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Mi9 Retail Acquires JustEnough Software

Industry-Leading Demand Management Combined with BI-Driven Merchandising Will Be a Game-Changer for Retail Mi9 Retail, a leading provider of omnichannel retail software, announced that it has acquired JustEnough Software, a leader in demand management solutions for retail, wholesale and direct-to-consumer businesses worldwide.  The acquisition of JustEnough adds best-of-breed planning, allocations, and replenishment solutions to the Mi9 Retail platform of integrated, analytics-driven merchandising, store, and digital…

Impact Radius Appoints MarTech Veteran Scott Brazina as Company’s First CMO

To Further Accelerate Regional Growth, Company also Announces Appointment of Adam Furness as New Managing Director of APAC Impact Radius, a natively-integrated suite of products for marketing intelligence and analytics, ad fraud detection and prevention, and performance partnership marketing, announces the appointment of Scott Brazina as the company's first Chief Marketing Officer. Brazina brings over 16 years of SaaS marketing and strategic business development leadership. He will oversee Impact Radius' global…

Bizzabo Launches Next-Gen Event App to Maximize Marketing ROI

Enterprise Organizations Can Now Leverage the New Bizzabo Event App Offering Fully Customized Branding and Tailored In-App Features Recommended Read: Top 150 B2B Technology Companies You Should Follow Bizzabo, a leading events cloud, launched the next generation of its mobile events app for Android and iPhone devices. The new app offers highly customizable branding capabilities and in-app feature selection for marketers to make their events truly unique and impactful for their participants. Recommended Read: …

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates. https://twitter.com/chiefmartec/status/951089558581628928 In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in…

Extreme Reach Names Matt Timothy Chief Revenue Officer

Matt Timothy, the New Sales Leader, Brings Extensive Experience across Video and TV Advertising to Extreme Reach Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent & Rights management, announced that Matt Timothy has been named Chief Revenue Officer. Matt has been consulting with the company since June in a business development role during which time his strategic thinking, industry knowledge and management skills earned him widespread support. With decades of experience in digital…

Global B2C and B2B Businesses Achieve Success with Oracle Commerce Cloud

Oracle Commerce Cloud Empowers Business Innovation and Sales Growth for Organizations across the World Global B2C and B2B businesses of all sizes have invested in Oracle Commerce Cloud, part of the Oracle Customer Experience (CX) Cloud Suite to drive sales, customer loyalty, and growth. Oracle Commerce Cloud customers include Denby Pottery, Komori American Corporation, Laura Ashley, Lenox, Team Sportia and Vermont Country Store. Oracle Commerce Cloud is the industry's only unified enterprise-grade B2C and B2B…

Dentsu Aegis Network Creates Strategic Alignment between Merkle and &c in China

Move Brings Together Complementary Strengths to Create Next Generation of Data-Driven Full Service Performance Marketing Agency in China Dentsu Aegis Network announced that &c will become strategically aligned with Merkle in China. The combination of Merkle China and &c will create a fully integrated offering across digital and performance media, data, analytics, CRM, marketing technology, and loyalty programs. &c’s footprint and scale in China will accelerate Merkle’s global growth in China, while Merkle’s…

Aki Technologies Appoints Orr Orenstein As COO

Mobile Ad Pioneer, Orenstein to Accelerate Mobile Marketing Science Platform’s Growth Aki Technologies, the moment marketing science platform, announced that Orr Orenstein has joined its executive management team as Chief Operating Officer. Offering a full suite of mobile targeting, reporting and analytics, Mobile Moments allow clients to deliver the most effective mobile marketing strategy. Orenstein had previously teamed up with Aki founders Scott Swanson and Alvaro Bravo on Mobile Theory, the industry’s first…

Demandbase Conversion Solution Adds Muscle to ABM with AI-Powered Intent Analysis

The Demandbase Conversion Solution Delivers Account and Buyer Insights Through Salesforce, Slack, and LinkedIn Sales Navigator The leading ABM company, Demandbase, has announced the launch of its next-generation Conversion Solution. The Demandbase Conversion Solution would help generate measurable sales activity, increased lead generation and faster sales cycles for their customers. The Demandbase Conversion Solution is part of the comprehensive, full-funnel Demandbase ABM Platform, which also includes Targeting and…

Vennli Announces ‘Release 4.0’ Launch, a Visually Powerful Competition Analytic Dashboard

Voice of the Marketplace Solution Upgrades Application With New Reporting Capabilities, Improved Visualizations, User-Friendly Dashboard Vennli, a leading voice of the marketplace solution, today announced the launch of the most recent set of upgrades to their advanced analytics and data visualization platform. Release 4.0 includes enhanced reporting capabilities, a suite of improved visualizations, and a new dashboard for a more powerful user experience. At the time of this announcement, CEO of Vennli, Patti…

