What To Expect At Webinar World 2018

Webinar Experts Will Talk Attendees Through Driving Registration And Lead Generation Strategies To Building On-Demand Programs ON24 is hoping to put the ‘personal’ back in marketing. Their annual conference, Webinar World 2018, is a celebration that focuses on building campaigns and delivering events that put the customer first. If you are a marketer who is looking to recreate this authentic engagement between audience and brand, the conference is a must. Webinar World kicks off on 5 March. The two-day event will take…

Fireside Chat with Jeff Pedowitz

Jeff Pedowitz talks about his journey in setting up The Pedowitz Group. My Journey, My Company: How I Conceived Of The Pedowitz Group (TPG)  As President and CEO, I am responsible for setting the company’s vision and strategic direction along with managing all daily operations. This is my third business. I started in the restaurant business, owning and operating 35 Subway Sandwich franchises.  This provided a foundation for operations, controls, and measurements. I also owned a sales training company, which gave me…

FOGAF and Breaking the Dataopoly: Publishers Need to Collaborate to Break Free From the Platforms 

San Francisco is known as the foggy city and in Silicon Valley, publishers and enterprise marketers are being consumed by FOGAF (Fear of Google, Amazon, and Facebook). With the official repeal of net neutrality, publishers will face even more pressure to rely on the online ad giants as the players in town with large-scale user datasets, who will take most the growth in advertising dollars. The logic for leaning on the platforms is clear, but it is flawed. Publishers are still struggling to develop their online ad…

Interview with Ben Harris, CEO, Decibel Insight

"This decade will be seen as the rise of the impatient customer. The power is finally in the hands of the buyer, literally."Tell us about your role and how you got here? What inspired you to start a digital customer experience analytics company? I come from a long line of entrepreneurs, so my aspirations to start a business began at a young age. Upon graduating with a business degree from The University of West England, I worked for a few years in business development (then known as Price Waterhouse) and at digital…

Top Mobile Marketing Trends and Influencers to Watch for 2018

Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are now expected. Mobile marketing trends change just as fast as mobile technology does. So where’s mobile marketing heading in 2018? What do you need to know to stay ahead of the curve? We list 5 must-watch trends you need to know for 2018, along with the experts who can give you tips and best practices for each. Trend #1: Proximity Marketing Proximity Marketing is the localized wireless…

Skyword Raises $25 Million in Funding

Company Also Establishes Additional $5M Working Capital Line Skyword, the content marketing software and services company, announced that it has raised $25 million in growth equity from Rho Acceleration, a division of Rho Capital Partners. The company will use the proceeds to accelerate growth and product innovation as it helps transform the way today’s top global brands connect with their customers and prospects. The company also established an additional $5 million working capital line with Cambridge Trust. Founded…

Interview with Dave Sanderson, CEO, Nugit

"Marketing Intelligence tools that were supposed to deliver accessibility of data, such as business intelligence and dashboards, are not reaching far enough into organizations to make that data readily available to people who really need it."Tell us about your role and how you got here. What inspired you to start a data intelligence company? Before I was a Startup Entrepreneur I was a consultant at a global media group. My role was to analyse the data collected from marketing activities and come up with new ideas and…

TiTAN Platform Inks Global Content Distribution Agreement with VUBIQUITY

Makes Content Available on TiTAN's Next-Gen Streaming Platform in the US with Intent to Roll Out to Asia Markets Including China, Korea, Singapore, India & Japan TiTAN Platform, a smart content and device company with a next-generation streaming platform launching in the U.S., today announced a content distribution agreement with VUBIQUITY, the leading global provider of premium content services. The agreement encompasses film and television content that will be available on the TiTAN Play platform.…

Interview with Matt Rosenberg, Chief Revenue Officer, Eventbrite

"We’re in a golden age of data right now — a lot of industries are just starting to realize how much data they’re sitting on, and how valuable that data actually is." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to enter the event technology field? Whenever I’m looking for new opportunities, my ideal is to find a large but fragmented market. I want a lot of competition, but I also want to be in an industry that is desperately in need of innovation. And when I first started…

Interview with Jen Spencer, VP, Sales and Marketing, SmartBug Media

"The lines between content marketing and sales enablement are blurring daily, but a piece of sales enablement material should bridge the customer’s marketing to sales experience. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of an inbound marketing agency? As Vice President of Sales and Marketing, my role involves leading SmartBug’s sales, marketing, and brand strategy; extending the company’s leadership among the HubSpot partner ecosystem; and providing a…

