Vidyard to Power HubSpot Video with Fully Integrated Video Solution

New Solution Powered by Vidyard Enables Marketing, Sales and Service Teams to Easily Create, Share and Track Personalized and Interactive Videos Directly Within the Hubspot Video Platform Today, Vidyard, the leading video platform for business, announced that it will power the new HubSpot Video solution unveiled at INBOUND 2018. As a fully integrated video solution for marketing, sales and customer service, HubSpot Video offers seamless video hosting, in-video CTAs and forms, video analytics and personalized video messaging…

MediaMath Announces Enhancements to Native Advertising Offering

Ad Tech Leader Makes Improving Consumer Experience Central in New Channel Release MediaMath announced enhancements to its native advertising offering with new creative management solutions and supply partnerships that fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend, and a creative format proven to be more engaging to consumers. The launch comes on the heels of MediaMath’s recent round of funding of $225 million and…

MERIDIUN and Sitch Ai Partner to Bring Intelligent Omnichannel Platforms to Mobile World Congress Americas

Leading Augmented Reality (AR+) and IoT Platforms Present New Tech Collaborations MERIDIUN, an intelligent augmented reality (AR+) platform, and Sitch Ai, developer of geospatial and situational awareness technologies, are pleased to announce that the companies will attend and exhibit in partnership at Mobile World Congress Americas (MWCA), the world’s premier event where business leaders come to evolve and advance in the sphere of mobile technology. Held Sept. 12 to 14, 2018, at the Los Angeles Convention Center in Los…

Unmasking the State of Influence in Men’s Grooming

Friday, August 17 this year was National Men’s Grooming Day - a day when men can focus on their appearance and when salons, hairdressers and beauty parlors can cater to men with various offers. What better time to look behind the beard, if you will, to understand the brands that are favorites in men’s grooming among influencers, and how marketers can learn from these brands to scale their own influencer marketing programs. Traackr gathered data from the top beauty influencers to find out which men’s grooming brands were…

Zendesk Expands Global Footprint in Japan with a New Office

New Office in Iconic Kyobashi Erogrand Testament to Strong Growth and Ongoing Investment in Japan  Zendesk is heading East. The leading Sales and Marketing Technology company has announced it has expanded its footprint in Japan with a new office in the heart of Tokyo’s Chuo City, the old town that has flourished for over 400 years as the city’s cultural, informational, and business hub. Zendesk Japan has seen close to 50 percent year-on-year revenue growth, placing it in the company’s top 10 largest markets globally,…

Glympse Delivers Personalized Predictive Experience for TruGreen Customers

Nation's Largest Lawn Care Company Leverages Engagement Through ETA Updates and Live Map View of Specialists on the Way to Service Appointments Glympse, the pioneer of real-time location technology, is proud to announce they are working with TruGreen, the nation's leading professional lawn care company helping people live life outside, to deliver information to consumers and businesses-including the location and estimated time of arrival (ETA) of TruGreen specialists via the TruGreen mobile app. Glympse has integrated its…

Study: Holiday Marketing Emails Generate, on Average, Higher Conversions Than Business-As-Usual Emails

Themed Campaigns That Reference Specific Holidays See Lower Open Rates, but Generate More Conversions Than BAU Messages Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 percent lower open rates, indicating the importance of message theme, type of offer and time of deployment when it comes to capturing subscriber attention and maximizing share of wallet. In its 2018 Holiday Marketing Guide, Yes Lifecycle Marketing analyzed almost 8…

Conversational Marketing Platform Drift Acquires Email Marketing Automatikon Tool Siftrock

Drift, the world’s leading conversational marketing and sales platform, introduced new products and partnerships built to connect businesses with customers now, not later, at HYPERGROWTH 2018. The company announced Conversational Advertising, Drift Assistant, the acquisition of Siftrock and partnerships with Marketo, Demandbase and Outreach. “The last decade in B2B sales and marketing was all about the business following up later,” said David Cancel, Drift Founder & CEO. “But today, B2B sales and marketing has to be…

Overcoming Perceptual Vigilance & Harnessing Disruption to Capture Attention

Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are especially conscious of the damage that irrelevant messages can do - to both brands and publishers. At video intelligence we firmly believe that context is the key to capturing and keeping a consumer’s attention. By delivering content…

Spectrio Merges with Voice Solutions, Expanding In-Store Marketing Footprint

Merger Creates Efficiencies for Clients and Builds Spectrio Operations in the Midwest Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced  that it has merged with Minneapolis-based Voice Solutions, a woman-owned, sensory marketing service company founded in 2004. The merger will increase Spectrio’s in-store marketing footprint throughout North America and expand the Company’s sales and operations teams in the Midwest. “Over the years, both…

