Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

"B2B brands with a larger customer base can absolutely benefit from UGC platforms." Tell us about your role at Yotpo and how you got here. What galvanized you to start Yotpo? I came into this as a consumer, actually. I made a bad purchase of a camera online as a result of trusting fake reviews, and resolved to help others avoid the same fate. In developing Yotpo where I am CEO, my co-founder Omri and I saw the massive opportunity in going beyond just the product page and showcasing UGC across the entire buyer journey,…

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

Byron Matthews President and CEO, Miller Heiman Group Sales enablement is the strongest force in B2B marketing campaigns. Whether you are a marketing pro, or a sales legend, having the right set of sales enablement tools can amplify your overall ROI from sales campaigns. To better understand the chemistry between B2B content marketing and sales enablement strategies and their immediate impact on business goals, we spoke to Byron Matthews, President and CEO of Miller Heiman Group. What is the idea behind your latest…

Mavenlink Expands to APAC With a New Office in Melbourne

Mavenlink is a Leading SaaS Platform for $3 Trillion Global Professional Services Industry Leverages Support from Victorian Government to Fuel International Expansion and Momentum Mavenlink, the leading global provider of cloud-based software for the modern services organization, is expanding its geographic presence with the opening of its first Asia-Pacific office in Melbourne, Australia. Read More: $150 Million Deal… Gannett Acquires PPC Giant WordStream The new Melbourne office will serve Mavenlink’s fast-growing…

The FIVE Key Building Blocks for a Solid ABM Foundation

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey, 87% of marketers reported that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Systems Martech & salestech tools to store, manage and engage your contacts Before you undertake an account-based marketing…

LinkedIn Sales Navigator and Matched Audiences to Integrate with Pega CRM

Pega Partners with LinkedIn Sales and Marketing Solutions to Better Engage Potential Buyers on Pega CRM Leading technology provider for customer engagement, Pegasystems, is now fortifying its CRM suite. In the latest move to empower marketing and sales teams with better insights into buyers journeys, Pega has partnered with LinkedIn. The company announced an agreement with LinkedIn Sales Navigator and LinkedIn Matched Audiences. The two powerful buyer insights tools will now integrate with Pega Sales Automation and Pega…

NICE Introduces NEVA, A Robotic Virtual Attendant for Employees

A Personified Desktop Assistant, Nice Employee Virtual Attendant or NEVA, Transforms Employee Capabilities to Enhance Operational Efficiency, Bolster Sales Efforts and Drive Regulatory Compliance via On-Demand and Automated, Always- on Guidance Today, NICE took customer service to a new level of cognitive intelligence via the launch of NICE Employee Virtual Attendant or NEVA, the world's first virtual attendant, designed with the employee in mind. Powered by NICE’s proven, market-leading Desktop Automation technology,…

VoiceFoundry Expands Global Deployment of Amazon Connect Services

Contact Center Leader Provides Consulting and Best Practice Support for Customers Looking to Migrate To Amazon Connect in ANZ VoiceFoundry, a principal provider of enterprise cloud-based contact center solutions with a unique focus on customer experience and automation in North America, announced that it is now expanding services to Australian and New Zealand businesses. VoiceFoundry offers a deep legacy of knowledge around contact Centers, how they function and operate and an in-depth understanding of the major…

USU to Unveil ‘Knowledge Center’, a New Customer-First Solutions for Digital Customer Service

USU Showcases New Customer-First Solutions for Digital Customer Service at the ICMI Contact Center Expo “Customer first!” Unymira, a division of USU, is staying true to that motto at the 2018 ICMI Contact Center Expo to be held at the Walt Disney World® Resort in Orlando from 21-24 May. Unymira’s experts will give live, practical demonstrations of their innovations in the field of smart digital customer service at one of the most important events for the industry in the US Knowledge Center offers an innovation in…

Interview with Jesper Theill Eriksen, CEO, Templafy

"The important thing for our customers is document compliance and employee productivity when they produce documents." Tell us about your role at Templafy and how you got here. What inspired you to join the company? I become CEO of Templafy in January of 2017. Previously, I was the chairman of the supervisory board for 3 years and also an early private investor. I joined the company because I was experiencing the daily problems that Templafy ultimately solves when I was involved in management for large enterprises.…

Pegasystems Appoints Rupen Shah as VP of ISV Alliances and Strategy

At Pega, Rupen Shah Will Focus on Building an ISV Partner Ecosystem Across All Solutions and Vertical Markets to Build on the Company’s Leadership and Growth in the Cloud and CRM Pegasystems Inc., a leading software company empowering customer engagement at the world’s leading enterprises, has announced it has appointed Rupen Shah as Vice President of Independent Software Vendor (ISV) alliances and strategy. In this newly created role, Rupen Shah will focus on building an ISV partner ecosystem across all of Pega’s…

