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Immuta Announces New Features to Strengthen Automated Data Governance

In 2018, consumer data breach incidents in the US cost companies $654 billion. Cyberattacks continue to target US companies, siphoning off close to $6.2 billion in Q1 2019 already. To enable companies to meet benchmark data governance standards and detect sensitive data lakes, Immuta announced advanced privacy-enhancing features to its industry-acclaimed Automated Data Governance platform. Immuta announced new updates to the Automated Data Governance platform at the ongoing Strata Data Conference, September 23-26, 2019.…

68% have Visited up to 10 Countries: Agoda.com Study

US ranks 4th out of 11 countries for people who have never been abroad with 29% never having left the States Britons lead the way for globetrotting, taking the top spot for the highest number of international countries visited according to the "Well Traveled Survey" commissioned by Agoda.com, one of the world's fastest growing digital travel platforms, with the average British traveler visiting 12 countries, closely followed by Australians who average 10 international destinations.…

DeepFraud AI, a Recent Google Spinout Company, Named to Insurance CIO Outlook’s Top 10 AI Solution Providers – 2019

Insurance CIO Outlook announced that DeepFraud AI has been named as one of the Top 10 Artificial Intelligence Solution Providers of 2019 and has been profiled for the cover story of the September issue of the magazine, just ahead of the largest conference of the year, InsureTech Connect in Las Vegas, NV. Marketing Technology News: HUAWEI CLOUD Gains Ground in Global Markets through Cloud + AI + 5G + IoT Founded by a senior Google AI engineer and Bridgewater Associates…

The Top Four Messaging Channels in Customer Care and How to Select the Right One

As part of customers’ communications shifting to digital, messaging is one of the fastest growing channels: 67% of people now expect to use messaging apps to talk to businesses. To accompany this trend, GAFAs are opening new business messaging channels such as WhatsApp Business Solution and Apple Business Chat. While they may look similar at first glance, each of them have their specifics in terms of user base, features, entry points… We have gathered the top 4 messaging channels to help you understand their specifics…

Zift Commended by Frost & Sullivan for Developing ZiftONE, a Marketing Automation Tool for Channel Partner Management and Marketing…

Zift Has a Healthy Partner Ecosystem for Easy Integrations and Connections, Making Zift a Hub for All Things Related to Partner Management  Based on its recent analysis of the global marketing automation solutions market, Frost & Sullivan recognizes Zift Solutions, Inc. with the 2019 Global Innovation Excellence Frost Radar Award for building ZiftONE, the only all-in-one platform for channel marketing, sales, and operations. Instead of simply adding partner relationship management, onboarding, sales enablement…

Google Becomes Largest Player in App Marketing Space for the First Time, According to AppsFlyer’s Latest Performance Index

Facebook Maintains Top Spot in the Overall Index Power Rankings for Driving Both Quality and Higher Adoption Among Advertisers AppsFlyer, the global leader in mobile attribution and marketing analytics, released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Caption: Performance Index Global Volume Ranking Importantly,…

Do as I Say, Not as I Do; ‘Sustainable’ Shoppers Add 40% More Meat to the Basket

Contrary consumption patterns uncovered by dunnhumby Beyond prove the importance of retailers taking a 360-degree view of the socially conscious shopper The latest research from dunnhumby, the customer data science leader, reveals over half of shoppers (56%) claim they “want to be more self-sufficient in food’’, reducing the environmental impact of what they consume.  Meat production is known to be one of the highest contributors to greenhouse gases, yet remarkably 40% of these consumers still spend more on meat products…

Igneous Announces DataProtect Backup as-a-Service Direct to AWS

Igneous, Inc., the Seattle-based company delivering the only Unstructured Data Management (UDM) solution, today announced the release of the software-only version of DataProtect, a backup and archive service that writes data directly to any Amazon Web Services (AWS) S3 storage (S3, Standard-IA, Glacier, Glacier Deep Archive). Delivered as-a-service, Igneous DataProtect is already the only backup and archive solution architected for the massive scale of unstructured, machine-generated file and object data. With this new…

Mobile Marketing Platform YouAppi Names Sawato (Stephan) Yoshii as Country Manager for Japan

With Japan One of YouAppi’s Largest Markets Globally, the Addition of Sawato (Stephan) Yoshii as Country Manager Will Increase Youappi’s Penetration in the Japanese Market YouAppi, a leading marketing platform for premium mobile brands, announced that Mr. Sawato (Stephan) Yoshii has been named Country Manager for Japan. Founded in 2012, YouAppi has developed a marketing technology platform for marketers, agencies, developers, and publishers. From user acquisition to app re-engagement via video, social and other…

CIO Leadership: Driving Towards the Future: Digital Transformation and Business Transformation to Take Center Stage at the Upcoming HMG…

Leading technology executives speaking at the 2019 Stamford CIO Executive Leadership Summit include Harriet Edelman, Vice Chairman, Emigrant Bank; Matthew Lagana, CISO, MBIA; Tom McCurley, CIO, The Chefs’ Warehouse; Shamla Naidoo, Managing Partner, IBM Global Security Services; David Pogue, technology columnist, TV correspondent and author; Frank Price, VP and CISO, CVS Health; and Colette Rubio, SVP, Enterprise Technology, WWE Digital disruption and technological innovation are forging a brand-new future for business, and…

