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An Unattractive Marketing Strategy That Matters The Most During the Pandemic

Ad spend is tumbling globally with advertisers pulling back on budgets since Coronavirus hit. In the UK, the majority of marketers (86%) were delaying or reviewing marketing campaigns at the start of April, which was an increase from just 55% three weeks earlier. A recent Nielsen study of the US market shows marked changes in consumer behavior, even before the official lockdown, with more going online to avoid shopping centers and malls. However, marketers must take steps now to ensure that they remain relevant…

Brightcove Launches Industry-Leading Virtual Event Experiences Solution

New solution includes customizable, immersive, live, and always-on video experiences to help brands pivot physical events to virtual Brightcove Inc., the world’s leading video technology platform, announced Brightcove Virtual Event Experiences, a solution that allows organizations to deliver high-quality virtual events featuring bold, interactive experiences. Responding to a crucial market need, Brightcove Virtual Event Experiences enables organizations to host events with market-leading video technology to engage with…

Spot.IM is Now OpenWeb

The company introduced a suite of new solutions to increase the quality of conversations across its vast network of 700+ publisher communities Spot.IM, a leading audience engagement and commenting platform for 700+ publishers including Huffington Post, TechCrunch, Salon, Rolling Stone, and Fox News announced it has changed its name to OpenWeb. The new name represents the company's evolution from a location-based messaging service to an end-to-end solution for hosting quality conversations on the open web. Marketing…

Israel’s Retail Innovation Club Unveils New Technologies to Get Brick & Mortar Stores Back on Track Following COVID Lockdown

Israel has leveraged technology to overcome the current health crisis, with different innovative solutions that track the spread of the coronavirus. This tech allowed the country to build models and intervene rapidly when necessary before communities and health facilities were overwhelmed. Now that schools, offices and shops are going back to "the new normal", the country's retailers also turned to tech and innovation to revitalize their businesses. Marketing Technology News: Victory Square Portfolio Company FansUnite…

IRONSCALES Deploys Natural Language Processing to Automatically Prevent Business Email Compromise Attacks

Leader in self-learning email security becomes the first in anti-phishing to embrace NLP for malicious email classification; Adds new VIP impersonation protections for senior executives IRONSCALES, the pioneer of self-learning email security, announced that it has deployed natural language processing (NLP), using advanced machine learning (ML) and neural networks, to automatically detect and respond to the most common types of business email compromise (BEC) attacks. As an emerging phishing attack technique, BEC leans…

LiveXLive Partners With Award-Winning Country Artist Zac Brown Band

Never Before Performed Acoustic Show "4th With The Family" to Stream on Friday, July 3 at 8:00pm ET LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced "4th With The Family" with Grammy Award-winning Zac Brown Band. "4th With The Family", a free live stream performance benefitting Zac Brown's nonprofit passion project Camp Southern Ground and its veteran support programs, will take place on Friday, July 3, 2020 at 5:00 p.m. PT…

Yext Summer ’20 Product Release Now Available for Early Access

Businesses now have more options to customize their search results in Yext's innovative site search product, Answers, create custom landing pages for job postings, and manage reviews Yext, Inc., the Search Experience Cloud company, today announced the availability of its Summer '20 Product Release for early access. The release introduces several enhancements to the Yext platform, highlighted by a number of new features designed to provide businesses more flexibility to customize their search results in a rapidly changing…

Three Dials Up Customer Experience with Yext Answers

Yext, Inc., the Search Experience Cloud company, and Three, one of the UK's leading mobile networks, announced significant improvements to Three's online customer experience since integrating Answers, Yext's revolutionary site search product. Three, one of the first UK brands to enhance its website experience with Yext Answers, set out to make it easier for customers to find answers to their questions via the website for improved customer service accessibility. In the first two weeks of implementing Yext Answers,…

LiveXLive And K-Pop Sensation Monsta X Announce Exclusive Live Stream Pay-Per-View Concert For Global Audience

LiveXLive Secures Exclusive Streaming Rights to Produce and Live Stream Monsta X's Only Full-Length Global Concert Performance in 2020 Concert Adds to LiveXLive's Growing Leadership Position In Digital Music Pay-Per-View Events and Premium Programming LiveXLive Media, Inc. , a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, announced today it will produce an international pay-per-view (PPV) event with global K-Pop sensation Monsta X. In collaboration with…

Cinedigm Partners With Team Whistle To Accelerate Distribution Of OTT Linear And VOD Network Whistle TV

Whistle TV has more than 1,500 hours of premium and original sports and entertainment content targeted to today’s audiences Cinedigm announced a partnership with Team Whistle, a global media and entertainment company that includes Whistle, Tiny Horse, New Form and Vertical Networks, to accelerate the distribution of its Whistle TV streaming service. Whistle TV is an OTT Linear and VOD sports and entertainment network featuring Whistle original shows and premium library content from studios, networks and leagues across the…

