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Voicera Secures $20 Million Series A Financing Backed by Leading VC, Enterprise and Collaboration Players

Voicera's Eva, a Fast-Growing Enterprise Virtual Assistant, Now Offers Full Transcription and Debrief Functionality to All Meetings Voicera announced that it has closed its Series A round of financing, which, combined with its seed round, brings total funds raised to $20 million. This recent round will fund the continued rollout of the company's innovative voice collaboration artificial intelligence (AI) system that transforms meetings into productive, accountable, efficient parts of an enterprise's day. The Series A was…

Amobee Launches Custom Bid Algorithms for Marketers

Custom Bid Algorithms for Marketers Delivers Actionable Audience Insights for Campaign Optimization, Driving Performance Lift Across Verticals Amobee, a leading global digital marketing technology company serving brands and agencies, has announced new enhancements to its platform that allow buyers to deploy custom data sets into Amobee’s bid modeling system. The feature launch empowers advertisers and their agencies to tailor their bid strategies against the data signals that matter most to them. Amobee Custom Bid…

Smartly.io Reaches Record Growth Rate of 100% Year-Over-Year Globally

Advertising Automation Company Fuels Momentum with Uber Partnership; Launch of LATAM, ANZ Offices; Appointment of EMEA General Manager  Smartly.io, a leading Facebook advertising automation platform, announced that the company has grown more than 100% year-over-year globally, driven by rapid expansion of its customer base, including a global contract with Uber. The ride-sharing app, along with game publisher Ubisoft and online food service Delivery Hero, join a roster of over 600 brands and agencies that rely on…

Interview with Melinda McLaughlin, CMO, Extreme Reach

"Outdated, manual, error-prone processes are holding back the promise of programmatic video advertising and negatively impacting brands, agencies, and publishers."Tell us about your role and how you got here. What inspired you to be part of a video technology company? As CMO at Extreme Reach, I spearhead all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy, and sales enablement. I am fortunate to have a career that has spanned the massive…

LeanData Routing Platform Adds New Capabilities for Faster Revenue Conversion

Opportunity Routing Capability from LeanData Enables Customers to Accelerate Revenue Growth Through Flexible Account-Based Sales and Marketing Strategies LeanData, a leader in Lead to Account Matching, Routing, and Marketing Attribution solutions, has announced enhancements to the LeanData Routing Platform with a new capability: Opportunity Routing. With this new capability, the LeanData Routing Platform is the industry’s most comprehensive solution available today, delivering effective and flexible lead management…

Pega Launches First AI-Powered Sales Coach to Teach Smarter Selling

New Pega Sales Automation Capability Provides Real-Time, One-To-One Coaching While Predicting Sellers' Future Success Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, announced Pega Sales Coach, an industry-first capability within Pega Sales Automation that helps sales managers develop better salespeople and predict their future success. Powered by artificial intelligence (AI), Pega Sales Coach provides personalized coaching suggestions in real time so managers can…

Webinar World TechBytes with Annie Lei, Chief Revenue Officer, AmpLive

Annie Lei Chief Revenue Officer, AmpLive The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Annie Lei, Chief Revenue Officer, AmpLive to understand how she leverages technology to reach out to…

Now, You Have LiveRamp IdentityLink for TV

LiveRamp IdentityLink for Television Is Aimed at Transforming The World's Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based Marketing at Scale in $224 Billion Television Industry LiveRamp, a leading provider of Omnichannel Identity Resolution and a MarTech RADAR 150 Company, announced the extension of its IdentityLink™ platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media…

Convey Launches Platform to Replace Static Contacts with Live, Dynamic Connections

New Tool by Convey Offers First-Of-Its-Kind Features Underpinning the Long-Term Authentic Relationships People Demand Convey, a powerful connection platform that replaces static contacts and business cards with live, dynamic connections to help organizations, professionals, and consumers alike build stronger and more valuable relationships is launching its service with native support for both Apple and Android devices. Recommended Read: TechBytes with Tom Rassweiler, VP, Content Reinvention, Arkadium At the time…

The Next Brand Sponsorship Frontier: Enhancing the eSports Fan Experience 

In recent years, the booming business of video games has spawned a huge next generation of consumer engagement.  For those who have been living under a rock—or at least far away from the monitor screens and events that are involving more than 70 million viewers and billions of dollars— this burgeoning phenomenon is the world of competitive eSports. eSports, in which professional video game players face off against each other, has become a fast-expanding spectator sport filled with teams, leagues, and arenas (with yet a…

TechBytes with Zackary Cantor, Director, Decision Sciences, GlobalWide Media

Zackary Cantor Director, Decision Sciences, GlobalWide Media As audience-based advertising strategies continue to draw a sizeable amount of ad dollars into the tech industry, the definitions of “Digital Transformation’ and “Digital Innovation” have begun to converge for businesses. Brands are now focusing on creating personalized ads that match up to the modern customer experience standards. To know more about the state of adtech in 2018 and the major pain points that advertisers should get rid of, we spoke to Zackary…