DecisionLink Adds Three More Heavy Hitters to Its Board of Directors

Joanne Moretti, Richard Haddrill, & Jeff Mitchell DecisionLink is proud to announce the election of three of the world's brightest business minds to its Board of Directors. Joanne Moretti, Richard Haddrill, and Jeff Mitchell will be bringing three very unique perspectives and backgrounds to the table to help the DecisionLink Board provide innovative leadership and drive strategic growth at the highest level. Joanne Moretti - Joanne brings 30+ years of sales enablement and marketing experience to the…

HubSpot’s Platform Ecosystem Exceeds 200 Participating Partners

Hubspot's Continued Investment in Platform Development Results in 108% Growth in Total Partners HubSpot, a leading growth platform, announced that the HubSpot Connect platform partner program has grown to now include more than 200 integrations. In the last year, HubSpot Connect has seen 108% growth in the number of total Connect partners. There are over 6,000 software vendors building tools for marketing, sales, and service teams. At the same time, the growth rate of SaaS spending per company is projected to increase…

Nexcess to Sponsor the Human Element NEXT Conference

The Conference Is an Event Focused on the Innovation in eCommerce, Digital Marketing and the Future of Online Retail NexCess, the leading provider of a variety of eCommerce hosting services, including performance-optimized WooCommerce and Magento cloud hosting announced its sponsorship of the Human Element NEXT Conference. The Human Element NEXT Conference takes place on September 11 at the Scarab Club, Detroit, Michigan. It is an event which focuses solely on innovation in eCommerce; digital marketing and the future…

TechBytes with Holly Carter, Director, Product Marketing, Confirmit

Holly Carter Director, Product Marketing, Confirmit Advertising online to Gen Z is a hurdle that most brands have to overcome. Confirmit's recent survey has unveiled the trends in marketing to this generation. We spoke to Holly Carter, Director, Product Marketing, Confirmit, to understand the nuances of enhancing the user experience for Gen Z.Tell us about your role at Confirmit and the team/technology you handle. I am the Product Marketing Director at Confirmit. My role is to ensure researchers and corporations…

Rivet Works Partners with BigCommerce to Automate the Use of Consumer-Generated Content Across All Digital Properties

Rivet Works’ Platform Allows Direct-To-Consumer Businesses to Easily Generate and Organize Visual Content for Immediate Use in Commerce and Digital Marketing Rivet Works, the market leader in software that powers the direct-to-consumer revolution, announced it has been named a BigCommerce Certified Technology Partner. Through Rivet Works, any BigCommerce customer can now automatically generate and display customer-created content in any channel to deepen customer relationships and lift online sales with little or no manual…

Smarter, Faster, Simpler: Harmonic Brings a Bold Approach to Video Streaming at IBC2018

At IBC2018, Sept. 14-18 in Amsterdam, Harmonic will demonstrate how its software-defined and SaaS solutions are changing the face of OTT and next-gen TV delivery, driving better-quality video experiences on every screen. Embracing Harmonic's smarter, faster and simpler software-centric approach for video delivery, broadcasters, content owners and service providers can increase their business agility, launching services faster and more reliably. "The media and broadcast industries are evolving at a rapid pace as…

Demand Orchestration Platform 6sense Acquires ZenIQ

Creates Industry's Most Comprehensive Platform for Account Based Marketing 6sense, the industry's leading Demand Orchestration Platform, announced that it has completed the acquisition of ZenIQ, the highest-rated account-based marketing and sales orchestration solution on the market. With this acquisition, 6sense now provides the most comprehensive account-based marketing offering on the market, which includes the ability to enrich data records, identify interested accounts and buying centers, buiald a comprehensive…

Greenfly Names Kerri Pollard as Chief Revenue Officer

Former President of CJ Affiliate (Formerly Commission Junction) Brings Success in Driving Revenue Growth and Building High-Performing Digital Teams Greenfly, a community collaboration platform that helps companies tell their authentic brand stories at scale, announced the hiring of Kerri Pollard as the company's Chief Revenue Officer. With extensive experience in building industry-leading, worldwide platforms in the digital marketing arena, Pollard's addition to the executive team will support Greenfly's growth…

Vivial Launches Mobile Messaging Service, Becoming First in Industry to Offer Complete Online, Mobile and Social Marketing Solution

Vivial announces the launch of The Mobile Optimizer, its new text messaging service for local business. With the addition of this new service, Vivial is the only marketing provider in the industry to offer a robust and proprietary online, mobile and social media platform designed to connect local businesses with their target audience. "Americans check their phones once every 12 minutes and more than 6 billion texts are sent in the US each day," said Jim Continenza, chairman and CEO of Vivial. "With the launch of our…

Parrot Analytics Partners with Guinness World Records to Quantify TV Shows

Game of Thrones Ranks as the Most In-Demand TV Show and Stranger Things as the Most In-Demand Digital Original Show in the World Parrot Analytics, the leading big data TV analytics firm specializing in audience demand measurement worldwide, has partnered with Guinness World Records to identify the most in-demand TV series and digital original series in the world. Using Parrot Analytics' global, real-time, platform agnostic TV demand measurement system, Guinness World Records and Parrot Analytics charted demand for series…