Not All Product Recommendations Are Created Equal

Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up labor costs so creative efforts can focus elsewhere. But not all Product Recommendations are created equal. Sure, you can easily make recommendations based on best sellers, current trends or current sales, and that’s usually moderately successful. But if you want to see a significant lift that truly impacts your bottom line, recommendations should be personalized based…

Flipboard Appoints Advertising Industry Veteran David Bell As New Board Member

Flipboard, the content discovery platform, announced that David Bell, former CEO of Interpublic Group and founder and chairman of global B2B agency Gyro, has been elected to Flipboard's board of directors. Danny Rimer of Index Ventures, who has been on the board since the founding of the company, is stepping down after 10 years of service. Current board members John Doerr and Mike McCue welcome Bell as Flipboard has become a top referrer to publishers and as brands look to drive similar results to their content via the…

MarTech Interview with Philip Inghelbrecht, CEO and Co-Founder at Tatari

"If I see a first true use of AI, it’s probably more in the world of fraud detection." Tell us about your role and journey into Technology. What inspired you to start Tatari? Tatari was born from direct experience as a first-time and large TV advertiser while at TrueCar. We ultimately realized two things: TV advertising, when treated with the right data and analytics, can work for any company Traditional agencies are simply not equipped for this method. What is Tatari and how does it make TV advertising…

Introducing Sage Plus for Experts

The fastest, easiest way to build your official direct to consumer brand Sage Digital announced Sage Plus for Experts, the first global, AI-driven platform that brings together official accounts of experts, critics, publishers and businesses into a beautiful, curated service that can be used to create direct to consumer channels and apps. Available to Sage Experts Program members for early access at sageplusforexperts.com starting today, Sage is a breakthrough product that helps creators do three things—build an online home…

Nintex Recognizes Top Channel Partners for Business Transformation and Impact

Fifteen Nintex Partners receive 2019 Nintex Partner Awards for helping enterprises improve their customer experience and business outcomes with Nintex Process Platform capabilities Nintex, the global standard for process management and automation, announced awards for 15 channel partners across three regions – Americas, Asia-Pacific and Europe, the Middle East and Africa (EMEA) -- and celebrated their success tonight at Microsoft Inspire. These awards recognize partners that consistently accelerate business…

YAO Network Makes BaaS 3.0 a Reality

The concept of a Blockchain-as-a-Service (BaaS) 3.0 platform suggests the best of both worlds - a centralised system of decentralised technology - and that is exactly what YAO Network strives to provide. Launched on 7 May 2019, the innovative platform garnered attention from the media as one of the few to launch a new generation of public infrastructure platform that will function as an ecosystem entry, a computation hub and a service market for blockchain communities. Despite…

TechBytes with Andy Hunn, COO at Resonate

Tell us about your role and the team and technology you handle at Resonate. I serve as chief operating officer at Resonate, which I co-founded more than a decade ago based on simple but profoundly important questions: “Can we use big data and AI to understand consumers beyond their demographics? Can we use big data to understand the deeper insights that explain why we make the decisions we do – to buy a certain product, to support a certain cause?” We founded Resonate based on this powerful idea of understanding people…

Grapevine6 Fuels Growth with Appointment of First President and Chief Revenue Officer

Avi Pollock and Brian Cook Join Grapevine6 Executive Leadership Team  Grapevine6, the leading social and digital sales engagement platform that accelerates sales and marketing efforts, names Avi Pollock the company’s first President and Brian Cook the company’s first Chief Revenue Officer. Since its founding in 2013, Grapevine6 revenues and client base have grown 100%+ every year. Forrester recently named the Grapevine6 a leader in the social selling space, citing them in The Forrester New Wave™: Sales Social…

Hard Rock International Taps Yext to Power Brand Verified Answers for Hard Rock Cafe Locations Around the World

Hard Rock Will Leverage the Yext Platform to Power Answers to Consumer Questions about Locations, Hours of Operation, and Holiday Information in Search Yext, Inc., the platform for Brand Verified Answers in search, announced its work with Hard Rock International to power answers-ready online listings and restaurant pages for Hard Rock Cafe locations globally. By managing restaurant information like locations, hours of operation, and holiday-specific details, the Yext platform allows Hard Rock to deliver facts verified by…

Swit Raises $6 Million to Assist its Rapid Growth Within the Team Collaboration App Market

The team collaboration app market is booming, and in the wake of Slack's recent IPO, the market is now valued at $45 billion. San Francisco-based startup Swit announced it has raised more than $6 million in additional funding to aid its already rapid growth within the app space. Swit is the complete team collaboration app Today, 83% of professionals depend on technology to collaborate, but despite companies like Slack's success, there is yet to be one singular collaboration app that…

New Study Finds Insights-Driven Approach to Cross-Channel Video Leads to Successful Marketing Efforts

