Lionbridge Showcases Innovation and Thought Leadership at TAUS Annual Conference 2017

Offers Insight On Business Translation, Artificial Intelligence, Social Listening, Measurement And More; Hosts Contest Celebrating Innovation In The Language Industry Lionbridge Technologies, Inc, the world's most trusted global digital communications company, announced several of its company innovators will lead discussions and thought leadership sessions at the TAUS Annual Conference in San Jose, California. The TAUS Annual Conference unites industry insiders and newcomers to discuss the translation…

Interview with Kristen Logan Alexander, Chief Marketing Officer, Certain

"Growth will be driven by data collection, pattern matching and then enabling marketers to take real-time action to create more engaging and relevant experiences." On Marketing Technology MTS: Tell us about your role and how you got here? I run marketing and product at Certain and I joined because I was excited about marketing to marketers and because Certain is solving a problem that I’ve experienced. I’m completely empathetic to the challenge marketers have navigating through and making sense of the endless technology…

SugarCRM Focuses on ‘Accelerated Innovation’ with New Cloud Offering

Company’s Fall ’17 Sugar Release Makes Selling A More Collaborative Exercise With Several Major Updates SugarCRMⓇ Inc., the company that helps organizations build better business relationships, announced today the general availability of the latest version of SugarⓇ On-Demand. The Fall ’17 update marks the beginning of accelerated innovation and more frequent cloud releases from SugarCRM. Sugar On-Demand is increasing its release cadence to quarterly, bringing the company’s latest innovations to customers faster.…

Jibestream Launches New Features to Simplify Integration of Indoor Location Data

New Features Include A Redesigned CMS Homepage, Self-Serve Map Editor, Latitude-Longitude Coordinate Conversion Utility And More  Jibestream, the premier indoor mapping platform provider, announced the addition of new features and enhancements to streamline integration and simplify adoption. New additions to the Jibestream platform include a redesigned Content Management System (CMS) homepage, a self-serve map editor, a latitude-longitude coordinate conversion utility, expanded support for map formats, and a map…

Lionbridge to Present Best Practices for Global Customer Engagement at Sitecore Symposium 2017

Lionbridge And Its Clients Offer Insights On Managing Multilingual Content At Scale  Lionbridge Technologies, Inc, one of the most trusted global digital communications companies, announced it will present best practices for global customer engagement at the Sitecore Symposium 2017 in Las Vegas. Lionbridge's Senior Director of Global Offerings Arnie Koh will deliver a presentation entitled 'Driving Global Customer Experiences Through Language' on October 17 starting at 2:40 pm. PT. Lionbridge is a platinum sponsor of…

inMotionNow Rolls Out New Integrations with Brandfolder and Google Drive to Streamline the Creative Marketing Process

Enhancements Poised to Help Large Marketing Shops that Produce a High Volume of Creative Assets and Eliminate Marketing Technology Silos inMotionNow, a leading provider of workflow management solutions for marketing and creative teams, announced a new integration to the digital asset management (DAM) tool Brandfolder. The company is also releasing new enhancements to an existing integration with Google Drive. These integrations link the creative process to storage and asset management, which streamlines workflow and reduces…

Gigya Introduces Enterprise Preference Manager To Fortify Customer Trust and Address New Privacy Regulations

The Enterprise Preference Manager Can Be Adopted Without The Need To Access  The Gigya Customer Identity Management Platform Following closely on the heels around the announcement of its acquisition by SAP, Gigya, the leader in customer identity and access management (CIAM), has introduced Gigya Enterprise Preference Manager, to help organizations build customer trust and address upcoming privacy regulations, including the European Union’s upcoming General Data Protection Regulation (GDPR). Patrick Salyer, CEO of…

Digital Agency Lumentus Expands; Recruits New Director and Promotes Four

A corporate communications expert who brings a range of creative and managerial skills, Marisa Lichtenstein, has joined digital communications agency Lumentus as Senior Director, Client Relationships, the company announced. The New York-based firm also announced the promotions of four staff members in its search engine marketing, digital and creative strategy units. Lumentus, a full-service integrated digital communications agency that helps clients build…

DMEXCO 2017 Roundup for Marketers: Marc Pritchard, Data Science, AI and “The Art of Narrative Disruption”

A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns That Resonate In Today’s Digital Economy Forty-eight hours at the 2017 Digital Marketing Exposition and Conference (DMEXCO) exposed the shifting sands in the martech, adtech, AI sectors and the digital economy. With over 40,000 visitors and nearly 1200 exhibitors at the event, DMEXCO 2017 revealed the visible trends and the underlying forces that would redefine the way marketers and advertisers see…

Interview with Christopher Lynch, Chief Marketing Officer, Cision

"Today, most marketing metrics still focus on engagement metrics for engagement metrics’ sake. In comms, the focus tends to be vanity metrics like competitive share of voice." On Marketing Technology MTS: Tell us about your role at Cision and how you got here? (What inspired you to be a part of a media intelligence company?) I’m Cision’s Chief Marketing Officer, responsible for our global marketing strategy. My team is responsible for digital marketing, PR & communications, product marketing, web strategy, social…