ItemMaster Names Product Innovator Kishore Rajgopal as Chief Technology Officer

Rajgopal Will Oversee ItemMaster's Accelerated Investment In Its Platform, Enabling An All-Commerce Retail Experience ItemMaster, the leading product content management solutions provider for Consumer Packaged Goods (CPG) and Retailers alike, announced that it has named Kishore Rajgopal as the company's Chief Technology Officer. Rajgopal will oversee ItemMaster's accelerated investment in its platform, enabling an all-commerce retail experience. "As we continue to empower brands and retailers to…

Morningstar names Devbridge Group as ‘Featured Integration Partner’

Morningstar, Inc., a Leading Global Provider of Independent Investment Data and Research, Has Named Devbridge Group One of Its 'Featured Integration Partners.' Morningstar, Inc., an investment research and investment management firm headquartered in Chicago, Illinois, has named Devbridge Group a “Featured Integration Partner." Devbridge Group is a custom software design and development company that partners with FORTUNE 1000 enterprises to accelerate digital products to market. Founded on the belief that software…

Penske Media Expands Partnership with Outbrain

Outbrain Enables Penske Media Corporation to Improve Reader Loyalty and Total Revenue Following a successful test of Outbrain Engage, Penske Media Corporation (PMC) expanded its strategic partnership with Outbrain, the leader in personalized content discovery. Outbrain delivers significant revenue for publishers like PMC through sponsored content, while personalizing the editorial content for readers. Also Read: Penske Media Appoints New Vice President Of Revenue Operations PMC has been an Outbrain distribution…

Interview with Brian Bowman, CEO, Consumer Acquisition

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns." Tell us about your role and how you got here? What inspired you to envision a user acquisition solution for Facebook and Google? I’m the founder and CEO of Consumer Acquisition, where I manage our business, strategic partnerships with Facebook and Google and driving the vision of our future acquisition products and solutions for our clients. We’re in a highly dynamic and competitive industry that’s…

Dentsu Aegis Network Acquires Promotions and Loyalty Solutions Provider HelloWorld, Bolstering Merkle’s People-Based Marketing Capabilities

Dentsu Aegis Network today announces that it has acquired Detroit, Michigan-based HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions. The business will be rebranded “HelloWorld, a Merkle Company.” “The acquisition of HelloWorld increases our collective scale in providing loyalty strategy, technology, and engagement services that support the life cycle of our clients’ programs, across industries” With 370 people and a proprietary technology platform, this acquisition will…

Ars Logica Names SDL Among Top Three Web Content Management Leaders

SDL Tridion Sites Leads in Content Marketing Tools, Scalability and Enterprise Tech Leverage In their latest report, titled "Compass Guide", Ars Logica, has named SDL Tridion Sites among the top three web content management (WCM) platforms on the market. SDL Tridion Sites ranked highly across both business and technical criteria, leading the industry in content marketing tools, extreme scalability and enterprise tech stack leverage. SDL is a leader in the global content creation, translation, and delivery. According to…

Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service Customer Portals, Contextual Targeting, and Smartphone Metrics

Part Three of  the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a fresh battery of B2B marketing ideas to showcase what modern marketers are set to achieve in 2018. 2017 has been a big year for B2B tech with the rise of Alexa for business and increased integration of machine learning technologies. On the top of every marketers' list is the millennial…

Year Ender 2017: The Best of MTS’ Interview Series-Part 2

A roundup of the best of our Martech Interview Series.  2017 was the year that saw some of the top names in MarTech feature in the Martech Interview Series. As part of our year end specials, we present a recap of some of the best interviews.  Luca Di Persio, Head, Global Marketing Communications, Mosaicoon on the biggest challenge that CMOs need to tackle to make marketing technology work "It’s quite simple: what matters is the power of Data. That’s true both for the strategy and for the tactic. Indeed, Mosaicoon is a…

Hitting The Spot with Location Data

A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base  ‘Location Data Is Tying Digital Spend To Offline’ Gladys Kong - CEO, UberMedia: Despite the rise of e-commerce, the majority of real-world business outcomes still occur in offline environments beyond the reach of digital attribution models. Mobile location data is closing that gap. In the last few years, UberMedia has released multiple innovations linking business efforts and results to actual location…

Year-Ender 2017: Top 7 B2B Marketing Philosophies

 The Year-Ender Series Features a Round Up Of  The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and Marketing Leaders in the  Technology Ecosystem Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year for B2B marketers where everything they conceived turned into gold—be it sharing ideas through content, CMO interviews, TechBytes with top Product and Technology officers, and of course, the high-octane marketing and advertising events that we covered across the globe. With barely few hours…