz that make video more accessible than ever."Tell us about your role at Wibbitz and how you got here. What made you launch a Video Creation platform? I’m the CEO and Co-founder of Wibbitz. I’ve always believed in the power of storytelling - it’s essentially what connects us as humans. And over the past decade, with the popularization of smartphones and other mobile devices,…

IMVU: The Leading Avatar-Based 3D Social Network Acquires StayUp, Inc.

StayUp Technology Will Accelerate the Development of IMVU's Next-Generation Social VR Platform IMVU, the leading avatar-based social network, announces the acquisition of StayUp, Inc., a social VR company headed by Founder & CEO Gary Chevsky.  Previous to StayUp, Gary was the President at Tango, a mobile messaging company with over 400 million users and a pioneer in mobile video-chat. The acquisition extends the capabilities of the IMVU platform in avatar design, shared experiences, and user-generated content with…

TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software

Jana Christoviciute Director, Customer Engagement, and  Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of new social media advertising updates from Facebook and Twitter have forced modern marketing teams to relook their campaigns. Influencers, AI, live chat, chatbots and video content have been driving audience engagement on mobile. We spoke to Marin Software's Customer Engagement Director and Team Lead, Social, Jana Christoviciute, to understand the reasons for the growing shift…

Interview with Eva Tsai, Chief Marketing Officer, Algolia

"Search will no longer be limited to a list of outcomes that are a result of entering a few key words. Search will become natural and human."Tell us about your role and journey into technology. What made you join Algolia?         After studying at MIT and spending the earlier part of my career in engineering, consulting and IT, I decided to take my work in a different direction and venture into the field of marketing. I have always been one to enjoy the journey, and you can often find me on the unbeaten path. While some…

RTB House Solves Advertisers’ Brand Safety Dilemma with First-Ever Multi-Layer Brand Safety Firewall Powered by Natural Language…

RTB House, a global company that provides state-of-the-art retargeting, built on 100 percent deep learning, for top brands worldwide, announced it has cracked one of the advertising industry's most pressing challenges with the delivery of a robust brand safety assurance mechanism. The new brand safety solution is included in its ad platform is available now for customers with language support for eight major global markets including Australia, Canada, India, the UK and US. In recent years, brands and publishers have faced…

InsightSquared Announces Expansion Into Marketing Analytics at Annual Ramp Conference

New Marketing Dashboards Will Help Marketers Better Measure, Understand, and Optimize Marketing's Impact on Revenue InsightSquared, the leading provider of revenue intelligence solutions, announced that it has expanded its product to include marketing analytics with a new suite of dashboards aimed at helping marketers better measure, understand, and optimize marketing performance and its alignment with sales goals. Unlike other marketing analytics solutions, InsightSquared designed its marketing analytics for the business…

FeedStock Secures Funding After Launching Sell-side Interaction Analytics Product

FeedStock, a leading provider of business engagement analytics, announced the completion of a round of fund-raising. Securing the company's financial future, this round comprises existing as well as new investors, a spokesman for FeedStock said. "We are delighted at the support of our existing investors and we welcome our new investors. We are excited to be working with this investor base to move FeedStock to the next growth phase." The release of FeedStock's sell-side automatic engagement analytics solution was…

The End of Brand Demolition

Imagine a world where it’s considered okay for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to their home. Then what if the sales rep continued popping up for the next month, asking about the dress the shopper had looked out. Pretty outrageous? However, that’s the status quo created by adtech online. This is not normal. This is not good customer service or the best use of our brightest brains. It’s grubby, irritating and often fraudulent, with…

TV Time Launches Global Television Measurement Solution Across All OTT Platforms

TVLytics, TV Time’s Proprietary Global Analytics Platform, Is The Only Source For First-Party Viewing Patterns Across All Global OTT, Broadcast and Cable Networks And Across All Devices TV Time, the world’s largest TV tracking app, announced the launch of its TVLytics platform, a new television measurement solution that leverages billions of first-party data points from the TV Time consumer app to provide insights on viewing patterns and trends for today’s cross-platform television landscape. TVLytics offers the most…

Leveraging the Power of Social Media to Garner More Customer Reviews

The Importance of Online Reviews for Businesses Can Mean a Surge in Brand Awareness and an Overall Increase in Profit in the Long Run An integral aspect of owning a business today would also mean the potential to garner online customer reviews for communication and positive participation.  Customer reviews on social media today play a huge role in bridging divides between a viral form of feedback and simple word-of-mouth technique. According to a local consumer survey report, 85% of consumers trust online reviews as…

Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

Google Cloud Next ’18: Key Announcements Every CMO Should Know from the Event

Google Cloud Next '18 Led the Way in Turning More Heads that Ever for Business Leaders and CMOs with their 100+ New Announcements Google Cloud Next’ 18 turned out to be the event of the month for global marketing teams. The tech giants from all over the world thronged to SF last week to celebrate their dependence and collaboration with Google. Add to it, the freefall of Facebook in the share market. The rumor mills kept winding more about more privacy, data protection, the social media apocalypse, and everything AI. We…

WOM Welcomes Key Strategic Advisors, Including Coinstreet’s Sam Lee, to Its Impressive List of Board Members

The WOM Token, Which Introduces a New Way to Incentivize Honest Word-Of-Mouth Content, Will Debut on Yeay, a Video Commerce Platform for Generation Z and Millennials WOM Token Ltd., the company enabling brands to tap into the 2.1 billion peer-to-peer recommendations that happen online everyday, announces the addition of strategic advisors to its advisory board. The WOM Token connects content creators and loyal “fans” with their favorite brands through blockchain technology. Boasting experts from the finance, tech, and…

Google Revises ‘Quality Rater’ Guidelines, Once Again!

Yet, again, Google has revised its content quality guidelines for contractual reviewers. Google works with 10,000 ‘quality rating professionals’ to assess content quality for its search engine results Quality raters now have their hands on the latest edition of Google’s ‘content quality reviewing guidelines.’ At 164 pages, this is one of the many revisions that Google has made to these guidelines. The first set of rules was published by Google circa 2015. Google has an army of 10,000 ‘content quality reviewers’…

TechBytes with Jean Chen, VP Marketing, SaleScout

Jean Chen VP, Marketing, SaleScout In this interview, Jean Chen, VP, Marketing at SaleScout, talks about the state of Content Marketing technologies, the rise in user-generated content and influencers, and more about sales automation for B2B prospecting.Tell us about your role at SaleScout and the team/technology you handle. I am the vice president of marketing, which at SaleScout includes demand gen activities as well as brand building, PR and digital marketing. Our team is growing! We recently added four new roles.…