Influencer Platform ShopandShout Gains Manjit Minhas as Advisor

Vancouver-based ShopandShout has gained their most famous advisor yet, Manjit Minhas Vancouver-based influencer marketing platform ShopandShout has a new board member and strategic advisor, Canadian entrepreneur Manjit Minhas. ShopandShout, co-founded by Vinod Varma, is a digital ecosystem for influencers to reach brands for sponsorships and opportunities, and vice-versa. Influencer marketing continues to dominate the marketing landscape and is projected to become a $15 Billion dollar industry. For influencers, finding…

Kibo Retail Clients See 563% Increase in BOPIS Orders During COVID-19

Retailers were able to quickly enable BOPIS and curbside pickup with Kibo order management Kibo, a leader in cloud commerce, announced that the company’s retail clients received a 563% increase in Buy Online, Pickup In-Store (BOPIS) orders at the peak of the COVID-19 pandemic. BOPIS, which also includes curbside pickup, was gaining momentum as a popular new fulfillment tactic during the 2019 holiday season, but gained significant traction while social distancing regulations were in effect. Additionally, Kibo saw an…

Women Leadership Awards, 2020-Mansi Rana, MD EZ Rankings Recognized as Digital Marketing Leader of the Year

Mansi Rana, MD @ EZ Rankings Recognized as Digital Marketing Leader of the Year UsinessMedia Group along with Lifestyle India on March 8, 2020, has announced the winners of the highly prestigious Women Leadership Awards. There were 56 winners at 5 unique levels that were honored and celebrated at various levels because they are leaders, innovators, and achievers in their industries. The awards were held at Hotel Vivanta by Taj in New Delhi on International Women's Day and it was organized by Praxis Media, which is the…

Hyper Personalization and Engaging Content Key to Retaining Customers in an Overcrowded OTT Market, Says ZinnovHyper Personalization

The Global OTT Market is set to explode in 2020 to touch a massive USD 120-125 Billion, owing to social isolation, estimates Zinnov OTT Platforms are exploring hybrid monetization models of Subscription Video on Demand (SVOD), Advertising-based Video on Demand (AVOD), and Transactional Video on Demand (TVOD) Content Fragmentation continues as competition intensifies with newer OTT channels being launched Zinnov, a leading global management and strategy consulting firm, shared the findings of its impact study on the Media…

IZEA Releases Shake Platform Details

New Creator Marketplace Will be Open to All Buyers, Unveils Creators First Pricing IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced additional details on Shake, a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price. The details were provided during an investor conference call on Thursday evening. Influencers, photographers, writers, musicians, and more can use IZEA’s…

FollowAnalytics Inks Strategic Deal With Microsoft

In order to accelerate its mobile app building service, FollowAnalytics has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. FollowAnalytics, a San Francisco-based mobile app builder with analytics and engagement features, has posted record growth in the past two months as the company rides the wave of a 336% increase in mobile app development in the U.S. 2020 is expected to be the company's most profitable year since it was founded in 201 The COVID-19…

Saudi Arabia Launches COVID-19 Dashboard Using Esri Technology

The Country’s Ministry of Health Is Tracking Pandemic Cases with New GIS Resources Esri, the global leader in location intelligence, today announced the launch of the first coronavirus disease 2019 (COVID-19) dashboard commissioned by the Kingdom of Saudi Arabia (KSA). Created in cooperation with Esri Saudi Arabia and the country’s Ministry of Health (MoH), the dashboard is now the official source of data for tracking COVID-19 cases throughout the kingdom. It has given government and health officials the ability to…

LiveXLive Announced As A Streaming Distribution Partner For ‘Shaq’s Fun House vs Gronk Beach Presented By The General Insurance

LiveXLive Will Simulcast 'Shaq vs Gronk' to Over 20 Platforms & Channels as They Compete In Epic Challenges & Host Musical Performances from DaBaby, Snoop Dogg, Steve Aoki, Diplo, Carnage, & DJ Diesel, with Event to Benefit NAACP, Boys & Girls Club, & Feeding America  LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that it will simulcast 'Shaq's Fun House vs Gronk Beach Presented by The General…

Privacera Announces Latest Version of the Privacera Platform for Secure Data Sharing in Databricks

Delivers High Performance Security and Governance in the Cloud with Native Integration Privacera, the cloud data governance and security leader founded by the creators of Apache Ranger, announced the latest version of the Privacera Platform, an enterprise data governance and security solution for machine learning and analytic workloads in the public cloud. Leveraging the Apache Ranger architecture, the Privacera Platform integrates with Databricks to help ensure consistent governance, security, and compliance across all…

Salesforce Commerce Cloud Named a Leader in B2C and B2B Commerce Suites Evaluations by Independent Research Firm

Salesforce, the global leader in CRM, announced that Forrester Research has positioned Salesforce Commerce Cloud as a leader in The Forrester Wave™: B2C Commerce Suites Q2 2020 report, and for the first time, also in The Forrester Wave™: B2B Commerce Suites Q2 2020 report. Salesforce B2C Commerce received the highest possible scores in the criteria of AI and machine learning, product vision and roadmap, supporting services, delivery and extensibility ecosystem, customers and customer acquisition, and product revenue.…