Global survey found those brands that embrace customer-centric video marketing see greater returns 4C, a global data science and marketing technology company, released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Business Value thought leadership paper (TLP) delves into the growing importance of taking an insights-driven, video-centric approach to advertising and media buying as it relates to successful marketing efforts. Marketing Technology…

Synup Announces New Executive Hires and Expansion in 2019

New NYC Headquarters and Enterprise Practice Highlight Explosive Growth Synup, the leading SaaS platform powering customer acquisition, advocacy and loyalty for global brands and their business locations, announced that it has deepened its executive leadership bench and moved into a new headquarters in the heart of New York City.  Ashwin Ramesh, CEO and founder of Synup, has also moved to New York to direct the company’s rapid expansion.  Synup helps brands deliver the most accurate and engaging content across devices and…

Prime Day Prep: 4 Strategies for the Day

The deadline to submit deals has long since passed, Amazon's purchase orders have been placed, and vendors and sellers have packed their inventory, ready to be loaded on trucks if not already in transit to Amazon's fulfillment centers. And now it's official: Amazon announced that Prime Day 2019 will begin at midnight on July 15th and run to the end of July 16th – full 48 hours. In anticipation of another record-breaking Sales event, Amazon advertisers are gearing up to get the most out of Prime Day. In the past, many…

Accelerators Launched for Rapid Execution and Faster Time to Market

Rapid PIM implementation enables inRiver partners to deliver unique time-to-value programs for customers inRiver, the leading SaaS product information management (PIM) company, announced its inRiver PIM Accelerators offering. The partner-driven program allows customers to deploy industry-specific PIM solutions to drive rapid results for immediate business impact. “The ever changing product and technical landscape in the retail furniture industry requires a faster PIM implementation than others, which makes companies like…

Zeta Global and PlaceIQ Announce Strategic Partnership to Enhance the Zeta Data Cloud

Best-in-Class Location Data Improves Customer Experience and Marketer Results Zeta Global, a data-driven marketing technology company that helps brands acquire, grow and retain customer relationships, announced that it has entered into a strategic partnership with PlaceIQ, the company building a new model of consumer behavior with location data and insights. As part of the partnership, the Zeta Data Cloud, and its 200+ million U.S. marketing profiles will now be integrated with industry-leading location audiences,…

Thuzio Launches Equity Crowdfunding Campaign

Thuzio has launched a financing round in partnership with SeedInvest, a leading equity crowdfunding platform that provides accredited and non-accredited investors with access to pre-vetted startup investment opportunities. Thuzio is a sports events and media company that produces a national event series featuring live interviews with sports icons in premium hospitality settings for a business membership community. Thuzio is one of two companies founded by Tiki Barber (New York Giants), Mark Gerson (GLG), and Jared…

TechBytes with Scott Brazina, CMO at Impact

Tell us about your role and the team/technology you handle at Impact. As the CMO, my role is reflective of both Impact’s organizational direction, as well as my personal experience. My background is in software category creation, including branding, thought leadership, research. This background has really lent itself to support Impact’s announcement of the creation of the Partnership Automation category. I also have experience around supporting rapid revenue growth directly through pipeline creation through marketing,…

Lonely Planet Partners with Acquia to develop the Most Consumer-Centric Platform in Travel

With Lonely Planet's recent strides in the digital space including the acquisition of TRILL Travel, the leading travel media brand rolls out its reinvigorated online platforms supported by the customized technology developed in partnership with Acquia, a company that provides brands with innovative technology for unique consumer experiences. Acquia's software has been designed to equip Lonely Planet with the most seamless and user friendly travel website seen by the industry to date. Lonely Planet's choice in partnering…

AdLedger Unites Brands, Agencies, TV And Technology Companies To Fight Ad Fraud On OTT

Consortium Releases White Paper With Extensive Insights From The Hershey Company, Reprise/IPG Mediabrands, Hearst Television, MadHive, and Beachfront Media AdLedger, the non-profit research and development consortium building and implementing the blockchain and cryptography standards for digital media, today announced a collaborative white paper on fraud in the OTT ecosystem. The report features extensive insights from MadHive, Reprise/IPG Mediabrands, Hearst Television, The Hershey Company and Beachfront Media. “OTT…

70% of US Employees Hold Positive View of Artificial Intelligence in the Workplace Today

Genesys Survey Results Challenge Common Assumptions About AI Job Displacement Fears Despite recent doom-and-gloom anecdotal reporting, a nationwide survey of 1,001 workers in the United States (US) finds that 70% have an upbeat attitude toward new workplace technologies involving artificial intelligence (AI), such as chatbots, robots and augmented reality. Only 5% say they dislike new technology for putting their jobs at risk today. In fact, 32% of US respondents feel AI will have a positive impact on their job in the…