Nextiva Launches New NextOS Platform to Unify Business Communications

Industry-disrupting NextOS to Provide Powerful Customer Experience Solutions Nextiva, a leading unified communications company, announced today the official launch of NextOS, an all-in-one communication software that harnesses the power of Artificial Intelligence and Machine Learning for its three new products. Read More: $150 Million Deal… Gannett Acquires PPC Giant WordStream Built on Nextiva’s strength in voice technology, the new platform provides businesses with a complete view of their customers across all…

Urban Airship Powers Real-Time Mobile Wallet Tickets and Boarding Passes with Google Pay

New Urban Airship Mobile Wallet Tickets Make It Easy for Airlines, Movie Theaters and All Types of Events to Streamline and Enhance “Day of” Experiences Digital growth company Urban Airship unveiled the first digital customer engagement platform to support Google Pay tickets — a new capability announced on the main stage at Google I/O 2018. Leveraging its experience managing mobile wallets for travel, hospitality and entertainment leaders, Urban Airship worked with Google Pay to create streamlined and engaging ticketing and…

Interview with Ron Jacobson, Co-founder, Rockerbox

"It’s easy to re-engage users who have already shown intent but convincing someone that’s never heard of your brand to become a customer is very very difficult." Tell us about your role at Rockerbox and how you got here. What inspired you to co-launch Rockerbox? I’m the co-founder and CEO of Rockerbox. I started Rockerbox around four years ago with a former AppNexus colleague of mine, Rick O’Toole, who now serves as Rockerbox’s CTO. Initially, Rockerbox started off as a mobile shopping app. Through a series of events…

TCS Wins Six Stevies at the 2018 American Business Awards

Tata Consultancy Services Honored for the TCS NYC Marathon App, its Ignite My Future In School Program and as a Top Employer of Choice Tata Consultancy Services (TCS), leading global IT services, consulting and business solutions organization, announced that it has received six Stevies at the 2018 American Business Awards, the nation's premier business awards program. TCS was recognized with a Gold Stevie for Mobile Marketing Campaign of the Year, a Silver Stevie for Corporate Social Responsibility Program of the Year,…

Bidalgo Announces Support of Playable Ads on Facebook and Other Platforms, Offers Free Ad Production for Qualifying Advertisers

Clients Increase Click-Through Rates of Facebook Playables by 50 Percent Using Bidalgo’s Ai-Based Ad Automation Software and Services Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced the launch of a new suite of products and services to support playable ads on Facebook and other leading ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality…

Interview with Itamar Benedy, CEO, Glispa

"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user is eventually the decision maker about trending technologies." Tell us about your role and how you got here? What galvanized you to start Glispa? Today I’m the CEO of Glispa. My story starts four and a half years ago when I joined as VP Strategy to lead the company’s transition from an affiliate to an ad tech company. Part of my role was to lead our acquisitions, in the course we acquired Avocarrot,…

ProsperWorks Study Reveals the True State of CRMs in the Relationship Era

ProsperWorks Survey Shows that Business Relationships are Becoming More Complex Driven by Changes in Customer Adoption, Engagement, and Expectations, While CRM Innovation Languishes ProsperWorks, has announced a new study that measured the attitudes of sales and marketing professionals toward the state of customer management and the state of CRM innovation. The new report, titled, “The State of Customer Management in the Relationship Era,” shows that today’s digital workforce isn’t satisfied with the rate at which CRM…

Mapp Digital Reaps Benefit of Combining the World of Ad-Tech and Online Customer Acquisition

Mapp Digital Reports Record Q1 in New Customer Growth Pegged on the Company's Best-In-Class Marketing Software Cloud Makes Significant Strides in the Industry That Increased Customer Sales by 51% Mapp Digital, a global marketing software technology provider, has announced significant growth in its sales for Q1 of 2018 – up by 51% from the previous year's quarter. The success factor -- the capability Mapp offers to customers by consistently answering the question of how to combine the world of ad-tech and online customer…

Senior Digital Transformation Executive Arkadiusz Seredyn Joins Synerise

Arkadiusz Seredyn Has Previously Held Various Senior Positions at SAS and Orange Arkadiusz Seredyn, formerly Executive of Digital at Orange, has joined Synerise, a technology company providing Next Generation Growth Cloud-based on an Artificial Intelligence. As the Executive Vice President & Chief Commercial Officer, Seredyn will be responsible for commercial strategy and developing paths to drive business growth and market share. Seredyn's responsibilities at Synerise will include ownership of the customer…

TechBytes with Heidi Bullock, CMO, Engagio

Heidi Bullock CMO, Engagio A woman MarTech champion and CMO of Engagio, Heidi Bullock, attended the ABM Innovation Summit 2018.  We caught up with her to dive deeper into her role as CMO and insights on marketing and sales automation technology, and the key takeaways from the event. What’s the most exciting part of being an influential woman CMO in martech? How easy or hard is it for a woman CMO to manage a Tech company? Well, that is very nice of you to say. I feel a responsibility to help other women – and people…