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Fraud Finds Its Way To Influencer Marketing

Influencer Marketing has undoubtedly become an essential part of the Marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the industry is also at a “sink or swim” moment due to the issue of fraud. Roughly one year ago, Unilever’s former CMO Keith Weed called on the Influencer Marketing industry to clean up, and social platforms continue to delete massive amounts of fraudulent bot accounts in an effort to combat the problem. But is this a long-term solution? Read More: How…

Vonage Campus 2019 to Explore Future of Cloud Communications

Customer and Developer Conference to Feature Keynote Addresses from Ken Jennings, Duncan Milner Vonage, a global leader in business cloud communications, has announced its worldwide customer and developer conference — Vonage Campus 2019 — scheduled for October 29-30 in San Francisco. The high-energy thought leadership event will present customers, partners, and developers with speakers, sessions, and demonstrations that explore the future of business cloud communications. The inaugural event will feature a keynote…

Infutor Takes on Programmatic Market with New TruthSetTM Digital Device Graph and Digital Suite of Solutions

Consumer Identity Management Expert’s New Digital Onboarding, Crosswalk and Personalization Solutions Empower Offline-Online Digitization, Cross-Device Linking and Privacy-Compliant Device Personalization Consumer identity management expert Infutor launched its Digital Solutions Suite, powered by its new TruthSetTM Digital Device Graph. Attempting to solve the challenges facing the programmatic market, Infutor’s Digital Solutions link privacy-compliant digital identities with offline attributes for enhanced marketing…

Frost & Sullivan Lauds The Qt Company for Developing a Low-cost Unified UI/UX Software Platform for the Automotive Industry

A Large Collaboration Ecosystem and Customer-Focused Innovations Have Enabled the Company to Resolve the Most Relevant UI/UX Challenges in the Automotive Industry Based on its recent analysis of the global automotive User Interface/User Experience (UI/UX) market, Frost & Sullivan recognizes The Qt Company with the 2019 Global Customer Value Leadership Award. Responding to the rising demand for UIs, performance, and intelligence in next-generation automobile models, The Qt Company rolled out a series of…

Customers Get Deeper into Discovery with the New Version of JMP

Release arrives on 30th anniversary of the first version in 1989 From Pleistocene fossils to infrared technology on a mission to map the surface of a near-Earth asteroid, JMP statistical discovery software from SAS is helping scientists, engineers and other data analysts make a difference. In JMP Pro 15, the advanced analytics version of JMP, data scientists have more predictive modeling tools than ever. Both JMP 15 and JMP Pro 15 are launched today, 30 years after the first version of the software was released.…

Oracle Equips Case Workers and Citizens to Address Complex Societal Problems

Comprehensive Case Management Platform Brings Real-Time Data to Bear on Decisions by Health and Human Services Personnel Taking a new people-centric approach to providing support and care, Oracle offers new services to citizens in need. New digital case management capabilities, now available in Oracle Customer Experience (CX) for Public Sector, provide a modern platform to help citizens, case workers, and third party social service providers deal with complex societal issues and achieve positive outcomes. By offering…

Deloitte Publishes Inaugural 2020 Global Marketing Trends Report: Identifies Seven Key Trends to Help C-suite Leaders Place Humans at the…

Key takeaways Trends encompass purpose, human experience, fusion, trust, participation, talent and agility. A common theme across all trends — human connection matters more than anything else. In an increasingly digital world that often lacks a human touch, people can feel more isolated, underrepresented and unfulfilled; all reasons why the human experience is vital today. Digital technologies are making it easier for consumers to navigate through their busy lives, but they can also erode a…

Infutor Takes on Programmatic Market with New TruthSet Digital Device Graph and Digital Suite of Solutions

Consumer Identity Management Expert’s New Digital Onboarding, Crosswalk and Personalization Solutions  Consumer identity management expert Infutor launched its Digital Solutions Suite, powered by its new TruthSet Digital Device Graph. Attempting to solve the challenges facing the programmatic market, Infutor’s Digital Solutions link privacy-compliant digital identities with offline attributes for enhanced marketing applications including crosswalk, onboarding and segmentation and personalization strategies. “Today’s…

Cision Announces Exclusive Platinum Sponsorship For PRSA 2019 International Conference

Cision, a leading global provider of earned media software and services, announced it is the exclusive platinum sponsor of the PRSA 2019 International Conference. The conference, which takes place in San Diego from October 20 – 22, will bring together the leading minds in PR, communications and marketing. This year the theme is 'INSPIRE, INNOVATE, ENGAGE, INFLUENCE' and the conference will provide unparalleled information, strategies and tools for the new trends impacting the communications and PR industry. As the exclusive…

Advertise Purple, Selected by Entrepreneur.com as #37 in their Prestigious 2019 Entrepreneur 360 List

Under leadership of Kyle Mitnick, Advertise Purple, Inc. ranked as one of the 'Most successful entrepreneurial companies in America' for 2019 The Entrepreneur 360 is a 360-degree analysis of U.S.-based companies designed to identify the real leaders among entrepreneurs. Unlike other analyses, the Entrepreneur 360 uses quantitative and qualitative info by looking at your hard numbers as well as "soft" determinants such as impact, innovation and leadership. The Entrepreneur 360…

