Banner Before Header

Engagio Announces Orchestrate, the First B2B Engagement Marketing Solution to Enable Multi-Channel Plays Across People and Accounts

Solution expands on ABM Automation to redefine how Marketing and Sales work as a team across account journeys to win new business and drive customer growth Engagio, the leader in B2B marketing engagement software, has launched Engagio Orchestrate, a new solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM. Part of the Engagio B2B Marketing Engagement Platform, it is the first and only account-based…

HawkSoft Releases Federally-Compliant Text Messaging Platform For Independent Agencies

Agents get fully integrated texting that meets federal requirements, at no additional cost HawkSoft's new text messaging platform automatically handles federal compliance requirements for independent insurance agencies. Recipients of text messages sent through HawkSoft Text Messaging automatically receive the ability to grant opt-in consent so that the insurance agency has documented proof to meet key compliance requirements outlined in the Telephone Consumer Protection Act ("TCPA"). With automated opt-in and opt-out…

Brands Must Create Personalization Strategies For Previous Holiday Customers, Monetate Study Shows

Holiday customers that come back the following holiday season convert at 4.2% compared to 2% conversion for all customers Monetate, a worldwide leader in personalization, announced the release of new research that finds customers acquired during the previous holiday season were more than twice as likely to convert the following holiday season compared to other customers. Monetate analyzed 8.52 million customers across 2017 and 2018 holiday seasons and identified that customers who came back, or were “retained” the next…

Nielsen Completes Overhaul Of Local TV Business, Achieves Milestone In Multi-Year Effort To Transform Measurement In 208 Markets Across The…

Extensive Quality and Stability Improvements Position Clients and Nielsen for the Future Nielsen announced that it has achieved a major milestone in its multi-year effort to combine advanced meter technology, big data and people-powered panels into its Local TV measurement service. This sweeping transformation delivers clients complete, in-depth, accurate metrics that are representative of what people are actually viewing in local broadcast markets. Today's announcement of new currency measurement marks the capstone of a…

Kochava and Cuebiq Partner to Measure the Impact of OOH Advertising in Driving App Downloads

For the first time, brands will have the ability to accurately attribute OOH campaigns to app downloads, similarly to mobile or desktop Today, brands can better understand the effectiveness of out-of-home (OOH) or digital out-of-home (DOOH) in driving app downloads than ever before. Kochava Inc., the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership with leading consumer insights and measurement company, Cuebiq to combine Cuebiq's location intelligence with…

Interview with Joelle Kaufman, CMO and Chief Revenue Officer at Dynamic Signal

"It’s important to remember that AI can’t tell you how to differentiate from your competitors and how to emotionally engage." Tell us about your role and journey into technology. What made you join Dynamic Signal? I have been in technology since 1996. I joined a company that helped people find books that they would enjoy. This company took books you already like and helped you find other books you would like. That technology was used to help drive more book sales. I love the fact that technology can help solve new,…

ZoomInfo Expands Marketing Suite with Launch of ‘FormComplete’ to Empower Marketers with Intelligent Data for Maximum Website and Campaign…

Leading go-to-market platform instantly populates website visitor data to limit form fields, decrease abandonment, and accelerate lead capture and conversions to drive powerful B2B marketing campaigns ZoomInfo, the global leader in Go-To-Market (GTM) intelligence solutions, today announced the launch of new marketing solution FormComplete as the company continues broadening its platform capabilities to empower sales and marketing professionals. FormComplete leverages ZoomInfo’s market-leading database of over 150 million…

BounceX and Emarsys Announce Strategic Technology Partnership

Integration Will Turbocharge Time-to-Value for Marketers BounceX, a category leader in device identity resolution, announced an expanded partnership with another leading marketing company, Emarsys, the world’s first marketing platform with ready-to-activate, industry-specific solutions. The announcement includes a strategic integration that combines BounceX’s ability to identify anonymous traffic with Emarsys’ AI-powered personalization and turnkey, natively embedded strategies and tactics. The integration supports…

Seismic Named a Market Leader in Research in Action’s Vendor Selection Matrix – Sales Engagement Management SaaS And Software:…

Report recognizes Seismic with the best price versus value ratio and overall global winner, highlighting its strong acquisition and expansion strategy Seismic, the recognized leader in sales and marketing enablement, announced its leadership position in Research in Action's Vendor Selection Matrix - Sales Engagement Management SaaS And Software: The Top 20 Global Vendors 2019. Seismic was found to be superior to other vendors that were evaluated, due to its product innovation underpinned by plans to substantially grow its…

LeadBridge Changes Company Name to PipelineIQ

PipelineIQ helps marketing teams scale ABM programs and helps enterprise technology sales professionals resonate better with decision makers across the Global 2000 LeadBridge announced its rebranding to PipelineIQ, aligned with its mission to help B2B technology organizations sell more strategically to their most challenging enterprise prospects. With fourteen years of experience executing highly customized prospect intelligence programs for large technology firms, the rebranding of LeadBridge to PipelineIQ represents…

