Agatha Rymanowska SVP, Enterprise Operations, Conversant Conversant is the industry leader in personalized digital advertising and the digital media arm of Epsilon. The Conversant One-to-One Relationship Engine (Core), Conversant’s massive, continually learning engine that builds on the industry’s largest set of consumer data, was recently awarded “Best Industry Innovation” at the 2017 iMedia ASPY Awards.  We spoke with Agatha Rymanowska, Senior Vice President of Enterprise Operations, to understand how Conversant…

"When applied to video, header bidding makes it possible for publishers to monetize more efficiently than ever before." On Marketing Technology MTS: Tell us about your role at Cedato and how you got here? What do you enjoy most about being in video adtech? I joined very early on following an impactful meeting I had Ron Dick, Cedato’s CEO. At the time I was busy working on my own project, but Ron’s positivity, passion and overall vision for the company’s future intrigued me. It seemed like an industry-changing idea and a…

I’m a millennial, and I’m proud of it. If you haven’t noticed, there are a lot of us out there. According to Nielsen, millennials now make up one-quarter of the US population with a total of 77 million. We’re starting to take over the workforce as well with an estimated 35 percent of the workforce being millennials by 2020. We’re here to stay. I’ll be the first one to admit we bring some good qualities and some bad qualifies. One thing is for sure—millennials don’t put up with crap. Some people think we’re lazy, but it…

Christopher Golec CEO, Demandbase Demandbase recently launched the new-generation ABM platform, enabling B2B marketers to execute Account-Based Marketing effectively and easily. Promoted as a comprehensive, end-to-end ABM platform that lets you easily manage audiences of target accounts, measure the progress of those accounts and act on them across the entire funnel, the next-generation of Demandbase ABM has an Artificial Intelligence (AI) layer, which ensures an improvement in account identification rates. To dive…

"I think the whole hyperpersonalized message is a bit overhyped. What's more important is actually trying to make messages more "personal." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a CRM company? I'm the CEO of Highrise, a CRM tool that offers the simplest solution for tracking leads and managing follow-ups. We serve tens of thousands of customers worldwide, helping people follow up on their relationships rather than just work through a sales pipeline. …

Jason Jue CMO, Triblio Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Jason Jue, CMO, Triblio, to find out his expectations of the event.MTS: What does your agenda for Dreamforce 2017 look like? Jason Jue: I’ll be joining a panel of CXOs on Wednesday morning. Our session will cover “What works and doesn’t in Account Based Marketing.” It’s a…

Ashley Walsh VP, Marketing, Formstack Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Ashley Walsh, VP, Marketing, FormStack, to see what she had to say about attending Dreamforce.MTS: As a technology partner of Salesforce CRM, what excites you at Dreamforce? Ashley Walsh: Dreamforce gives you access to the largest gathering of software users…

"The creative aspect of marketing can’t be replicated by a machine and humans will always be part of utilizing the data that AI delivers." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a narrative analytics company? When I co-founded Protagonist, I didn’t really know we were building a narrative analytics company when we first started. I had been working in a boutique consulting firm after grad school on the East Coast, but became intrigued by what was happening in…

"Consumers are now interacting with brands across more channels and touch points than ever before, the issue of maintaining consistency and providing customers with a cohesive brand experience is also becoming increasingly important." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content production company? I began my career in the Royal Navy, followed by various security and counterterrorism roles with the UK diplomatic service. When the internet became more…

"In those days, programming AI meant predicting as many possible outputs and linking some response or action to each. Nowadays the paradigm has shifted to programming of neural networks, where the machine learns over time through the exposure to data, patterns and events." On Marketing Technology MTS: Tell us a little bit about your role at Onvia and how you got here? I joined Onvia as Senior Vice President of Marketing in February 2016. I was attracted by the company's unique position to resolve the friction in the…

Machine learning and creative marketplaces are impacting the online advertising industry in noticeable ways. Facebook and Google are drastically changing the face of online advertising with machine learning algorithms that simplify the process of acquiring high-value users. They simplify user acquisition management by automatically optimizing placement, audience targeting, bids and budgets. Facebook’s Dynamic Creative allows advertisers to further automate creative testing workflow and performance by dynamically…