Everi to Showcase Broad Portfolio of Interactive Gaming Offerings at 2019 Global Gaming Expo

Company to Demonstrate Capabilities of its Remote Game Server and Library of Nearly 50 Video and Mechanical Reel Titles Based on its Player-Popular Slot Content Everi Holdings Inc. (“Everi” or the “Company”), the casino gaming industry’s only single source provider of gaming products and financial technology and loyalty solutions, will demonstrate the growing breadth and depth of its social and real-money interactive solutions for operators worldwide at the 19th annual Global Gaming Expo (G2E®), to be held at the Sands Expo…

LiiV Acquires Telmar to Bring Creative Intelligence to Life

Parent Company of Visual Content Leader Splashlight Adds Data-Driven, Intelligent Media Insights to Expand Offering of Sophisticated Marketing Tools LiiV, the parent company formed by the owners of Splashlight, announced it has acquired Telmar, the intelligent media insights company, with a 51-year track record and 25,000 users internationally. The combination of Splashlight and Telmar will bring to market the new discipline of creative intelligence, which is a breakthrough way to gather data about creative campaigns…

Business Leaders Continue to Target M&A Opportunities Amid Global Uncertainty

M&A Drumbeat Continues as More Than Half of Global Companies Plan to Acquire in the Next 12 Months Business leaders are continuing to reshape their company portfolios despite a challenging geopolitical environment, with 52% of global corporates planning to pursue acquisitions in the next year, according to the 21st EY Global Capital Confidence Barometer (CCB). The search for technology and talent is driving deals: two-thirds (66%) of respondents plan to allocate more than 25% of their total investment capital to…

Hiro Capital: Entrepreneurs Join Forces to Launch €100 Million Tech VC Focused on Games, Esports and Digital Sports

Hiro Is a Diverse Team with Strong Environmental, Social and Governance Principles, Backing Entrepreneurs Making Innovative Content and Tech That Is a Force for Good Hiro Capital launches a €100 million Fund, to back the future UK and EU leaders in the global Games, Esports and Digital Sports sectors. “We are focused on innovative games and games technologies. We’re gamers at heart and strongly believe in the positive power of play culturally, socially and economically.” Leading a team with more than 100 years…

The Venture Capital Arm of Asia’s Leading Digital Agency, Integrated Management Systems, Announces Launch of Organic Platform in China

IMS Digital Ventures, the venture capital arm of Asia’s leading digital transformation agency, announces the launch of a social and content platform in China that will enable consumers to authenticate organic products thanks to blockchain technology “We’ve engineered the platform so that it takes into account the sophisticated Chinese consumer journey and provides an exciting ecosystem for audiences to interact and learn more about the benefits of wellness through organic lifestyle choices.” The organic platform,…

Analytics Experience 2019: Making Analytics Real

Analytics Visionaries and Experts to Gather October 21-23 in Milan ANALYTICS EXPERIENCE -- There is a lot of hype and jargon surrounding analytics and artificial intelligence (AI). Yet put simply data holds the key: when used properly, your data can set your organisation up for success for years to come. So why not find out how to make analytics a reality delivering tangible results at Analytics Experience 2019 in Milan on Oct. 21-23? SAS: Together we make analytics real Join us at…

TechBytes with Kulmeet Bawa, COO at Resulticks

Tell us more about your journey into Marketing and Sales technology. How did you arrive at Resulticks? I have spent more than 14 years in the enterprise technology space and have the cross-functional experience of steering business transformations for clients across industries. I have been driven by a mission of helping brands catalyze their growth through successful Digital Transformation. Before Resulticks, I was the Vice President and Managing Director, South Asia at Adobe and have earlier taken on leadership…

NICE Solutions Honored by TMC for Driving Innovation and Exceptional Value for Contact Center Customers

Four Nice Solutions Received 2019 Communications Solutions Product of the Year Awards, Highlighting the Strength of Nice’s Robust Portfolio Demonstrating the strength and depth of its solutions supporting the operational needs of contact centers, NICE  announced that four of its industry-leading solutions were awarded 2019 Communications Solutions Product of the Year accolades by TMC, a global media company dedicated to building online communities. The TMC awards recognized NICE’s solutions for cutting-edge innovation,…

Sportradar Acquires Optima

Leading omnichannel sports betting and e-gaming platform business expands Sportradar offering to become a fully integrated ‘turnkey’ sports betting services provider Sportradar, the world’s leading provider of sports data and content, announced that it has acquired the award-winning sports betting and gaming omnichannel platform business Optima, effective immediately. Optima will extend Sportradar’s current betting services portfolio to become a full service B2B data, betting, trading and player management platform…

SAP Sets Course for the Future With Next Generation Leadership Team

McDermott to depart following successful decade as CEO SAP SE announced that Bill McDermott has decided not to renew his contract and is stepping down from his position as Chief Executive Officer. In activating the company's long-term succession plan, Executive Board members Jennifer Morgan and Christian Klein have been appointed Co-Chief Executive Officers, effective immediately, with the approval of the Supervisory Board. McDermott will remain in an advisory capacity until the end of the year to ensure a smooth…