How WhatsApp Can Optimize For Ecommerce

Think back to the days when people used to call each other on landlines that had cords long enough to allow them to walk all around the house as they spoke to their friends and family. If you’re not old enough to have experienced that era, then you’ve definitely seen it in movies. The reality is that making phone calls isn’t as popular as it used to be. Text messaging is the new preferred method of mobile communication. In the last decade, the rate of text messages sent per month increased more than 7,700%. We’re talking…

GDPR Changes Buying Behavior and Mobile Usage Continues Rapid Growth, Smaato Research Shows

H1 2018 Report Delivers Mobile Insights on the GDPR, Asia, and Top Industry Sectors Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced the publication of the Global Trends in Mobile Advertising report, analyzing the trillions of ad requests and impressions from their platform in the first half of 2018. While mobile continued to grow, the GDPR significantly altered the prices and demand for different types of mobile inventory in H1 2018. Spending on GDPR-compliant ad…

Outreach Recognized as Top Startup by LinkedIn

Outreach Ranked 15th on LinkedIn's Annual List Celebrating the Startups Where the World Wants to Work Now Outreach, the leading sales engagement platform, announced that it has been named one of LinkedIn's Top Startups, a list recognizing 50 of the world's best and most sought-after places to work. To compile the list, LinkedIn analyzed the behavior of its more than 500 million users to identify where professionals want to work, while also focusing on metrics such as interest in the company, engagement with employees, and…

Interview with Erwin Bos, Director of Sales, Europe, Tapjoy

"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to the tiny display banner ads that run on the mobile web."Tell us about your role at Tapjoy and the team/technology you handle. I am the European Sales Director at Tapjoy, which means I am responsible for building close relationships for the company with brands and agencies and trading desks throughout EMEA. Operating an opt-in, Advertising as a Service model, Tapjoy empowers people to unlock premium content…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through the major MarTech developments last week. Nexcess to Sponsor the Human Element NEXT Conference The Conference Is an Event Focused on the Innovation in eCommerce, Digital Marketing and the Future of Online Retail SutiCRM’s Latest Software Version Is Packed with New Features…

Interview with Giuseppe Caltabiano, Head of Content Strategy, EMEA & APAC, Contently

"The modern customer experiences content that brands have aimed toward them, based on a complex profile of their habits, preferred devices and the challenges they face."Tell us about your role at Contently and the team and technology that you handle. I’m Contently’s Head of Content Strategy for EMEA and APAC, and in the role I advise B2C and B2B clients on high level content marketing strategy. What draws you to DMEXCO this year?  It’s my very first edition. I have always wished to attend and for many reasons I…

Kaltura Announces Advanced Advertising Solution Together with Yospace and SpotX

Leading Providers in Cloud TV and Advertising Team to Offer Customers the Most Robust, Flexible, and Fully Integrated Solution to Increase Revenue with Live and On-Demand Targeted Advertising Kaltura, the leading video technology provider, announces the release of its Advanced Advertising solution, which leverages the company’s partnership and technology integrations with Yospace, a leading dynamic ad insertion provider and SpotX, the global video advertising and monetization platform. Personalized advertising…

Shareablee Adds Industry’s First Branded Content Advertiser Search to Its Monetize Suite

Partnership Explorer Provides Branded Video Ad Intelligence for Social Marketers Shareablee Inc., announced their Monetize Suite's new Partnership Explorer, a first-of-its-kind branded content planning and ranking dashboard that provides unlimited access to search advertisers individually or by industry groupings across over 5000 global categories. To date, branded video on platforms such as Facebook, Instagram and Twitter have grown 57% since 2017, with nearly seventy percent of engagement being driven by Sports,…

How to Make Video a Better Part of Your Content Strategy

By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will account for 80 percent of all consumer internet traffic by 2019. But just because video is popular doesn’t mean brands know how to do it well. Branded video can only be as great as the strategy behind it. Video content is simply one tactic that has to be part of a wider marketing strategy. Regardless of what tactics you choose, a strong strategy starts with your audience. Do you want to reach people in a…

New Study: 2018 PROMO Online Video Statistics and Trends

The future of online marketing is video content. It’s the leading format for brands and advertisers, and for good reason – consumers absolutely love video content. That’s why we decided to dig deeper to find out how, when, and where people prefer to watch videos online. The team at PROMO conducted a study of more than 500 individuals of all ages. We asked about their habits and preferences when it comes to watching online videos. As a result, we learned a lot about when and how people watch video, along with some…

TechBytes with Matt Trotta, GM, North America, Playbuzz

Matt Trotta GM, North America, Playbuzz We were moved by the significant disruptions in the market for user-generated content and storytelling platforms. To understand the true definition of 'success' for marketing technology platforms in this space, we interviewed Matt Trotta, GM, North America, Playbuzz.Tell us about your journey and how you landed at Playbuzz? The majority of my career has really taken place in the branded content space. Perhaps most notable is the 6.5 years I spent at BuzzFeed, where I saw the…

