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The Year of Advanced TV: Leveraging Data in New Ways

In 2018, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule. But for many traditional television advertisers, Advanced TV remains a daunting concept. That’s understandable. Advanced TV, as an umbrella term that encompasses everything from data-driven targeting to programmatic placement, is a fast-moving yet nuanced opportunity. (For more background on the market forces driving Advanced TV, as well as the requirements for advertising execution in this realm, check out part 1 and part 2 …

Fireside Chat with Lindsay O’Neill

Lindsay O'Neill talks about her journey in The linknexus, her reputation as a ‘Storyteller’ and how she stays on top of every marketing and sales trends. Tell us about your role at linknexus and how you got here. I run sales and business development for linknexus. Last November I attended a small surprise party for one of my best friends and got seated next to this cool dude, John Lim (linknexus’ CEO). We started chatting about his “job” and he told me all about linknexus. As the former VP of the Enterprise…

Interview with Jeff White, Founder, Gravy Analytics

"The ability to understand - in a privacy-friendly way - the places and events that a marketer’s target audience visits are a much bigger frontier."Tell us about your role at Gravy Analytics and how you got here. What made you start a Customer Intelligence platform?  Gravy Analytics started in 2011 as a local events discovery company, recommending interesting things to do in your area. Knowing that events are often the greatest indicator of interests and passions, and seeing the gap in understanding what customers do in…

Google Revises ‘Quality Rater’ Guidelines, Once Again!

Yet, again, Google has revised its content quality guidelines for contractual reviewers. Google works with 10,000 ‘quality rating professionals’ to assess content quality for its search engine results Quality raters now have their hands on the latest edition of Google’s ‘content quality reviewing guidelines.’ At 164 pages, this is one of the many revisions that Google has made to these guidelines. The first set of rules was published by Google circa 2015. Google has an army of 10,000 ‘content quality reviewers’…

Malicious Bots And Bad Apps: Why The Twitter Purge Matters?

Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content Marketers Earlier this week, Twitter posted a blog announcing new requirements for developers who develop apps using Twitter’s API. The social media platform announced the new norms stating that they are “recognizing the challenges facing Twitter and the public — from spam and malicious automation to surveillance and invasions of privacy — we’re taking additional steps to…

Pressboard Launches Pressboard University to Educate Brands and Marketers on How to Create Great Content and Storytelling

Pressboard Will Use This Knowledge to Develop a Concrete Curriculum on Branded Content Pressboard, the world’s number one platform for buying branded content, announces the launch of Pressboard University. Through this new educational platform, Pressboard aims to improve the quality of branded content across the industry by providing brands and marketers with the expertise and tools they need to tell better stories. Pressboard also announces that Fara Warner, the former Global Content Director at WSJ. Custom Studios,…

Interview with Mark Bunting, CMO, Rackspace

" Both CMO and CTO are considered key stakeholders and the relationship between the two departments is no longer siloed, but very much collaborative."Tell us about your role at Rackspace and how you got here. What made you join a cloud computing company? While I previously served in an interim CMO role with Rackspace, I threw my name in the hat to be considered for the fulltime position after falling in love with Rackspace’s incredible talent and company culture, broad portfolio of technology solutions and 20 year legacy…

Adwerx Adds Instagram To Popular Automated Listing Advertising Program

Over 1.8 Billion Listing Ad Impressions Have Been Seen by Potential Buyers Adwerx announces that it has incorporated ads on Instagram into its highly regarded Automated Listing Advertising Program. Instagram has rapidly become one of the most popular social networks with over 800 million active monthly users. The addition adds to Adwerx's ability to provide real estate agents with comprehensive visibility for their real estate listing ads. New automation partners will be automatically enrolled into the Instagram…

The Year of Advanced TV: How (and Why) Marketers Can Embrace the Opportunity

Advanced TV and all that it encompasses – programmatic TV, addressable TV, connected TV, linear audience targeting, set-top box video on demand, interactive TV and even second-screen syncing – is coming into its own in 2018, and the benefits to marketers are substantial. And the word seems to be out: Per Forrester Research, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule this year. That said, despite investment intentions, many marketers still struggle with the definition of…

How Can Event Data Help Enterprises Build Customers?

Globally, business models are shifting towards delivering a positive customer experience across all touchpoints. A satisfied customer is a critical differentiator in the success story of any business. How does Event Data lead to building satisfied customers?  One can’t argue with the fact that the Internet is a throbbing global virtual marketplace for businesses, new and old, big and small. In short, the internet can cater to most demands a person has. Be it shopping, Social interactions or finding information in general,…

Which Is the Best AdTech Stack for a Performance Marketer?