TechBytes with Gil Klein, Managing Director, Mobfox

Gil Klein Managing Director,  Mobfox Mobfox, a mediation platform, caters to 175+ DSPs across the globe. We spoke to Gil Klein, Managing Director, Mobfox, to understand  how he views the future of programmatic advertising.MTS: Tell us about your role at Mobfox and the team you handle. Gil Klein: As the Managing Director, I am responsible for leading Mobfox and our in-app audience-based programmatic advertising platform, which provides publishers with the tools they need to optimize their ad serving, data layers, and…

Interview with Alok Kulkarni, CEO, Cyara

"Voice experience management is going to become a core competency for any marketer and represents an exciting opportunity to develop in the digital economy. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a customer experience assurance platform? I had been working in the contact center industry for over 15 years and what I loved about it was how critical customer experience was for the success for any business and how passionate our customers were about it. However,…

Interview with Ryan Phelan, Vice President, Marketing Insights, Adestra

"An intelligent data platform needs intelligent operators. Many marketers lack the sophistication and training to set up the kinds of complicated integrations that hyper-personalization often requires." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company? I've been in the email space for 18 years, and I've worked for a lot of different email companies on both the client and vendor sides. I've seen this industry mature over that time.…

Interview with Javier de la Torre, CEO, CARTO

"Location intelligence technology needs to be more accessible and closer to the specific areas of expertise professionals understand already." On Marketing Technology MTS: Tell us about your role at CARTO and how you got here? What inspired you to start a location data intelligence company? I am the Founder and CEO at CARTO. While I do a bit of everything, I particularly focus on the long term strategy for the company and staying close to our customers, ensuring we are understanding market needs that drive the future of…

Interview with Gregg Johnson, CEO, Invoca

"Once marketers include offline data in their attribution they can get the full picture of how search is performing to better optimize their search marketing." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a MarTech company? In 2016, I joined Invoca as CEO. After working in product management for over nine years at Salesforce, a company that disrupted the enterprise software industry, I wanted the opportunity to join a smaller company and try to have a similar…

Interview with Jeff Finn, CEO, zvelo

"The overall programmatic market will continue to suffer unless (and until) ad fraud is eliminated and brands have trust in the system." On Marketing Technology MTS: Tell us about your role at zvelo and how you got to where you are today. What drove you to be part of an AdTech service/content categorization company, and how has zvelo evolved? As CEO of zvelo, my role is to build an effective leadership team that sets the strategic direction for our company, determines the operating plan and builds their respective teams…

Mission Control Marketing Publishes Original Research Identifying Marketing Channels That Influence B-to-B Sales

Study Reveals That Events, Web Search, Social Media And A Vendor’s Website Have Biggest Influence On Decision-Makers Mission Control Marketing, the essential agency partner to the CMO at mid-sized B-to-B organizations, revealed new findings from its study about mapping the impact of marketing on the B-to-B customer journey. In partnership with market research firm, Researchscape, Mission Control Marketing surveyed decision-makers across marketing, technology, operations and finance roles at medium to large-sized businesses…

ON24 Calls on European Marketers to Redefine Engagement for the Modern Buyer at the First-Ever Webinar World London

ON24 Convenes Europe's Most Innovative Marketers To Discuss Data-Driven Engagement Marketing Strategies That Build Customer Relationships And Drive Company Revenue According to Forrester, 74% of today's business buyers research online before ever talking to sales. In the era of the self-educated buyer, it's imperative for marketers to develop engaging experiences that go beyond the superficial click and form a human connection. With over 750 European marketers registered for the inaugural Webinar World…

Interview with Beerud Sheth, Co-Founder and CEO, Gupshup

"The messaging industry continues to evolve from Telecom messaging to IP based messaging. Chatbots enable the development of rich conversation experiences across any messaging channel. The two are very complementary." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to co-found an intelligent chatbot company? I am the co-founder and CEO of Gupshup. Many years ago, we saw the emergence of messaging as a platform for advanced services, not just a tool for person-to-person…

Interview with Jared Feldman, Founder and CEO, Canvs

"Emotions drive behavior and advertisers must aim to strike an emotional chord with audiences, and form an ongoing connection and narrative that consumers can relate to"On Marketing Technology MTS: Tell us about your role at Canvs and how you got here? (What inspired you to be a part of a technology innovation company?)  I am CEO and founder of Canvs, an emotion analytics company, and I spend most of the time thinking about how we create empathy for the client and solve their problems. Canvs started out as Mashwork,…