Interview with John Dahl, CEO, Co-Founder at Mux

"For some online video platforms, the most profitable form of monetization isn't advertising - it's sponsored content. An interesting sponsored video is a lot more engaging than a traditional pre-roll ad." Tell us about your role and journey into technology. What inspired you to found Mux? I got into software accidentally. I actually studied philosophy in college and theology in graduate school and started doing some freelance programming when I needed a job, since the market for professional philosophers is a bit thin.…

Amplience Adds Former SAP Hybris Executive to Its Leadership Team

Brian Walker Brings Expertise in Digital Commerce, Content Management, Marketing, and Customer Experience Technology to Amplience Amplience, the global leader in Dynamic Content and Asset Management Software-as-a-Service, announced that Brian K. Walker has been appointed Chief Strategy Officer to support Amplience’s commitment to strategic innovation. As Chief Strategy Officer, Walker will be responsible for product and go-to-market strategy, working closely with Amplience’s customers, broad ecosystem, and leadership team.…

Monetate Partners with Mobile1st

Partnership Delivers Best-in-Class Services and Expertise in Testing, Segmentation and Mobile Conversion Optimization for Small to Midsize Brands Monetate, the worldwide leader in personalization, and Mobile1st, a leading mobile conversion rate optimization services company, announced a strategic partnership to help increase marketing effectiveness and conversions for small to midsize organizations. The partnership offers combined expertise in mobile conversion optimization and the Monetate Test and…

CMO Council Study: GDPR Breaks Group of Marketing Teams into Leaders and Laggards

Marketing Leaders Embrace GDPR as Path to Trust and Improved Experiences; Compliance Laggards Shirk Responsibility And Fail To Champion Change GDPR continues to disrupt the Marketing Technology landscape. Most CMOs are still chasing the GDPR standards that have become the pillars of data privacy for business today. While some organizations saw the 25 May enforcement deadline for the General Data Protection Regulation (GDPR) as the finish line for compliance, leading-edge marketing executives saw the day as a starting point…

Spot Trender Launches Reimagined Brand Tracking and Ad Testing Technology

The launch of the new Spot Trender Cloud has been deemed wildly successful. In 2018, more than 80% of Spot Trender's full-service clients have adopted and migrated over to Spot Trender Cloud, which aims to be more predictive of actual sales, while being significantly faster and more cost effective than traditional competitors. According to Forbes, companies who adopt data-driven marketing are six times more likely to be profitable.  The market lacked a single solution that would enable marketers to achieve all of their…

Highspot Named Top Startup by LinkedIn

LinkedIn Honors Highspot as One of the 50 Most Sought-After Startups in the Nation Highspot, the industry's highest-rated sales enablement solution that modern sales reps love, has been named to the 2018 LinkedIn Top Startups list, which honors the 50 most sought-after startups nationwide. The LinkedIn Top Startups list is derived from a blended score looking at factors including interest in the company, engagement with employees, job interest and retention, and is informed by the billions of actions taken by more…

Custora Scoops $13.75 Million Series B to Usher New Path in AI-Driven Digital Commerce

Customer Analytics Software Provider Uses Ai Technology to Drive Revenue and Lifetime Value for Today’s Top Retailers Today, Custora, the leading customer analytics platform for retail, announced $13.75 Million in Series B funding led by General Catalyst with participation from existing investors Foundation Capital and Greycroft. Custora helps retailers - including 7 out of the top 20 retailers in the U.S. - grow revenue and increase customer lifetime value (CLV) by making better use of AI-driven customer insights. At the…

Swanson Health Selects Alliance Data’s Conversant for Personalized Digital Marketing Services

New Agreement to Help Foster Deeper Engagement with Existing Customers and Website Visitors, and Expand Swanson Health's Customer Base Conversant, the digital media arm of Epsilon, an Alliance Data company, announced a new agreement with Swanson Health, a wellness leader for nearly five decades. Conversant will lead Swanson Health's personalized digital marketing to help increase product sales, grow its customer base and drive marketing efficiency. Founded in 1969, Swanson Health began as a mail-order business with a…

Video for All: Why Vidyard Chose INBOUND 2018 to Make Big Marketing Technology News

Say it all with a video. Yes, that's what Vidyard has done to the video marketing ecosystem in 2018. With a flurry of exciting new releases and tech integrations, the landscape is brimming with optimism. At INBOUND 2018, Vidyard has announced that HubSpot Video, is now available free to all HubSpot Marketing, Sales, and Service Hub customers. MarTech RADAR 2018: Top 150 B2B Technology Companies We sat down with Tyler Lessard, VP Marketing at Vidyard, to understand what makes video the most exciting Marketing…