Performance Marketers Often Struggle to Decide on the Most Suitable Ad Format for Their Online Marketing Strategies. Key Information on Search, Social & Discovery Advertisements, and the Best Possible Ways via Which They Can Be Applied David Ogilvy had once spoken about the persuasive power of informative advertising. Today, that quote has become a symbolic guide for AdTech customers catering to cross-channel media inventories. Here’s a little food for thought from AdTech industry- By 2021, Mobile Video…

Secure Trust Bank Selects nCino to Enhance the Customer Journey and Automate Business Processes

nCino, the worldwide leader in cloud banking, announced that Secure Trust Bank Plc , a £1.9 billion‐asset British retail and commercial challenger bank, has selected the nCino Bank Operating System as its new technology platform to digitise operations and enhance the customer journey for its Real Estate Finance (REF) business. Adopting nCino's Bank Operating System gives STB a single cloud‐based environment, built on the Salesforce platform, that combines customer relationship management (CRM), loan…

Interview with Liam Galin, President and CEO, Matomy

"The future of mobile advertising is in-app. Consumers today are spending more time than ever before on their smartphones – up to five hours a day."Tell us about your role at Matomy and how you got here. I joined Matomy as President and CEO in 2018 following a long career in technology and global business, with a focus on telecommunications. Before landing at Matomy, I served as President and CEO of Flash Networks, the leading provider of optimization, monetization and security solutions for mobile operators. My interest…

IBC2018 Enhances Conference Programme with Keynote Sessions from Amazon, Viacom and Wonderhood Studios

IBC2018, the world’s most influential media, entertainment and technology show, announces three new Keynote speakers from globally renowned media and entertainment powerhouses. The addition of executives from Amazon, Viacom and Wonderhood Studios adds to the big-name line up of thought provoking and informative sessions and speakers already announced by IBC. “The past 12 months have shown that delivering premium content is crucial for media enterprise to succeed. As the rapidly changing media landscape continues to…

Retail AI Leader Rubikloud Expands Senior Management Team and New Global Offices

Rubikloud Achieves 50% Women Executive Ratio; Adds Top Enterprise Veterans to Its C-Suite to Manage Rapid Growth Across Three Continents Rubikloud Technologies, a global leader in retail artificial intelligence (AI), announced both the expansion of its senior management team and growth of its global sales and client teams to the UK & Ireland, Texas, and Hong Kong. With over 100 employees, this growth marks Rubikloud as one of the largest enterprise AI companies in the world. Enterprise AI is the biggest market…

Zilliant Enables Consumer-Like E-Commerce Experience for B2B

AI Delivers Product Recommendations, Pricing Consistency Across All Channels Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, announced that the Zilliant IQ platform now seamlessly integrates into any eCommerce system. B2B customers now expect a personalized, consumer-like buying experience as professionals. For executives tasked with delivering on this initiative, that means they need to provide pricing consistency and relevant product recommendations…

Interview with Yuval Ben-Itzhak, CEO, Socialbakers

"Analytics alone can tell a story, but the ability to turn that story into action and business success is what most analytics platforms are still missing."Tell us about your role at Socialbakers and how you got here. What made you start an influencer marketing platform? I joined Socialbakers just over a year ago. I have been working in technology my entire career, with a focus on Cybersecurity and AdTech. I decided to join Socialbakers because of the massive opportunity in the social media marketing space today. Last year…

1.5 Million Affected by Hackers Targeting Singapore’s Health Data

Singapore’s Worst Cyber-Attack Has Left a Quarter of the Population Confounded Businesses today are completely awash with data in various indefinite amounts. Storing, cleaning and combining data in a secure unified format is necessary for consistent functioning with no lapses. Unfortunately, the same cannot be said in this scenario. Local media in Singapore say that cyber hackers broke into their country’s government-owned health database in a “deliberate, targeted and well-planned” attack. The victim and the target is…

LINE FRIENDS Launches ‘BT21’ Sticker and Camera Effects on Facebook and Messenger

'BT21' Characters Beloved by Millennials from All over the World, Is Now on Facebook and Messenger! LINE FRIENDS, one of the world's fastest growing global character brands, announced that it has launched BT21 sticker and camera effects on Facebook and Facebook Messenger. Following the launch, users will be able to enjoy a variety of sticker pack and camera stickers, frames, and AR effects featuring BT21 characters on Facebook and Messenger. The newly launched sticker and camera effects capture the features of 8 BT21…

Vendasta Brings G Suite to Marketplace

Vendasta is helping more businesses seamlessly ‘go Google’ with its integration of G Suite. The partnership means Vendasta customers (partners) can now access G Suite in the Vendasta Marketplace, and easily re-sell the solutions to their clients. “More than five million businesses are using G Suite to collaborate smartly and securely in the cloud,” said Ed O’Keefe, Executive VP of Vendasta’s Marketplace. “Our partners are now able to drive their local business clients toward one of the best productivity tools on the…