MGS Product Jam to Focus on the Importance of Product in Mobile Growth Marketing

Mobile Growth Summit’s Product Jam focuses on best practices for app monetization, retention, engagement, and data from a product perspective The Mobile Growth Summit (MGS) is proud to announce MGS Product Jam, a one-day event being held at the Tabletop Tap House in San Francisco on October 24, 2019. Product Jam will focus on app monetization, retention, engagement, and data from a product perspective – and is the only free event for app publishers. Product is the new marketing. The best way to improve retention…

MarTech Interview with Stephanie Bohn, CMO at Vidmob

"Diversity holds tremendous value, so own and share your truth." Tell us about your career journey. The first 15 years of my career were spent on the client side at American Express, Warner Bros. and Netflix. I loved my experiences at each of those companies, but always had an interest in starting a company or joining a start-up. I’ve kept a running list of inventions and company ideas in my nightstand drawer since 1998. In 2014, the founders of VidMob, who I’ve known and admired for years, told me about their amazing new…

More Than a Half-Million Passengers Flew Through Ontario International Airport in August, 10% Increase

More than half a million airline passengers flew through Ontario International Airport (ONT) in August, a 10% increase over August last year, airport officials announced. For the month, ONT welcomed more than 504,000 air travelers, with domestic passengers totaling nearly 479,000 and the number of international travelers exceeding 25,000. Domestic and international passenger volumes grew 9.9% and 13.3% in August, respectively. Marketing Technology News: Black Friday Shoppers will Ditch Brands if Retailers Don’t…

The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases

Our youngest generation wields a considerable influence on household buying, new study shows Move over celebrities and micro-influencers: The youngest consumers among us just might be the hottest new influencers in town. NCSolutions, the leading company for improving advertising effectiveness for the entire CPG ecosystem, announced results from an innovative meta-study in partnership with Snap Inc., creator of Snapchat. Based on the measurement of 19 CPG Snapchat advertising campaigns across 32 brands and almost 4 billion…

Black Friday Shoppers will Ditch Brands if Retailers Don’t Meet their Performance Expectations This Year

New Quantum Metric Research Uncovers Consumer Experience Expectations and Frustrations When Shopping Online, and How Retailers Can Deliver Excellence This Black Friday Quantum Metric, the digital experience intelligence platform, released new research identifying top consumer pain points when shopping online and found that on Black Friday in particular, a slow shopping experience can be so frustrating to consumers and drive them directly to the competition. Shoppers are browsing faster and spending less time on…

Loyalty Programs Have Little Impact on Influencing Next Leisure Travel Booking, According to New SmarterHQ Survey

Marriott, Hilton and Southwest Airlines Lead in Having Most Loyalty Among Consumers Across the Travel and Hospitality Industry What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently tell the travel and hospitality industry that loyalty programs are not one of them. The latest consumer survey results from SmarterHQ showed that loyalty programs have only a small impact on helping travelers decide their next…

Bold Retail Offers A “Marketplace Makeover” To Amazon Vendors

Bold Retail, Inc. launched Marketplace Makeover, a new service built to help Amazon 1st party sellers effectively harness the power of Amazon's rapidly growing 3rd party eCommerce marketplace. "Today's fastest growing brands use Marketplace selling to win and, as a result, the Marketplace now represents the majority of Amazon's sales," according to Bold Retail CEO Allan Peretz. "We've helped companies of all sizes navigate how to win in this space – our new service combines everything we've learned into a streamlined,…

Immuta Announces New Features to Strengthen Automated Data Governance

In 2018, consumer data breach incidents in the US cost companies $654 billion. Cyberattacks continue to target US companies, siphoning off close to $6.2 billion in Q1 2019 already. To enable companies to meet benchmark data governance standards and detect sensitive data lakes, Immuta announced advanced privacy-enhancing features to its industry-acclaimed Automated Data Governance platform. Immuta announced new updates to the Automated Data Governance platform at the ongoing Strata Data Conference, September 23-26, 2019.…

68% have Visited up to 10 Countries: Agoda.com Study

US ranks 4th out of 11 countries for people who have never been abroad with 29% never having left the States Britons lead the way for globetrotting, taking the top spot for the highest number of international countries visited according to the "Well Traveled Survey" commissioned by Agoda.com, one of the world's fastest growing digital travel platforms, with the average British traveler visiting 12 countries, closely followed by Australians who average 10 international destinations.…

DeepFraud AI, a Recent Google Spinout Company, Named to Insurance CIO Outlook’s Top 10 AI Solution Providers – 2019

Insurance CIO Outlook announced that DeepFraud AI has been named as one of the Top 10 Artificial Intelligence Solution Providers of 2019 and has been profiled for the cover story of the September issue of the magazine, just ahead of the largest conference of the year, InsureTech Connect in Las Vegas, NV. Marketing Technology News: HUAWEI CLOUD Gains Ground in Global Markets through Cloud + AI + 5G + IoT Founded by a senior Google AI engineer and Bridgewater Associates…