Interview with Marc Guldimann, Founder and CEO, Parsec

"Real-time personalization is still nascent. It’s never been about a lack of data science or analytics, rather the biggest factor slowing customization down is an outcome to optimize towards."What inspired you to launch a mobile advertising technology platform? I’ve been in digital advertising for a little over 10 years. My first company, Spongecell, pivoted into display advertising after raising money from IPG and I’ve been fascinated with the industry ever since. What are the core tenets of time-based advertising in…

Interview with Field Garthwaite, Co-Founder and CEO, IRIS.TV

"The future of media and marketing is building large loyal audiences and building first-party data to inform your strategies across all departments."Tell us about your role and how you got here. What inspired you to launch your second video technology company after Jukebox TV? Jukebox TV was originally created to make a better viewing experience for discovering and watching video content on the web. The first "Pandora for Video" product on the web. This was a straight B2C experience. IRIS.TV is a video personalization…

Most Consumers Fill Out At Least One Online Form a Week, But Businesses Struggle to Design Consumer-Friendly Forms

Businesses Risk Losing Customers and Hurting Their Reputation with Poorly Crafted Online Forms. A New Survey Offers Data and Advice for Businesses on Designing Better Web Forms Nearly 90% of consumers fill out at least one online form per week on average, according to a new survey from Clutch, a B2B research firm. However, consumers tend to abandon poorly designed online forms, putting small businesses at risk of losing conversions for lead generation or e-commerce sales. Clutch surveyed 502 consumers that filled…

Anaplan Brings Connected Planning to Germany with New Office and Data Center

Connected Planning Platform in the Cloud Will Enable German-Based Companies to Connect Data, People, and Plans for Better Decision Making Anaplan, a leading platform provider driving a new age of connected planning, opened an office in Frankfurt, Germany recently. Under the leadership of Managing Director for the DACH region Yuri Rotmanov and Christian Thiede, Sales Leader for Germany, Anaplan's Frankfurt office demonstrates the company's commitment to bringing connected planning to German organizations to help them…

Bright Pattern Expands Executive Team With Brian Hays to Accelerate Growth

Bright Pattern, Leader in Cloud Contact Center Software, Hires Industry Veteran, Brian Hays, as Senior Vice President of Global Sales Bright Pattern recently announced the appointment of Brian Hays as Senior Vice President of Global Sales. Brian brings more than 30 years of experience in software sales, sales management and the development of strategic alliances and partnerships. The hire comes at a time of extreme growth for Bright Pattern, having reported a 97% revenue increase, 64% increase in new customers, and an…

Amplitude Launches Program To Help Startups Achieve Product Market Fit

Company to Offer Product Analytics Scholarship for Seed Stage Businesses Amplitude, a product analytics company, has announced a new program that offers seed stage startups a substantial scholarship for the company’s advanced product analytics platform. Using Amplitude, startups can better understand what features and user actions drive important metrics such as engagement and retention. Read More: What Every Sales Leader Should Know About Conversation Intelligence Technology The new scholarship program offers seed…

Braze (formerly Appboy) Announces Integrations with Microsoft and AccuWeather to Expand Partner Ecosystem

Enhancements Include New Multi-Cloud Hosting and Dynamic Content Capabilities Recently, at Mobile World Congress 2018 in Barcelona, Braze (formerly Appboy), a leading marketing automation and customer engagement platform, announced technical integrations with Microsoft Azure and AccuWeather adding to the company's existing partner ecosystem platform. These integration partnership announcements were made live from the world's largest mobile technology event, alongside existing partners including Appsflyer, global leader in…

Mavenlink Unveils Major Enhancements to Full-Cycle Resource Management

Multitude of new features include a Drop-and-Drag Master Planning Console, and Demand and Capacity Forecasting Dashboard Mavenlink, the leading provider of cloud-based software for the modern services organization and a G2 Crowd Leader, has announced the availability of an advanced Full-Cycle Resource Management solution for the $3 trillion professional and marketing services industries. Read More: Nuxeo Opens Office in Japan to Meet Increasing Demand for Content Services Platforms The innovative solution is…

Nuxeo Opens Office in Japan to Meet Increasing Demand for Content Services Platforms

The Recognized Visionary among Content Services Platforms Expands into Asia to Increase Sales and Support in the Region Nuxeo, a leading cloud-native Content Services Platform, announced the opening of its Japan office in Tokyo. The new office in Tokyo is part of the company’s commitment to increasing its presence in Japan and the Asia-Pacific (APAC) market. At the time of this announcement, Eric Barroca, CEO of Nuxeo, said, “Legacy enterprise content management solutions simply haven’t met the demands of companies…