"Mobile is changing how brands and marketers think about their spend. For the first time in history, spending can be truly 'quantifiable'." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? What inspired you to start a martech company? Prior to starting Button, I had the opportunity to work under one of the world’s most successful entrepreneurs, Hiroshi Mikitani - or Mickey as his friends call him. In that position, I was able to learn from a leader who had built his company from a…

How to find the right AI platform for B2B marketing and sales success A report by technology research firm Nucleus Research provides compelling new evidence of the power of Artificial Intelligence (AI)-assisted marketing. The study showed that in their first 30 days of using AI for advanced analytics and predictive functionality, the B2B sales and marketing teams at a commerce service provider increased business from the company’s top-tier accounts by 5% and created 25-35 new sales opportunities. Overall, the unique…

When looking through the history of consumerism, there is one thing that remains clear to publishers of all sizes – today’s consumer is drastically different than those from five years ago. Gone are the days when publishers could mass advertise and still hope for success. Consumers now expect a catered and personalized interaction on a continual basis. We are in, what is dubbed, the “Netflix era.” While select publishers have begun to take notice of this and incorporate this personalized mindset into their business…

Improves Omni-Channel Campaign Performance by 3x Lattice Engines, a leading provider of revenue acceleration solutions, announced a significant new version of its AI-based segmentation platform that has enhanced data and operationalization capabilities. Lattice's predictive platform now has 3000+ intent surge intensity ratings that predicts how far into the buying cycle your prospects are, and ability to create hyper-targeted digital audiences on 200+ ad-serving platform, including Facebook, to reach those prospects.…

Founders Jessy & Morgan Team Up To Boost Advocacy Among Women In The Influencer Industry Last week, we sat down with President and Vice President of W.I.I.M., Jessy Grossman and Morgan Kaye to get their take on the influencer industry, where they see it going, and how W.I.I.M. plays a key role in all of this. W.I.I.M (Women in Influencer Marketing) is an exclusive networking group for women who are making a name for themselves in the world of influencer marketing. The group consists of key female players from various…

Now With Personalized Experiences, Navigation And Recommendations, And Embedded Trailhead Learning Salesforce, the global leader in CRM, announced the new AppExchange, the world's leading enterprise cloud marketplace that gives customers a faster and smarter way to extend the power of the world's #1 CRM. New features, such as intelligent search, personalized recommendations and embedded Trailhead learning, customize the AppExchange experience for every customer, making it easier to tap into the Salesforce ecosystem…

Cynthia Stoddard Would Lead IDCA Through Progressive Evolution Of The Information Technology, Cloud, Big Data, And Data Center Community The Chief Information Officer of Adobe, Cynthia Stoddard, has joined the Advisory Council of the International Data Center Authority (IDCA). At the time of this announcement, Mehdi Paryavi, Chairman of IDCA, said, "It is the unhindered vision, inspiring passion and just expertise of veterans like Cynthia Stoddard that pave way and architect the roadmap for transforming our industry…

Company Also Expands To Midwest With New Center Of Digital Excellence Retail search marketing company NetElixir is increasing the size of its team at its headquarters in Princeton, NJ. Over the past year, the team has grown by about 50 percent and the company projects to double over the next 18 months. NetElixir provides digital marketing services to small and large retailers. The company has experienced its increased rate of growth due to its sharp focus on the retail industry and introducing digital marketing…

SandSIV’s Enterprise SaaS Platform Was Built From The Ground Up To Holistically Manage The Customer Experience SandSIV, the Customer Experience (CX) Platform provider, has announced that one of the world’s largest airlines has selected SandSIV’s VOC Hub to unify and analyse its entire feedback ecosystem. The carrier joins other major business-to-consumer (B2C) brands in harnessing SandSIV’s next-generation CX platform as a global hub for Voice of Customer (VOC) intelligence. Airlines have access to large amounts of…