Reflect AdLogic Delivers More Than One Billion Ads in 2019 and Powers One of the Largest Digital Signage Networks in the US

Platform Enables PatientPoint and Cedar Fair to Seamlessly Incorporate Measurable Advertising into Specialized Brand Content Reflect, a leader in award-winning digital signage, announced that its AdLogic platform has served more than one billion ads this year. This momentum is the result of multiple enhancements to the platform and the expansion of its digital signage activations. Reflect customers include Cedar Fair Entertainment Company, one of the world’s largest operators of amusement parks, water parks and park…

New Survey from OpenX and The Harris Poll Finds Consumer Optimism About Economy Will Fuel Increased Spend This Holiday Season; Digital to…

Millennial Shopping Surge to Help Spur Five Percent Total Increase in Holiday Spend OpenX released its annual holiday report in conjunction with The Harris Poll that examines trends in consumer shopping, media consumption, effectiveness of advertising and much more. The 2019 data paints a complex, yet optimistic picture for retail as consumers report a healthy appetite to spend this Holiday Season. For the first time in an OpenX/Harris Poll report, a majority of holiday shoppers plan to spend more on digital channels,…

Ebix and Yatra Online, Remain Committed to Creating India’s Leading Travel Services Platform

Ebix, Inc. and Yatra Online, Inc. stated that they continue to work diligently towards consummating the merger announced on July 16, 2019 and continue to work together on preparing and filing a proxy statement and Form S-4 with the U.S. Securities and Exchange Commission ("SEC") in relation with the merger. As previously announced on July 16, 2019, following the completion of the transaction, Yatra will become part of Ebix's EbixCash travel portfolio alongside Via and Mercury and will continue to serve…

Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses

The Latest Development from Ad:S Is Built to Be the Most Efficient Ad Buying Solution in the Betting Market Sportradar, the world’s leading provider of sports data and content, announced the launch of its programmatic ad solution. The offering comes from ad:s – Sportradar’s full-service, data-driven marketing solution for sports betting operators. As the world’s leading betting services provider, Sportradar has built a major, global business founded on fast, reliable and insightful data. Complementing the range of…

Merkle Named a Strong Performer Among Performance Marketing Agencies

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies by leading independent research firm Forrester Research, Inc. The agency was recognized for its people-first approach to performance marketing and for being strong in both paid search and programmatic display. Forrester recently released The Forrester Wave: Performance Marketing Agencies, Q3 2019, naming Merkle a strong performer. The report assesses the state…

GIPHY Selects Oracle Data Cloud to Measure Viewability Across Billions of GIFs

Groundbreaking integration is first to measure ad delivery, viewability and invalid traffic for short-form branded content from GIPHY Oracle Data Cloud announced a new integration with GIPHY, the first and largest GIF search engine, enabling Oracle's Moat to measure ad delivery, viewability, and invalid traffic for short-form branded content across the GIPHY platform. The integration will allow advertisers to validate that branded content on GIPHY was seen by actual users, while extending the range of Moat's measurement…

CMOs are Overlooking Key Opportunities to Drive Growth Through Search Engine Marketing

Adthena’s 2019 Survey of CMOs Uncovered Marketing Executives’ Perceptions Towards Search Engine Marketing (SEM) and the Opportunities They May Be Overlooking Today’s CMOs are spending millions of dollars a year on SEM. In fact, this channel now makes up the largest Digital Marketing budget line for CMOs and accounts for nearly half of Digital Advertising spend globally. Yet despite the continued investment in SEM, CMOs have conflicting views on how this channel should be used and its value as a Digital Marketing function.…

In the Digital Age, Why Has Content Marketing Become King?

Digital Marketing has rapidly changed over the past few decades — so much so, that what was acceptable just five years ago is now a kiss of digital death. Methods previously used unchanged for decades — print and digital advertisements, mailouts, brochures, etc. — are now being shelved and replaced with rich and engaging content. The main question is, why? Why has content suddenly become so important for businesses? What changed to influence such a huge shift to one single aspect of Marketing? The answer lies within a…

Singapore Tech Company Biqmind Launches New Partnership with HUAWEI CLOUD to Support Customers Across APAC

Biqmind Will Provide Advanced It Advisory and Professional Services to Help HUAWEI CLOUD Customers with Easier Adoption  Biqmind has signed a memorandum of understanding for a partnership with HUAWEI CLOUD.   The Singapore-based, leading-edge technology company will support new and existing HUAWEI CLOUD customers across Asia Pacific in their enterprise digital transformation journey via the HUAWEI CLOUD in fast-growing areas such as: edge computing, multi-cloud adoption, disaster recovery and DevSecOps. With Biqmind’s…

4 Applications of AI in Marketing That CMOs Should Watch Closely

From Optimizing Messaging for Direct-Response Channels to Powering Chatbots, AI Is Making an Impact That Will Only Accelerate from Here Over the next decade, Artificial Intelligence will transform the nature of work across a range of industries, and given our penchant for being early adopters, marketers will be on the fast track. The potential of AI and Machine Learning to help marketers better understand our customers, improve their experience with our products and services, and reach them via tailored messages and…