TechBytes with Rajit Joseph, VP Product, People.ai

Rajit Joseph VP Product, People.ai Marketing and sales teams continue to find themselves skirting through the challenges of leveraging automation technologies to their fullest potential. Often considered as the ‘Black box” of the business, sales conversations powered by Artificial Intelligence (AI) has a significant impact on the performance of sales teams. In May, predictive intelligence platform for sales, People.ai raised $7 Million Series A funding. We interviewed Rajit Joseph, VP Product, People.ai to dive deeper…

TechBytes with Jonathan Epstein, Senior Vice President, International, Sentient Technologies

Jonathan Epstein Senior Vice President, Sentient Technologies Last month, Sentient entered into an exclusive business agreement with Rakuten Marketing to bring Sentient Ascend to the Japanese market. We spoke to Jonathan Epstein, Senior Vice President, International, Sentient Technologies to understand how Sentient ASCEND and AWARE personalize marketing campaigns and optimization.MTS: Tell us about your role at Sentient and how you got here? Jonathan Epstein: I’m currently senior vice president, international, for…

Want to Boost Revenue? Start by Aligning Marketing and Sales

It’s common knowledge that marketing and sales need to speak the same language and work together to make the most of revenue opportunities. But knowing and doing are two different things, and syncing up can seem complex. Here’s a simple way to coordinate efforts to drive growth. You know the story well: Marketing and sales teams must align for a slew of reasons. Collaboration is essential for enabling everything from streamlined processes to lead management to personalized content for marketing and outreach. However,…

TechBytes with Keith Petri, Chief Strategy Officer, US at Screen6

Keith Petri Chief Strategy Officer, US at Screen6 Screen6 recently partnered with Infectious Media to offer targeted, cross-device digital campaigns on a global scale. This enables digital advertisers and marketers to build cross-device profiles of audience segments in any market they require and target ads across multiple devices.We spoke to Keith Petri, Chief Strategy Officer at Screen6, about the changing contours of ad tech.MTS: Keith, tell us about your role and how you got here. What inspired you to join a…

Interview with Oliver Roup, Founder and CEO, VigLink

"Affiliate marketing is just starting to make the leap from hard-coded links to a render-time decision, and the ability to utilize data to drive performance is going to have a huge impact." On Affiliate Marketing Technology MTS: Tell us a little bit about your role at VigLink and how you got here? (What inspired you to start an affiliate marketing company) Oliver: I was looking for a business to start and became interested in affiliate marketing, but after logging into an affiliate marketing platform, the process as it…

Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico

Last month, Acxiom expanded their global footprint with the launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico. The new launch would enable Acxiom clients and partners to improve reach and engagement among the rapidly growing LATAM audiences. The expansion involved collaboration with 4INFO to meet the increased global demands for safe and ethical people-based marketing solutions. Acxiom will tap 4INFO’s proprietary, patented device matching technology to deterministically map people to their…

Interview with Heather Zynczak, Chief Marketing Officer, Pluralsight

"Technology is rapidly evolving, making it hard for technology professionals and teams to keep their skills current -- and to really understand their level of proficiency in a given technology." On Marketing Technology MTS: Tell us a little bit about your role at Pluralsight and your journey there. My passion for technology began at an early age. I landed my first job in coding and spent years as a developer after that. This kicked off my path to CMO with a very technical start, but I quickly felt the urge to be more…

“Social media is a database that can help marketers understand their target audience”

"Social media networks are databases of user-generated content that can help marketers understand their target audience."On Marketing Technology MTS: Tell us a little bit about your role at Socedo and how you got here. I am the co-founder and CEO of Socedo. At Socedo, our mission is to help B2B marketers better engage and communicate with their audiences by leveraging intent data from the social web. I’ve been in the social media marketing space for 10 years. My journey as an entrepreneur started out when I was a…

Interview with Jennifer Shambroom, Chief Marketing Officer at YouAppi

"We can only improve campaign performance when we understand which customers converted based on which data points, and that means having access to the relevant marketing data."On Mobile Ad Technology MTS: Tell us a little bit about your role at YouAppi and how you got here. As the Chief Marketing Officer at mobile growth solution YouAppi, I lead global marketing offices worldwide. I own the marketing strategy including branding, messaging and positioning, lead generation, product marketing, events, public relations,…

Interview with Cory Treffiletti, VP Marketing & Partner Solutions – Oracle Data Cloud

"Demand for better marketing is increasing as we try to better understand effectiveness across all channels, not just what we currently define as digital."On Marketing Technology MTS: Tell us a little about your role and how you got here. I lead Marketing & Partner Solutions for the Oracle Data Cloud. Marketing represents all of our inbound and outbound brand development, messaging and communications as well as demand gen and growth marketing. Partner Solutions is essentially an inside sales-esque function where…